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Brian Feinblum_ Sr VP Chief Marketing Officer 212-583-2718 .pdf

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Contact:
Brian Feinblum, Sr. VP
Chief Marketing Officer
212-583-2718
feinblumb@plannedtvarts.com



       Nation’s Leading Book Promoter, Planned Television Arts, Celebrates 50 Years;

 Re-launches as Finn Partners MEDIA CONNECT to Reflect Expanding Capabilities

New York – February 29, 2012 – What do Jon Stewart, Jodie Foster, Pier 1 Imports, Motel 6,
Tom Cruise, Taco Bell, Rosie O’Donnell, The Rolling Stones, and Planned Television Arts
(PTA) have in common? They all turn 50 years old in 2012. PTA, one of the nation’s premier
and largest book publicity firms, today marked its golden anniversary by launching its new
name, Finn Partners MEDIA CONNECT. Its site is now www.media-connect.com.

While known for its prowess in placing authors with broadcast media, the agency has been
developing its print connections for the past two decades and increasing its online media
offerings dramatically in the past five years.

“The media is changing as well as the nature of book publishing,” notes Managing Director
David Hahn, a 26-year company veteran, “and we have certainly evolved with the times. We’ve
always been an innovator and a leader when servicing our clients. Now our name will more
accurately reflect our broader offerings and the essence of who we are and what we do.”

Mike Levine, founder of Planned Television Arts, created the name based on the huge upswing
in TV’s popularity at the beginning of the 60’s. TV purchases reached a tipping point in the five
years leading up to PTA’s inception and television became the hot, desired medium, much the
way the Internet is embraced today. PTA’s early services included organizing fashion shows for
clients to exhibit their designs on popular daytime show The Mike Douglas Show and The
Tonight Show starring Johnny Carson, which also debuted in 1962. The firm began specializing
in book publicity in the mid 70’s, conducting tours for authors Mickey Spillane and Wayne Dyer,
two early clients.

Since then Jimmy Carter, Dean Koontz, Harvey Mackay, Jack Canfield, Richard Preston,
Sophia Loren, Mark Victor Hansen, Tom Brokaw, Jackie Collins, Coach John Wooden and
Mitch Albom (who actually worked for PTA for six months) are just a handful of the well-known
or celebrity authors PTA has promoted over the years. The company has represented
hundreds, including first time authors, bestselling authors, and self-published authors.



	
  
                                                                 OFFICE     212 583-2718
                                                                  EMAIL     brianf@finnpartners.com
                                                                TWITTER     @FPMEDIACONNECT
                                                                   WEB      WWW.MEDIA-CONNECT.COM
                                                               ADDRESS      1110 Second Ave.
                                                                            NEW YORK, NY 10022
	
  




MEDIA CONNECT currently employs 20 full time team members with headquarters in New York
City and an office in Washington, DC.

“We are proud to celebrate 50 years of Planned Television Arts success, and to recognize the
team as they transition to their new brand, MEDIA CONNECT,” said Peter Finn, founding
partner of Finn Partners. “Since Ruder Finn acquired PTA in 1993, we’ve enjoyed a unique
collaboration of shared services that has reaped tremendous benefits for the publishing clients
PTA serves. Our company has always been involved in publishing in a variety of ways, and
we’re pleased that MEDIA CONNECT will continue to enrich that heritage.”

About Finn Partners
Finn Partners builds on the outstanding legacy of Ruder Finn while shaping a bold new future in
which innovation and partnership are strong drivers of the brand. Finn Partners specializes in
the full spectrum of public relations services, including digital and social media. Our specialty
areas include technology, consumer, travel/economic development, global issues, arts and
public and corporate affairs. Headquartered in New York City, the company has regional
operations in Chicago, Los Angeles, San Francisco, Washington D.C. and Jerusalem, and
leverages international capabilities via Ruder Finn’s global network of offices and affiliates. Find
us at www.finnpartners.com and follow us on Twitter @finnpartners.

About Ruder Finn Group
Ruder Finn Group is one of the most prominent independent PR agency holding companies,
owned and led by the four siblings of the Finn family. Its operations have wholly owned offices
in the United States., Asia and Europe and an affiliate network throughout Latin America.
Expertise includes reputation management, branding, cultural and social issues and intent-
driven social media through its digital practices.


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                                                                   OFFICE      212 583-2718
                                                                    EMAIL      brianf@finnpartners.com
                                                                  TWITTER      @FPMEDIACONNECT
                                                                     WEB       WWW.MEDIA-CONNECT.COM
                                                                 ADDRESS       1110 Second Ave.
                                                                               NEW YORK, NY 10022

				
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