Blog_Marketing_for_the_Expert_Witness by Sirilaern


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Blog Marketing for the Expert Witness

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What is a blog, you ask? Short for “Web Log,” it’s an increasingly popular way to self-publish online.
You actually syndicate your articles, making this a great way for experts to showcase their specialized

blog marketing for expert witnesses

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What is a blog, you ask? Short for “Web Log,” it’s an increasingly popular way to self-publish online.
You actually syndicate your articles, making this a great way for experts to showcase their specialized
knowledge...Think of a blog as a form of an online journal, with frequent postings and observations on items
of interest. Most blogs focus on a narrow subject area, which is ideal for experts. Hyperlinks to articles,
websites and other blogs make this a very interactive medium that encourages audience participation...The Pew
Internet Study estimates that about 11% of Internet users – translating to 50 million people - are regular
blog readers. Technorati, which claims to be the authority on what's going on in the world of weblogs, tracks
almost 42 million blogs.      Lawyers are active bloggers. According to an online survey conducted
by late last year, 6.1% of bloggers work in the legal profession. The Litigation Section of
American Bar Association discovered that the majority of section members surveyed read at least one blog
regularly and almost 20% publish their own blog...The best way to understand a blog is to look at a few. The
Google Blog has a very simple appearance. By contrast, some blogs in the legal market can be very
sophisticated, like E-Discovery Law offered by Preston Gates & Ellis LLP or the ERISA Blog maintained by The
Law Office of B. Janell Grenier. Law Professor Blogs offers a rich network of links to law blogs maintained
by legal academics.     <b>Three reasons to start a blog</b>>>1. Blog software is frequently free or
nominally2. Blogs increase your search engine rankingsss3. Postings get widespread distribution
syndicationnnIf you like to write and have information to share about your area of expertise, a blog can
be a marketing tool.
great                     <b>Three cautions before you start blogging</b>>>Look before you leap into a blog.
Launching a professional looking blog requires careful advance planning. Here are some pointers to keep in
mind:::1. Create a strategic framework for the type of information you intend to publishhh2. Post
content frequently to keep your blog freshhh3. Take advantage of syndication features to maximize the reach
of your blogggBasically, make sure you have the time to maintain your blog with high quality and timely
information. Just because you get named as an expert on a big case is no excuse to neglect or abandon your
blog...<b>Blog publishing services</b>      Now, let’s say you are interested and want to find out more about
launching a blog. One place to start is with your website hosting service. Chances are you can link a blog
to your website for a small additional monthly fee. I host with GoDaddy for example, and they offer blog
software for as little as $2.99 per month...Leading blog services include Blogger (owned by Google), TypePad
and Moveable Type (both owned by Six Apart Ltd.), and WordPress. LexBlog targets the legal market with a
full-service offering that includes strategic design, implementation and training...<b>Blog features
interaction</b>    The beauty of the blog is the way it allows you to organize, archive and syndicate your
articles. Here are a few features you should consider:::.<b>Archives</b> A calendar on the front page
of blog can link readers to articles posted on a certain date. You can also organize articles by author
alphabetically.    .<b>Blogrolls</b> Present your readers with a sidebar list of other blogs on related
topics recommend.
that you               .<b>Email a friend</b> Add a button to your blog for easy emailing. News Feeds. RSS
(“Really Simple Syndication”) is a blog technique that allows you to easily distribute your postings to
blogs. Interested parties can also come to your blog and quickly set up an automatic feed of your news for
publication on their site. Read more about feeds at Wikipedia.       .<b>Reader Feedback</b> Allow your readers
to comment on your blog postings to maximize audience interest. Some of the techniques used for this purpose
include trackbacks, pingbacks or comment moderation.    .<b>Permalinks</b> Give your postings a static URL so
that readers can easily share links or revisit a favorite posting.    The Internet is in a constant
state of with blogs being the latest example. Have fun and happy blogging! Write us if you have any
questions or comments.

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