Social Media, Crowdsourcing, and Crowdfunding

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Social Media, Crowdsourcing, and Crowdfunding Powered By Docstoc
					What is social media?
COMMUNICATION TECHNOLOGY
history repeats itself...
Aa
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One Big Party
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Mentions
Social Media - Communication
Blending of technology and social interaction.



    Crowdsourcing - Participation
    Distributed problem-solving and production model.



         Crowdfunding - Contribution
         Collective cooperation by people who pool their resources.
       data
information i globalization
      ideas ! innovation
 commerce $ economy
information i communication
                education/training
                decision making

     ideas ! online publishing
                telecommuting
                entertainment

commerce    $   online shopping
                banking
                freelance work
1884 - Oxford English Dictionary                    1919                      2004   2004
Contribution: Quotations for words
Distribution: Newspapers at bookshops & libraries                                                      2011
Submissions: 1000/day, 6 million in 7 years


                     1906
1810
                                                                   2001                  2005

                                             1996

                     1900

 !       !       i                    !       !      $             $      i      i   i
                                                                                     $      !     $           $
      1997 - Marillion                                   2000                                          2012
                                     2000
                                                                                     2007




1791 - Leblanc Process                                                                          2008
Contribution: Method to produce alkali from sea salt                   2005
Distribution: Prize (King Louis XVI & French Academy of Science)
Prize: 2400 livre (approx $10,000 in today’s money)
What examples can you think of?
Movitations for Participation
         Movitations for Participation

Intrinsic Motivation         Extrinsic Motivation
•Enjoyment                   •Immediate pay-off
 •Skill variety               •Monetary compensation
 •Task identity
 •Task autonomy              •Delayed pay-off
 •Direct feedback             •Monetary compensation
 •Past time                   •Trained skills
•Community-based              •Potential employment
 •Community identification
 •Social contact
                             •Social motivation
                              •Altruism
                              •Reputation
Social Media - Communication
Blending of technology and social interaction.



    Crowdsourcing - Participation
    Distributed problem-solving and production model.



         Crowdfunding - Contribution
         Collective cooperation by people who pool their resources.
Disaster Relief   Creative Projects      Nonprofits




  Political
                   Cool Products      Social Enterprise
 Campaigns




 Community
                      Software            Business
  Projects
4 Types of Crowdfunding
                    IOU


Equity-based   Lending-based




Reward-based   Donation-based
IOU
Shareholder Rule
Crowdfunding
General Solicitation
Cheaper IPO
Investor Protection
Best for: artists, designers, and inventors
Cost: 5% to Kickstarter + 3~5% to Amazon Payments
Avg $ Raised: $5,000



Best for: anyone
Cost: 4% if goal isn’t raised, 9% if raised + payment processing
Avg $ Raised: $15,000



Best for: Entrepreneurs with well-developed networks
Cost: Free (some states charge paperwork fee)
Avg $ Raised: $29,000



Best for: Technology firms seeking angels
Cost: $100 to submit, $250 for due diligence, and 5~10% of total raised
Avg $ Raised: $150,000
Create a process for adapting,
  not a repeatable protocol.
         RESEARCH



ASSESSMENT           CREATIVE



         EXECUTION
RESEARCH



      Goals
       Tools
    Industry
               Design around goals, not tools.
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals     Who       Good People
       Tools
               What        Post Photos
    Industry
Stakeholders   Where   Using PictureHealing
 Influencers   When          Always
      Trends
                Why    To Share Experiences

                How       Using The App
RESEARCH



      Goals     Who       Employers
       Tools
               What        Post Jobs
    Industry
Stakeholders   Where       On GTGJ
 Influencers   When      Immediately
      Trends
                Why    To Find Employees

                How         Online
RESEARCH



      Goals     Who         Job Seekers
       Tools
               What        Apply to Jobs
    Industry
Stakeholders   Where          On GTGJ
 Influencers   When              ASAP
      Trends
                Why    To Find A Job That Gives Back


                How             Online
RESEARCH



      Goals
       Tools
    Industry
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals        Website
       Tools   E-Newsletter
    Industry
                       Blog
                 Facebook
Stakeholders
                     Twitter
 Influencers       Youtube
      Trends       LinkedIn
RESEARCH



      Goals
       Tools
    Industry
               Choosing a crowdfunding platform.
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals
       Tools
    Industry
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals
       Tools
    Industry
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals
       Tools
    Industry
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals
       Tools
    Industry
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals
       Tools
    Industry
Stakeholders
 Influencers
      Trends
RESEARCH



      Goals
       Tools
    Industry
               How does social media
Stakeholders    affect your industry?
 Influencers
      Trends
RESEARCH


               Customers
      Goals
                    Users
       Tools     Partners
    Industry    Sponsors
Stakeholders     Vendors
 Influencers        Press
      Trends    Investors
                   Events
RESEARCH



      Goals     Publications
       Tools          Writers
    Industry
                   Bloggers
                   Speakers
Stakeholders
                      Events
 Influencers   Organizations
      Trends     Universities
RESEARCH



      Goals
       Tools
    Industry
Stakeholders
 Influencers
      Trends
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
                  Allow people to grow
 Community
                emotionally with your brand.
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories   Simple
      Share
                Unexpected
 Knowledge
   Connect      Credible
 Community
                Concrete
Crowdsource
      Ideas
                Emotional
Crowdsource
     Action     Story
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community      Pictures are worth a thousand words.
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community      Videos are worth a thousand pictures.
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community      Share your stories with storytellers.
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
                   Gain credibility by
 Community
                becoming a news source.
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE        #SocEnt
                 • Want to be a thought leader? 10 ways to build your personal PR brand
                    http://bit.ly/AnXYh3 via @MarkRaganCEO
                 • “Enjoy the Ride” and other tips for #entrepreneurs from a founder-turned-
                    VC http://bit.ly/zNeu8Q via @venturebeat #startup
                 • Great advice: “Fail fast, fail often, and try again” http://bit.ly/AdKPFG via
                    @wamdame #socent #impinv

Share Stories    • 24-yr-old Founder Of @Getaround, @jessicascorpio, wants to get a billion
                    more cars off the road http://read.bi/AhuBi5 via @sai #socent
                 • Good work! Check out @50Cent’s Mission to Change the World http://
                    bit.ly/xa48F6 via @competeeveryday #socialgood
      Share      • #Technology for Good: 10 People Who Are Making a Difference http://
                    bit.ly/ArAPbM via @Philanthropy #socialgood #tech

 Knowledge       • A Bandage That Allows You To Save A Life While Patching Up Your Cut
                    http://bit.ly/zU8QC9 via @fastcoexist #socent
                 • #Gaming is a great way to drive #socialchange. Let’s get more! http://
                    bit.ly/wcCOoX

   Connect       • One Venture Capitalist’s Personal View On #Innovation and #Immigration
                    http://onforb.es/yEMGxU via @forbes #VC

 Community      #Energy
                 • Smart meters DO make electricity customers happier! http://bit.ly/y5GXwo
                     via @greenbang #energy

Crowdsource      • Lego Invests $539m in #Wind Farm; @MarsGlobal Opens 4.4 Acre #Solar
                     Garden http://bit.ly/AzJeJf via @eldaily #energy
                 • Schools leading the #green way for businesses? Among Energy Stars,
      Ideas          schools outnumber businesses 5:1 http://bit.ly/xJt1mf via @greenbang
                 • Thought energy was getting more efficient? US power blackouts leave
                     record numbers in the dark http://bit.ly/yFjrpc via @greenbang
                 • If you live in CA, you care about this. Why are #oil prices going up? http://
Crowdsource          bit.ly/wesmqn #energy
                 • 11 Reasons Why #Hybrid Cars Are Better Than You Think http://bit.ly/wumfIu

     Action          via @Lifedcom #energy

                #Green
                 • Woah! Coming soon: Paper computers. No, really. http://bit.ly/AAYGMk via
                    @globalenvision #green #sustainability
                 • Infographic: New Survey Reveals Shift Towards #Paperless Office http://
                    bit.ly/zib3cf via @ecopreneurist #green #sustainability #csr
                 • Thirsty cities grapple with smart meters, dumb pipes http://bit.ly/xcb16F via
                    @greenbang #water
                 • Jealous of their kids? Brad Pitt and Angelina Jolie to Build an #Eco-Friendly
                     #socent
                 •   ‘Much Better Adventures’ @MuchBetterAdven Helps You Organize Ethical


CREATIVE
                     #Travel Experiences http://bit.ly/xPI0vb via @trendhunter
                 •   #Startup E-waste Recycler Goes Nationwide, Plants a Tree for Every
                     Gagdet Recycled http://bit.ly/zs0Gby via @ecopreneurist #socent

                #Women
                 • 36 Female Social #Entrepreneurs – Inspirational #Women Using Business to
                   Create Positive #Change http://bit.ly/xrny9f via @trendhunter
                 •  #Women & Small Business: America’s New Job Creators http://bit.ly/
Share Stories      x2oApp via @hotinfographics #jobs
                 •  Increasing the Financing for #Women-Led Businesses http://huff.to/
                   wRUZqK via @ventureneer on @HuffingtonPost #impinv

      Share     #CSR
                 • 100 companies have pledged @ABillionPlus $ in skills-based and pro bono

 Knowledge           #volunteer services for #nonprofits! http://huff.to/AidVkh #csr
                 • No excuses! 5 Ways To #DoGood In Any Job at Any Company http://bit.ly/
                     wBd4lK via @fastcoexist #csr
                 • Basically, Every Online Retailer Is Terrible http://bit.ly/zLHXzH via @jezebel
   Connect           #employment #csr
                 • How @greenmtncoffee is addressing their environmental impact of Keurig

 Community
                     Cups http://bit.ly/x3bdim #green #coffee

                #SocialMedia
                 • Five @Pinterest Best Practices for #Nonprofits http://bit.ly/x3WSP0 via

Crowdsource          @nonprofitorgs #socialmedia
                 • From #socialmedia to #socialgood: the @Facebook IPO and
                     #philanthropy http://bit.ly/zi63yR via @alliancemag
      Ideas     #Health
                 • Cool! 10,000 families in Mexico now have a safer & healthier way to cook

Crowdsource         thx to @EcoZoomStove http://bit.ly/Afev45 via @AshdenAwards
                 • Is this true? @BillGates to world: ‘Eat your GMOs. They’re good for you.’
                    http://bit.ly/xf3XXy #food #GMO
     Action      • New App, DayBreak, Helps Monitor Daily Moods, Depression http://bit.ly/
                    wI4BbT via @socialearth #happiness

                #Infographics
                  • Infographic: America’s Early #Education Crisis http://bit.ly/xCZMWs via
                     @JumpStartKids
                  • The Global State of #Agriculture http://bit.ly/zgx5NQ via @USAID #food
                  • The Big Six: Most Important #Nonprofit Communications Channels http://
                     bit.ly/w5WQ63 via @socialbrite #socialmedia
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community      Push vs Pull Marketing
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community
Crowdsource
      Ideas
Crowdsource
     Action
CREATIVE

Share Stories
      Share
 Knowledge
   Connect
 Community      Get Your Customers Involved.
Crowdsource
      Ideas
Crowdsource
     Action
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced      Don’t think, just start.
       Tools
  Go Offline
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced      Making it easy for people
       Tools     to find and share you.

  Go Offline
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced      In-House vs Outsource
       Tools
  Go Offline
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced      Ongoing vs Campaigns
       Tools
  Go Offline
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced
       Tools
  Go Offline
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced
       Tools
  Go Offline
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced      Events, events, events.
       Tools
  Go Offline
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced
       Tools
  Go Offline
        Build
Relationships
EXECUTION


      Basics
                Customers
   Capacity                            Publications
                Users
                                             Writers
    Strategy    Partners
                Sponsors  Stakeholders    Bloggers
  Advanced                               Speakers
                Vendors
       Tools                                 Events
                Press
                                    Organizations
  Go Offline    Investors
                                        Universities
                Events
        Build
Relationships
EXECUTION


      Basics
   Capacity
    Strategy
  Advanced      Networking is about helping,
       Tools           not pleasing.

  Go Offline
        Build
Relationships
ASSESSMENT




    Method
              Who is using what tools how often
    Metrics
                to communicate with who?
 Adaptation
ASSESSMENT




    Method
    Metrics
 Adaptation
ASSESSMENT




    Method
    Metrics
 Adaptation
ASSESSMENT




    Method
    Metrics
 Adaptation
ASSESSMENT    Power To The People.




    Method
    Metrics
 Adaptation
ASSESSMENT




    Method
    Metrics
 Adaptation
The Holstee Manifesto
“Speaker” symbol by The Noun Project, from thenounproject.com collection.




“Globe” symbol by The Noun Project, from thenounproject.com collection.
yohei@startuphen.com

				
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posted:6/10/2012
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