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Mallinson and the Halbach Array

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					      ◆ ◆   Reader Profile ◆ ◆




            An
       Outstanding
       Opportunity
  to reach an affluent
    audience in the
      rolling hills
       of beautiful
      Bucks County,
      Pennsylvania

WWW.BUCKSCOUNTYMAGAZINE.COM
                                                                                                 ◆◆◆

                                                                                          20,000 CIRCULATION
Bucks County Town & Country                         WELL EDUCATED
                                                                                          OVER 60,000 READERS
Living magazine delivers over
60,000 readers who are well edu-                         AFFLUENT
                                                                                                 ◆◆◆
cated, sophisticated, and enjoy
                                                         INVOLVED
the finer things in life. They love                                                       MEAN AVERAGE 2007
their homes and gardens, music,                      SOPHISTICATED                    HOUSEHOLD INCOME IS $154,000
theatre, traveling, dining, the arts
& crafts, history, antiques, and
                                                                                        99% OF THE READERS HAVE
the simple country lifestyle.
                                               Real Estate                                 MADE INVESTMENTS
AGE                                            Build Garage/Barn/Out Building   26%
Median                                    58   Primary Residental Home          19%
                                                                                                 ◆◆◆
                                               Retirement Home                  17%
SEX                                            Refinance Personal Property      15%
Male                                 25%       Build New Home                   11%       MEAN AVERAGE HOME
Female                               75%       Purchase Land or Lot              9%         VALUE $549,500
                                               Purchase Vacation Home            9%
MARITAL STATUS                                 Build for Business Reasons        9%              ◆◆◆
Married                              80%
Single                               20%       Home Interior
                                                                                       21% OWN A SECOND HOME
                                               Home Furnishings                 51%
EDUCATION                                      Flooring/Carpeting               35%    MEAN AVERAGE NET WORTH
Attended college                     88%       Art/Paintings/Photography        33%           $986,600
Graduated college                    63%       Wall Painting/Covering           32%
Post-Graduate work                   36%       Kitchen/Bathroom                 31%
                                                                                                 ◆◆◆
Post-Graduate degree                 24%       Interior Decorating              21%
                                               Heating/AC                       18%
HOUSEHOLD INCOME                               Fireplace Maintenance            13%   37% OF BUCKS COUNTY TOWN
Mean Average       $154,000                    Family Room Redesign              7%   AND COUNTRY LIVING MAGAZINE
Median             $115,000                    Security Systems                  7%
$100,000 and over:     67%                     Wood Stove                        3%     READERS ARE MILLIONAIRES
                                               Solar Heating                     1%
NET WORTH                                                                                        ◆◆◆
Average                         $986,600       Home Exterior
Median                          $835,000       Painting                         56%     OVER 50% ARE PLANNING
37% of BCT&CL readers are millionaires.        Windows                          35%
                                                                                       TO PURCHASE FURNITURE OR
                                               Roofing                          28%
HOME OWNERSHIP                                 Siding                           15%     HOME FURNISHINGS IN THE
Own primary home                     96%       Heating System                    1%
                                                                                         NEXT EIGHTEEN MONTHS
Own two or more homes                21%
Average mean value of                          Outdoor Living
                                               Lawn Maintenance                 59%              ◆◆◆
primary home                    $549,500
                                               Landscape Design                 37%
PLANNED PURCHASES                              Driveway/Sidewalk                34%      30% PLAN TO PURCHASE
Educational                                    Tree Planting/Removal            31%     A NEW HOME IN THE NEXT
Personal/Professional Training       46%       Deck/Patio/Porch                 25%
College Courses                      56%       Outdoor Lighting                 24%        EIGHTEEN MONTHS
Private Schools                      17%       Fencing                          18%
                                               Gazebo/Shed/Playhouse            10%
                                               Pool or Hot Tub                   7%
                                               Fencing - Pet                     5%
                                  Consumer Products/Services                 DINING OUT
                                  Books                                64%   Mean Average times per month       7
                                  Periodical Subscriptions             60%
                                  Airline Tickets                      57%   CATERING SERVICES
                                  Health Insurance                     48%   Wedding                         23%
                                  Furniture/Home Furnishings           46%   Graduation                      21%
                                  Television/DVD                       42%   Company/Picnic                  19%
             ◆◆◆                  Insurance                            41%   Retirement Festivities          16%
                                  Cellular Phone Service               41%   Birthday Parties                 5%
    48% PLAN A TRIP ABROAD        Car-Domestic                         37%   Cocktail Parties                 3%
                                  Jewelry                              32%   Home Parties                     3%
             ◆◆◆                  Car-Foreign                          30%
                                  Computer - Hardware                  29%   READING HABITS
         50% GARDEN               Camera - Film or Digital             29%   National Magazines regularly read
                                  Computer - Software                  22%   Time                              17%
    44% SHOP FOR ANTIQUES         Dental Cosmetic Surgery              22%   Better Homes & Gardens             9%
                                  Exercise Membership                  19%   Good Housekeeping                  9%
             ◆◆◆                  Laser Eye Surgery                    11%   National Geographic                8%
                                  Stockbroker                          11%   Newsweek                           8%
     65% GO TO MUSEUMS            Architect                             6%   Smithsonian                        7%
                                  Cosmetic Surgery                      5%   Country Living                     6%
    48% SAVE AND COLLECT                                                     New Yorker                         5%
     THE OLD ISSUES WHILE         TRAVEL                                     People                             5%
                                  Travel Outside of North America 48%        Consumer Reports                   4%
   32% PASS IT ON TO OTHERS       Travel Inside North America      73%       Oprah                              4%
                                  Day Trips                        86%       Ladies Home Journal                4%
             ◆◆◆                                                             Martha Stewart                     4%
                                  One to Five Weekend Trips a Year 58%
                                  Six to Ten Weekend Trips a Year 25%        Southern Living                    4%
  59% ATTEND LIVE CONCERTS
                                                                             SHOPPING AREAS/MALLS
                                  Favorite Vacation/Daytrip Areas
64% HAVE PURCHASED A HARDBACK                                                Peddlers Village                55%
                                  Jersey Shore/Atlantic City           48%
    BOOK IN THE PAST YEAR                                                    Doylestown Area                 49%
                                  New York City                        42%
                                                                             Montgomery Mall                 41%
             ◆◆◆                  Philadelphia                         33%
                                                                             New Hope Area                   32%
                                  Northeast Pennsylvania               26%
                                                                             Oxford Valley Mall              29%
      46% ARE A MEMBER            Central Pennsylvania                 19%
                                                                             Newtown Area                    25%
     OF AMERICAN EXPRESS                                                     Willow Grove Mall               21%
                                  Travel Outside of Pennsylvania
                                                                             Lambertville Area               19%
                                  New York City                        53%
      OUR READERS EAT AN                                                     Neshaminy Mall                  18%
                                  New Jersey/Atlantic City             47%
AVERAGE OF   7 MEALS PER MONTH                                               Philadelphia Downtown           16%
                                  New England                          38%
       AT A RESTAURANT
                                                                             Lancaster Area                  14%
                                  Maryland                             34%
                                                                             Princeton Area                  15%
                                  Virginia                             33%
             ◆◆◆                  Upstate New York                     26%
                                                                             Flemington Area                 13%
                                                                             Lehigh Valley                   11%
                                  Delaware                              0%
 67% OF OUR READERS PLAN TO       North Carolina                       18%   CREDIT CARDS
PURCHASE A DOMESTIC OR FOREIGN    South Carolina                       17%   Department Stores
AUTO IN THE NEXT   12-18 MONTHS   West Virginia                         4%   Macy’s                          57%
             ◆◆◆                                                             Bonton                          36%
                                  Leisure-time Activities                    Kohl’s                          30%
                                  Museums/Historical Sites             65%   Sears                           29%
    95% OF READERS WILL BE        Live Theater/Concerts                59%   JC Penney’s                     19%
 RENEWING THEIR SUBSCRIPTION      Festivals/Fairs                      52%   Boscov’s                        19%
                                  Gardening                            50%   Bloomingdale’s                  11%
     3.2 READERS PER COPY         State Parks/National Parks, etc...   44%   Neiman Marcus                    6%
                                  Antiquing                            44%   Lord and Taylor                  5%
             ◆◆◆                  Golf Trips                           22%   Talbot’s                         4%
                                  Biking                               19%   Nordstrom                        3%
                                  Boating/Water Sports                 18%
                                  Camping                              11%   Bank and Membership Cards
                                  Hunting/Fishing                      11%   Visa                            83%
                                  Skiing                               10%   MasterCard                      56%
                                  Equestrian Activities                 7%   American Express                46%
                                                                             Discover                        24%
790 TOWNSHIP LINE ROAD, 3RD FLOOR, YARDLEY, PA 19067 • TEL 215-968-0321 • FAX 215-968-0328

                   Based on a study of our readers prepared in July 2007 by the Accu Surv Market Research
                                           (An “every Nth name” method was used )

				
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posted:6/10/2012
language:English
pages:4