Applied Communication 1140 by yUSU23

VIEWS: 40 PAGES: 16

									     Dates                Topics/Assignments                        Reading               Assignments Due
1    Jan 8-11      - Goals and objectives of the course         Guffey                 - Goal memo (0%)
                   - SMART communication strategy               Chapter 1              - In-class exams/exercises*
                   - Frontloading message                       (Foundations)

2    Jan 15-18     - Rhetorical structure(s)                    Guffey                 - Memo 1 (2%)
                   - Graphic highlighting                       Chapter 4 and 8        - In-class exams/exercises*
                                                                (Memos and E-mail)

3    Jan 22-25     - Audience analysis                          Guffey                 - Memo 2 (3%)
                                                                Chapter 5, 6, 7        - In-class exams/exercises*
                                                                (Writing Process)

4    Jan 29-       - Direct letters                             Guffey                 - Strategy exam (5%)
     Feb 1                                                      Chapter 9              - In-class exams/exercises*
                                                                (Letters)

5    Feb 5-8       - Use of secondary sources (citation form)   Guffey                 - Claim letter (3%)
                                                                Chapter 12             - In-class exams/exercises*
                                                                (Report planning)

6    Feb 12-15     - Memo report style and format               Guffey                 - Mid-term exam (20%)
                   - Planning, and outlining documents          Chapter 13             - In-class exams/exercises*
                   - Using visuals in publications              (Report types)

7    Feb 19        - Report planning and research                                      - In-class exams/exercises*
                   - Kwantlen reading break ( Feb 22-23)
8    Feb 26 –      - Argumentation and presentation             Guffey                 - Organization report (5%)
     Mar 1         - Organizing principles for reports          Chapter 14             - In-class exams/exercises*
                   - Problem/purpose statement                  (Proposals)

9    Mar 5-9       - Examination of proposal examples           On-line reading        - In-class exams/exercises*
10 Mar 12-15       - Employment communication                   Guffey                 - Proposal memo (5%)
                   - Persuasive employment letters/resumes      Chapter 16             - Annotated references (5%)
                                                                (Employment)           - In-class exams/exercises*

11 Mar 19-22       - Persuasion theory (AIDA)                   Guffey                 - In-class exams/exercises*
                                                                Chapter 10
                                                                (Persuasive Letters)

12 Mar 26-29       - Persuasion and diplomacy                   Guffey                 - Employment package
                                                                Chapter 11, 12              (10%)
                                                                (Negative messages)    - In-class exams/exercises*

13 Apr 2-6         - Oral presentation strategies               Guffey                 - In-class exams/exercises*
                   - Review; exercises                          Chapter 15
                                                                (Speaking skills)

14 Apr 12          - Kwantlen closed Easter Monday (April 9)                           - Final proposal due (25%)
                   - Review; exercises

15 Apr 16          - Extra class (proposals reviewed)                                  - Self-assessment (2%)
*There will be chapter exams and in-class writing and editing exercises in almost every class. These are worth a
                total of 15 percent for the term. Missing a class could mean missing up to 3 marks.


                                                          0
1     Jan 8-11    - Goals and objectives of the course                Guffey           - Goal memo (0%)
                  - Communication strategy                            Chapter 1        - In-class exams/exercises*
                  - Frontloading messages                             (Foundations)


Top of document   http://members.shaw.ca/horne/cmns
                  Course presentation HANDOUT            PowerPoint
                  Assignment Schedule
                  Communicate Well...(Globe and Mail)                           Introduction to course
                  Munter Thought Process, Strategy/Structure,                   Memo format
                     Cognitive Processing Curve,                                Editing marks exercise
                                                                                Frontloading
                                                                                Academic vs. business writing

                  Memo model example                                       Assignment: goal memo
                  Editing marks exercise (building security)
                  Comparing academic with business writing


                  Diagnostic grammar test         PPT
                  Waldo Hightower hiring (OVERHEAD)
                  (advantage of frontloading, point form, etc.)
                  Base goal memo assignment (2%)
                  Baseline memo PP
                  Goal memo - student example


                  1.7 cleanup memo exercise


                  SMART powerpoint
                                                                                Memo exercise
                  4.1 computer password sharing
                                                                                SMART strategy
                  6.1 business attire memo                                      Memo exercise 2
                                                                                Organizational communication
                                                                                Ethics group discussion

                                                                           Assignment: Baseline memo

                  Organizational Chart OVERHEAD
                  Ethics small group


                  Memo 1 assignment




                                                           1
2     Jan 15-18   - Rhetorical structure(s)                          Guffey                - Memo 1 (2%)
                  - Graphic highlighting                             Chapter 4 and 8       - In-class exams/exercises*
                                                                     (Memos and E-
                                                                     mail)


Top of document   http://members.shaw.ca/horne/cmns
                  Goal memo due (2%)

                                                                                    Review (strategy/structure)
                  SMART review                                                      Frontloading
                                                                                    Memo openers
                  Strategy Structure PPT
                                                                                    Graphic highlighting
                  8.1 memo openers PPT                                              Resume assignment
                                                                                    Resume examples
                  Graphic highlighting        Powerpoint (in prog)
                  8.3 graphic highlighting PPT                               Assignment: Resume Assignment
                  Munter Thought Process, Strategy/Structure,
                      Cognitive Processing Curve,
                  Resume examples
                  Resume due next week (3%)


                  Job search PP




                  Editing document 1 CORRECTED


                  Persuasive report PP
                  Company assignment due in 3 wk HANDOUT                              Term assignment
                  8.4 time management suggestions memo                                Company assignment
                                                                                      Memo SMART exercises

                                                                                 Assignment: Organization report

                  Editing sentences 1 CORRECTED


                  Executive Level Resumes (Wall Street Journal)
                  Group - Choosing College (SMART, Outline
                     45min minimum)




                                                          2
3     Jan 22-25   - Audience analysis                                       Guffey              - Memo 2 (3%)
                                                                            Chapter 5, 6, 7     - In-class exams/exercises*
                                                                            (Writing Process)


Top of document   http://members.shaw.ca/horne/cmns
                  Goal memo writing problems

                  Goal memo student example example 2
                  Bullet lists and paragraphs (and justifying) Munter PPT
                                                                                        Editing exercise
                  5.1 Computer Purchase Exercise                                        Goal memo review
                  Citations handout           PowerPoint                                Bullet Lists handout
                                                                                        Using Citations
                  Explanation of marking scheme PP                                      SMART exercise continued
                                                                                         (group)

                                                                                    Assignment: Organization report
                  Munter audience, message, cog.proc. curve                         Strategy exam next week




                  Editing document 2 CORRECTED




                  Resume due (2%)
                  8.5 request for holiday options memo


                  Levels of discourse Sentences and Paragraphs PPT
                                                                                       Editing exercise
                  Audience analysis PPT                                                SMART exercise
                  Barriers to communication PP                                         Audience Analysis
                                                                                       Levels of discourse
                  Barriers to communication HANDOUT                                    Strategy Structure review

                                                                                Assignment: Organization report
                  Editing sentences 2       CORRECTED                           Strategy exam next week




                  Strategy Structure PPT




                                                               3
4     Jan 29-     - Direct letters                            Guffey              - Strategy exam (5%)
      Feb 1                                                   Chapter 9           - In-class exams/exercises*
                                                              (Letters)


Top of document   http://members.shaw.ca/horne/cmns
                  Resume – review of common errors
                  Citations PPT
                  Research assignment
                  Citations handout




                                                                         Editing exercise
                                                                         Resume – review of errors
                  Editing document 3 CORRECTED                           Using citations
                                                                         Research assignment

                                                                    Assignment: Research assignment
                                                                    due next week

                  Report on organization memo due next week




                  Strategy Exam


                                                                         Strategy exam

                                                                   Exam should finish by 9:55. Ask me and
                                                                   I’ll give you your next assignment.

                                                                   Send your answer page and memo to the
                                                                   printer – don’t forget to add your name to
                                                                   both pages.

                                                                   Return by 9pm to discuss next assignment.
                                                                   Meanwhile, surf the web, check library
                                                                   databases, etc. from your work station.

                                                                   Hints:
                                                                   Do audience analysis of first part. What
                                                                   do you think I want to know. Put yourself
                  Editing sentences 3 CORRECTED                    in my position. What does an instructor
                                                                   need to know? How will he be able to
                                                                   know that YOU know what you’re doing?
                                                                   Will he know that you have considered all
                                                                   aspects.




                                                      4
5     Feb 5-8     - Use of secondary sources (citation form)      Guffey             - Claim letter (3%)
                                                                  Chapter 12         - In-class exams/exercises*
                                                                  (Report
                                                                       planning)


Top of document   http://members.shaw.ca/horne/cmns
                  Strategy Exam post-mortem


                  Examples of student reports
                                                                          Editing exercise
                  Top 100 BC companies (BC Business)                      Strategy exam post mortem
                                                                          Examples of student reports
                                                                          Time management

                                                                   Assignment: Organization report due
                                                                   next week.




                  Levels of discourse



                  Editing document 4 CORRECTED




                  Time management PPT
                  Group report process PowerPoint (in progress)


                  Teamwork handout       PowerPoint
                                                                            Editing exercise
                                                                            Teamwork
                  Teamwork exercise (MIT)                                   Teamwork exercise
                                                                            Principles common to all reports
                  Group meeting 1 (forming)
                  Outlining exercise (Radio station)                   Assignment: Organization report



                  Principles common to all reports PPT


                  Editing sentences 4 CORRECTED




                                                         5
6     Feb 12-15   - Memo report style and format                Guffey             - Mid-term exam (20%)
                  - Planning, and outlining documents           Chapter 13         - In-class exams/exercises*
                  - Using visuals in publications               (Report types)


Top of document   http://members.shaw.ca/horne/cmns
                  Organization report due (10%)
                  Report Strategy (corrections) PPT



                                                                            Editing exercise
                                                                            Problem/purpose statements
                                                                            Case study exercises
                  Problem/purpose statements Grid handout
                  Applying Problem/purpose statements                 Assignment: Organization report
                  See P273 in Brief Canadian Edition
                  Group meeting 2 (Problem/purpose exercise)
                  Editing document 5 CORRECTED
                  Avoiding overlong sentences PPT Handout
                  Problem Purpose exercises PPT




                  SMART review; Problem/purpose review
                  Sentence revision assignment (2%)
                  Correct sentence revision exercise (2%) PPT

                                                                                 SMART review
                                                                                 Problem/purpose review
                                                                                 Case study exercises
                                                                                 Problem/purpose assignment
                                                                                 Sentence revision exercise
                  Scrambled outline exercise (Highway Safety)
                  Revising sentences (Guffey 6) PPT                           Assignment: Mid-term next week
                  Sentences and paragraphs (handout)


                  Editing sentences 5 CORRECTED




                                                        6
7     Feb 19      - Report planning and research                        - In-class exams/exercises*
                  - Kwantlen reading break ( Feb 22-23)

Top of document   http://members.shaw.ca/horne/cmns
                  Organization report postmortem
                  Mid-term exam (15%)


                  S10 8-10 G1050
                  S18 4-6 G1050
                  L50 7-10 2125
                  S14 12-2 on Friday G1045




                  Editing document 6 CORRECTED




                                                                 Report planning
                                                                 Sentences and paragraphs

                  Simplify your writing PPT
                                                              Assignment: Problem Purpose memo
                  Sentences and paragraphs handout            due in two weeks




                  Revising sentences (Guffey 6) PPT
                  Individual proposal memo due in two weeks


                  Editing sentences 6 CORRECTED




                                                      7
8     Feb 26 –    - Argumentation and presentation              Guffey              - Organization report (5%)
      Mar 1       - Organizing principles for reports           Chapter 14          - In-class exams/exercises*
                  - Problem/purpose statement                   (Proposals)


Top of document   http://members.shaw.ca/horne/cmns
                  Mid-term exam postmortem
                  Timeline for proposal (Excel)
                  Using visuals PPT       Handout exercise
                                                                             Mid-term exam postmortem
                                                                             Timeline for Proposals
                  Editing document 7 CORRECTED                               Examples of problem-purpose
                                                                              memos
                                                                             Use of Visuals
                                                                             Visuals exercise


                                                                      Assignment: Problem Purpose memo
                                                                      due next week (Annotated bibliography
                                                                      due following week)




                  Organizing Principles for Reports PPT
                  Organizing Principles HANDOUT
                                                                               Organizing principles
                                                                               Sentence revision exercise


                                                                          Assignment: Problem Purpose memo
                                                                          due next week
                  Proposal assignment PPT illustration
                  Proposal memo due next week (6%)


                  Editing sentences 7       CORRECTED
                  Research - primary and secondary PPT
                  Research PPT HANDOUT
                  Principles common to all reports PowerPoint




                                                        8
9     Mar 5-9     - Examination of proposal examples             On-line           - In-class exams/exercises*
                                                                 reading

Top of document   http://members.shaw.ca/horne/cmns
                  PPT Guffey Chapter 12 - Report planning


                  Letters (info request, claim, etc.)
                                                                            Problem purpose memos
                  Letters (info request, claim, etc.) PPT                   Report planning review
                  Letter model       Letter formatting                      Letter formatting
                                                                            Claim letter due next week
                  Letter exercises                                          Annotated references due in 2 wks
                                                                            EDITING 2 (for marks)

                  Editing document 8 CORRECTED                       Assignment: Claim letter due next week
                  Group meeting 8 (editing final draft)




                  Proposal memo due


                  Proposal Assignment (25%)
                                                                              Proposal Assignment
                  Proposal Example (Kamloops Bank)                            Letters (review)
                  Proposal outline example (Kamloops Bank)                    Claim letter assignment

                  Proposal memo example (Kamloops Bank)
                  Claim letter due next week (3%)




                  Editing sentences 8 CORRECTED


                  Structure - Tools for Business Communication
                  HANDOUT
                  Fog index demo (Sato's security)




                                                          9
10 Mar 12-        - Employment communication                     Guffey             - Proposal memo (5%)
      15          - Persuasive employment letters/resumes        Chapter 16         - Annotated references (5%)
                                                                 (Employment)       - In-class exams/exercises*

Top of document   http://members.shaw.ca/horne/cmns
                  Organizing Principles postmortem
                  Annotated references due
                  Persuasion Strategy PPT
                                                                             Organizing principles postmortem
                  Persuasive Letters                                         Proposal Assignment
                                                                             Persuasive letters
                                                                             Employment search review
                  Persuasive employment letter due in 2wk (3%)               Persuasive employment letters




                  Editing document 9 CORRECTED
                  Audience Analysis 2: Audience analysis PPT
                                                                             Proposal Assignment
                  Review – Direct vs Indirect                                Strategy checklist
                  Strategy Checklist (MIT)                                   Persuasive employment letters
                                                                             Employment search review

                  Review - Job Search PPT
                  Examples of application letters




                                                       10
11 Mar 19-22      - Persuasion theory (AIDA)                  Guffey              - In-class exams/exercises*
                                                              Chapter 10
                                                              (Persuasive
                                                                     Letters)


Top of document   http://members.shaw.ca/horne/cmns
                  Claim letter example - Short    OK Best
                  Letter review

                                                                           Claim letter postmortem
                                                                           Direct/Indirect
                                                                           Negative news
                                                                           Negative news assignment




                  Persuasive Letters
                  Persuasive employment letter due in 2wk
                      (10%)


                  Editing document 10 CORRECTED


                  Deductive vs. inductive argumentation




                  Structure of Proposals PPT     HANDOUT


                  Persuasion Strategy PPT                               Proposal structures
                                                                        Persuasion strategy
                  Analyzing advertisements
                                                                        Analysis of ads
                  Tide advertisement
                  Persuasion theory handout      PowerPoint




                  Final self-assessment (2%)


                  Editing document 11 CORRECTED




                                                       11
12 Mar 26-29      - Persuasion and diplomacy                       Guffey             - Employment package
                                                                   Chapter 11              (10%)
                                                                   (Negative          - In-class exams/exercises*
                                                                          messages)


Top of document   http://members.shaw.ca/horne/cmns
                  Negative news (Sako Copier)
                  Negative news letter assignment in class
                  Negative News (Guffey PPT)
                  Persuasive employment letter due
                  Structure - Tools for Business Communication
                  HANDOUT                                                   Structures for proposals
                                                                            Persuasion
                  Structure of Proposals PPT    HANDOUT
                                                                            AIDA exercises




                  Self Assessment memo




                  Review Negative News Letter
                  Structure - formal report requirements
                  Structure - formal report requirements Handout
                  Proposal - Who Reads What?                                    Negative news postmortem
                                                                              Proposals – who reads what?
                                                                              Oral Presentations
                  Video Example: Persuasion
                  Oral Presentations PPT




                  Editing document 12 CORRECTED




                                                      12
13 Apr 2-6        - Oral presentation strategies               Guffey              - Self-assessment memo
                  - Review; exercises                          Chapter 15               (2%)
                                                               (Speaking skills)   - In-class exams/exercises*

Top of document   http://members.shaw.ca/horne/cmns


                  Persuasive Employment Letter postmortem
                                                                             Employment letters –
                  Proposal marking requirements                               postmortem
                  Oral presentations                                         Oral presentations

                  Persuasive Oral Presentation Marksheet
                  SMART powerpoint
                  Other report examples: 1 2 (business plan)
                  http://www.quickmba.com/entre/bplan/

                  http://www.bplans.com/dp/




                  Guffey 9.11 Persuasive internal memo
                                                                  Persuasive memo writing (2%)




                  Guffey 7.6 Good news, bad PR




                                                      13
14 Apr 12         - No class on Easter Monday (April 9)        - Final proposal due (25%)
                  - Review; exercises

Top of document   http://members.shaw.ca/horne/cmns


                  Proposal due
                  Oral presentations (optional)




                                                          14
15 Apr 16         - Extra class (proposals reviewed)

Top of document   http://members.shaw.ca/horne/cmns




                  Review proposals




                                                       15

								
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