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Why Online Presence is The Key to Business Success

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Why Online Presence is The Key to Business Success Powered By Docstoc
					                                               Presented by Daniel Toriola


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     12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of
                                    Potential Customers.
                                                            By Noel Peebles



   12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of
Potential Customers. by Noel Peebles


Marketing on the Internet is not really a choice
anymore, but has almost become a necessity in today's
marketplace. No company can afford to ignore the fact
that online marketing is now a multi-billion-dollar
business. Those businesses without an online presence
are missing out on a goldmine of potential customers.



Like anything, there are exceptions to the rule and
marketing on the Internet may not suit absolutely
every business. However, claiming to be the exception
is often a disguise for making excuses.



Reality is; that some businesses fail to appreciate the
revenue potential of Internet marketing. Others simply
fear change, or put Internet marketing in the too hard
basket and hope that it will go away. Unfortunately
for them, Internet marketing is growing every day.
There will come a time when they will lose business,
simply because they lack an Internet presence.
For many businesses, that day has already arrived.




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Here are 12 reasons why businesses without an online
presence are missing out on a goldmine of potential
customers:

1. Technology To Compete - In bygone days, a small
business usually lacked the resources of their larger
competitors. Now even a small business can access much
of the same technology as the giant corporations. They
too can use auto-responders, accept online payments
and even deliver products over the Internet.



2. Niche Markets Abound – The Internet has opened
up all sorts of niche marketing opportunities that either
never existed before, or were too expensive to tap into.



3. Lifting The Profile – With a professionally designed
web site, it’s now easy for a small business on the
Internet to have the appearance and credibility of
being a large corporation.



4. Low Cost - Compared to other media, the Internet
enables a business to advertise at considerably
lower prices. It may not be a replacement for other
marketing, but the Internet is generally cheaper
than advertising on television, radio, or in
newspapers, magazines and even by direct mail.



As an example; posting out a mailing to customers
will probably cost around $1.50 a pop (allowing for
printing, postage etc), whereas to email the same
message to customers costs next to nothing!

5. Open 24/7 - By automating a web site, a business
can be open 24 hours a day, 7 days a week. No extra
staff costs and no overtime rates to pay!



6. Serving The Local Area – Not everyone wants to
take the time to drive all over town to shop. It is a fast
moving world and it seems that we all want things to

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                                               Presented by Daniel Toriola


be quick and easy. Using the Internet is a quick and
easy way for people to access information about
products and services from the comfort, convenience
and privacy of their own home. No fuel costs, no traffic
jams … no time wasted.



Locally based businesses can usually get a free
website listing in their local Internet directories.



7. Reaching A Global Audience - More countries
are getting on the Net each year. The Internet
breaks down geographical boundaries and
limitation. With the help of search engines,
people can now locate and buy products and
services from every corner of the world.

8. Customer Feedback Made Easy – The Internet
makes it possible to capture visitor information.
Keeping in touch (via email) helps to cultivate
long-term relationships. Also, the widespread use
of discussion forums is a popular way to get quick,
low-cost customer feedback.

9. Frequently Asked Questions - Questions that
may normally be answered by phone can be answered
on the Internet. A website can list the answers to
the most frequently asked product or service related
questions. This can save on phone bills and free up
a lot of time and maybe an extra employee.

10. Interactivity – The Internet is much more dynamic
than a few years ago. Some examples of this include:

- Automatic product updates through the use of
 databases.
- Automatic web site content and image changing.
- The increasingly common use of live video and
 audio streaming.



These and other Internet service can save money
and increase business efficiency. They can also
open the door to exciting new marketing opportunities.



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                                           Presented by Daniel Toriola


11. Test Marketing New Products – The Internet
offers quick and easy ways to conduct low-cost
market research. A questionnaire on a web site,
or by email, can test very quickly and inexpensively
whether a product gets a good response. What’s more,
different offers or marketing approaches can be
tested using different pages on the same website.

12. Use of Time Sensitive Promotions – It is
easy to quickly change promotions or offers
on the Internet. Emails can be sent out or a
website offer changed almost instantly. Time
sensitive promotions such as running contests,
or product specials can be a good way to attract
traffic and sales to an online business.

For those who haven't developed a web site for
their business yet, now could be a good time to
start. Local competitors may already have one.
And remember; it’s now much easier for almost
any business to tap into almost any market,
from almost any geographical location.



That’s why I say - Marketing on the Internet is
not really a choice anymore. It has almost become
a necessity in today's marketplace.



© Market Leaders Limited. All Rights Reserved.
http://www.instantsellbusiness.com

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                                                 Presented by Daniel Toriola


 Noel Peebles has bought, developed and sold several of his own businesses. He has fifteen years of
'hands on' experience, directing his own highly successful retail businesses. Noel now runs his own
internet company, supplying marketing solutions for small businesses. He also has his own public
self-storage complex.Noel has traveled extensively to over forty countries.




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                                                The New Goldmine Premium
                                                           By Sayed Ally



 Increasing speed and efficiency in serving customers, increasing productivity of workforce, reducing
training time and lowering costs of service are just a few among the many benefits of the new
GoldMine Premium.

GoldMine Premium delivers an intuitive interface to the functionality of CRM (customer relationship
management) in GoldMine Corporate Edition. It carries along with it newly developed, advanced
support and service modules.

Designed for medium scale enterprises, GoldMine Premium delivers a CRM solution that is effective in
helping businesses in every facet of the CRM process.

GoldMine Premium combines usability with compatibility. Use Outlook with GoldMine Premium to allow
users to perform scheduling, calendaring, email messaging and contacts sharing.

Synchronize information and user data in the GoldMine network together with GoldMine Sync. With
synchronization, real time information updates is made possible for alerts distribution, FYI sending and
direct instructions to users in the field.

Accessing GoldMine through the internet using a browser is now possible, thanks to GoldMine's push
towards an access anytime anywhere philosophy. Field personnel will have an easier time of getting
information and receiving updates and instructions.

Analyzing leads for sales and marketing is just a snap with GoldMine. Generate reports by creating,
managing and previewing sales and customer data from a central location.

With GoldMine Premium, automating routine tasks is now made possible to reduce wastage of
resources that can be focused towards more productive activities. GoldMine will perform database
administration, generate and send pre-composed messages such as emails, faxes and letters.

With an overall view of customer histories and information, companies are afforded the luxury of
catering to each detail of a customer's needs and preferences. Being able to do so will increase
customer satisfaction levels. Increased customer satisfaction greatly translates to customer retention
and an increased customer base. With all these increases going on, it will not be too much of a
surprise if a company's bottom line increases as well. How can 10 people handle one thousand
customers including all their information? With the option of centralizing all this data, nine out of the ten
personnel may be assigned to more productive pursuits.

All this is made possible by GoldMine CRM software. In addition to GoldMine Corporate edition and
GoldMine 6.7, GoldMine Premium is all set to share it's benefits to the medium business industry.

Sayed Ally, is the lead CRM Analyst. His company provides, http://www.cqsolutions.com/ GoldMine,
ACT! Software. Sayed can be reached at Tel : (905) 815- 1995 ext 22, email:
aSayed@cqsolutions.com.



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                                              Presented by Daniel Toriola




Related eBooks:

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5 Simple steps to develop and succeed with your own online business.
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