Get documents about "Applied Communication 1140
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- 6/11/2012
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Document Sample
Dates Topics/Assignments Reading Assignments Due
1 Jan 8-11 - Goals and objectives of the course Guffey - Goal memo (0%)
- SMART communication strategy Chapter 1 - In-class exams/exercises*
- Frontloading message (Foundations)
2 Jan 15-18 - Rhetorical structure(s) Guffey - Memo 1 (2%)
- Graphic highlighting Chapter 4 and 8 - In-class exams/exercises*
(Memos and E-mail)
3 Jan 22-25 - Audience analysis Guffey - Memo 2 (3%)
Chapter 5, 6, 7 - In-class exams/exercises*
(Writing Process)
4 Jan 29- - Direct letters Guffey - Strategy exam (5%)
Feb 1 Chapter 9 - In-class exams/exercises*
(Letters)
5 Feb 5-8 - Use of secondary sources (citation form) Guffey - Claim letter (3%)
Chapter 12 - In-class exams/exercises*
(Report planning)
6 Feb 12-15 - Memo report style and format Guffey - Mid-term exam (20%)
- Planning, and outlining documents Chapter 13 - In-class exams/exercises*
- Using visuals in publications (Report types)
7 Feb 19 - Report planning and research - In-class exams/exercises*
- Kwantlen reading break ( Feb 22-23)
8 Feb 26 – - Argumentation and presentation Guffey - Organization report (5%)
Mar 1 - Organizing principles for reports Chapter 14 - In-class exams/exercises*
- Problem/purpose statement (Proposals)
9 Mar 5-9 - Examination of proposal examples On-line reading - In-class exams/exercises*
10 Mar 12-15 - Employment communication Guffey - Proposal memo (5%)
- Persuasive employment letters/resumes Chapter 16 - Annotated references (5%)
(Employment) - In-class exams/exercises*
11 Mar 19-22 - Persuasion theory (AIDA) Guffey - In-class exams/exercises*
Chapter 10
(Persuasive Letters)
12 Mar 26-29 - Persuasion and diplomacy Guffey - Employment package
Chapter 11, 12 (10%)
(Negative messages) - In-class exams/exercises*
13 Apr 2-6 - Oral presentation strategies Guffey - In-class exams/exercises*
- Review; exercises Chapter 15
(Speaking skills)
14 Apr 12 - Kwantlen closed Easter Monday (April 9) - Final proposal due (25%)
- Review; exercises
15 Apr 16 - Extra class (proposals reviewed) - Self-assessment (2%)
*There will be chapter exams and in-class writing and editing exercises in almost every class. These are worth a
total of 15 percent for the term. Missing a class could mean missing up to 3 marks.
0
1 Jan 8-11 - Goals and objectives of the course Guffey - Goal memo (0%)
- Communication strategy Chapter 1 - In-class exams/exercises*
- Frontloading messages (Foundations)
Top of document http://members.shaw.ca/horne/cmns
Course presentation HANDOUT PowerPoint
Assignment Schedule
Communicate Well...(Globe and Mail) Introduction to course
Munter Thought Process, Strategy/Structure, Memo format
Cognitive Processing Curve, Editing marks exercise
Frontloading
Academic vs. business writing
Memo model example Assignment: goal memo
Editing marks exercise (building security)
Comparing academic with business writing
Diagnostic grammar test PPT
Waldo Hightower hiring (OVERHEAD)
(advantage of frontloading, point form, etc.)
Base goal memo assignment (2%)
Baseline memo PP
Goal memo - student example
1.7 cleanup memo exercise
SMART powerpoint
Memo exercise
4.1 computer password sharing
SMART strategy
6.1 business attire memo Memo exercise 2
Organizational communication
Ethics group discussion
Assignment: Baseline memo
Organizational Chart OVERHEAD
Ethics small group
Memo 1 assignment
1
2 Jan 15-18 - Rhetorical structure(s) Guffey - Memo 1 (2%)
- Graphic highlighting Chapter 4 and 8 - In-class exams/exercises*
(Memos and E-
mail)
Top of document http://members.shaw.ca/horne/cmns
Goal memo due (2%)
Review (strategy/structure)
SMART review Frontloading
Memo openers
Strategy Structure PPT
Graphic highlighting
8.1 memo openers PPT Resume assignment
Resume examples
Graphic highlighting Powerpoint (in prog)
8.3 graphic highlighting PPT Assignment: Resume Assignment
Munter Thought Process, Strategy/Structure,
Cognitive Processing Curve,
Resume examples
Resume due next week (3%)
Job search PP
Editing document 1 CORRECTED
Persuasive report PP
Company assignment due in 3 wk HANDOUT Term assignment
8.4 time management suggestions memo Company assignment
Memo SMART exercises
Assignment: Organization report
Editing sentences 1 CORRECTED
Executive Level Resumes (Wall Street Journal)
Group - Choosing College (SMART, Outline
45min minimum)
2
3 Jan 22-25 - Audience analysis Guffey - Memo 2 (3%)
Chapter 5, 6, 7 - In-class exams/exercises*
(Writing Process)
Top of document http://members.shaw.ca/horne/cmns
Goal memo writing problems
Goal memo student example example 2
Bullet lists and paragraphs (and justifying) Munter PPT
Editing exercise
5.1 Computer Purchase Exercise Goal memo review
Citations handout PowerPoint Bullet Lists handout
Using Citations
Explanation of marking scheme PP SMART exercise continued
(group)
Assignment: Organization report
Munter audience, message, cog.proc. curve Strategy exam next week
Editing document 2 CORRECTED
Resume due (2%)
8.5 request for holiday options memo
Levels of discourse Sentences and Paragraphs PPT
Editing exercise
Audience analysis PPT SMART exercise
Barriers to communication PP Audience Analysis
Levels of discourse
Barriers to communication HANDOUT Strategy Structure review
Assignment: Organization report
Editing sentences 2 CORRECTED Strategy exam next week
Strategy Structure PPT
3
4 Jan 29- - Direct letters Guffey - Strategy exam (5%)
Feb 1 Chapter 9 - In-class exams/exercises*
(Letters)
Top of document http://members.shaw.ca/horne/cmns
Resume – review of common errors
Citations PPT
Research assignment
Citations handout
Editing exercise
Resume – review of errors
Editing document 3 CORRECTED Using citations
Research assignment
Assignment: Research assignment
due next week
Report on organization memo due next week
Strategy Exam
Strategy exam
Exam should finish by 9:55. Ask me and
I’ll give you your next assignment.
Send your answer page and memo to the
printer – don’t forget to add your name to
both pages.
Return by 9pm to discuss next assignment.
Meanwhile, surf the web, check library
databases, etc. from your work station.
Hints:
Do audience analysis of first part. What
do you think I want to know. Put yourself
Editing sentences 3 CORRECTED in my position. What does an instructor
need to know? How will he be able to
know that YOU know what you’re doing?
Will he know that you have considered all
aspects.
4
5 Feb 5-8 - Use of secondary sources (citation form) Guffey - Claim letter (3%)
Chapter 12 - In-class exams/exercises*
(Report
planning)
Top of document http://members.shaw.ca/horne/cmns
Strategy Exam post-mortem
Examples of student reports
Editing exercise
Top 100 BC companies (BC Business) Strategy exam post mortem
Examples of student reports
Time management
Assignment: Organization report due
next week.
Levels of discourse
Editing document 4 CORRECTED
Time management PPT
Group report process PowerPoint (in progress)
Teamwork handout PowerPoint
Editing exercise
Teamwork
Teamwork exercise (MIT) Teamwork exercise
Principles common to all reports
Group meeting 1 (forming)
Outlining exercise (Radio station) Assignment: Organization report
Principles common to all reports PPT
Editing sentences 4 CORRECTED
5
6 Feb 12-15 - Memo report style and format Guffey - Mid-term exam (20%)
- Planning, and outlining documents Chapter 13 - In-class exams/exercises*
- Using visuals in publications (Report types)
Top of document http://members.shaw.ca/horne/cmns
Organization report due (10%)
Report Strategy (corrections) PPT
Editing exercise
Problem/purpose statements
Case study exercises
Problem/purpose statements Grid handout
Applying Problem/purpose statements Assignment: Organization report
See P273 in Brief Canadian Edition
Group meeting 2 (Problem/purpose exercise)
Editing document 5 CORRECTED
Avoiding overlong sentences PPT Handout
Problem Purpose exercises PPT
SMART review; Problem/purpose review
Sentence revision assignment (2%)
Correct sentence revision exercise (2%) PPT
SMART review
Problem/purpose review
Case study exercises
Problem/purpose assignment
Sentence revision exercise
Scrambled outline exercise (Highway Safety)
Revising sentences (Guffey 6) PPT Assignment: Mid-term next week
Sentences and paragraphs (handout)
Editing sentences 5 CORRECTED
6
7 Feb 19 - Report planning and research - In-class exams/exercises*
- Kwantlen reading break ( Feb 22-23)
Top of document http://members.shaw.ca/horne/cmns
Organization report postmortem
Mid-term exam (15%)
S10 8-10 G1050
S18 4-6 G1050
L50 7-10 2125
S14 12-2 on Friday G1045
Editing document 6 CORRECTED
Report planning
Sentences and paragraphs
Simplify your writing PPT
Assignment: Problem Purpose memo
Sentences and paragraphs handout due in two weeks
Revising sentences (Guffey 6) PPT
Individual proposal memo due in two weeks
Editing sentences 6 CORRECTED
7
8 Feb 26 – - Argumentation and presentation Guffey - Organization report (5%)
Mar 1 - Organizing principles for reports Chapter 14 - In-class exams/exercises*
- Problem/purpose statement (Proposals)
Top of document http://members.shaw.ca/horne/cmns
Mid-term exam postmortem
Timeline for proposal (Excel)
Using visuals PPT Handout exercise
Mid-term exam postmortem
Timeline for Proposals
Editing document 7 CORRECTED Examples of problem-purpose
memos
Use of Visuals
Visuals exercise
Assignment: Problem Purpose memo
due next week (Annotated bibliography
due following week)
Organizing Principles for Reports PPT
Organizing Principles HANDOUT
Organizing principles
Sentence revision exercise
Assignment: Problem Purpose memo
due next week
Proposal assignment PPT illustration
Proposal memo due next week (6%)
Editing sentences 7 CORRECTED
Research - primary and secondary PPT
Research PPT HANDOUT
Principles common to all reports PowerPoint
8
9 Mar 5-9 - Examination of proposal examples On-line - In-class exams/exercises*
reading
Top of document http://members.shaw.ca/horne/cmns
PPT Guffey Chapter 12 - Report planning
Letters (info request, claim, etc.)
Problem purpose memos
Letters (info request, claim, etc.) PPT Report planning review
Letter model Letter formatting Letter formatting
Claim letter due next week
Letter exercises Annotated references due in 2 wks
EDITING 2 (for marks)
Editing document 8 CORRECTED Assignment: Claim letter due next week
Group meeting 8 (editing final draft)
Proposal memo due
Proposal Assignment (25%)
Proposal Assignment
Proposal Example (Kamloops Bank) Letters (review)
Proposal outline example (Kamloops Bank) Claim letter assignment
Proposal memo example (Kamloops Bank)
Claim letter due next week (3%)
Editing sentences 8 CORRECTED
Structure - Tools for Business Communication
HANDOUT
Fog index demo (Sato's security)
9
10 Mar 12- - Employment communication Guffey - Proposal memo (5%)
15 - Persuasive employment letters/resumes Chapter 16 - Annotated references (5%)
(Employment) - In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Organizing Principles postmortem
Annotated references due
Persuasion Strategy PPT
Organizing principles postmortem
Persuasive Letters Proposal Assignment
Persuasive letters
Employment search review
Persuasive employment letter due in 2wk (3%) Persuasive employment letters
Editing document 9 CORRECTED
Audience Analysis 2: Audience analysis PPT
Proposal Assignment
Review – Direct vs Indirect Strategy checklist
Strategy Checklist (MIT) Persuasive employment letters
Employment search review
Review - Job Search PPT
Examples of application letters
10
11 Mar 19-22 - Persuasion theory (AIDA) Guffey - In-class exams/exercises*
Chapter 10
(Persuasive
Letters)
Top of document http://members.shaw.ca/horne/cmns
Claim letter example - Short OK Best
Letter review
Claim letter postmortem
Direct/Indirect
Negative news
Negative news assignment
Persuasive Letters
Persuasive employment letter due in 2wk
(10%)
Editing document 10 CORRECTED
Deductive vs. inductive argumentation
Structure of Proposals PPT HANDOUT
Persuasion Strategy PPT Proposal structures
Persuasion strategy
Analyzing advertisements
Analysis of ads
Tide advertisement
Persuasion theory handout PowerPoint
Final self-assessment (2%)
Editing document 11 CORRECTED
11
12 Mar 26-29 - Persuasion and diplomacy Guffey - Employment package
Chapter 11 (10%)
(Negative - In-class exams/exercises*
messages)
Top of document http://members.shaw.ca/horne/cmns
Negative news (Sako Copier)
Negative news letter assignment in class
Negative News (Guffey PPT)
Persuasive employment letter due
Structure - Tools for Business Communication
HANDOUT Structures for proposals
Persuasion
Structure of Proposals PPT HANDOUT
AIDA exercises
Self Assessment memo
Review Negative News Letter
Structure - formal report requirements
Structure - formal report requirements Handout
Proposal - Who Reads What? Negative news postmortem
Proposals – who reads what?
Oral Presentations
Video Example: Persuasion
Oral Presentations PPT
Editing document 12 CORRECTED
12
13 Apr 2-6 - Oral presentation strategies Guffey - Self-assessment memo
- Review; exercises Chapter 15 (2%)
(Speaking skills) - In-class exams/exercises*
Top of document http://members.shaw.ca/horne/cmns
Persuasive Employment Letter postmortem
Employment letters –
Proposal marking requirements postmortem
Oral presentations Oral presentations
Persuasive Oral Presentation Marksheet
SMART powerpoint
Other report examples: 1 2 (business plan)
http://www.quickmba.com/entre/bplan/
http://www.bplans.com/dp/
Guffey 9.11 Persuasive internal memo
Persuasive memo writing (2%)
Guffey 7.6 Good news, bad PR
13
14 Apr 12 - No class on Easter Monday (April 9) - Final proposal due (25%)
- Review; exercises
Top of document http://members.shaw.ca/horne/cmns
Proposal due
Oral presentations (optional)
14
15 Apr 16 - Extra class (proposals reviewed)
Top of document http://members.shaw.ca/horne/cmns
Review proposals
15
