Social Media Risk Assessment

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Social Media Risk Assessment Powered By Docstoc
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Instructions:

Use this tool to document risks, assess their impact & probability, and to develop risk mitigation plan

1. In the Risk Assessment tab at the bottom of this spreadsheet, conduct your risk assessment.

2. Enter a description for the event that could put your project or company at risk.

3. Consider the expected outcome resulting from this risk and enter into the appropriate column.

4. Assess the level of impact resulting from this risk being realized (select from drop-down list: High,

5. Determine the probability of this risk occuring (select from drop-down list: High, Medium, Low).

6. Develop a risk mitigation plan for each risk and prioritize efforts based on level of impact and prob
                                                     Social Media Risk Assessment


 r impact & probability, and to develop risk mitigation plans.

m of this spreadsheet, conduct your risk assessment.

 ld put your project or company at risk.

  from this risk and enter into the appropriate column.

 this risk being realized (select from drop-down list: High, Medium, Low).

uring (select from drop-down list: High, Medium, Low).

sk and prioritize efforts based on level of impact and probability of occurrence.
                                                                                                                                                       Social Media Risk Assessment

Risk   Event Description                             Expected Outcome                          Impact   Probability   Risk Mitigation Plan
 1     Incomplete Social Media Strategy              Social media project will fail             HIGH       HIGH       Use Demand Metric's Social Media Business Case Template to Refine Strategy

 2     Lack of Buy-In from Senior Executives         Insufficient funding                       HIGH       MED        Build a Business Case and Outline a Project Plan to Obtain Buy-In

 3     Insufficient Resources                        Employee backlash due to workload          HIGH       HIGH       Use Business Case to Justify New Hires and Use our Job Descriptions for Roles

 4     Selecting the Wrong Social Media Channels     Lack of online engagement                  LOW        MED        Use Demand Metric's Social Media Channel Map and Channel Prioritization Tool

 5     Incorrectly Measuring Social Media Metrics    Difficulty in demonstrating ROI            HIGH       MED        Use Demand Metric's Social Media Metrics Da
				
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posted:6/11/2012
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Description: Your Problem You need to identify and mitigate risks associated with launching a social media program. Our Solution A Microsoft Excel template to document risks, assess their impact and probability, and develop risk mitigation plans. Download our free Social Media Marketing Plan Methodology, which uses this tool to help you implement a Social Media Marketing Program that gets results. Key Benefits provides simple risk assessment framework documents impact & probability of key risks increases chances for smooth project roll-out save 2 hours on formatting provides a real-world example Microsoft Excel Spreadsheet Estimated Time Required: 2 Hours Skills Required: Excel (Basic)
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Demand Metric is a web-based consulting firm that researches business best practices, publishes concise information, and builds practical Microsoft Office tools & templates. Our members have access to over 250 Templates & Tools and 100 How To Guides that have been developed based on requests from over 1500 clients.