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Growing a business on baldness                                                                                                                    Four Seasons to be 45 stories tall
By Christina Hoag                                                                                                                                 Newmont Mining cleared in pollution trial
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Article Last Updated: 01/01/2007 09:16:05 PM MST
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Miami - It used to take Howard Brauner half an hour, a special comb and two hairsprays every morning to                                           Strickland takes UnitedHealth post
carefully plaster a sheet of hair from one side of his head over his bald dome.                                                                   Toyota sells more than GM

"I did it for 12 years," he recalls. "I couldn't walk in the wind; I couldn't wear a hat in the winter."
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Until one ultra-humid day in South Florida in 1993, when the comb-over drowned in a sea of sweat and
Brauner's patience went along with it.
                                                                                                                                                                          $145.13 at Amazon Marketplace
"I went to the barber and said, 'Cut it off,"' he said. "Who am I fooling? I'm a bald guy, and I'm going to be                                                            $145.13 at Amazon
proud of it."

Pride doesn't begin to describe Brauner's passion for his Friar Tuck tonsure. It is his mission in life to restore
self-esteem, rather than hair, to the hairless.                                                                                                                                 Bushnell (cat262013)
His year-old New Jersey- based company, Bald Guyz, markets a line of products designed especially for the
hairless. There's a shampoo, a 30 SPF sunscreen, head wipes, a moisturizer, a shaving gel and a cleanser/                                                                 $429.96 at Amazon
conditioner.                                                                                                                                                              $429.96 at Amazon Marketplace

Brauner, whose title is "head bald guy," developed the products himself over a dozen years and talked to                                                                                        Feedback
hundreds of shiny- pated counterparts.
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"The people speaking to bald guys are Hair Club for Men, Rogaine, hair transplants. They're all saying it's not
cool to be bald," he says. "It's a market no one's speaking to."                                                                                  Teacher pleads to avoid jail
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About 35 million U.S. men are in some stage of male pattern baldness, ranging from about 20 percent in their
20s to about 65 percent in their 60s, according to Brauner's research.                                                                            Bail set in Parker school blast
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Hair restoration is a $1.7 billion-a-year business.                                                                                               Four Seasons to be 45 stories tall
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But in recent years, it has become more hip to be hairless, especially among the young.
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