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Public Relations Agency RFP by demandmetric


Your Problem You need to find a public relations agency that can represent your company with the media. Our Solution A template to help you design a Request for Proposal (RFP) for PR agency selection. Download our free Public Relations Plan Methodology, which uses this tool to help you implement a PR program that gets results. Key Benefits preformatted with RFP structure simple to modify for your needs professional communication document save 4 hours on formatting provides a real-world example

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									Public Relations Agency RFP

The purpose of this tool is to help you design a Request for Proposal (RFP) for Public
Relations Agency Services. An RFP is a formal invitation to request vendor proposals that
meet specific business requirements and purchasing criteria. Agencies interested in
pursuing the opportunity will respond with their approach to delivering on your
requirements, provide a detailed project plan & budget, and relevant references. An RFP is
useful for expediting the contracting process, once negotiations are complete.

How to Use this Template

Complete the following sections with your Public Relations project team. Cut & paste this
information into a document that reflects your corporate image, and deliver your RFP to a
short-list of potential vendors for review and proposal submission. The ‘Scope of Work &
Business Requirements’ section contains a comprehensive list of potential requirements. Be
sure to cut out requirements you don’t need, and add any that are particular to your
Title Page

                   [Insert Company Name or Logo]

             Public Relations Agency Request for Proposal

                             [Insert Date]
Table of Contents                                          Page

1. General Information                                      3

    1.1 Corporate Overview
    1.2 Contact information

2. Statement of Work                                        3

    2.1 Project Purpose
    2.2 Project Scope
    2.3 Project Schedule

3. Proposal Submission Procedure                            5

    3.1 Vendor RFP Reception
    3.2   Good Faith Statement
    3.3   Communication & Proposal Submission Guidelines
    3.4   Evaluation Criteria
    3.5   Short-list Selection
    3.6   Terms of Service
    3.7   Conflict of Interest
    3.8   Proposal Presentation Points
       3.9 Reference Accounts

4. Agency Information                                                                      8

5. Estimated Budget & Resources Required                                                   8

1. General Information

1.1 Corporate Overview
Provide a description of your organization including company size, locations, current
capabilities & systems, stakeholders, expansion plans, and the business goals you are
looking to achieve.

INSERT OVERVIEW OF COMPANY, including target customers, verticals served, solutions

INSERT INDUSTRY OVERVIEW, including            competitors,   relative   positioning,   growth
opportunities, go-to-market strategies, etc.

ROLE OF AGENCY PARTNER: what services you expect the agency to provide.

OVERVIEW: insert a paragraph on the key attributes you hope to find in the agency you
are hiring, and your reason for hiring.

1.2 Contact Information
      Primary liaison contact information: Enter Name

      Email to which questions should be addressed: Enter Email Address
      Location for presentations: Enter Address, City, State/Province and Country

2. Statement of Work

2.1 Purpose
The purpose of this Request for Proposal (RFP) process is to invite vendors to submit their
proposal to provide Public Relations agency services. This document contains the business
requirements necessary for a successful engagement.

2.2 Scope

Outline the scope of services, such as:

      Ongoing strategic planning and creative consultation
      Content creation (press kit, press releases, blog posts, etc.)
      Media relations – international, national, trade, business, local
      Analyst relations
      Awards
      Product reviews
      Speaking engagements
      Special events such as press conferences & media tours
      Metrics, budgets and monitoring

2.3 Project Schedule

This schedule is based on our current timelines, but is subject to change.

 Project Milestones                                          Deadline
 RFP Delivered to Agencies                                   June 1, 2012

 RFP Question Period Ends                                    July 15, 2012

 RFP Close Date                                              July 31, 2012
Conduct Agency Evaluations                                 September 1, 2012

Award Contract to Agency                                   September 30, 2012

3. Proposal Submission Procedure

3.1 Vendor RFP Reception
By responding to this RFP, the agency agrees to be responsible for fully understanding the
requirements or other details of the RFP, and will ask any questions to ensure such
understanding is gained. [Insert you
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