ADVRETSING LAYOUT

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ADVRETSING LAYOUT Powered By Docstoc
					 UNIT 3
09.09.10
Definition:

     The advertising layout is the arranging up of all the elements of


 advertisement copy.




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     The layout activity involves bringing all the elements or pieces

together before the advertising is sent out for production.




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     Layout involves the decision as to how the various components

of headline, illustration copy and identification marks are to be

positioned on the page.




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                      1.Preliminary layout
Two types in layout   2.Comprehensive
                      layout




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Preliminary layout:

   This is the first stage in layout preparation.

   An unfinished layout is the preliminary layout.

   This is an uncompleted form of layout.




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Comprehensive layout:

   This is the final stage in layout preparation.

   It includes the detailed specification of all aspects of production
    requirements.




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Considerations in print layout


        Balance


       Contrast

      Proportion


      Gaze motion


          Unity


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Balance:


   arrangement of elements

   Visual impression


Contrast:
   Includes different colours, size and shapes, etc.




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Proportion:
   Relation of objects to the background.

Gaze motion :

   eye movement

   Heading , illustration , Copy provide legal sequence for the gaze

    motion




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Unity:
        Includes

            qualities of balance,

            Contrast,

            Proportion and

            Gaze motion
        Qualities combined to develop unity of thought.




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                       •Assembling the different parts

Functions of Layout:   •Provides opportunity for
                        modification


                       •Specifies the cost




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                   STAGES IN LAYOUT

                                         Comprehensive
Thumbnail Layout                            Layout




                   Rough Layout




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Thumbnail Layout:
  Miniature layout

Rough Layout:

  Insertion of special elements

  It is the rough layout

  Modifications are accepted in this stage




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Comprehensive Layout:


  This is the final stage in layout preparation.

  It includes the detailed specification of all aspects of production

   requirements.

  It is the full fledged Layout

  Modifications are not permitted in this stage.




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posted:6/9/2012
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