Web Planning Guide
1. Who is your primary audience?
2. Who is your secondary audience?
3. What is your goal or purpose in having a Web site?
4. How will your site serve your primary audience?
5. What type of information will your primary audience expect to find on your Web site?
6. What information do you have readily available to provide to your audience?
7. Make a list of types of information you expect to put on your Web site (e.g., calendar, newsletters,
staff profiles, etc.).
8. Who will serve as the Web manager for this site?
9. Who will be the maintainer(s) for this site?
10. How often do you expect to update the content on your site?
11. How much time per week or per month will you dedicate to updating your site?
12. Who will be responsible for answering e-mail that comes via a link at the bottom of each page of
the web site?
13. List some words that you hope will describe your site when it is built: (i.e., professional, friendly,
cutting edge, etc)
14. What materials do you have on hand that you would like to adapt and publish on the Web?
15. What will you name your own domain name (www.yourname.com) or virtual directory if hosted
under another domain? Is it available?
16. Have you already chosen a web-hosting provider? (www.byhisgrace.com; www.peopleteams.org)
17. What look and feel do you want your Web site to have? (Provide a list of at least 5 of your favorite
Web site URLs as examples, citing what you liked about each one.)
1. Primary contact person for the Web. Monitors access privileges to the Web site account for page editing purposes.
Informs PeopleTeams or ByHisGrace.com Webmaster when someone no longer needs access or contact information has
changed. Coordinates Web development activities for the site, making sure all the Owners and Maintainers know what
each other is working on to avoid chance of people over-writing each others work. Makes sure web site is consistent, such
as footers and citations are being followed throughout the site. Generally keeps an eye on the site to see that things are
up-to-date, links are working, etc. Reminds Maintainers when their content becomes stale and needs updating. Ensure
that whatever review process is adopted for the site is enforced and adhered to.
2. Page Maintainers can be the Web Manager, Content Owner or someone else completely. Page Maintainers actually build
the Web pages within the site, convert content to Web format, make updates to the pages, etc. One site can have one
Page Maintainer or several Page Maintainers. When there are several, they have to be more careful about who is working
on what because the potential for over-writing each other's work increases. Page Maintainers should not make changes to
the content given to them unless authorized by the Content Owner to do so. Page Maintainers should have a basic level
of training in using the Web publishing software.
Content Owner: The Content Owner is the author or editor for a content piece. The Owner may be different for every content piece
on the Web site. Owners should be clearly credited or identified on a document, just as they would be in print. When possible, there
should be an active e-mail link to the author for more information. The Content Owner is responsible for the accuracy and credibility
of a content piece. The Content Owner can delegate management responsibilities for the document (i.e. give it to a Maintainer to
post on the Web site) but he/she cannot delegate Ownership of those pages.
Lisa M. McMahon Page 1 6/9/2012