Industry news by jennyyingdi


                                                                                                ■ Wrangler Announces New
                                                                                                Head of Special Events
                                                                                                W  rangler Western Wear announced that
                                                                                                   Jeff Chadwick has been promoted to
                                                                                                the position of director of special events,
                                                                                                rodeo and equine, for Wrangler Specialty
                                                                                                Apparel. In his new role, Chadwick will
                                                                                                oversee Wrangler brand marketing and
                                                                                                sponsorships for the Western specialty
                                                                                                division, specifically focusing on the rodeo
                                                                                                and equine programs. Chadwick, a known
                                                                                                rodeo and Western industry expert, has
                                                                                                been with the company for more than 20
                                                                                                   Chadwick joined Wrangler in 1985. He
                                                                                                has served as senior manager of Western
                                                                                                specialty events for the past 10 years. Prior
                                                                                                to that, he acquired specialized experi-
     ■ Justin Brands and Allen’s Celebrate Grand Reopening                                      ence while involved on a grassroots level
                                                                                                with the brand as a field sales manager in
     J ustin Brands helped unveil an updated version of an established shopper favorite in
       Pasadena, Texas, Allen’s Famous Texas Boots (formerly Allen’s Western Wear). The
     Western apparel and footwear retailer’s new store layout features more than 1,000
                                                                                                Colorado. His first position with Wrangler
                                                                                                was as an assistant manager for the rodeo
     pairs of men’s, women’s and children’s boots in a new and enlarged “Famous Texas           department, where his efforts also ex-
     Boots” department.                                                                         tended to the brand’s NASCAR and country
        “Allen’s Western Wear has served the Western and industrial footwear needs of the       music marketing programs. Prior to joining
     Pasadena area for over 32 years. I have always believed in the companies that produce      Wrangler, Chadwick gained significant
     the best products, know what quality is, and like me, understand and support the           expertise during his time in the market-
     Western lifestyle,” said Larry Allen, owner of Allen’s Famous Texas Boots. With one of     ing and sponsorships departments for the
     the region’s largest selection of hand-crafted boots, the newly designed store will also   Professional Rodeo Cowboys Association
     include a special work wear area featuring Justin Original Workboots, Tony Lama TLX        (PRCA) and the World’s Toughest Bulls
     Western Work & Chippewa boots.                                                             and Broncs, the largest indoor rodeo series
        “At Justin Brands, we are committed to offering a total footwear solution, and this     in the world.
     particular project with Allen’s Famous Texas Boots is part of an overall store concept        No stranger to the Western and rodeo
     program we are implementing nationwide,” said Randy Watson, president and CEO of           communities, he is also a former bull rider
     Justin Brands, Inc. “This redesign allows us to better showcase our brands. Our 427        with top rodeo organizations including the
     collective years of boot-making and top-notch craftsmanship allow us to create an          National Little Britches Rodeo Association,
     environment directly targeting consumers in Pasadena, Texas.”                              the National High School Rodeo Associa-
                                                                                                tion, the Colorado ProRodeo Association,
                                                                                                the National Intercollegiate Rodeo Asso-
■ Weaver Leather Sells Majority Interest to Capital Partners                                    ciation and the PRCA. Chadwick’s resume
                                                                                                and well-rounded understanding of the
O  n October 27, 2008, Weaver Leather, Inc.
   sold a majority interest in the company
to Capital Partners, a private equity firm
                                                   will provide expanded opportunities for
                                                   Weaver Leather to pursue new product
                                                   lines and opportunities in the market-
                                                                                                Western lifestyle also includes years of
                                                                                                hands-on ranch and farm work, personal
headquartered in Greenwich, Conn.                  place.                                       involvement in groups such as the 4-H Club
(                            Weaver Leather LLC will continue op-      and Future Farmers of America and a busi-
    Paul Weaver, CEO and second-gen-               erations at its Mt. Hope, Ohio headquar-     ness marketing degree from the University
eration owner of Weaver Leather, Inc.              ters with the same core values, culture      of Northern Colorado.
for the past 27 years, has retained an             and passion for exceeding customer
ownership interest in the new company,             expectations through quality products        ■ California Governor Becomes
Weaver Leather LLC, and will continue              and excellent service that have been cor-    Part of Lucchese History
his active involvement in the organiza-
tion both as chairman of the board and
                                                   nerstones since the company’s founding
                                                   in 1973.                                     L ucchese Boot Company is celebrating 125
                                                                                                  years of hand making cowboy boots. To
                                                                                                mark the occasion, the company is build-
shareholder. This decision was made after             Weaver Leather LLC, its management
careful consideration and will ensure the          team and its employees have a long his-      ing 125 pairs of a limited-edition cowboy
long-term stability of the company for its         tory of community involvement and are        boot, available to select retailers. Governor
employees, customers and suppliers. Sell-          committed to maintaining this positive       Arnold Schwarzenegger is now one of the
ing majority interest to Capital Partners          relationship in the future.                  125 few customers who own these limited
32 December 2008

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