Blogging__Know_When_To_Hold__em by Kalydhapr

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									Title:
Blogging: Know When To Hold ‘em

Word Count:
428

Summary:
When you are writing a business blog (b-blog) you need to make sure you do not pass along business secrets.
This is as true for employees as well as the business owner.

Because each business is based on an individual model developed to highlight the expertise and personality of
the business owner it should not come as a surprise that there are business models in place that are unique to
the business.

You may feel that the information is not a ‘big deal’, but you should
...


Keywords:
marketing,internet marketing,site promotion,blogs,blogging



Article Body:
When you are writing a business blog (b-blog) you need to make sure you do not pass along business secrets.
This is as true for employees as well as the business owner.

Because each business is based on an individual model developed to highlight the expertise and personality of
the business owner it should not come as a surprise that there are business models in place that are unique to
the business.

You may feel that the information is not a ‘big deal’, but you should know the information ‘can and
will be
used against you’ to quote the famed Miranda rights.

Pssst. Come Here

Essentially you can supply industry information, but should refrain from offering company secrets. You may be
surprised at how many individuals will view your blog and many of them will be competitors. Allowing others
to
have some insider knowledge about your company can negatively affect your business.

This is essentially a cardinal rule of business blogging. You may want to develop your own set of policy
statements that can assist you in making sure you are putting your best foot forward in your role as
a
provider of knowledge-based content.

Don’t Dance Alone

You should also remember that blogging is a bit like tango – it takes two. You can provide information and
your visitors can provide comments. Make sure that the information you provide is interesting and will
encourage visitors to make a return trip to your blog.

Edit First and Often

You should also make sure to edit (or have someone edit for you) your blog. Nothing will be as quick a turn
off to visitors as a blog filled with spelling and grammar mistakes. It might make sense to develop your blog
in a word processing program and then cut and past that material into your blog.
We’ve all come across blogs where it seems that author simply threw it together on the fly. In those moments
we make a mental note not to return. There really is no excuse for error filled content in your business blog.
If you do notice a mistake, even after original editing, go back and edit your blog as soon as you can.

Posts Reflect Who You Are

The good news is you don’t have to do extensive research to present content on subject you are unfamiliar
with, just stick with content you are familiar with. If you come across something that is well written
on a
subject you don’t feel comfortable writing about simply provide a direct link for
visitors.

								
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