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Prada Spa Hang Seng Company Profile Based in

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					Prada Spa. – Hang Seng (1913.HK)

Company Profile:

Based in Milan, Italy, Prada S.p.A. (whose technical parent company is The Prada Group headquartered in The
Netherlands) sells high end apparel, footwear, accessories such as handbags, and Prada fragrances. Prada S.p.A.'s
market is primarily women, and its offerings include the less pricey Miu Miu women's line. Lead designer Miuccia Prada
and the Prada Family own nearly all the company, with a small minority stake owned by investment firm Intesa Sao
Paolo. Prada S.p.A. sells its products through third party retailer and also operates its own stores (nearly 300 as of 2011)
worldwide. In addition to Miu Miu, Prada's subsidiary brands include Church & Co. shoes as well as majority stakes in
luxury apparel brands Jill Sander (51%), Helmut Lang (51%) and Sir Robert SRL (77%). In the early 2000s, Prada S.p.A. ran
up significant debt on M&A deals, acquiring stakes in a series of fashion houses, including local competitor Fendi S.r.L.
(for example, Prada S.p.A. partnered with French luxury goods conglomerate LVMH to buy 51% of Fendi, only to have
Prada S.p.A. then sell LVMH its share in Fendi the follow year at a small profit. A private company, Prada has made
several attempts to go public and finally the IPO released in Hong Kong, in June 2011.

Performance:

                      7/27/2011         47.5       50.9      47.15       49.2    5891700         49.2

                      7/26/2011         47.3      48.05       46.5       47.7    1746300         47.7

                      7/25/2011           47       48.2       46.3         47    4567200           47

                      7/22/2011           47         47       46.5       46.9    1601000         46.9

                      7/21/2011           47         47       46.1       46.8    1479300         46.8

                      7/20/2011         46.8         47       46.1      46.85    3554600        46.85

                      7/19/2011           46      46.05       44.3       45.9    5868100         45.9

                      7/18/2011           46       46.6       45.6      46.25    4801500        46.25

                      7/15/2011         44.4         46      44.25      45.55    3161700        45.55

                      7/14/2011         43.3      45.75      43.15       45.5    4167900         45.5

                      7/13/2011         42.3       44.2       42.3         43    2678000           43

                      7/12/2011         44.3       44.3      41.05      41.85    5899900        41.85

                      7/11/2011         46.1       46.4       44.5      44.55    2051100        44.55

                        7/8/2011          45       46.3      44.55       46.1    3314300         46.1
         7/7/2011        45     45.4     43      44     3492800      44

         7/6/2011       44.6   46.45    44.4   44.7     3775700    44.7

         7/5/2011        45     45.5   43.85     45     2288300      45

         7/4/2011       47.6   47.65    44.4   44.9     5699300    44.9

        6/24/2011       39.5     40     39.5   39.6 75295100       39.6




1913.HK 44.5




               Jun 24          Jul 4           Jul 11             Jul 27

				
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