Google Ad implementation policies- AdSense by bucas

VIEWS: 15 PAGES: 11

									Ad placement policies - AdSense Help

           +LIU    Search     Images      Maps   Play     YouTube    News    Gmail    More                                                                                          LIU YONG       0        Share…




                  AdSense                               Help home    Ad implementation policies




                                                 Ad implementation policies
                  Policy & traffic                                                                                                                                                       Try Google's new browser.
                  quality guidelines             Ad placement policies                                                                                                                   Browse the web faster, safer, and
                                                 Click on the link below to be directed to the article of your choice:                                                                   more easily with Google Chrome.
                  Ad placement policies
                                                 Misleading placement
                     Ad placement
                                                 Encouraging_accidental_clicks                                                                                                           Related
                     policies
                                                 Formatting content to mimic ads
                                                                                                                                                                                         Can I put AdSense ads on my MySpace,
                  Altered ad code or             Aligning images with ads                                                                                                                WordPress or other hosted website?
                  behavior                       Placing ads under a misleading heading                                                                                                  YouTube, Blogger, and API Partnerships ›
                                                 Placing ads to make it difficult to distinguish ads and content                                                                         How do I use AdSense with my CMS?
                  General implementation
                  guidance                       Ads in a software application
                                                                                                                                                                                         Implementing my ad code
                                                 Ads in emails                                                                                                                           Ad targeting and previewing › Ad visibility
                                                 Placing Google ads on the same page with other ads                                                                                      and performance
                                                 Ads on the same page or site as another publisher
                                                                                                                                                                                         Maximize ad space with multiple ad
                                                 Ads on a hosted website (e.g. WordPress)
                                                                                                                                                                                         units
                                                 Ads on pages behind a login                                                                                                             Optimization
                                                 Displaying a third party site on your page
                                                                                                                                                                                         Competing ads
                                                 Placing ads on game play pages
                                                                                                                                                                                         My account › Glossary

                                                 Ad limits per page                                                                                                                      Where to place Google ads on my pages
                                                 Google ad limit per page
                                                                                                                                                                                         Optimization
                                                 Google link unit limit per page
                                                 Maximizing ad space with multiple ad units                                                                                              Link Units
                                                                                                                                                                                         Ad formatting › Examples of Ad Formats
                                                 Ads and pop-ups
                                                 Placing Google ads on a website with pop-ups
                                                 Placing ads in pop-up windows




                                                 Encouraging_accidental_clicks

                                                 Publishers are not permitted to encourage users to click on Google ads in any way. This includes implementing the ads in a
                                                 way that they might be mistaken for other website content, such as menu, navigation, or download links.

                                                 In the example below, hyperlinked content formatted similarly to the link unit are placed right below the ad. Because it is
                                                 difficult to tell the hyperlinked content apart from the ad, this implementation is a violation of the AdSense program policies.




                                                                                      An example of unacceptable implementation:

http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help

                                                                                Menu
                                                                                 Home
                                                                                 New Entries



                                                                                                            Ad link unit


                                                                                 Old Entries
                                                                                 More Information           Similarly formatted links
                                                                                 Other Resources


                                             Misleading labels

                                             Directly or indirectly encouraging users to click Google ads is not permitted by our program policies. This would include
                                             placing misleading labels such as:

                                                    "Related links"
                                                    "Recommended sites"
                                                    "My favorite sites"
                                                    "Latest news"

                                             Misleading to clicks

                                             Publishers are not allowed to use language to lead users to click Google ads, such as:

                                                    "Feel free to click an ad"
                                                    "Contribute to the cause, visit an ad"
                                                    "Help keep this site running, check out our sponsors"
                                                    "We need a new server. Support us!"

                                             Unnatural attention

                                             Publishers are not permitted to bring unnecessary or unnatural attention to their Google ads. Examples of this include:

                                                    flashy animations that draw a user's eyes to ads
                                                    arrows or other symbols pointing to Google ads

                                                                                  An example of unacceptable implementation




http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help




                                             Leading to accidental clicks

                                             Please be careful when placing links, Play buttons, download buttons, games, drop-down boxes, or applications near ads
                                             because they may lead to accidental clicks and could result in action being taken against your site or your account.

                                                                                      An example of unacceptable implementation




                                             Offering compensation

                                             Offering compensation or any incentive for clicks on ads is strictly prohibited.

                                                                                                                                                                       Back to top




                                             Formatting content to mimic ads

                                             Publishers may not implement Google ads in a manner that disguises the ads in any way. This includes formatting neighboring
                                             content to look similar to the ads. If a publishers places ads on non-Google search results pages, there must be a clear
                                             distinction between search results and ads.

                                             In the example below, the links above and below the ad unit are formatted very similarly to the ad and it's difficult to tell them
                                             apart. Therefore, this implementation doesn't comply with our program policies.




                                                                                      An example of unacceptable implementation:

                                                                    Great Site
                                                                    A great site for everything you need to find.
                                                                    www.example.com                                                    External Links

http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help


                                                                    Good Options
                                                                    Visit our site for useful information.
                                                                    www.example.com




                                                                                                                                      Ad unit




                                                                    Other Choices                                                  External Link
                                                                    You should begin your search here.
                                                                    www.example.com




                                                                                                                                                                  Back to top




                                             Aligning images with ads

                                             Publishers may not attempt to associate specific images with the individual ads appearing on their sites. Such an
                                             implementation may confuse users who assume that the image is directly related to the advertiser's offerings and therefore is
                                             a violation of our program policies.




                                                                                      An example of unacceptable implementation:




http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help

                                                                                                                                                                      Back to top




                                             Placing ads under a misleading heading

                                             It's important that visitors to your site are not misled in any way and are able to easily distinguish content from Google ads.
                                             This policy prohibits placing ads under misleading headings such as "resources" or "helpful links."

                                             Additionally, as shown below, a website's heading may be interpreted as an inappropriate ad label. Because ads in such a
                                             position might be mistaken for links or listings instead of advertisements, such an implementation is considered unacceptable.
                                             Monitor your site and its layout carefully to ensure this doesn't happen.




                                                                                  An example of unacceptable implementation:




                                                                                                                     My Favorite Sites




                                                                                                                                                                      Back to top




                                             Placing ads to make it difficult to distinguish ads and content

                                             Publishers may not implement Google ads in a manner that disguises the ads in any way. In order to maintain a good user
                                             experience, it is important for publishers to clearly distinguish Google ads from site content. This would include placing
                                             misleading placement such as:

                                                    Formatting content to mimic ads
                                                    Formatting links to mimic ads
                                                    Aligning images with ads


http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help
                                                    Site layout that pushes content below the fold

                                             Here's an example of site layout that pushes content below the fold, making it hard for users to distinguish content and Google
                                             ads.

                                                                                 An example of unacceptable implementation:




                                                                                                                                                                   Back to top




                                             Ads in a software application

                                             Currently, we don't permit Google ads or AdSense for search boxes to be distributed through software applications including,
                                             but not limited to toolbars, browser extensions, and desktop applications. In order to comply with AdSense program policies,
                                             please note that Google AdSense code may only be implemented on web-based pages.

                                                                                                                                                                   Back to top




                                             Ads in emails

                                             To ensure the effectiveness of Google ads for both our publishers and advertisers, the Google Adsense program does not
                                             permit AdSense ad code to be placed in email messages or newsletters. However, there is an exception for ads placed in
                                             emails through the AdSense for feeds product, which enables publishers to distribute their feed content through email.

                                             In addition, ad code may not be placed alongside email messages, such as web-based email programs.

                                                                                                                                                                   Back to top




                                             Google ads on the same page with other ads

                                             You're welcome to display Google ads on the same site or page as other third party advertisements provided that the
                                             formatting or colors of the third party ads is different enough from that of the Google ads. In other words, if you choose to
                                             place non-Google ads on the same site or page as Google ads, it should always be clear to the user that the ads are served
                                             by different advertising networks and that the non-Google ads have no association with Google. If the formats are naturally
                                             similar, we ask that you choose different color schemes for the competing ads.


http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help
                                             Our intent with this policy is to be as fair to our advertisers as possible and to maintain the integrity of the AdWords and
                                             AdSense programs. You can learn more about this, and all our policies, on our program policies page. Please also be aware
                                             that competitor ads are considered to be part of your site's content and must follow our policy guidelines.

                                                                                                                                                                  Back to top




                                             Ads on the same page or site as another publisher

                                             If a website is in compliance with our program policies and the company or owner of the site has given you permission to
                                             display ads on their site, you may place your ad code along with the other publisher's ad code on the same page. You will,
                                             however, need to contact your web hosting company or the owner of the website to obtain permission to display ads on their
                                             website.

                                             Please keep in mind that a maximum of three standard ad units, three link units, and two search boxes may be placed on one
                                             webpage. In addition, please be aware that every publisher is responsible for the content of a website on which their ad code
                                             is placed. If a website is found in violation of our program policies, we will notify any publisher(s) whose ad code is on the
                                             website, and ask you to remove the Google code from that page.

                                             Publishers are permitted to place ad code from different AdSense accounts on the same page as long as the owner of the
                                             website has given permission for ads to be placed on their site, and the webpage complies with our program policies.

                                             A publisher will only be credited for clicks and impressions on the ad units associated with their account. Additionally,
                                             publishers are responsible for monitoring each webpage upon which their ad code appears to ensure compliance with our
                                             policies.

                                                                                                                                                                  Back to top




                                             Ads on a hosted website (e.g. WordPress)

                                             You are welcome to place AdSense on any webpage which complies with our program policies, including hosted websites.
                                             However, please be aware that in order to use AdSense, you'll need to have access to your site's HTML source code. Also, it
                                             is your responsibility to check with your host and determine if using AdSense is a violation of their terms of service.

                                             While AdSense works for most hosted websites, we are aware that it is not possible to implement ads on some, such as
                                             Naver, Yahoo, Empas, Egloo, Daum, Nate, MSN, YouTube, Cyworld and MySpace sites.

                                                                                                                                                                  Back to top




                                             Ads on pages behind a login

                                             Publishers are welcome to place AdSense ads on password-protected pages as long as those pages comply with our program
                                             policies. When applying for the AdSense program, please make sure to provide us with a non-password-protected page for
                                             review.

                                             If your pages require a login and PSAs or irrelevant ads are appearing, you can help improve ad targeting by granting our
                                             crawler access to login-protected pages.

                                                                                                                                                                  Back to top




http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help

                                             Displaying a third party site on your page

                                             When a website displays someone else's website within a frame or window on their own site, this is considered framing
                                             content. Placing Google ads on such pages is strictly prohibited.

                                                                                                                                                                      Back to top




                                             Placing AFC ads on game play pages

                                             As a general guideline, a user that doesn’t speak the language of your page should be able to navigate from the game play
                                             page to the actual game without accidentally clicking on ads. This policy in particular is intended to address two forms of AFC
                                             implementations on gaming pages that confuse the user and tend to entice accidental clicks. See the AFG program policies
                                             for more information. Note that this policy also applies for implementing advertisements using the DoubleClick Ad Exchange.

                                             Failure to follow the policies below will result in invalid click activity that ultimately lowers publisher revenue. Invalid click
                                             activity decreases advertiser conversion rates which in turn decreases the amount that advertisers are willing to bid for their
                                             ads to show on your page. This is known as smart pricing. Invalid activity will also result in deductions to estimated revenue at
                                             the end of the month.

                                             Interstitial Ad Pages

                                             Game play buttons should not lead to interstitial pages dominated by AdSense for Content units with no obvious game play
                                             links. More generally, links intended to navigate the user to gameplay should not deceive the user into clicking AdSense ads.
                                             Please visit our help center for more information on placing AdSense ads on interstitial pages.

                                             Inconspicuous Play Buttons

                                             Game play buttons should be clickable and placed in an obvious location. Having a play image as well as text minimizes user
                                             confusion and accidental clicks. Ad units should not surround game play links too closely. Please visit our help center to view
                                             the full policy regarding deceptive AdSense implementation.




                                                                                   An example of acceptable implementation:




http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help

                                                                                  An example of unacceptable implementation:




                                                                                                                                                                     Back to top




                                             Google ad limit per page

                                             Currently, AdSense publishers may place up to three AdSense for content units on one webpage. You may also place a
                                             maximum of three link units and two search boxes on each webpage.

                                             If you place more than one ad unit on a page, our system will display unique ads to each ad unit. Because the system
                                             automatically displays an optimal number of highly targeted Google ads on each page, in some cases, the maximum number
                                             of ads may not always appear. In this case, the ad unit will show as a transparent box, or will contain any alternate ad or color
                                             specified in the ad code.

                                             However, keep in mind that placing the maximum number of allowed ad units on a page may result in it looking cluttered.
                                             Read our optimization guidelines for tips on where to place your ads.

                                                                                                                                                                     Back to top




                                             Google link unit limit per page

                                             You may place up to three link units on a page, in addition to the three standard ad units, and two search boxes. Just make
                                             sure the page complies with our program policies.

                                                                                                                                                                     Back to top




                                             Maximizing ad space with multiple ad units

                                             Multiple ad units can help optimize your performance by leveraging our large inventory of ads. You can place up to three ad
                                             units per page (in addition to three link units). Remember that the best way to measure the effect of multiple ad units is to
                                             examine the impact on your overall earnings. Multiple ad units may prove particularly successful for the following pages:

                                                    Pages with lots of text, requiring users to scroll down the page.
                                                    Forum or message board pages, particularly within threads.


http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help
                                                    Pages where only smaller ad formats (such as the 125 x125 button) will fit.

                                             Tip for maximizing multiple ad units: make sure that the ad unit with the best location on the page is the ad unit that appears
                                             first in your HTML code. This will help ensure that your prime ad real estate is occupied by the ads that place highest in the
                                             auction and will generate the most revenue for you. Find out how to define the first ad unit.


                                                Go beyond standard ad units! Learn about using other ad types and features to earn more in the video below.




                                                                                                                                                                       Back to top




                                             Placing Google ads on a website with pop-ups

                                             Publishers aren't permitted to place ads on sites which have more than three pop-ups. If pop-ups are displayed on a website,
                                             they may not interfere with site navigation, change user preferences, initiate downloads, or distribute viruses.

                                             Additionally, sites with Google AdSense may not be loaded by any software that triggers pop-ups, modifies browser settings,
                                             redirects users to unwanted websites, or otherwise interferes with normal site navigation. It is your responsibility to ensure that
                                             no ad network or affiliates use such methods to direct traffic to pages that contain your AdSense code.



                                                                                                                                                                       Back to top




                                             Placing ads in pop-up windows

                                             Ads are not permitted in any window that is not initiated by a user's click. Additionally, we do not permit ads to be placed in
                                             any window which lacks navigational controls, including back and forward browse buttons, and an editable URL field. AdSense
                                             ad code may also not be implemented on webpages where navigational elements have been removed.

                                                                                                                                                                       Back to top

http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]
Ad placement policies - AdSense Help




                                                    5




                                                  Tell us how we're doing - Answer five short questions about your help center experience




                 AdSense - Contacting Us - Help for other Google products - Change language:   English (US)�
                                                                                               English (US)‎

                 ©2012 Google - Google Home - Privacy Policy - Terms of Service - Report a Policy Violation




http://support.google.com/adsense/bin/answer.py?hl=en&answer=1346295[2012-6-11 6:50:24]

								
To top