Successfully Promoting Your Business Online by j5BVy999

VIEWS: 9 PAGES: 38

									Daniel Williams
Whitesands Media Limited
              Successfully Promoting Your Business Online




* 82.5% of UK population have internet access (June 2010)
* 45% Internet usage is mobile
* 80% of people use the internet to find a local business
* 48% Buy the next day
              Successfully Promoting Your Business Online




* Low cost
* Measurable ROI
* Direct access to your target market
* Level playing field
             Successfully Promoting Your Business Online




* What do you want to achieve?
* What is your current strategy?
* What are your competitors and others doing?
* How well are these methods working?
* What improvements need to be made?
              Successfully Promoting Your Business Online




* Websites are owned and controlled by you
* Only 44% of small businesses have a website
* See your website as an investment
* Ensure your website is reflective of your goals
* Invest in the right type of website
                      Successfully Promoting Your Business Online




Type                         Estimated Cost                         Effectiveness Range
None                         None                                   Negative - None
Off the shelf                Low                                    Low
Freelance Developer          Low - Med                              Low - High
Small Agency                 Med - High                             Med – Very High
Large Agency                 High – Very High                       Med – Maximum
Specialist Agency            Very High                              High – Maximum
             Successfully Promoting Your Business Online




* SEO and Google
* Direct Marketing (email campaigns and CRM)
* Social Media
* Build Customer Relations
* Promote Offline
Successfully Promoting Your Business Online
Successfully Promoting Your Business Online
       Successfully Promoting Your Business Online




        PPC
Type   Adverts
                                      PPC
       Organic
       Search
Successfully Promoting Your Business Online




 PPC                             Places
Adverts

Places                          PPC
FREE!
Successfully Promoting Your Business Online




                                Google
                                Places
Successfully Promoting Your Business Online




Shopping
 Search
Successfully Promoting Your Business Online
             Successfully Promoting Your Business Online




* SEO and Google
* Direct Marketing (email campaigns and CRM)
* Social Media
* Build Customer Relations
* Promote Offline
             Successfully Promoting Your Business Online




* Need initial email list as base
* Encourage visitors to add themselves
* Use professional emailing system
* Ensure people have a reason to respond
* Monitor Results
* Refine future mailings
             Successfully Promoting Your Business Online




* SEO and Google
* Direct Marketing (email campaigns and CRM)
* Social Media
* Build Customer Relations
* Promote Offline
              Successfully Promoting Your Business Online




* Facebook beats Google weekly for internet traffic (US)
* 50% of all mobile traffic is on Facebook
* Social networks and blogs more popular than email
* Twitter has over 200 million users (since 2006)
* Facebook has over 800 million users (since 2004)
* 90% of customers trust peer recommendations
* Only 14% trust adverts
Successfully Promoting Your Business Online
              Successfully Promoting Your Business Online




* Clearly define targets
* Social media is about interaction, not selling
* Consider adding a blog to your site
* Create a Facebook business page, and use it (B2C)
* Consider a Twitter account, and use it (B2C)
* Create a LinkedIn account, and use it (B2B)
* Monitor the results and impact on your business
              Successfully Promoting Your Business Online




* Add extra value and content to your site
* Demonstrate your expertise
* Great sense of community
* Improves Google rankings
* Drives visitors to your site
* Doesn’t have to be all business related
Successfully Promoting Your Business Online
Successfully Promoting Your Business Online
               Successfully Promoting Your Business Online




* Mainly business to consumer
* Pages are manageable
* Encourage comments and feedback
* Keep your content up to date
* Give visitors a reason to ‘Like’ you
* Look at other business pages
* Drive sales but don’t sell
* Update on the go
* Value in number of relevant likes and comments
       Successfully Promoting Your Business Online




                   News
                                              Ads
                   Feed
Followers
              Successfully Promoting Your Business Online




* Mainly business to consumer
* Give people a reason to re-tweet
* Directly engage other active users
* Use search to find relevant users
* Keep content constantly fresh and immediate
* Update on the go
* Value in number of relevant followers and interactions
Successfully Promoting Your Business Online




     Latest                      Account
    Comment                      Details


Leave a Tweet




   Tweet List
              Successfully Promoting Your Business Online




* Business to business
* Great way to connect to similar professionals
* Ensure company profile is up to date
* Use 2nd and 3rd links
* Utilise the advanced search
* Promote your business to other professionals
* Value in promoting yourself and finding contacts
             Successfully Promoting Your Business Online




* SEO and Google
* Direct Marketing (email campaigns and CRM)
* Social Media
* Build Customer Relations
* Promote Online and Off
             Successfully Promoting Your Business Online




* SEO and Google
* Direct Marketing (email campaigns and CRM)
* Social Media
* Build Customer Relations
* Promote Online and Off
Successfully Promoting Your Business Online




                                Facebook
                                  Feed
              Successfully Promoting Your Business Online




* Keep initial goals in mind
* Utilise Google Analytics
* Establish a base
* Monitor with Google Alerts
       Successfully Promoting Your Business Online




Menu                       Overview
Successfully Promoting Your Business Online




                  Site Average




                      Details
              Successfully Promoting Your Business Online




* Regularly re-visit your aims and achievements
* Ensure what you’re doing is current
* Check competitors
* Don’t be afraid to make changes
                  Successfully Promoting Your Business Online




* Promotion:
  * Google, submit URL (http://www.google.co.uk/addurl/)
  * Generate sitemap and submit to search engines
  * Update robots.txt
  * Google Adwords (http://adwords.google.co.uk/)
  * Google Places (http://www.google.com/places/)
  * Google Base : Products (http://www.google.com/base)
  * Facebook Adverts (http://www.facebook.com/business/dashboard/)
                     Successfully Promoting Your Business Online




* Monitoring:
  * Site Analyser (http://www.seocentro.com/tools/search-engines/metatag-analyzer.html)
  * Google Analytics (http://www.google.com/analytics/)
  * Google Alerts (http://www.google.com/alerts)
  * Tweet Deck (http://www.tweetdeck.com/)
  * Twitter Search (http://www.twitter.com/search)
  * LinkedIn Advanced Search (http://www.linkedin.com/search)
            Successfully Promoting Your Business Online




* www.whitesandsmedia.com
* www.sawleystudios.co.uk
* www.quaystonesoftware.com
* www.facebook.com/sawleystudios
* twitter.com/dandead2002
* uk.linkedin.com/in/dandead2002

								
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