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					Page 41                                                                                                                                                                                                                                                                       APPAREL
                                                                                                   AMOUNT SPENT                                                                                                                                                    AMOUNT SPENT
                                                                         Pairs                     IN TOTAL IN THE                                                                                                                    Pairs                        IN TOTAL IN THE
ATHLETIC SHOES                                                                                    LAST 12 MONTHS:
                                                                                                                                                                                SHOES                                                                             LAST 12 MONTHS:
                                                                      purchased                                                                                                                                                    purchased
                                                                       in last 12            Under $50-   $75-                                                                                                                      in last 12               Under $50-   $100-
                              530                                       months                $50   $74   $149    $150 +                                                                         529                                 months                   $50   $99   $249    $250 +
Aerobic/Fitness shoes  .  .  .                                                  01                            	                           02                    Canvas  .  .  .  .  .  .  .  .  .  .  .  .  .  .                             01                                                        02
Baseball/Softball shoes  .  .                                                   03                            	                           04                    Casual/Leisure  .  .  .  .  .  .  .  .                                       03                                                        04
Basketball shoes  .  .  .  .  .  .  .                                           05                            	                           06                    Dress Boots  .  .  .  .  .  .  .  .  .  .  .                                 05                                                        06
Boat/Deck shoes  .  .  .  .  .  .  .                                            07                            	                           08                    Dress Shoes  .  .  .  .  .  .  .  .  .  .                                    07                                                        08
Bowling shoes  .  .  .  .  .  .  .  .  .                                        09                            	                           10                    Sandals  .  .  .  .  .  .  .  .  .  .  .  .  .  .                            09                            	                           10
Cross Training shoes  .  .  .  .                                                11                            	                           12                    Slippers  .  .  .  .  .  .  .  .  .  .  .  .  .  .                           11                            	                           12
Golf shoes  .  .  .  .  .  .  .  .  .  .  .  .                                  13                            	                           14                    Western Boots .  .  .  .  .  .  .  .  .                                      13                            	                           14
Hiking/Backpacking boots                                                        15                            	                           16                    Work Boots  .  .  .  .  .  .  .  .  .  .  .                                  15                            	                           16
Running/Jogging shoes  .  .                                                     17                            	                           18                    Other Work Shoes  .  .  .  .  .  .                                           17                            	                           18
                                                                                                                                                                    Other  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                        19                            	                           20
Soccer shoes  .  .  .  .  .  .  .  .  .                                         19                            	                           20                                                                                                                  1              2              3             4
Sports Sandals  .  .  .  .  .  .  .  .                                          21                            	                           22
                                                                                                                                                                                                 BRANDS PURCHASED LAST 12 MONTHS:
Tennis shoes  .  .  .  .  .  .  .  .  .  .                                      23                            	                           24
                                                                                                                                                                                                                              62A-0                                                                      62B-0
Walking shoes  .  .  .  .  .  .  .  .  .                                        25                            	                           26
                                                                                                                                                                    Aerosoles  .  .  .  .  .  .  .  .  .  .  .  .  .          1            Kenneth Cole  .  .  .  .  .  .  .  .  .  .  .  .  .  1
Weight Lifting/Training shoes                                                   27                            		                          28
                                                                                                  1             2              3             4
                                                                                                                                                                    ALDO  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .      2            Naturalizer  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  2
                                                                                                                                                                    Allen-Edmonds .  .  .  .  .  .  .  .  .                   3            Nina  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  3
                               BRANDS PURCHASED LAST 12 MONTHS:
                                                                                                                                                                    Børn  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .   4            Nine West  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  4
                                                                  531-0                                                                        532-0
Adidas  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .        1              Merrell  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  1               Coach .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .      5            Rockport  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  5
Airwalk  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .       2              New Balance  .  .  .  .  .  .  .  .  .  .  .  .  .  2                          Cole Haan  .  .  .  .  .  .  .  .  .  .  .  .             6            Skechers .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  6
Asics .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .    3              Nike  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  3            Crocs  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .     7            Sperry .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  7
Avia  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .    4              Puma  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  4               Florsheim  .  .  .  .  .  .  .  .  .  .  .  .  .          8            Stacy Adams  .  .  .  .  .  .  .  .  .  .  .  .  .  8
Brooks  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .        5              Reebok .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 	  5
                                                                                                                                                                    Geox .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .    9            Steve Madden .  .  .  .  .  .  .  .  .  .  .  .  .  9
Converse  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .               6           Rockport  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  6                    Havaianas  .  .  .  .  .  .  .  .  .  .  .  .             0            UGG  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  0
Easy Spirit  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .               7           Saucony  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  7                                                                                          Other .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  X
Ecko  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .          8           Skechers  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 	  8                  Johnston & Murphy  .  .  .  .  .  X
Fila  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .    9           Timberland  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  9                     Keen  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  Y
Jordan  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .           0           Under Armour  .  .  .  .  .  .  .  .  .  .  .  .  0
Keds  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 		 X              Vans  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  X
K-Swiss  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 		 Y                    Wolverine  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  Y
                                                                                                                                               60A-0
                                                                                    Other  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  1




                                                              Please indicate how much you AGREE or DISAGREE with each of                                                                                                                     DISAGREE                                          AGREE
   FASHION &
                                                              the following statements by checking the box that comes closest
STYLE ATTITUDES                                                                                                                                                                                             62C                    Completely           Somewhat                Somewhat Completely
                                                              to how you feel.
                                                                                                                                                                                                                                        1                        2                         3                       4
 1 .   Being able to customize an item makes me more willing to purchase it .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                           	                        	                          01
 2 .   Comfort is one of the most important factors when selecting fashion products to purchase .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                                                       	                        	                          02
 3 .   I prefer fashion that is classic and timeless as opposed to trendy .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                     	                           	                        	                          03
 4 .   I rely on magazines to keep me up to date on fashion .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                        	                           	                        	                          04
 5 .   I am loyal to only a few fashion brands and stick with them .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                             	   	                                                	                          05
 6 .   I only buy shoes and clothing when I have to replace something .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                      	                           	                        	                          06
 7 .   I often spend more money than I expected to on my fashion purchases .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                               	                        	                          07
 8 .   When buying fashion products, the overall look is more important than the brand .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                                        	                        	                          08
 9 .   When I find a haircut that suits me, I stick with it .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                            	   	                                                	                          09
10 .   I follow a strict skin-care routine .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .      	                           	                        	                          10
11 .   I am content with my appearance .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .             	                           	                        	                          11
12 .   I must admit I wear designer brands partially to impress other people .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                              	                           	                        	                          12
13 .   When a celebrity designs a product, I am more likely to buy it .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                   	                           	                        	                          13
14 .   I consider my fashion style to be trendy .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                   	                           	                        	                          14
15 .   I often use natural or organic beauty products .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                            	                           	                        	                          15
16 .   I buy new clothes at the beginning of each season .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                     	                           	                        	                          16
17 .   I only spend what I budget on fashion items .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                            	                           	                        	                          17
18 .   I often try different ways to style my hair .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                   	                           	                        	                          18
19 .   I love to mix and match high and low end designers when putting together an outfit .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                  	                           	                        	                          19
20 .   I’ll buy trendy clothes even if they’re not the highest quality .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                         	                           	                        	                          20
21 .   I am more likely to buy a brand that I know supports a charity .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                   	                           	                        	                          21
22 .   You can tell a lot about a person by the clothes they wear .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                           	                           	                        	                          22
23 .   Clothes made by fashion designers are more appealing .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                              	                           	                        	                          23
24 .   I’m willing to use the Internet to shop for fashion products .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                         	                           	                        	                          24
25 .   I generally wear sunscreen .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .   	                           	                        	                          25
26 .   I prefer to shop for fashion products on my own, rather than with friends .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                             	                           	                        	                          26
27 .   I dress more to please myself than to please others .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                   	                           	                        	                          27
28 .   I would consider having a cosmetic surgery or procedure to improve my appearance .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                                    	                           	                        	                          28
29 .   When I smell a perfume or cologne sample that I like in a magazine, I will purchase it . .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .                                                                               	                           	                        	                          29

				
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