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Mobile Marketing Risk Assessment


Your Problem You need to perform a risk assessment for a mobile marketing program. Our Solution A template to document the risks associated with mobile marketing, assess their impact & probability, and develop risk mitigation plans. Key Benefits reduces risk of failed project evaluates impact & probability for each risk inspires senior management confidence ensures you consider all potential pitfalls provides real-world examples Microsoft Excel Spreadsheet Estimated Time Required: 2 Hours Skills Required: Risk Analysis

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									                                                                                                                            Mobile Marketing Risk Assessment


Use this tool to document risks, assess their impact & probability, and to develop risk mitigation plans.

1. In the 'Risk Assessment' tab at the bottom of this spreadsheet, conduct your risk assessment

2. Enter a description for the event that could put your project or company at risk

3. Consider the expected outcome resulting from this risk and enter into the appropriate column

4. Assess the level of impact resulting from this risk being realized (select from drop-down list: High, Medium, Low)

5. Determine the probability of this risk occuring (select from drop-down list: High, Medium, Low)

6. Develop a risk mitigation plan for each risk and prioritize efforts based on level of impact and probability of occurrence
                                                                                                                                              Mobile Marketing Risk Assessment

Risk   Event Description                               Expected Outcome                         Impact   Probability   Risk Mitigation Plan

 1     Incomplete Mobile Marketing Strategy            Mobile Marketing project will fail       MED        HIGH        Use Demand Metric's Mobile Marketing Business Case Template to refine strategy

 2     Lack of Buy-In from Senior Executives           Insufficient funding                     LOW         MED        Build a Business Case and Outline a Project Charter to Obtain Buy-In

 3     Insufficient Resources                     
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