Luxury Travel Ltd Announces Turtle as Protector, a spiritual symbol
guiding the company culture
The sacred and mystical creature is considered a protector, and it also the spiritual symbol
guiding the company culture of Luxury Travel.
Hanoi, Vietnam, June 12, 2012 - The sacred and mystical creature is considered a protector, and it
also the spiritual symbol guiding the company culture of Luxury Travel
One of the four sacred animals, the turtle holds a special place in Vietnamese culture, being
closely link to Vietnam’s rich river system and its culture of wet rice cultivation. The sacred and
mystical creature is considered a protector, and it also the spiritual symbol guiding the company
culture of Luxury Travel Ltd.
The turtle is been chosen as the sacred animal of the company because it symbolizes so many
things: the harmony of heaven and earth, good and talented people, prosperity, longevity,
knowledge, spirituality, peace, stability and sustainability.
The turtle is one of the Four Sacred Animals, the others being the dragon, the phoenix and the
unicorn. The turtle as a sacred symbol may predate the others in Vietnam, going back to the days
when the Viet people began their course of nation building and defense.
Hanoi is the heart of Vietnam, and the capital city has been the setting for great stories about
legendary turtles, in particular the turtle of Hoan Kiem Lake. Hanoi is associated with the
ascending dragon and the sacred turtle, making it a symbol of peace, stability and sustainability.
According to legend, the Hoan Kiem turtle is 500 years old and may appear on days celebrated in
the capital. It is a signal of luck for anyone to spot this ancient creature. Since the founding of
Luxury Travel Ltd. in 2004, the company founders and its luxury travel advisors (Luxers) have
seen this giant turtle twice and believe that it has been a signal to build the company to last and
find prosperity under the protection of the golden turtle.
Opened in 2004, Luxury Travel Ltd (www.luxurytravelvietnam.com ) is the first luxury tour
operator and DMC specializing in the art of travel for serving today’s most sophisticated travelers
in Indochina, Myanmar and Thailand. It boats a fleet of luxury vehicles, luxury travel advisors and
serves thousands of high-end travelers every year. The company’s depth of experience and large
infrastructure enable it to create unique itineraries with the operational confidence to fulfill client
expectations. Luxury Travel Ltd has won numerous travel awards for excellent performance,
including the most recent award: “Best Luxury Tour Operator”
Luxury Travel Ltd
05 Nguyen Truong To Str.,
Ba Dinh Dist, Hanoi 84444