Marketing Communications Calendar by demandmetric

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Your Problem

You need to organize and communicate all of your marketing activities. This tool is perfect for marketers who work with large teams and who need to allocate ownership to various initiatives.

Our Solution

Use this professionally designed calendar to organize and communicate all of your marketing activities.

The communications you could prepare may include topics such as:

• Social Media: LinkedIn, Facebook, Twitter, Pinterest, etc.
• Events - Trade Shows, Conferences, Sponsorships, etc.
• Public Relations - Press Releases, etc.
• Online - AdWords, Blog Posts, Banner Ads, Content Marketing, etc.
• Email - Email Marketing, Marketing Automation, Lead Nurturing, Lead Scoring, etc.
• Advertising - Traditional

Ensure that each communication properly reflects the key messages you identified.

Key Benefits

easy color-coded format
clearly depicts activities & events
faciliates communication with team
save 4 hours on formatting
provides a roll-up summary


Estimated Time Required: 6 Hours

Skills Required: Excel (Advanced)

Microsoft Excel Spreadsheet

More Info
									                                                                                                                                         Marketing Calendar 2012

Instructions

Use this tool to create a marketing calendar that will allow you to plan & monitor your marketing activities throughout the year

1. Enter your monthly marketing activities by channel (Email Marketing, Events, Public Relations, Advertising, Social Media, Content, and Other) in each of the tabs below.

2. In each monthly tab, fill the corresponding date with the appropriate color by highlighting the cells for the date and selecting the paint bucket icon.

3. For each date on the calendar that you have an activity, enter a brief note to describe the activity at a high level.

4. Review & print a summary of all activities in the "Summary" tab (this will populate automatically)
                                                                                 Summary Report

  Activity         Date          Description                                           Owner
Email Marketing    3/Jan/12    Free Whitepaper Download Email Campaign - All Lists   Jim

Events             13/Jan/12   Tradeshow in Las Vegas                                Sally

Public Relations   23/Jan/12   New Product Press Release                             Trevor

Advertising        23/Jan/12   Full Page Newspaper Ad                                Lauren

Other              6/Jan/12    IR Activity                                           Lauren

Email Marketing    17/Jan/12   Monthly Company e-Newsletter                          Jim

Content            26/Jan/12   Blog Posting on Buyer's Guide                         Trevor

Social Media       11/Jan/12   Launch Facebook Fan page                              Lauren

Social Media       31/Jan/12   Tweet our events in first week of February            Lauren

Events             25/Jan/12   Tradeshow in New York                                 Sally
                                                                                                                     Sample Month
  Sunday                Monday                 Tuesday              Wednesday           Thursday                 Friday                 Saturday
                  1                      2                      3                  4                    5                         6                  7

                                             Whitepaper Email                                                Investor Relations




                  8                      9                   10                    11                   12                    13                     14

                                                                    Facebook Fan                                Las Vegas                Las Vegas
                                                                    Page Launch                                 Tradeshow                Tradeshow



              15                       16                    17                    18                   19                    20                     21

  Las Vegas                                      Monthly
  Tradeshow                                     Newsletter



              22                       23                    24                    25                   26                    27                     28
                       New Product
                       Press Release                                   New York         Buyer's Guide
                                                                      Tradeshow          Blog Posting
                      Full Page Ad Due

              29                       30                    31

                                             Tweet New Events




Activity              Date                   Description                                                                              Owner
Email Marketing       3/Jan/12               Free Whitepaper Download Email Campaign - All Lists                                      Jim

Events                13/Jan/12              Tradeshow in Las Vegas                                                                   Sally
Public Relations   23/Jan/12   New Product Press Release                    Trevor

Advertising        23/Jan/12   Full Page Newspaper Ad                       Lauren

Other              6/Jan/12    IR Activity                                  Lauren

Email Marketing    17/Jan/12   Monthly Company e-Newsletter                 Jim

Content            26/Jan/12   Blog Posting on Buyer's Guide                Trevor

Social Media       11/Jan/12   Launch Facebook Fan page                     Lauren

Social Media       31/Jan/12   Tweet our events in first week of February   Lauren

Events             25/Jan/12   Tradeshow in New York                        Sally
                                                                                                                  January
  Sunday                Monday           Tuesday           Wednesday             Thursday         Friday          Saturday
                  1               2                    3                   4                 5             6                 7




                  8               9                   10                  11                 12            13                14




              15                  16                  17                  18                 19            20                21




              22                  23                  24                  25                 26            27                28




              29                  30                  31




Activity              Date             Description                                                              Owner
Email Marketing       3/Jan/12         Free Whitepaper Download Email Campaign - All Lists                      Jim

Events                13/Jan/12        Tradeshow in Las Vegas                                                   Sally
Public Relations   23/Jan/12   New Product Press Release                    Trevor

Advertising        23/Jan/12   Full Page Newspaper Ad                       Lauren

Other              6/Jan/12    IR Activity                                  Lauren

Email Marketing    17/Jan/12   Monthly Company e-Newsletter                 Jim

Content            26/Jan/12   Blog Posting on Buyer's Guide                Trevor

Social Media       11/Jan/12   Launch Facebook Fan page                     Lauren

Social Media       31/Jan/12   Tweet our events in first week of February   Lauren

Events             25/Jan/12   Tradeshow in New York                        Sally
                                                                                               February
  Sunday         Monday         Tuesday          Wednesday       Thursday        Friday         Saturday
                                                             1              2             3                4




           5              6                  7               8              9             10               11




           12             13              14             15                 16            17               18




           19             20              21             22                 23            24               25




           26             27              28             29




Activity        Date           Description                                                     Owner
                                                                                                 March
  Sunday         Monday         Tuesday          Wednesday       Thursday        Friday         Saturday
                                                                            1             2                3




           4              5                  6               7              8             9                
								
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