Ad Agency Request For Information by demandmetric


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									Ad Agency Request For Information

Use this tool to help you design a Request for Information (RFI) for Ad Agency Selection.

Title Page

                        [Insert Company Name or Logo]

                      Ad Agency Request for Information

                                     [Insert Date]
1. Request For Information (AGENCY XYZ Name)

Based on AGENCY XYZ’s accomplishments in our industry to date, we have identified
your agency as a potential agency partner, and would like to invite your consideration
in our RFP process. Of those agencies that respond to this Request For Information,
three agencies will be asked to submit a proposal for comprehensive agency services to
demonstrate their qualifications for a three-year engagement. Additional detail on the
program objectives, competitive landscape and industry, go-to-market strategy will be
provided to all three finalists. The annual budget for agency services that will be
provided by the new agency of record is estimated at: $______ annually.

IMPORTANT NOTE: All costs related to the submission of this RFI and the subsequent
RFP must be assumed by the submitting agency. No expenses will be reimbursed.

2. Deadline

Required information is due at TIME on the XX day of MONTH, YYYY.

3. Questions Regarding RFI

All inquiries concerning this RFI should be submitted to EMAIL ADDRESS using the
subject line, “RFI INQUIRY.”
  The deadline for submitting questions concerning the RFI is TIME on the XX day of

  4. Action Required

  Please return the following information via e-mail to CONTACT EMAIL ADDRESS using
  the subject line, “AGENCY RFI.”

Please compete the form below
Name of Firm


Point of Contact (Name &
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