VIEWS: 96 PAGES: 10 CATEGORY: Business Resources POSTED ON: 6/11/2012
You need to hire a consultant or agency to help you with mobile marketing.
A Microsoft Word template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services.
professional 10-page RFP template
attract top agencies & consultants
outlines scope of work & requirements
save 5 hours on writing/formatting
provides a real-world example
Your Problem You need to hire a consultant or agency to help you with mobile marketing. Our Solution A Microsoft Word template for a Request for Proposal (RFP) for Mobile Marketing Consulting Services. Key Benefits professional 10-page RFP template attract top agencies & consultants outlines scope of work & requirements save 5 hours on writing/formatting provides a real-world example
Mobile Marketing Services RFP Purpose The purpose of this tool is to help you design a Request for Proposal (RFP) for Mobile Marketing Consulting Services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria. Consultants interested in pursuing the opportunity will respond with their approach to delivering on your requirements, provide a detailed project plan & budget, and relevant references. An RFP is useful for expediting the contracting process, once negotiations are complete. How to Use this Template Complete the following sections with your project team. Cut & paste this information into a document that reflects your corporate image, and deliver your RFP to a short-list of potential consultants for review and proposal submission. Be sure to cut out requirements you don’t need, and add any that are particular to your organization. 1 Title Page [Insert Company Name or Logo] Mobile Marketing Services Request for Proposal [Insert Date] Effective Date Document Owner: Version: Version Date Revision / Description Author: Approval: Approver Title: Approval Date: 2 Table of Contents Page 1. Company Information 4 1.1 Corporate Overview 1.2 Technology Environment 2. Statement of Work 4 2.1 Purpose 2.2 Scope 2.3 Schedule 3. Proposal Submission Procedure 5 3.1 Consultant RFP Reception 3.2 Good Faith Statement 3.3 Communication & Proposal Submission Guidelines 3.4 Evaluation Criteria 3.5 Short-list Selection 4. Scope of Work & Business Requirements 7 4.1 Business Process Review Workshop 4.2 Mobile Media System Selection 4.3 Mobile Media System Customization 4.4 Mobile Marketing Program Implementation 4.5 Support & Training 5. Consultant Information 9 3 6. Estimated Budget & Resources Required 10 1. Company Overview 1.1 Corporate Overview Provide a description of your organization including: Company size Number of locations & staff Current mobile marketing activities & systems Key stakeholders System expansion plans Business goals that you are looking to achieve 1.2 Technology Environment Provide a detailed description of the technological environment in which your company is currently operating: CRM system Marketing systems Mobile operating system Server operating system Desktop operating system Programming languages Web-architecture Applications, etc. 2. Statement of Work 4 2.1 Purpose The purpose of this Request for Proposal (RFP) process is to invite consultants to submit their proposal to provide mobile marketing implementation-consulting services. This document contains business requirements that are necessary for the success of the Company XYZ mobile marketing initiative. 2.2 Scope Provide a detailed description of how each department will be involved in the mobile marketing initiative. Additionally, document what is in scope for this project and explicitly state what is not in scope. If you are planning on a phased approach, provide a summary or bulleted list of what each phase will look like from your perspective. If you have already completed a project charter, feel free to include details from your charter here. 2.3 Schedule This schedule is based on our current timelines, but is subject to change. Project Milestones Deadline RFP Delivered to Consultants July 1, 2012 RFP Question Period Ends August 1, 2012 RFP Close Date August 12, 2012 Conduct Consultant Evaluations September 15, 2012 Award Contract to Consultant October 1, 2012 3. Proposal Submission Procedure 5 3.1 Consultant RFP Reception By responding to this RFP, the consultant agrees to be responsible for fully understanding the requirements or other details of the RFP, and will ask any questions to ensure such understanding is gained. [Insert your company name] retains the right to disqualify consultants who do not demonstrate a clear understanding of our needs. Furthermore, the right to disqualify a consultant extends past the contract award period and [insert your company name] will be at no fault, cost, or liability. 3.2 Good Faith Statement All information provided by [insert your company name] is offered in good faith. Specific items are subject to change at any time based on business circumstances. [Insert your company name] does not guarantee that any particular item is without error. [Insert your company name] will not be held responsible or liable for use of this information or for any claims asserted therefrom. 3.3 Communication & Proposal Submission Guidelines Communications shall not be effective, unless a specified procurement executive
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