Get La Senza Slippers for $1 (regular price $16.50) while supporting
AU COEUR DE LA MODE – Quebec's Most Important AIDS Fashion Charity Event
MONTREAL, QUEBEC - (April 28, 2008) –The Farha Foundation is offering you a pair of plush
La Senza slippers for only $1 by showing up 15 minutes early (9:45 AM) to AU COEUR DE LA
MODE, the Foundation’s semi-annual Fashion Charity Event. The price of these slippers will go
up once the doors open.
Sunday, May 4, 2008 from 10 AM - 5:30 PM
at the Palais des Congres de Montreal.
“We are very thankful to La Senza for their very generous donation of 7,000 slippers. 100% of the
dollars raised from the sale of these slippers will be donated to the Farha Foundation to help
Quebecers living with HIV/AIDS,” said Nancy Farha, Interim Director of the Farha Foundation.
“By coming out 15 minutes earlier to support our event, we are happy to offer an early bird price
of $1 per pair to show our gratitude.”
Once the doors officially open at 10 am, slipper prices will go back to their original reduced price.
About Au Coeur de la Mode
AU COUER DE LA MODE is celebrating its 21 anniversary. Thanks to the continued support of
8,000 plus Quebecers, who buy designer fashions at this event, have helped raise over $1million
This one-of-a-kind event is much more than a simple annual stock sale, it is the most important
fashion event in Quebec where more than 65 local and international designers gather under one
roof and sell their more recent collections at 50% off and more! Presented as a trade-show
concept, this large-scale event is opened to the public. An entrance fee of $5 is charged - 100%
of which is donated to the Farha Foundation.
About the Farha Foundation
The Farha Foundation is Quebec's leading AIDS fundraising organization, committed to help
men, women and children living with HIV and AIDS. The events organized by the Farha
Foundation also serve to sensitize the population to the AIDS epidemic.
Since 1992, the Farha Foundation has distributed over $7.3 million to some 45 AIDS
organizations throughout Quebec providing care and services (housing, medication, food,
palliative care, counselling, homecare, etc.) as well as AIDS prevention and education programs.
A volunteer advisory committee screens which organizations the Foundation funds, and then
follows up to ensure the funds are being put to the best possible use.
To find out more, please visit www.aucoeur.ca or call 514-270-4900.
For more information, please contact: