Analysing stakeholder needs and expectations by lmJTcd8

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									        AIDA!                                                          Engagement




    What will get              Action?
    their…
                         Desire?

             Interest?


    Attention?




Once the key stakeholders for strategy implementation have been identified
(those with a high priority), an analysis of their needs and expectations can
take place.

The communications strategy will comprise tools and techniques designed to
get their attention, stimulate their interest, create a desire in them to engage
with the strategy and get them inspired into action….



      Key audiences                      Preferred media and message

Stakeholder Needs &      Attention            Interest     Desire      Action
            Expectations

								
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