Web Metrics Reporting Tool by demandmetric

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									Web Metrics Reporting Tool
Purpose

The purpose of this tool is to assist you with reporting on web metrics. This schedule
contains a few common web metrics. Be sure to add other metrics to the table.


Report Date: [enter date]


Web Metrics Reporting Schedule:


                        Report
Web Metrics                                Prepared By          Prepared For
                        Frequency
Unique Visitors         Monthly            Marketing Analyst    VP Marketing


Referral Site           Monthly            Marketing Analyst    VP Marketing


Search Engine Hits      Monthly            Marketing Analyst    VP Marketing


Total Website Visits    Monthly            Marketing Analyst    VP Marketing
New Web-leads           Weekly             Marketing Analyst    Steering Committee
Conversion Rates        Monthly            Marketing Analyst    Steering Committee
Click-thru Results      Post-Campaign      Marketing Analyst    Project Manager
Ad Views                Post-Campaign      Marketing Analyst    Project Manager
Visitor Geography       Quarterly          Marketing Analyst    Product Management
Segment Analytics       Quarterly
								
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