General Motors Corporate News General Motors Product News.pdf by shenreng9qgrg132

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									                   Canadian Auto News Watch - Friday June 1, 2012




General Motors Corporate News
Soccer bigger bang for GM buck than Super Bowl; Unifies AD agencies; Will sponsor
Manchester United for 5 years
Note: Also published in Edmonton Journal and Calgary Herald.
Byline: Ben Klayman, Source: Reuters, Page: FP3, Edition: National
National Post - Fri Jun 1 2012

GM bets big on man u after dumping super bowl, facebook; Chooses club 'to build
global icon status for Chevrolet.' FP3
Source: National Post, Page: FP1 / Front, Edition: National
National Post - Fri Jun 1 2012

Super Bowl out, Manchester United in; General Motors switches to soccer giant for
global reach
Byline: Morgan Campbell Toronto Star, Page: B1, Edition: ONT
Toronto Star - Fri Jun 1 2012

GM expected to confirm 2,000 job losses in Oshawa; Friday deadline if plant is to close
in May 2013
Note: Also published in Hamilton Spectator.
Byline: Dana Flavelle Toronto Star, Page: B2, Edition: ONT
Toronto Star - Fri Jun 1 2012

2,000 jobs to be axed at GM plant ; Latest cuts 'devastating' for Oshawa's struggling
auto industry
Page: 3, Edition: Final
The Toronto Sun - Fri Jun 1 2012

Cami eagerly eyes GM moves
Note: Also published in The Sarnia Observer.
Byline: QMI AGENCY, Page: D10, Edition: Final
The London Free Press - Fri Jun 1 2012

GM closing Oshawa line; 2,000 jobs lost
Byline: Keith Gilligan, kgilligan@durhamregion.com, Page: 1, Edition: Final
Oshawa This Week - Thu May 31 2012
Oshawa GM line closing announcement expected Friday
Byline: Keith Gilligan, kgilligan@durhamregion.com, Page: 1, Edition: Final
Oshawa This Week - Thu May 31 2012

GM Oshawa Plant 2 closing by May 2013
Byline: KENNEDY GORDON , EXAMINER STAFF WRITER, Page: A5, Edition: Final
The Peterborough Examiner - Fri Jun 1 2012

Why GM 'unfriended' Facebook; Social media's value to industry remains unclear
Byline: David Booth, Source: Postmedia News, Page: D6, Edition: Final
Ottawa Citizen - Fri Jun 1 2012

Rotary to benefit when public takes test drive; Club partners with Dueck GM for unique
fundraiser
Source: The Delta Optimist, Page: 11, Edition: Final
The Delta Optimist - Fri Jun 1 2012

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General Motors Product News
Sporty and roomy enough to suit everyone
Byline: David Booth, Source: National Post, Page: DT4, Edition: Toronto
National Post - Fri Jun 1 2012

Column: Chevrolet returns to its racing roots; Automaker has over a century of
motorsport experience, and believes wins translate to car sales
Byline: Andrew McCredie, Source: Special to The Sun, Page: G3, Edition: Final_C
Vancouver Sun - Fri Jun 1 2012

Weapon of choice
Byline: David Booth, Page: E7
Winnipeg Free Press - Fri Jun 1 2012

Column: 2012 GMC Sierra is powerful, roomy
Byline: Jim Kerr, Source: Special to The StarPheonix, Page: E1 / Front, Edition: Final
The StarPhoenix (Saskatoon) - Fri Jun 1 2012

Two gentlemen of Verano
Note: Also published in The Edmonton Sun and The Calgary Sun.
Byline: GLEN WOODCOCK AND HARRY PEGG, Page: E5, Edition: Final
The London Free Press - Fri Jun 1 2012

Column: GS sedans balance luxury, drive; Buick Regal, Lexus 350 both boast superb
handling
Byline: Paul Byrne, Source: Freelance, Page: D2, Edition: Final
Edmonton Journal - Fri Jun 1 2012

Regal puts fun back in Buick ; Buick shows its ability to adapt to its customers'
changing tastes and needs with the new and improved 2012 Regal GS
Byline: GLEN WOODCOCK , GLEN@MANICGT.COM, Page: F10, Edition: Final
The Edmonton Sun - Fri Jun 1 2012
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General Motors Corporate News


Soccer bigger bang for GM buck than Super Bowl; Unifies AD
agencies; Will sponsor Manchester United for 5 years
National Post
Fri Jun 1 2012
Page: FP3
Section: Financial Post
Byline: Ben Klayman
Dateline: DETROIT
Source: Reuters

general motors noted on Fri Jun 1 2012 5:51 am ET
Also published in Edmonton Journal and Calgary Herald.


DETROIT . The world's largest automaker has jilted America's Super Bowl for the global variety of soccer.

General Motors Co. has signed on as the automotive sponsor of the world's most popular soccer club,
Manchester United, in an attempt to cement Chevrolet as a global brand.

Terms of the five-year deal, announced in Shanghai on Thursday, were not disclosed. GM is hoping to
piggyback on Manchester United's fan base of an estimated 659 million people to boost its Chevy brand,
especially in such growing Asian car markets as China, where the soccer club has 108 million fans.

"If our aspirations are to build global icon status for Chevrolet ... soccer far and away is the world's biggest
sport," Paul Edwards, GM executive director of global marketing strategy, said in an interview.

"Manchester United stands head and shoulders above the other teams in terms of scale, brand value and their
legacy in the sport."

The announcement comes two weeks after GM said it would drop ads both on Facebook, due to low consumer
impact, and during next year's Super Bowl broadcast, as the projected price tag - US$4-million per 30-second
spot - was too high.

GM has also consolidated its ad agencies globally in a move expected to save US$2billion over five years.

GM's global marketing chief, Joel Ewanick, said he is squeezing costs in his budget where he can, but overall
spending is not declining. "There are no sacred lines in the budget," he said at its Detroit headquarters.
Everything's got to prove to have value, including Facebook.

"You can't say 'Yes' to everything," Mr. Ewanick added. "It's something we need to do from time to time to let
people know the bar is not open."

The new sponsorship is part of GM's effort to improve its international marketing, which makes up about
twothirds of the overall marketing budget and has not been as strong as those of its rivals, Mr. Ewanick said.

He added, however, that despite dropping plans to advertise during the Super Bowl, GM will remain one of the
largest TV advertisers during National Football League games.
"There is a cadence of big global decisions coming forward," he said. Mr. Edwards said the Manchester United
sponsorship deal shows GM is shifting its investments where they can do the most good for Chevy brand
awareness and sales. Starting Friday, Chevy will be one of almost 30 corporate sponsors for Manchester
United, replacing Audi as the English soccer club's auto sponsor. Audi had been the team's auto sponsor since
April 2004.

Under the deal, the Chevy bow tie will appear on signs, scoreboards and player benches in the soccer club's
stadium as well as on backdrops and chairs during interviews, GM said. Chevy dealers globally also will be
able to use the Manchester United logo at their stores.

Mr. Edwards pointed out that Manchester United's TV audiences easily outpace those of the Super Bowl, which
annually ranks as the most watched TV program in the U.S. market with more than 100 million viewers.

Manchester United's 2011 Champions League final against Barcelona was watched by about 350 million
people, and even the average game draws 50 million globally, according to club officials.

Separately, Chevy will sponsor two Manchester United matches in China this summer - dubbed the Chevrolet
China Cup. GM is a marketshare leader in China, which remains a key growth market for the U.S. automaker.

Manchester United's larger sponsorship deals with insurance broker Aon, whose name appears on the team
jerseys, and with sportswear maker Nike net it between US$30million and US$40-million per year, according to
sports marketing firm Navigate Research.

Illustration:
• Paul Ellis, Agence France-Presse Files / Manchester United's Old Trafford football stadium. The average game draws 50 million
viewers globally, according to club officials.

Edition: National
Length: 599 words
Idnumber: 201206010076



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GM bets big on man u after dumping super bowl, facebook;
Chooses club 'to build global icon status for Chevrolet.' FP3
National Post
Fri Jun 1 2012
Page: FP1 / Front
Section: Financial Post
Source: National Post


5 Length, in years, of GM contract with club for automotive sponsorship

50 M Average global audience draw for Manchester United match

659 M Number of members of Manchester United fan club worldwide

Edition: National
Length: 30 words
Idnumber: 201206010068



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Super Bowl out, Manchester United in; General Motors switches to
soccer giant for global reach
Toronto Star
Fri Jun 1 2012
Page: B1
Section: Business
Byline: Morgan Campbell Toronto Star


Two weeks after announcing it would no longer pay the steadily rising cost of advertising in the Super Bowl,
General Motors has decided to double down on football.

World football. The sport North Americans call soccer.

This week the Detroit-based automotive giant revealed it will enter a five-year sponsorship deal with English
Premier League powerhouse Manchester United Football Club.

Though the agreement isn't related to the decision to discontinue Super Bowl advertising, experts say it's clear
the national reach of Super Bowl ads doesn't deliver the same value as the exposure that accompanies
teaming up with the world's most popular sports franchise.

"The moment the U.S. said they wanted to go global is the moment they had to start realizing that what plays in
America doesn't always play in other markets," says Queen's University marketing professor Ken Wong.

"The inability of the U.S. market to support these companies' sales base is forcing them to pay attention to
consumers in these other areas. (International consumers) are going to have a sports interest, but it may not be
(American) football."

Financial terms of the sponsorship weren't released, but it will allow GM to place ads for Chevrolet in Man U's
stadium, while allowing the company to use the team's logo in its ad campaigns.

The move is part of a pair of broader GM initiatives: a reallocation of marketing dollars, and a repositioning of
the U.S. automaker as an international brand.

Last month GM announced it would no longer advertise on Facebook, a move that, combined with its new
Super Bowl-free ad strategy, could save the company $400 million a year, according to chief marketing officer
Joel Ewanick.

Meanwhile, GM executives told Bloomberg the company is making a conscious effort to penetrate Asian and
European markets.

The partnership with Man U is part of that effort.

"It's clear that global football presented us with a significant opportunity to spread (General Motors brand)
Chevrolet around the world," said Paul Edwards, GM's executive director of global marketing in an interview
with Bloomberg. "We recognized that it's not only the world's biggest sport but the world's most engaged fans."

For an American corporation looking to reach a global audience through sports sponsorship, Man U is an
obvious choice.

Recently the club claimed it had 659 million followers worldwide, a number that equals nearly 10 per cent of the
planet's population. While that figure was based on some questionable calculations - it's a projection based on
a survey of 54,000 people in 39 countries - the team's appeal to sponsors worldwide is well established.
Last summer the shipping company DHL signed a four-year, $62 million deal to place its logo on Man U's
training gear, while its game jerseys bear the logo of AON Corp - at a cost of slightly less than $31 million a
year.

Is GM's strategy - spending less on domestic sports events and investing in sports sponsorships abroad - part
of a trend? Possibly.

Super Bowl ads reached a record $3.6 million per 30 seconds this year, and experts say the price will only
keep rising.

And while the Super Bowl routinely reaches more than 110 million viewers in the U.S. who are eager to be
entertained by increasingly elaborate commercials, those ads are blocked from broadcasts outside the U.S.

Wong says more companies might reach the same conclusion GM did, and direct sponsorship dollars to teams
like Man U and Real Madrid, whose fan bases are worldwide and locked in to the team's activities year-round.

He even says corporations in countries where hockey is popular might even want to establish partnerships with
an iconic Canadian-based NHL team.

But not the one from Toronto.

"In any hockey-playing country, the Montreal Canadiens still have that legacy," he says. "I don't know that they
have a star they can anchor it to the way Manchester United does, but certainly that franchise has some global
reach."

© 2012 Torstar Corporation

Edition: ONT
Length: 647 words
Idnumber: 201206010098



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GM expected to confirm 2,000 job losses in Oshawa; Friday
deadline if plant is to close in May 2013
Toronto Star
Fri Jun 1 2012
Page: B2
Section: Business
Byline: Dana Flavelle Toronto Star

general motors noted on Fri Jun 1 2012 5:57 am ET
Also published in Hamilton Spectator.


GM Canada is expected to confirm Friday the timing of 2,000 job losses at its car plant in Oshawa, the union
representing the workers says.

It's the last day the car maker could give notice if it intends to go ahead with previously announced plans to
close the "consolidated" plant in Oshawa next May, the Canadian Auto Workers said.

Under its contract with the union, GM must give the workers at least 12 months' notice before closing a line,
CAW local president Chris Buckley explained.

"GM hasn't made it official but I fully expect in the next 24 hours they will," he said Thursday.

A spokesperson for GM said late Thursday the company had made no announcements at this time.

The union had hoped to overturn the company's decision to close the plant, which accounts for about half the
remaining GM jobs in Oshawa.

But the company has said repeatedly it has no new products to put in the plant, Buckley told the Star in a
telephone interview late Thursday.

"It'll be devastating for thousands of workers," he said, adding it's not just the direct jobs in the plant that are
affected, but spinoff jobs as well.

The union has scheduled a press conference at its Oshawa union hall for 11 a.m. Friday.

The consolidated plant, considered by the company to be outmoded, built the Chevy Impala, an Oshawa
mainstay and one of the most popular family cars in the U.S. The same plant handles overflow work on the
popular Chevy Equinox.

In December, GM committed to invest $68 million in its newer Flex plant to maintain some Impala production
along with 350 jobs in Oshawa.

However, Oshawa would share production of the Impala with GM's Detroit-Hamtramck plant. As well, some
Equinox production would be extended for the first time outside Canada to a reopened U.S. plant.

The moves come as the CAW enters contract talks this year with all three major auto makers.

Last year, the CAW's counterpart in the U.S., the United Auto Workers, agreed to link pay raises to company
performance. Instead of fixed wage increases, the union accepted signing bonuses and profit-sharing
incentives, concessions the CAW has unequivocally rejected.

The rising value of the Canadian dollar has also made it tough to compete with the U.S. for new investment,
Buckely said.
The latest job losses come on top of the 2,600 jobs lost in 2009 when GM closed its truck plant in Oshawa, and
the closure of its last remaining plant in Windsor, where it once employed 7,000 people.

GM had a Canadian workforce of 20,000 people as recently as 2005, but that number has dwindled in wake of
its bankruptcy filing two years ago. The company received $61.5 billion in bailout money from the U.S.,
Canadian and Ontario governments in 2009 as it went through bankruptcy protection, with politicians saying it
was important to protect those jobs.

Currently, the Flex line handles the Chevrolet Camaro and Buick Regal. In August, GM announced a $185-
million investment to add the Cadillac XTS luxury sedan to the Flex line in the first half of 2012, securing 750
jobs.

© 2012 Torstar Corporation

Edition: ONT
Length: 511 words
Idnumber: 201206010093



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2,000 jobs to be axed at GM plant ; Latest cuts 'devastating' for
Oshawa's struggling auto industry
The Toronto Sun
Fri Jun 1 2012
Page: 3
Section: News


TORONTO--General Motors is set to close one of its plants in Oshawa, throwing 2,000 people out of work,
says local reports.

According to DurhamRegion.com,GM is planning to close its consolidated line that currently builds the
Chevrolet Impala sedan and Equinox compact utility vehicle, though no notification has yet been given to CAW
Local 222, the Canadian Auto Workers Union chapter that represents the workers at the plant.

In the article, CAW 222 president Chris Buckley is quoted as saying he is expecting official notification May 31
or June 1, 2012. The company is required in the current contract to give the union 12 months' notice of closing
a line. That contract is due to expire this summer, so if it goes ahead, the move will probably be effective in
summer 2013.

Buckley is further quoted as saying that GM told him it has no other product to put in the plant.

GM has yet to return calls to confirm the news.

Impala production recently moved to the Detroit-Hamtramck plant, with the new Impala coming next year to be
built alongside the Cadillac XTS at Oshawa's flex line, which employs 2,000 workers to currently build Camaro
and Camaro convertible, and the Buick Regal.

Buckley told the local media site that the United Auto Workers agreed to open its contract in an effort to get
more cars built in the U.S., and that he didn't consider this a bargaining ploy on the part of the company.

Negotiations on a new contract due are set to begin this summer.

The closure of Plant 2 at General Motors' Oshawa facilities will put 2,000 people out of work -but they knew it
was coming, says a union vice-president.

Keith Osborne of Canadian Auto Workers Local 222 said the closure was planned as part of the government
restructuring that bailed the automaker out during the economic crisis.

"It's devastating," Osborne said. While some production will move to

other facilities at GM Oshawa, the end of Plant 2 means job losses, Osborne said. He said the third shift will be
cut in October, the second shift cut in February and the plant will close down in May 2013.

"That's 600 people per shift," said Osborne--meaning 1,800 jobs will be lost.

"Seven to nine (other) jobs are affected by every one auto job lost," said Osborne.

© 2012 Sun Media Corporation. All rights reserved.

Edition: Final
Length: 375 words
Idnumber: 201206010117
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Cami eagerly eyes GM moves
The London Free Press
Fri Jun 1 2012
Page: D10
Section: Business
Byline: QMI AGENCY

general motors noted on Fri Jun 1 2012 5:54 am ET
Also published in The Sarnia Observer.


TORONTO -- General Motors is set to close one of its plants in Oshawa, throwing 2,000 people out of work,
local reports say.

According to DurhamRegion.com,GM plans to close its consolidated line, which builds the Chevrolet Impala
sedan and Equinox compact utility vehicle. The Equinox is also produced at the Cami plant in Ingersoll.

Employees at the Oshawa plant were told it would close some time in the second quarter of 2013, though an
official announcement hasn't been made, said Mike Van Boekel, chair of CAW Local 88, which represents
Cami workers.

Whether that would mean more work for Cami is still unclear.

"That's the million-dollar question -- or more," said Van Boekel. The company will look at product allocation for
all GM plants in Canada soon, he said.

In the online article, CAW 222 president Chris Buckley is quoted as saying he is expecting official notification
Thursday or Friday. The company is required in the current contract to give the union 12 months' notice of
closing a line. That contract is due to expire this summer, so if it goes ahead, the move will may be effective in
summer 2013.

Buckley is further quoted as saying that GM told him it has no other product for the plant. GM did not return
calls seeking comment.

Impala production recently moved to the Detroit-Hamtramck plant, with the new Impala coming next year to be
built alongside the Cadillac XTS at Oshawa's flex line, which employs 2,000 workers to build Camaro and
Camaro convertible and the Buick Regal.

Buckley told the website the United Auto Workers agreed to open its contract to get more cars built in the U.S.,
and that he didn't consider this a bargaining ploy on the part of the company.

© 2012 Sun Media Corporation. All rights reserved.

Illustration:
• photo of Equinox

Edition: Final
Note: With files by Kelly Pedro, London Free Press
Length: 288 words
Idnumber: 201206010020



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GM closing Oshawa line; 2,000 jobs lost
Oshawa This Week
Thu May 31 2012
Page: 1
Section: News
Byline: Keith Gilligan, kgilligan@durhamregion.com


OSHAWA -- About 2,000 jobs are going to be cut at General Motors Oshawa plant as the company prepares to
close the consolidated line.

Chris Buckley, president of Local 222 of the Canadian Auto Workers, said, "I'm waiting for the official
notification. I'm expecting it today (May 31) or tomorrow."

Under the contract between GM and the union, the company has to give the union 12 months' notice prior to
closing a line.

"They've been consistently telling us it's closing," Mr. Buckley said.

The line produces the Impala and Equinox cars.

"It's extremely discomforting," Mr. Buckley said. "If they put a product on the table, we'll roll up our sleeves. GM
has said it has 'no plans and our plan is to close it.' This is bad news."

Calls to General Motors Thursday morning went unreturned.

There are 4,000 employees at the Oshawa plant and 2,000 work on the consolidated line, he said. "Not to
mention the spin-off jobs."

Closing the line in May of next year is "troublesome. We have been communicating that with our members."

He noted GM has said it wouldn't be reinvesting in the facility.

"The problem is the Impala has a different body style. They can do it in the flex plant (Plant 1)."

Some of the Impalas will be assembled at the Detroit-Hamtramck plant, which currently makes the Chevrolet
Volt.

"They haven't told us the split yet," Mr. Buckley said.

He noted the United Auto Workers, the CAW's American equivalent, agreed to open up its contract with the
company in an effort to get more cars made in the U.S. If the company needs to produce more Impalas, the
work would be shifted to a plant in Alabama, Mr. Buckley said.

"As late as last month, I was meeting with top company officials," he said.

He noted last week Finance Minister Jim Flaherty said "GM is doing well. I don't know where he gets that from."

When the recession hit in 2008, "we dodged a bullet and made significant concessions."â? He noted Canadian
and Ontario taxpayers loaned the company $8 billion to keep it alive.

"We're doing everything in our powers to get GM to change their decision," Mr. Buckley stated.

The CAW is to start negotiating on a new contract this summer. "This is not a bargaining ploy. It's not. There's
no product out there."
© 2012 Metroland Printing, Publishing & Distributing

Edition: Final
Length: 386 words
Idnumber: 201205310053



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Oshawa GM line closing announcement expected Friday
Oshawa This Week
Thu May 31 2012
Page: 1
Section: News
Byline: Keith Gilligan, kgilligan@durhamregion.com


OSHAWA -- The rumour that "has been flying around for some time" seems to be coming true.

Sources say General Motors is expected to announce on Friday that the consolidated line at the Oshawa
assembly plant will close next May and with it 2,000 jobs.

GM employee Tony Guyader has almost 30 years of seniority in the assembly plant and the news wasn't new.

"That rumour has been flying around for some time. It doesn't come as surprising, but it's sad news. A lot of
people are losing their jobs. I hope GM will give us a product. We do a good job," Mr. Guyader said as he was
heading into the plant Thursday afternoon.

"For the community overall, the loss of jobs, the loss of income, it will be devastating," he added.

Terry, who didn't want his last name used, has 29 years.

"I might have to look for another job and take early retirement," he said.

He isn't concerned about the closure, saying, "No, I have lots of stuff to do.

"A lot of young people could be impacted," he added.

Chris Buckley, president of Local 222 of the Canadian Auto Workers, said, "I'm waiting for the official
notification. I'm expecting it today (May 31) or tomorrow." video

Under the contract between GM and the union, the company has to give the union 12 months notice prior to
closing a line.

"They've been consistently telling us it's closing," Mr. Buckley said.

The line produces the Impala and Equinox cars.

"It's extremely discomforting," Mr. Buckley said. "If they put a product on the table, we'll roll up our sleeves. GM
has said it has 'no plans and our plan is to close it.' This is bad news."

There are 4,000 employees at the Oshawa plant and 2,000 work on the consolidated line, he said. "Not to
mention the spin-off jobs."

For each assembly line job, there are about nine spin-off jobs, he added. "It will be absolutely devastating to
the City of Oshawa."

Closing the line in May of next year is "troublesome. We have been communicating that with our members," Mr.
Buckley said.

When the recession hit in 2008, "we dodged a bullet and made significant concessions."â? He noted Canadian
and Ontario taxpayers loaned the company $8 billion to keep it alive.

"We're doing everything in our powers to get GM to change their decision," Mr. Buckley stated.
The CAW is to start negotiating on a new contract this summer. "This is not a bargaining ploy. It's not. There's
no product out there."

He said in the upcoming bargaining, the union will focus on trying to get another product for Oshawa.

"On numerous occasions, I've told top GM people, put a prize on the table, and we'll bargain for it. We have
traditionally been creative."

Oshawa Mayor John Henry said he plans to meet with his counterparts in nearby municipalities to discuss the
issue as soon as the plant closing is officially announced.

"Of course I'm concerned; General Motors is a big part of Oshawa and the surrounding areas, it's not just about
people from Oshawa," said Mayor Henry in reaction to the news. "Two thousand jobs in today's economy is a
lot of jobs."

He's also preparing a motion for Oshawa council that would see the City working with the CAW to lobby the
federal and provincial governments for support to ensure product is allotted to the Oshawa GM plant and to
maintain current levels of employment in the community.

"We will do everything that we can to continue to support the current auto sector," said Mayor Henry. "It's a big
part of our economy."

With any large-scale layoff, officials with the Region of Durham say they anticipate an increase in Ontario
Works recipients about eight months to a year after the axe falls.

"It starts with a spike in EI applications," says Paul Cloutier, director of the Region's income and employment
support division, which oversees the OW program. "Then if they don't find another job we see them a little while
after that applying for OW."

When the OW case load increased during the last few economic downturns, Mr. Cloutier says it took about 18
months for the numbers to come down again.

He also noted there will be more immediate impacts on the local job landscape, because those facing eventual
layoff will quickly tighten the purse strings, cutting out discretionary items such as eating out, which in turn
affects other jobs.

"That impact is going to start shortly after the announcement is made," he said.

Calls to GM for comment weren't returned.

Last year the company sent a "confidential" memo to managers noting there may be a need for some Impala
output in Oshawa, but on the flex line rather than the older consolidated operation where production now
occurs.

GM informed the union more than two years ago about plans to close the consolidated line at the end of its
"current product lifecycles" because it is no longer efficient enough. But the union has continued to press GM
for new models to boost productivity and save jobs.

-- with files from Jillian Follert, Reka Szekely and Torstar News Service

© 2012 Metroland Printing, Publishing & Distributing

Edition: Final
Length: 855 words
Idnumber: 201205310059
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GM Oshawa Plant 2 closing by May 2013
The Peterborough Examiner
Fri Jun 1 2012
Page: A5
Section: News
Byline: KENNEDY GORDON , EXAMINER STAFF WRITER


The closure of General Motors Oshawa's Plant 2 will put 2,000 people out of work -- but they knew it was
coming, says a union representative.

Keith Osborne, of Canadian Auto Workers Local 222, said the closure of the consolidated assembly plant,
which builds Chevy Impalas and assembles Chevy Equinoxes, was planned as part of the government
restructuring that bailed the automaker out during the 2009 economic crisis.

"It's devastating," said Osborne, a national representative. "It'll be closed by May 2013."

While some production will move to other facilities at GM Oshawa, the end of Plant 2 means job losses,
Osborne said. He told The Examiner he's learned the third shift will be cut in October, the second shift cut in
February and the plant will close down in May 2013.

"That's 600 people per shift," said Osborne -- meaning 1,800 jobs will be lost.

"Seven to nine (other) jobs are affected by every one auto job lost."

The Peterborough native said the cuts are a sign of the times -- manufacturing jobs are moving out and the
general public doesn't really understand or care.

"It's important to make sure people know how important local manufacturing jobs are," she said.

The union's numbers have been in decline for decades, Osborne said, with roughly 500 members left in
Peterborough who commute to Oshawa.

The union plans to hold a press conference Friday to give its side of the impact of the cuts, Osborne said.

Impala production recently moved to the Detroit- Hamtramck plant, with the new Impala coming next year to be
built alongside the Cadillac XTS at Oshawa's flex line, which employs 2,000 workers who currently build the
Camaro and Camaro convertible along with the Buick Regal.

Negotiations on a new contract due are set to begin this summer.

CAW Local 222 president Chris Buckley and other union leaders will discuss the cuts at 11 a.m. Friday at the
CAW Local 222 Union Hall, 1425 Phillip Murray Ave., in Oshawa.

kennedy.gordon@sunmedia.ca

© 2012 Osprey Media Group Inc. All rights reserved.

Edition: Final
Length: 320 words
Idnumber: 201206010057



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Why GM 'unfriended' Facebook; Social media's value to industry
remains unclear
Ottawa Citizen
Fri Jun 1 2012
Page: D6
Section: Driving
Byline: David Booth
Source: Postmedia News


General Motors rocked a very big boat last week when it decided to "unfriend" Facebook. While The General
will continue its "aggressive content strategy," it will discontinue all advertising on the social media giant,
insiders speculating that its ads had little effect on consumers' buying decisions.

Of course, this flies in the face of all accepted wisdom, what with anyone who knows anything about anything
realizing that print is dead, the Internet rules and if you don't tweet you don't count. Surely, this is a sign that the
"new GM" is just the old GM with a different geriatric running the show. They didn't get it then, why should they
get it now? Digital is in, after all, analog is out and doublya-doublyadoublya-dot rules the world.

Or does it?

Conventional wisdom would have it that the Internet is all powerful mainly because it is all knowing. Order just
one product online, goes the refrain, and it is recorded for evermore with experts analysing said data and being
able to infer, from your one simple keystroke, where you'll vacation next year, what toothpaste you'll buy next
week and what colour underwear you'll wear tomorrow (I personally try to confound those diabolical data
miners by going commando every second Thursday; join me and we'll call it a rebellion). Just as the CIA can
supposedly count how many hair follicles I lost last week thanks to satellites in the sky so too do social media
proponents boast they can tell our personal peccadillos thanks to cookies on our hard drive.

Well, I can't speak to how adroit toothpaste and underwear manufacturer marketers are, but, in my experience,
automakers are not nearly this sophisticated. Indeed, automobile manufacturers are, more often than not,
spectacularly wrong about who their prospective clients are; I remember vividly sitting through a presentation
where Honda media flacks concluded that their new Element would be sold to twentysomething surfer dudes
on their way up the corporate ladder when, in fact, its entire market, meagre as it was, was penny-pinching
forty-something soccer moms unwilling to dole out the big bucks for an Odyssey people mover.

Nor has the digital world improved things much. Media gurus would have us believe they can parse the result
of online marketing campaigns with the efficiency of a scythe, able to delineate everyone who responds to
anything into nice, neat categories that help them target our needs before we've even thought of them. Again,
my experience with automakers is exactly the opposite, with very little measurement, almost no data mining
and precious little followup.

My point in all of this is that when marketing mavens, at least of the automobile variety, claim that Twitter,
Facebook or anything else digital is absolutely essential to the selling of cars, they really don't know. Generally,
they're just counting page views and impressions, not actual buyers.

And what really is the value of a simple click of the mouse? As part of the marketing presentation
accompanying the introduction of its all-new 2013 Altima, Nissan detailed the response to the microsite it had
created to launch the new four-door. The automaker boasted that, enticed by the offer of a free service and
warranty - worth approximately $1,445, claims the com-pany - 10,000 "hand raisers" had expressed their
interest in the new Altima.

Sounds impressive, right? Except that, when asked how many of said hand raisers had plunked down the $49
deposit required to actually take delivery of the car, Nissan admitted that only 50 had taken that crucial next
step.
Now, this is no fault of the Altima for it's an excellent car and likely to only gain market share with its latest
revisions. But 50 deposits for a free $1,445 offer requiring only a deposit of $49 is not exactly a resounding
affirmation on the power of the Internet to move cars.

Nissan officials counter with the fact that their Leaf online campaign was successful. But electric vehicles
customers are truly the definition of a captive audience. Indeed, I sus-pect that Nissan could have announced
the Leaf's unveiling by Morse code and it would not have diminished the number of early intenders who would
have rushed from their dung-heated, solarpower geo-domes to plunk down deposits on their precious EVs.

One measly defection by one car company hardly means the end of the Facebook juggernaut. Nor does
anyone question its ability to disseminate information across broad swaths of the consuming public. But it does
beg the question: Do advertisements in the social media bring in unique paying customers unavailable from
any other source?

I suspect that The General analyzed exactly that and found Facebook lacking.

Illustration:
• Beck Diefenbach, Reuters / The sun rises behind the entrance sign to Facebook headquarters in Menlo Park before the company's
IPO launch.

Edition: Final
Length: 765 words
Idnumber: 201206010091



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Rotary to benefit when public takes test drive; Club partners with
Dueck GM for unique fundraiser
The Delta Optimist
Fri Jun 1 2012
Page: 11
Section: News
Source: The Delta Optimist


The Rotary Club of Tsawwassen has once again partnered with Dueck GM for a unique fundraiser for the
service club called Test Drive Tsawwassen.

The Richmond dealership will be setting up shop for the day on Sunday, June 3 in Tsawwassen to help raise
needed funds for the Rotary club and give local residents the opportunity to both see and drive a wide variety of
2012 cars and trucks.

The event takes place from 9 a.m. to 3: 30 p.m. in the TD Canada Trust parking lot at the Tsawwassen Town
Centre Mall. For every person that comes down to take a test drive around town in one of the new GM vehicles,
Dueck will donate $25 to the club.

In 2011, there were over 270 test drives taken, with over $6,200 donated by Dueck to the Rotary club.

There is no cost to take a spin, all you need is a valid driver's licence. Dueck GM staff will be on hand to show
the vehicles and answer any questions.

This year, there will be a maximum of 300 test drives, so residents are urged to come early to get a spot. The
club will receive a possible $7,500 donation and it hopes to reach this amount to help fund its philanthropic
activities.

Illustration:
• Submitted / For every test drive a member of the public takes on Sunday, Dueck GM will donate $25 to the Rotary Club of
Tsawwassen.

Edition: Final
Length: 204 words
Idnumber: 201206010003



Return to top
General Motors Product News
Sporty and roomy enough to suit everyone
National Post
Fri Jun 1 2012
Page: DT4
Section: Driving
Byline: David Booth
Dateline: Los Angeles
Source: National Post


I seem to be getting confused a lot lately. First, I couldn't tell whether Ford's new Mustang Boss had a live rear
axle without peeking at the spec sheet (we auto testers are supposed to be able to sniff out details like that just
by the seat of our pants). Then, it was trying to figure out how BMW's M6 Cabriolet could weigh so much -
2,050 kilograms - and still be so fast.

The latest source of confusion is Cadillac's new XTS. In this case, I'm not sure whom this latest Caddy is
supposed to be serving. For instance, it looks rather large, like the DTS it ostensibly is supposed to replace, yet
it looks stylishly modern. It's a frontdriver - again, like the DTS and, more importantly, unlike the rest of the
Cadillac lineup - but the automaker is touting its handling abilities. Is it a DTS replacement, plain and simple, for
the blue-rinse crowd or does General Motors have even greater ambitions for its quintessential land yacht, i.e.,
a continuation of Cadillac's march upscale to direct competition with the mighty Germans?

If I am confused, imagine GM's poor engineers because, it seems, the new XTS has to perform both functions.
In one breath, Cadillac's vicepresident of marketing, Don Butler, mentions the Lexus ES 350, another
somnolent front-driver aimed at the yet-to-be-buried crowd, as a competitor and in the next he's talking about
the Mercedes E350 and Audi A6, the leading German sporty rear-driver and perhaps the best all-wheel-drive
platform in the luxury segment. By automotive standards, that's positively schizophrenic.

And, indeed, from behind the wheel, there is a little of the bipolar to this new XTS. The suspension, for
instance, is marvelously well calibrated, in Driving mode compliant without being boaty and, flipped into its
Manual mode - which also activates the steering wheel-mounted paddle shifters - it's positively sporty. During
one spirited traipse through the canyons above Malibu, the XTS was almost Germanic in its body control. It
would, like any big front-driver, understeer when pushed, but at the same speeds, a DTS would have been long
out of control and probably well down into the canyon.

The credit goes to the big Caddy's magneto-rheological fluid suspension system. Similar in concept to the
systems that maintain the poise of top-of-the-line Corvettes and the Camaro ZL1, the XTS's system may be
tuned for more comfort but it still minimizes body sway. The Magnetic Ride Control system uses damper fluid
that changes viscosity, or thickness, in response to electrical input. In less than a blink of an eye, the fluid in the
XTS's system can change from water to molasses, the suspension vascillating between pillowy soft to
something approaching sportingly stiff. A new HiPer front strut design also aids the XTS's composure, but the
credit really goes to the way-trick goo in the shock absorbers.

But, then, in true multiple personality form, the XTS's Magnasteer steering box feels overboosted, too flighty
and numb to match the excellent suspension control, especially in Sport mode. Cadillac's engineers, to their
credit, are well aware of the problem (I wasn't the only journal-ist to complain) and promise a correction by the
time the XTS reaches final production. The most probable solution will be to firm up the steering in the Sport
mode while leaving it grandpa-light in the standard trim for those parking lot grands prix.

Making this transformation all the more impressive is that the XTS we tested, a top-of-the-line Platinum edition
($64,975; the base version starts at $48,995), was equipped with Cadillac's new Haldex all-wheel-drive system.
Combined with a new electronically controlled limited-slip rear differential, the XTS should plow through
Canadian winters as well as it does Californian canyons. And, surely, this is a sign that the times they are a
changin': The XTS comes with powerful four-piston Brembo front brake calipers.
The XTS's powertrain, however, doesn't quite match the get-upand-go of the chassis. Oh, the sixspeed
automatic would otherwise be satisfactory - shifts are smooth and quick - if the motor had just a little more jam.
The 3.6-litre V6's 304 horsepower is adequate and its direct injection is state of the art, but there's precious
little torque at low speeds and it struggles against 1.8 tonnes of automobile at low revs. And, when the revs do
arrive to save the day, they do so in a flurry of gnashing of cams and gears, the engine not able to match the
buttery smoothness of some of its German competitors. Cadillac is aware of these issues and hints that a
revised powertrain is on the way, but naysayers looking to decry anything North American will have their
pretext.

Cadillac will need no such excuses for the XTS's interior, however, which combines the relentless hedonism of
its classic boudoirs with a thoroughly modern feel that would make a German engineer proud. The leather one
expects. Ditto the wood. That the new CUE (Cadillac User Experience) system is so good is unexpected.
Cadillac's engineers are obviously fans of Apple and the touchscreen system's iconography is easily
deciphered. There are still too many features, but the basic necessities - audio, navigation and climate control -
are all easily accessed by the excellent voice control system; perhaps too easily. My driving companion, the
otherwise kinetic Brian Makse, keeps programming in easy-listening channels, including the positively
somnolent Chill XM station. He's only 46 years old, but he's seemingly already practicing for his blue-rinse
years.

As intuitive as the CUE system is, there are too many submenus and buttons to guide the powerful electronics.
The XTS's TFT gauge set (available on Premium and Platinum editions), for instance, is as marvelously
adaptive as the Jaguar XJ's, able to flit in between displays (the "performance" edition is spectacularly
informative, not to mention colourful). But working through the screen's submenus and optional details is way
beyond my manipulation skills, not to mention my patience level, so one has to wonder how my father's
generation will handle its digital overload.

On the other hand, oldsters are always boasting about the roominess of their old land barges and this the XTS
has in spades, Cadillac boasting 1,016 millimetres of rear-seat legroom. Throw in 18 cubic feet of trunk space
and you have every retired golf addict's perfect car.

They will also love the XTS's multiple safety systems that include a lane departure warning as well as a Rear
Cross Traffic Alert and a collision avoidance system that automatically applies the brakes. Cadillac has also
dispensed with the shrill audible alarms that are the pox of all modern motor cars: Its system alerts the driver to
impending doom by simply vibrating the seat. The Safety Alert Seat even shakes the side of the seat
appropriate to the threat. Still, as I do in all my test cars, I shut down the lane departure warning system
because it's too annoying.

I think Cadillac has succeeded in broadening the XTS's intended audience. There's little, save computer
complication, that won't serve the DTS's loyal customer base. And there are enough modern superlatives to
tempt many away from their Acuras and Lexuses, though conquering Mercedes and Audis may be a bit of a
stretch.

Think of the XTS as having been cocooned: It's the same old Cadillac but younger.

dbooth@nationalpost.com

Illustration:
• / Double agent: The new XTS has a bit of a split personality- think of it as the same old Cadillac but younger.

Edition: Toronto
Length: 1209 words
Idnumber: 201206010166



Return to top
Chevrolet returns to its racing roots; Automaker has over a century
of motorsport experience, and believes wins translate to car sales
Vancouver Sun
Fri Jun 1 2012
Page: G3
Section: Driving
Byline: Andrew McCredie
Column: Andrew McCredie
Source: Special to The Sun


The collective groan of hundreds of thousands of race fans when Tony Kanaan slipped from the lead of
Sunday's Indy 500 in the closing laps said it all.

That, and the slumped shoulders and silent stare of General Motor's North American president Mark Reuss,
seated a few seats away from me in the air-conditioned Chevrolet hospitality suite high above the famed
brickyard. (I say air-conditioned as the outside temperature was hovering in the 35 C range, the hottest ever in
the 96 run-nings of the legendary race).

With Kanaan's Chevy-powered KV Racing car outpaced by three Honda-powered open-wheelers in the final
laps, Chevrolet's hoped for triumphant return to the Indianapolis Speedway melted like so much of the ice-
cream consumed by the speed-hungry horde ringing the two-and-a-half mile track.

When the checkered flag flew, it was two Honda's up front - winner Dario Franchitti and runner-up Scott Dixon -
followed by Kanaan. Had Takuma Sato not spun out in Turn 2 on the final lap in a courageous, if not ill-advised
wheel-to-wheel duel with Franchitti, it would have been a Honda podium sweep.

Forty-eight hours earlier GM president Reuss was holding court in a hotel conference room in downtown
Indianapolis, confident his company's return to the IndyCar series as an engine manufacturer after a six-year
absence would end in the victory circle.

"My dream is to win here this week-end and next week at the Detroit Grand Prix," Reuss said. "These next two
weekends are the emotional turning point of my career."

Perhaps that was being a little dramatic, but the passionate Reuss is clearly as heavily invested personally in
Chevrolet's diverse racing programs as the company itself.

Regardless of the outcome of this Sunday's race in Detroit - call it a home game for GM - Reuss can at least
take solace in the company's sales figures. Selling a record 4.7 mil-lion vehicles in 2011 - including taking the
top-selling car and top-selling sports car titles - in 2012 Chevrolet is off to its best first quarter sales in its history
(1.8 million, or a new Chevy sold every 6.6 seconds).

For Reuss, there's a direct correlation between racing on Sunday and selling on Monday.

"When we have success on the track we have success in the showroom," he said of a sentiment that is in the
very DNA of the company.

Six years before the first year the Indy 500 was run in 1911, Louis Chevrolet toured the Midwest as a dare-devil
driver along with Carl G. Fisher, who four years later, in 1909, began building his brick-paved track on the
outskirts of Indianapolis, The year of that inaugural Indy 500, Louis Chevrolet and Billy Durant incorporated the
Chevrolet Motor Car Co. in Detroit, and in 1915 Chevrolet competed in his first Indy 500. His brother Gaston
won the race in 1920.

"I don't think you can have a successful brand like Chevrolet if you go in and out of motorsport," continued
Reuss, citing Chevrolet's absence from IndyCar in recent years as a problem on a number of levels.
But now with Chevrolet engines back in IndyCars, he reasoned, "we're going to sell more cars because of this
racing program."

Just as the company founder saw value in campaigning race cars, Chevrolet's current braintrust see great
things coming from the Indy-Car engine program, which features small-block V6s with direct fuel injection.

Said Reuss: "We have to have technological innovation in racing, and the leap to direct injection engines will
pay big dividends in our passenger vehicles."

In addition to the technological advances in engines and aerodynamics gleaned from racing, Reuss cited image
awareness and marketing opportunities as other compelling reasons to participate in motorsport. He added that
33 per cent of sales leads come from motorsports.

In addition to IndyCar, Chevrolet is involved in many other high-pro-file racing series, including NASCAR,
American LeMans, NHRA, Grand Am Road Racing, FIA World Touring and NASCAR Trucks.

Everything from Corvettes to Cruzes are campaigned in that large and diverse stable of race cars, ensuring
that whatever your budget, there's a Chevy on a track that can also be in your driveway.

"It is," said Reuss, "who we are."

amccredie@vancouversun.com




                            Submitted
The Corvette and Camaro played
big roles in the 2012 Indy 500, the
former as the pace car and the
latter as a VIP car.


Illustration:
• / The Cruze's engine is heavily influenced from racing.
• / The Chevy Cruze competes in the FIA World Touring series.
• Submitted / The Corvette and Camaro played big roles in the 2012 Indy 500, the former as the pace car and the latter as a VIP car.
• / Founder Louis Chevrolet at the wheel.

Edition: Final_C
Story Type: Column
Length: 683 words
Idnumber: 201206010039



Return to top
Weapon of choice
Winnipeg Free Press
Fri Jun 1 2012
Page: E7
Section: Auto Reviews
Byline: David Booth


CHANDLER, Ariz. -- Nothing frightens autojournalists more than the nondescript.

Awful is better than mediocre. We can work with terrible or excellent in equal measure, and neither the sublime
nor the ridiculous scare us.

Just don't give us bland.

Hell, then, is a subcompact wagon with a 110-horsepower engine and a tan-on-beige paint job. There is no "it,"
no attention-grabbing superlative that is both the car's raison d'tre and our easily discerned headline.

Chevrolet's new Camaro ZL1 has exactly the opposite problem -- a vast plethora of attention-grabbers, each
worthy of front-page coverage. Should I lead off with its purported 580 horsepower, an above-the-fold headline
no matter how little you care about performance cars?

Should I tease with its seven-minute 41.27-second time around the world-famous Nürburgring, the circuit in
Germany that is now the benchmark for fast cars?

Or do I lead with the more pedestrian but equally exciting fact that a Canadian ZL1 will cost only $58,000, a
seeming pittance of a markup from the $37,735 SS version and -- perhaps even more important to Canadians
used to scanning for U.S. bargains -- barely seven per cent above the US$54,095 sticker price south of the
border?

What's surprising, however, is that, despite those noteworthy numbers, the most surprising aspect of the new
Camaro is its sophistication. Despite its relatively lowly Camaro lineage, miserly price-tag and cartoonish movie
roles, the ZL1 is a bona-fide supercar.

Yes, I'm as surprised as you are. Indeed, upon perusing the ZL1's spec sheet (particularly its 1,900-kilogram
curb weight), I expected a car that was simply an SS with a bit more power -- fun to spin the tires, but not the
sort of thing you'd want to spend any time flinging around a racetrack.

Instead, the ZL1 turns out to be a veritable track weapon. Besides the obvious -- and 580 hp certainly qualifies
as obvious -- the real reason for the ZL1's exemplary performance is the latest Gen III Magnetic Ride
suspension system and its twin of computerized road-hugging malfeasance, the all-new Performance Traction
Management (PTM) traction control system. As incredible as it may seem, the two combine to render the rather
portly Camaro into a rapier-like road rocket.

The ZL1's Gen III system, like earlier Magnetic Ride systems, uses a unique magneto-rheological fluid that
alters its viscosity in response to an electrical signal. Essentially, if you feed the fluid some electricity, it gets
thicker -- as in water to molasses -- in the blink of an eye. This allows Chevy's engineers to almost instantly
alter the suspension performance by computer. One second the ZL1 -- thanks to comparatively soft springs
and wimpy stabilizer bars -- is a model of decorum. In the next, the suspension is Formula One rigid, all
because an ECU sent the dampers a few milliamps of current. The new two-coil, two-wire dampers react so
quickly, says Alex MacDonald, Chevrolet's chassis control development engineer, it's possible to tailor the car's
tendency to under- or oversteer just by sending current to the dampers. MacDonald claims the system is so
powerful that, in its design phase, the ZL1 could be transformed from an understeering pig to an oversteering
hooligan with just a few keystrokes from a laptop.

Throw in what is possibly the automotive world's most sophisticated traction-control system -- the
aforementioned PTM -- and you have one of the most easily controlled high-performance cars on the planet.
PTM offers five positions of digital intervention, all the way from a "wet" setting for playing silly bugger in the
rain to the full-zoot Track mode that race driver Aaron Link used to set that scalding Nürburgring time (yes,
even the experts are faster with an electronic traction nanny, as long as it is suitably calibrated).

MacDonald also says the PTM differs from other traction-control systems by being predictive; it can actually
reduce power before the wheels lose traction rather than after as is more common for electronic stability-control
systems. The result, says MacDonald, is the ZL1 suffers none of the herky-jerky slide-and-catch lesser systems
suffer as they try to regain traction after the fact.

The system works brilliantly. A little intrusive in its normal No. 2 position (especially in automatic-equipped
models, which programs in a little more safety), there's a noticeable delay on exiting corners at full throttle.
Move up to position four, however, and response feels as immediate as a race car. The back end drifts on
command and, yet, no matter how silly you get, the PTM seems to rein you in before you get into oh-my-Lord-
where-did-that-guardrail-come-from trouble.

Indeed, the ZL1 has few faults, the Magnetic Ride keeping the car flat even under the high-lateral g-force turns
at the end of Bob Bondurant's Firebird Raceway. The sticky (and almost treadless) 20-inch Goodyear Supercar
F1s offered plenty of traction and the PTM system kept understeer in check. Even roiling through the track's
high-speed ess turns failed to upset the plot, the big Camaro feeling more like a lithe Lotus when flip-flopping
between apexes. Indeed, only in the slowest of first-gear switchbacks does the car's 1,900 kg overwhelm the
Goodyears and push the front end a little wide. The ZL1 is formidable.

How formidable? That 7:41.27 Nürburgring test time I mentioned earlier sees the ZL1 ahead of Porsche's
mighty 911 GT3 piloted by none other than 'Ring legend Walter Rhrl, as well as the insane (read very
expensive) Pagani Zonda S -- and less than a second behind Lamborghini's mighty Gallardo LP570-4
Superleggera. This might be a good time to remind everyone that, yes, I really am talking about a Camaro that
costs $58,000.

Of course, part of the reason for the ZL1's incredible speed is its monster supercharged 6.2-litre V8. Based on
the same basic block and Eaton blower as in the Corvette ZR1 and Cadillac CTS-V, the Camaro's 580 horses
neatly split the difference between the two, being 58 fewer than the over-the-top Vette but 24 more than the
M5-trouncing rapid Caddy. In truth, it is the 556 pound-feet of torque that matter more. Indeed, so massive is
the low-end grunt pumped out by the supercharger that I opted for the six-speed automatic version when
romping around the racetrack. No matter what losses the slushbox's torque convertor might engender, the big
6.2L had more than enough to cover it. In fact, according to GM, the automatic is actually quicker, romping to
96 kilometres an hour in just 3.9 seconds, a tenth quicker than the manual. The automatic is also faster at the
top end, its 297 km/h speed seven km/h more than the six-speed manual.

The engine barks like the real McCoy as well. The exhaust system has a cut-out to let all those horses breathe
-- as is common these days. But even more mesmerizing is the throttle limiter, which kicks in as you exceed top
revs. That's when the ignition cut-out's staccato beat makes the ZL1 sound like a Le Mans race car at the end
of the Mulsanne Straight.

It all adds up to one of the biggest surprise in recent years -- a mid-priced Canadian-built sports car that is as
trackworthy as the best from Europe or Japan. Yes, the interior still looks like it fell out of a Chevette and quite
why Chevrolet makes a car that can generate 1.0 g of lateral cornering force (within spitting distance of the
Corvette ZR1, by the way) and then stints on the seats' side bolstering is beyond my ken. Nonetheless, this
may be the best track-day bandit you can buy for $58,000.

And, just to make that point all the more poignant, in deeming its new car "track-capable," Chevrolet is
extending the Camaro's warranty to track-day bandits. Yes, even if something breaks -- halfshafts, engine,
transmission, etc. -- while you are beating the Holy-mother-of-you-know-what out of your ZL1 on a track,
Chevrolet will cover it under the normal warranty. The only way you can void it is to make non-approved
modifications (and, be forewarned, GM will find out). For those of us of middle-class means, looking for a
supercar we can afford to abuse, this is as good as it gets.
-- Postmedia News

Carrying the torque

WITHOUT a doubt, the ZR1 is the Vette to end all Vettes. Barely 1,500 kilograms of sports car are motivated
by some 638 horsepower worth of supercharged Chevrolet small-block V8 through a surprisingly slick-shifting
six-speed manual transmission.

Despite traction control and tires wide enough for a Lamborghini, the ZR1 will spin its rubber in second gear
every time the tachometer spins past 4,000 r.p.m. That's because, unlike European supercars, the
comparatively low-revving 6.2-litre V8 also pumps out 604 pound-feet of torque. Indeed, strafing through the
tight and twisty Apache Trail in Arizona, I lugged the engine around in the 2,000-to-3,000-r.p.m. range; any
more and I would have been spinning sideways into guardrails.

The ZR1 is only let down by an interior that looks as though it was designed by Starsky &Hutch, and seats that
need better side bolsters. After all, the 2012 model's new Michelin Pilot Sport Cup radials are said to be good
for 1.1 g of cornering force.

© 2012 The Winnipeg Free Press. All rights reserved.

Length: 1511 words
Idnumber: 201206010001



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2012 GMC Sierra is powerful, roomy
The StarPhoenix (Saskatoon)
Fri Jun 1 2012
Page: E1 / Front
Section: Driving
Byline: Jim Kerr
Column: Jim Kerr
Source: Special to The StarPheonix


I reached for my sunglasses as the sunlight reflected off the shiny chrome three-bar grill of the new 2012 GMC
Sierra pickup. The new grill design is just one of the changes for the 2012 Sierra lineup and I was ready to try
them out.

The Sierra is available in several models. It starts with the W/T or Work Truck, followed by the SL trim level.
SLE trim is next and the model we tested. The SLT and Denali models offer more luxury features and there is
even a Sierra Hybrid. Body configurations for the Sierra include regular cab, extended cab and crewcab styles.
Depending on cab selection, you may also have a choice of short, regular, or long box lengths. Our crewcab
truck came with the 5"8" short box.

Prices start for a Sierra pickup at $27,755 and our test vehicle, a SLE crewcab model, had a price as tested of
$51,600, but there are currently incentives offered and GM's website provides a build it now price of $44,100!
Some of the options on our truck included the 5.3 litre FlexFuel V8 engine, 6-speed automatic transmission, 18
inch alloy wheels, chrome tubular side steps, box liner, a power rear sliding window, power adjustable pedals,
rear park assist, rear view camera with display in the interior rear view mirror, a rear locking differential,
integrated trailer brake controller, locking tailgate, steering wheel audio controls and leather seating. Many of
these options were included in a "Special Edition" package to make ordering easier.

Chrome tubular side steps aided getting into the Sierra. Not only are they functional, they look good too. Inside,
headroom and legroom are excellent front and rear. The front bucket seats are separated by a large console
that could hold all the business equipment you need on the road. The back seat is a 60/40 split seat that is
every bit as comfortable as the front. There is no bad seat in this vehicle. Even the middle seat in the rear has
good space. The lower rear seat cushions fold up to reveal an almost flat load floor that will fit large boxy
objects and keep them out of the weather.

The attractive instrument cluster in the Sierra is meant for business. On the side of the speedometer and
tachometer, are four smaller round gauges showing engine temperature, fuel level, charging system voltage
and oil pressure. A driver's information centre in the bottom of the speedometer can also show transmission
temperature, maintenance information, tire pressures and trailer brake settings. A trailer brake controller is
integrated into the vehicle electrical system and is located on the lower left side of the dash.

Another display in the bottom of the tachometer shows the gear selection. Move the shift lever to M (manual)
range and each of the 6 gears can be selected with a rocker switch on the gear shift lever. A tow/haul button on
the end of the shift lever also modifies shift points and transmission pressures for firmer shifts when using the
truck as a truck is meant to be used. All the displays and controls were clearly visible and easy to operate with
the exception of the electronic shift knob for the automatic transfer case. The knob hides behind the shift lever
when the transmission is in Drive so you have to either lean forward to look or remember what you have
selected. The dash does display warning lights such as Stability Control disabled when 4wd Low is selected, so
that does provide some indication.

Quiet, powerful and roomy, the 2012 Sierra was built for work but it can make getting there very pleasant too.

Illustration:
• Handout / There are no bad seats in the 2012 GMC Sierra crewcab and the rear seats even fold up to provide extra cargo space.

Edition: Final
Story Type: Column
Length: 598 words
Idnumber: 201206010080
Return to top
Two gentlemen of Verano
The London Free Press
Fri Jun 1 2012
Page: E5
Section: Autonet
Byline: GLEN WOODCOCK AND HARRY PEGG
Column: Test Drive

general motors noted on Fri Jun 1 2012 5:41 am ET
Also published in The Edmonton Sun and The Calgary Sun.


Buick is after a younger audience with its 2012 Verano, but Buick traditionally appeals to a older crowd.

To find out, we went to our senior writers for a segment we affectionately call Grumpy Old Car Men.

Harry: When I first laid eyes on it, I thought, "This sure ain't your granddad's Buick." It lacks presence.

Back in the day, out here on the Prairies, the car of choice for the more successful sod busters was a big ol'
Buick. These folks wanted it to be known that they had made it.

This little Buick doesn't say much of anything. Even the iconic portholes are stuck onto the edge of the hood
like an afterthought.

Glen: Here in the east where we don't have your wide open spaces, but lots of traffic, Verano is the perfect size
for commuting and hauling the kids to see granddad on weekends. With his dinosaur of a full-size LeSabre, he
sure can't afford the gas to come and visit you. Verano will appeal to a much younger demographic.

That said, its fuel economy isn't as good as the mid-size 2012 Buick Regal with eAssist. So far, I've achieved
just 8.4 L/100 km in combined highway-city driving with Verano, where I got 7.2 with Regal. Then again, cars
here have to climb hills, not just roll across a landscape as flat as billiard table.

I like its style, and have since I saw a production prototype last year. To me, placement of the portholes was a
clever way of including Buick's trademark in a compact car.

Harry: Count your blessings on fuel economy. Consumption is even worse with my tester. We are a lot higher
here in Calgary and we have teose big rocky things called mountains, not those little pimples you Easterners
have. When you get up over 4,000 ft., you lose a big chunk of available power and it gets really thirsty. My
average was 10.1 L/100 km.

It's no barn-burner for performance, but it would pass slower vehicles without undue gasping (though it takes
awhile higher up).

Steering is reasonably responsive and the ride, thankfully, is not vintage Buick, but firmer without being harsh.

As for appealing to a younger demographic, that's possible -- if the youngsters can afford more than $30,000
and don't want anything that attracts attention. But age is chronological, not a state of mind.

I think the interior is well laid out and I like the seats. They appeal Th to an older demographic, too.

Glen: I also like the seats in our Leather Edition. The whole family went on a 600-km day trip and my daughter
praised Verano's rear-seat comfort. She especially liked the wide, fold-down centre console that kept the
beagle off her lap.

My test car's interior is black and in this colour, Th the dash's rough texture is a real dust magnet. If I were
spending $30,000, I'd go for cashmere and wood trim rather than piano black. It looks much richer and shows
off the attention to detail GM puts into its interiors. However, the front cupholders swallow a small takeout
Timmy's and, when moved forward, the sliding centre armrest blocks the back cupholder. Trunk space is good,
though.

Harry: Since I rarely, if ever, drink in the car, I have nothing to say about cupholders except that I suspect they'll
handle just about anything I'd want to bring along.

I agree about piano black. It's a hue that should be reserved for pianos, but it's a better kind of plastic that real
wood from plastic trees.

Gauges are easy to read and switches and knobs are laid out within easy reach. Did you have to hunt for the
"start" button? I admit that I did, but that's a one-time annoyance.

Glen: You're right about the gauges and controls, but I had no trouble finding the start button. The 2.4-litre
Ecotec engine produces 180 hp and is quiet enough on the highway, but for me, the nine-speaker Bose audio
is kinda spoiled by noisy 18-inch all-season ffi radials.

Harry: As for the engine, I'd like to compare it to the 2.0L turbo that's in the works . . . it will breathe a lot better
at altitude.

Overall, I give Verano 3.5 stars (out of 5). I think it's a "nice" car, rather bland but with some nice convenience
features and a fair amount of techie gizmos. Whether it causes a ripple in the younger set remains to be seen,
but I suspect there are some older folks who will like it, too. Besides it fits in a garage with room to spare.

Glen: It is a well put together compact car and even in base trim ($27,620) comes with lots of features. And you
can't argue with the 4 year/80,000 km warranty.

We're both old enough to remember the Skyhawks, Skylarks and Somersets of the 1980s, so I think we can
agree this is Buick's best small offering ever.

---

FACT FILE

As tested (before tax): $29,245

Options on test vehicle: 18-inch ten split-spoke alloy wheels ($525), power sliding sunroof ($1,100), premium
paint adds $380

Freight/PDI: $1,495

Configuration: front engine, front wheel drive

Engine/transmission: 2.4L

4-cyl./ six-speed automatic

Power/torque: 180 hp/ 171 lb.-ft.

Fuel (capacity): regular (59L)

Fuel economy ratings
(L/100km): 9.9 city, 6.2 hwy

Observed fuel economy: 10.1-8.4

L/100km combined

Warranties: four years/ 80,000 km (basic), five years/ 160,000 km (powertrain)

Competitors: Acura ILX, Audi A3, Lexus IS 250, Mercedes-Benz B200, Volkswagen Jetta GLI

Harry likes: comfort, convenience features, quality interior, ride and handling, warranty

Weaknesses: faux portholes, bland design, some ergonomics, fuel economy at higher elevations, a bit
underpowered compared to competition

REPORT CARD

RATING OUT OF 5

FUEL ECONOMY: 3

VALUE FOR $: 3.5

STYLING: 3

COMFORT: 3.5

PERFORMANCE: 3

OVERALL: 3.5

---

glen@manicgt.com

psdoph@telusplanet.net

© 2012 Sun Media Corporation. All rights reserved.

Illustration:
• HARRY PEGG QMI Agency
• Former Buick lovers will find 2012 Verano the perfect size for commuting and hauling kids to see grandpa on weekends.

Edition: Final
Length: 944 words
Idnumber: 201206010043



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GS sedans balance luxury, drive; Buick Regal, Lexus 350 both
boast superb handling
Edmonton Journal
Fri Jun 1 2012
Page: D2
Section: Driving
Byline: Paul Byrne
Column: Paul Byrne
Source: Freelance


During the halcyon days of American muscle cars, the label GS meant big-time performance, mountain motors
and tire-shedding horsepower.

Corvette was one of the early users of the GS moniker, although it was initially reserved for the lightweight
track version.

But perhaps the best remembered GS is the Buick.

For 2012, the Buick GS is back, and Lexus has reworked its 2013 GS, resulting in a couple of grand sports.

Buick Regal GS

Over the past few years, Buicks have consistently been ranked among the most dependable vehicles. The
traditional smooth ride and quiet interior have been retained in the new wave of Buicks, and something that has
been missing for decades is back - performance.

It arrived with the return of the Regal GS, a.k.a. Gran Sport (yep, they left the "d" off). Originally unveiled in the
mid-'60s, the Buick GS had a monster motor stuffed into a mid-size body. Its 455cubicinch engine could pass
almost anything except a gas station.

Fast-forward to 2012 and the new Regal GS has a two-litre turbocharged four-cylinder that puts out an
impressive 135 hp per litre.

And there is more, including a six-speed manual transmission and big Brembo brakes up front. All this makes
the Regal GS fun to drive quickly. And it is fast: the "stock" GS can reach 260 km/h. Acceleration runs to 100
km/h averaged a respectable 6.7 seconds, but it is handling and braking that make this GS grand.

Despite the limitations of its front-wheel drive, the GS exhibits minimal body roll when pushed hard through the
twisty bits of roads. The six-speed manual (an automatic is optional) enables super-smooth shifts, although to
make the most of the gear ratios, the rpm need to be kept in the upper range.

Given that there is some torque steer, the six-speed automatic might be a better choice for most drivers.

Ride quality is first-rate, although not quite the pillowsoft ride of other Buicks.

The dramatic and stylish exterior design is continued into the cabin. Leather seating, metal pedals and a flat-
bottom thick-rimmed steering wheel combine to set the tone of an upscale performance sedan.

The navigation screen doubles as a touch screen to make adjustments to climate, audio and vehicle
information. However, the small size of the screen and icons means drivers have to take extra care when
making changes. The speedometer and tachometer are in the ideal position, but numbering and increments are
a tad tiny.

A neat feature with the Regal (and other GM vehicles) is the OnStar RemoteLink, which works with your
smartphone, enabling you to start the car, unlock or lock doors, check the fuel level and much more.
Crash-test results from IIHS resulted in a Top Safety Pick. Warranty includes a four-year/80,000-km new
vehicle and five-year/160,000-km for the powertrain.

Engine: 2.0-L in-line four-cylinder turbocharged

Power: 270 hp @ 5,300 rpm; 295 lb.-ft. of torque @ 2,500 to 4,000

Transmission: six-speed manual (automatic optional)

Fuel economy (L/100km): 11.1 city/7.4 highway

Price base/as tested: $42,345/$47,595

Lexus GS 350 AWD

Lexus makes some of the best luxury cars on the planet, with bank-vault-quiet interiors and cushioned ride
quality.

Therefore, the notion of a Lexus GS as a performance sedan is a little like expecting a B.C. Ferries boat to
compete in the America's Cup.

For 2013, the new GS 350 sedan is a blend of luxury and performance that lets you have your cake and eat it
too.

The sheet metal has undergone major surgery by Lexus standards, creating a wide stance accented by LED
driving lights and rather swooping lines.

Powertrain options include rear-wheel or all-wheel drive and normally aspirated or hybrid power. Optional
packages include a stiffer suspension and 19-inch wheels with the F version, luxury and technology packages.

My tester was an AWD with the technology package and an attitude that was missing from earlier versions of
the GS.

The 306 horses help the GS gallop to 100 km/h in six seconds - definitely within sport-sedan status. Handling
characteristics and enhanced shift points can be dialed in via a console mode selector ranging from Normal to
ECO to Sport. There is even a Sport S and S+.

The AWD version, in the Sports mode, permits one to push the luxury sedan to the limits of tire adhesion
without upsetting the car.

Impressive, given that the ride quality remains remarkably smooth. Electronic throttle control and six-speed
automatic with paddle shifters and downshift blips complete the transformation of the new GS. Interior features
include 18way power driver's seat and a seat cushion long enough to offer support for taller drivers. Finally,
there is an LCD display screen large enough (12.3") and positioned to minimize the effects of bright sunlight -
attention to detail.

It is simply the best screen now available.

A smart key triggers exterior puddle lighting as you approach the vehicle and unlocks doors and recalls the
seat, steering wheel and mirror memory settings.

LED lighting is used in the interior, producing a warm glow, and LEDs are used as headlights on the Hybrid
version.
The head-up display is a great safety feature to complement HID auto-levelling, dual-swivel adaptive
headlights. Crash tests produced the same Top Safety Pick from IIHS.

Warranty coverage includes a four-year/48,000km basic and six years/110,000km on the powertrain.

Engine: 3.5 L V-6

Power: 306 hp @ 6,400 rpm/277 lb.-ft. of torque @ 4,800 rpm

Transmission: six-speed automatic with sport shifters

Fuel economy L/100 km: 11.1 city/7.6 highway

Price (base/as tested): $51,900/$63,750

Summary

Both sedans offer a good balance of luxury and performance.

The smaller Buick Regal GS offers super styling, great handling and Brembo brakes up front that will bring you
to a stop in a hurry.

However, it is pricey, front-wheel drive only and interior space is limited.

The 2013 Lexus GS 350, when equipped with all-wheel drive, offers superb handling, a smooth ride, a very
quiet cabin and styling that shouts luxury and performance. Pricing seems like a bargain given all the luxury
touches. For those who want a little extra performance, there is an F version.

Vehicles supplied by Western GMC Buick and Edmonton Lexus.

passinglane@shaw.ca Edmonton Journal

Illustration:
• Grae Me Fletcher, Postmedia News / The 2013 Lexus GS 350 offers superb handling, a smooth ride, a quiet cabin and styling that
shouts luxury and performance.
• Supplied / Performance is back for Buick with in the form of the 2012 Buick Regal GS. A turbocharged engine, six-speed manual
transmission, and Brembo brakes make this one car that is fun to drive quickly.

Edition: Final
Story Type: Column
Length: 1006 words
Idnumber: 201206010103



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Regal puts fun back in Buick ; Buick shows its ability to adapt to its
customers' changing tastes and needs with the new and improved
2012 Regal GS
The Edmonton Sun
Fri Jun 1 2012
Page: F10
Section: Autonet
Byline: GLEN WOODCOCK , GLEN@MANICGT.COM
Column: Test Drive


You need look no further than the 2012 Buick Regal GS to see how the marque is changing.

Good grief, if they can keep it up, Buick may soon be as popular in North America as it is in China.

Partly because of its importance in China (where it is the No. 1 selling brand) and partly because it is the
marque upon which the General Motors empire was built in 1908, Buick survived the great purge of the last
decade that saw GM divest itself of first Oldsmobile and then Hummer, Pontiac and Saturn.

The new GS is as good a reason as I can think of to justify that survival. As the commercials say, it's the Buick
you didn't see coming.

For one thing, when you slide into the well-bolstered driver's seat you'll discover a console-mounted six-speed
stick. It's been a long time since a Buick was offered with a manual transmission -- so long in, fact, no one I
asked at GM Canada could remember exactly when. Best guess was sometime in the 1980s on the base
Skylark.

And what a lovely transmission it is, with light and easy clutch action and the kind of precise, can't-miss throws
that make driving a delight.

The six-speed manual is offered only with the turbocharged 2.0-litre, direct-injection four-cylinder Ecotec engine
that's available in GS and Regal Sport. The high output GS version pumps out an astounding 270 hp and 295
lb.-ft. of torque, delivering V8 acceleration without a V8's thirst.

In testing by the Automobile Journalists Association of Canada (AJAC) for its 2012 Canadian Car of the Year
competition, Regal GS raced from 0-100 km/h in 7.8 seconds and from 80-120 in 5.3. And the
Germandesigned suspension system gives the FWD sedan the kind of ride and agile handling to match its
straight line performance.

The four-wheel anti-lock disc brakes are superb, with a 100-0 km/h stopping distance of 38.1 metres, which
puts the GS just a few centimetres away from supercar territory.

GM has made a conscious effort to upgrade its interiors, and the Regal continues that trend with an attractive
and well-crafted cabin featuring brushed metal accents and Frenchstitched leather seating. I love the ice-blue
ambient lighting!

The base Regal starts at $26,670, but the GS is loaded with extras -- including an interactive drive control
system with three settings, sport, touring and standard -- and has a base MSRP of $42,345.

Standard equipment includes automatic dual zone climate control, heated power front seats, OnStar turn-by-
turn navigation, cruise control, keyless entry and push-button start, and front and rear parking assist.

The ride is quiet enough for audiophiles to enjoy the nine-speaker Harman Kardon sound

system.
While the GS differs from other Regals with great looking 20-inch aluminum wheels, bolder front-end styling
and a rear spoiler, it's still a comfortable family car with a generous rear seat and 402 litres of trunk space.

Just as in the heyday of the brand back in the 1990s, the new-generation Regal is built by GM Canada in
Oshawa. Those old Regals were almost bullet-proof and this new version will do well to emulate their enviable
record for longevity.

To underline the old marque's new upscale aspirations, Buicks come with comprehensive four-year warranty
coverage comparable to Mercedes-Benz, BMW and Audi.

If you're in the market for a sporty sedan, take the new GS out for a test drive. This is the car that will change
your mind about Buick.

---

FACT FILE

As tested (before tax): $43,610

Freight/PDI: $1,495

Options: audio system with navigation ($995), 20-inch aluminum wheels ($270)

Engine/transmission: 2.0L turbo 4-cyl./six-speed manual

Power/torque: 270 hp/295 lb.-ft.

Fuel (capacity): regular (68L)

Fuel economy ratings (L/100km): 11.1 city, 7.4 hwy

Observed fuel economy: 8.6 L/100km over 625 km

Warranties: four years/ 80,000 km (basic), five years/ 160,000 km (powertrain)

Competitors: AcuraTS X, AudiA4, Dodge Charger SRT8, Ford Taurus SHO, Kia Optima SX, Mercedes-Benz C-
Class, Nissan Maxima, Volkswagen Passat CC

Strengths: style, performance, build quality

Weaknesses: exterior colours limited to white, grey, silver and black

REPORT CARD

RATING OUT OF 5

FUEL ECONOMY -3 1/2

VALUE FOR $ -4

STYLING -4 1/2
COMFORT -4

PERFORMANCE -4

OVERALL -4 1/2

© 2012 Sun Media Corporation. All rights reserved.

Illustration:
• 2 photos by Glen Woodcock/QMI Agency
• While the GS's bolder style sets it apart from other Regals, it's still a comfortable family car.
• It's been a long time since a Buick was offered with a manual transmission.

Edition: Final
Note: Fast & Luxurious
Length: 680 words
Idnumber: 201206010088



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