MEDIA ALERT for <DAY>, <DATE> Contact: <Your Name or Publicity Chair’s Name> Phone: <Contact’s Phone Number> Saddle Up® for St. Jude event to raise funds for kids battling cancer WHAT: Trail riders are getting ready to harness in funds for St. Jude Children’s Research Hospital® through a Saddle Up® for St. Jude event. St. Jude is one of the world’s premier centers for the research and treatment of pediatric cancer and other catastrophic childhood diseases. <Add descriptive information about your event here. Example: Now in its 11th year, the Buck Creek Trail Ride draws more than 400 riders and also includes games, live music and dancing. Also, add how money will be raised, how the public can get involved through volunteering or supporting the event and urge the public to bring friends and family to the event.> WHEN: <day>, <date>, <time> WHERE: <location> VISUALS: <Describe compelling visual images at the event. For example, families trail riding and participating in other activities.> INTERVIEW OPPORTUNITIES: <List names and titles of event spokesperson(s), special guests, etc.> BACKGROUND INFORMATION: St. Jude depends on community-based fundraising programs like Saddle Up for St. Jude to continue the hospital’s groundbreaking research and lifesaving care. The daily operating cost for St. Jude is nearly $1.4 million, which is primarily covered by public contributions. This Saddle Up for St. Jude event is sponsored by <list event sponsors or delete sentence>.
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