Public Relations Strategy Scorecard

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					                                                                                                                  Public Relations Strategy Scorecard


  Use this tool to create 'scorecard' that concisely outlines your public relations program strategy in terms of objectives, programs, metrics, and timeframes.

  1. In the 'Public Relations Scorecard' tab, enter your high-level goals or objectives.

  2. Document the programs, initiatives, and actions you will conduct that will help you meet your objectives.

  3. Consider how you will measure the effectiveness of each program and enter the key performance indicators or metrics for each.

  4. Determine the target timeframe to achieve your objectives. Be as specific and quantify as much as possible.
                                                                                                            Public Relations Strategy Scorecard

Objective 1 - Increase Influence with Key Media Sources

Programs, Initiatives, & Actions                        Key Performance Indicators & Metrics                  Target Timeframe to Achieve Goals

Press Kit                                               Completed Press Kit (online & printed)                Complete by end of Q2 2012

Media Contacts Database                                 # Revant Contacts                                     50 Contacts by end of Q2 2012

Editorial Calendar Opportunities                        # Opportunities in Funnel                             25 opportunities by end of Q2 2012

Objective 2 - Formalize Public Relations Strategy Plan, Establish Policies and Provide Adequate Training

Programs, Initiatives, & Actions                        Key Performance Indicators & Metrics                  Target Timeframe to Achieve Goals

Create a Public Relations Plan           
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Description: Your Problem You need to document a tactical plan for public relations to get buy-in and organize your team. Our Solution A template to create a simple, one-page 'strategy scorecard' to demonstrate your objectives, programs, metrics, and timeframes. This concise plan is great to show senior managers. Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results. Key Benefits increased credibility from defined metrics more accountability for team members support for budget approval save 2 hours on formatting provides a real-world example Microsoft Excel Spreadsheet Estimated Time Required: 1 Hour Skills Required: Excel (basic)
Demand Metric is a web-based consulting firm that researches business best practices, publishes concise information, and builds practical Microsoft Office tools & templates. Our members have access to over 250 Templates & Tools and 100 How To Guides that have been developed based on requests from over 1500 clients.