JASON MRAZ_ MAT KEARNEY_ GRAFITTI 6_.doc

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           JASON MRAZ, MAT KEARNEY, GRAFITTI6,
      MAYER HAWTHORNE, RICHARD MARX, KRIS ALLEN,
 DANIEL POWTER AND GREEN RIVER ORDINANCE TO HEADLINE
 THE FIFTH ANNUAL “LIVE IN THE VINEYARD” MUSIC FESTIVAL
        IN NAPA VALLEY, CALIFORNIA APRIL 12TH-15TH

March 14, 2012 – “Live In The Vineyard” today announced the star-studded line-up for their
exclusive fifth annual music festival in Napa Valley, California April 12th-15th, which will include
headliners Jason Mraz, Mat Kearney, Grafitti6, Kris Allen, Daniel Powter, Mayer Hawthorne, Jon
McLaughlin, and Green River Ordinance. “Live In The Vineyard” (LITV) is a private music
festival that takes place amidst the lush scenery of boutique wineries in California’s Legendary
Napa Valley, every April and November. The festival, available to sweepstakes winners and
special invited guests, gives attendees exclusive access to recording artists, top tier wine makers,
and world-renowned chefs during a “once-in-a-lifetime” three-day event. Performances will take
place each day during the festival at The Uptown Theatre and at the Beringer Vineyards.

Tickets for the ninth “Live In The Vineyard” event in April are only available through special
radio station promotions, featured on www.liveinthevineyard.com, and exclusive sweepstakes
and offerings from LITV’s partnerships with Aloft Hotels, Southwest Airlines, and Beringer
Vineyards. These giveaways include lodging at some of Napa's finest resorts, tours and private
tastings with the most revered vintners, exquisite foods, and intimate concerts unmatched by any
other festival. All attendees have a chance to meet and talk with the participating artists, chefs,
and wineries.

“Live In The Vineyard” was created by Bobbii Jacobs and Claire Parr, who together share over
40 years of experience in the music industry. Past LITV festivals have included performances by
some of music’s biggest names like Sarah McLachlan, Lenny Kravitz, Zac Brown Band, Natasha
Bedingfield, David Gray, Train, Five For Fighting, Colbie Caillat, James Blunt, Matt Nathanson,
and Macy Gray.

“We believe LITV gives fans a once-in-a-lifetime opportunity to appreciate superstar musicians,
chefs and winemakers in Napa Valley - which is legendary for its beauty, hospitality and
incredible scenery,” said Claire Parr. “LITV continues to attract more and more people each year
due in our minds to the unparalleled experience that we are able to provide during those three
days,” added Bobbii Jacobs.

“Live In The Vineyard” has also arranged private events during the April 12th-15th music festival
with performances by Fun., Ryan Star, Scars on 45, Jesse Thomas, The Young Romans and Josh
Tatum at private winery events at Beringer Vineyards, Nickel & Nickel Winery, Spring Mountain
Vineyard and Whetstone Wine Cellars. There will also be a special interactive chef and music
event at Todd Humphries’ Kitchen Door Restaurant in the Oxbow Public Market.

“Live In The Vineyard” continues its partnership with airline industry powerhouse Southwest
Airlines – the official airline of “Live In The Vineyard.” Southwest Airlines provides LITV’s
contest winners with roundtrip airfare to the Bay Area for the Napa event aboard the official
“Live In The Vineyard” decaled Boeing 737 airplane. The decaled jet returns to service in the
Southwest fleet for April’s LITV event and will be the focal point of select “pop up” concert
events in flight. This “Live at 35” experience for lucky Customers on the LITV plane will offer a
taste of the experience offered at the LITV events. For more information on LITV events and
ticket giveaways go to www.southwest.com/liveinthevineyard.

“Live In The Vineyard” continues its exciting ongoing partnership with Official Hotel Sponsor
Aloft Hotels across the US and abroad. Aloft Hotels will continue to offer exclusive ways to win
tickets and access to LITV’s Napa events, but will also add to its interaction across the country to
partner on more music initiatives. LITV related artists will provide special music events and
interactive programming exclusively at Aloft Hotel’s unique and hip U.S. properties. Music is
key to Aloft’s vibrant and exciting DNA, and LITV’s two year partnership will expand to bring
even more developing artists into Aloft properties on an ongoing level. Aloft’s social and
inclusive design concepts and business friendly prices and locations combine to give LITV
another avenue to expose and help encourage consumers to experience and enjoy developing
music in an up-close and involved way.

“Music matters to our guests, and it’s exciting for Aloft to be their partner in exploring,
discovering, and enjoying artists,” said Brian McGuinness, Senior Vice President of Specialty
Select Brands for Starwood. “Along with our “Live in the Vineyard” partnership, we’ve had
great success showcasing artists in our hotels, and guests keep telling us how much they
appreciate the live-music experience and the social scene at our w xyz bars.”

“Live In the Vineyard” will continue its Official Winery of LITV relationship with Beringer
Vineyards through the April event by featuring their wines and property during the event.
Beringer has long been an iconic winery and destination in Napa Valley, with a portfolio of
wines that are modern classics. LITV will highlight the attendees’ Beringer experience with an
intimate performance by Grammy-winning artist and songwriter Richard Marx. Marx’s
appearance will be happening only weeks prior to his new PBS special and is a natural extension
of his current successful tour that pairs stripped storytelling and performances in an intimate
setting.

About Southwest Airlines Co.:
Now in its 39th consecutive year of profitability, Southwest Airlines continues to differentiate itself from other low-fare carriers—
offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation's largest carrier in terms of originating
domestic passengers boarded and has acquired AirTran Airways, now a wholly owned subsidiary of Southwest Airlines Co. Southwest
serves 73 cities in 38 states and remains one of the most honored airlines in the world known for its commitment to the triple bottom
line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit
southwest.com/cares to read the Southwest Airlines One Report(TM). Based in Dallas, Southwest currently operates more than 3,200
flights a day and has more than 37,000 Employees.

About Aloft Hotels
Aloft Hotels is the sizzling “style-at-a-steal” brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT). With more than
55 hotels open in the three years since the brand first arrived on the scene, Aloft has changed the hotel landscape from Baltimore to
Beijing to Bogota to Brussels -- and everywhere in between. For more information, visit www.alofthotels.com. Aloft, like all brands
within Starwood’s portfolio, is proud to offer the Starwood Preferred Guest® program, which offers a breakthrough policy of no
blackout dates on Free Night Awards. To learn more, please visit www.spg.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 992 properties in
nearly 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.
Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation
interval ownership resorts. For more information, please visit www.starwoodhotels.com.

About Beringer Vineyards:
The epitome of a modern classic, Beringer has been Napa Valley’s benchmark producer since its establishment in 1876. Winemaker
Laurie Hook crafts classic wines from Napa’s finest appellations and Beringer’s exceptional collection of vineyards. A winemaking
legacy of 136 years is reflected in an acclaimed portfolio of wines which are collected worldwide. The historic estate in St. Helena
offers a tradition of hospitality that defines the Napa Valley. www.beringer.com

For more information please contact:

Denise Carberry
Paul Freundlich Associates (PFA)
212.334.6116
Dcarberry@pfamedia.net

				
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