Social Media Opportunity Assessment by demandmetric

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									Instructions
The Social Media Opportunity Assessment Tool is designed to identify achievable goals in three social m

Based on your answers to a series of questions about your organization, the tool will evaluate the potent
implementation.

You will be asked to provide specific evaluation criteria, such as:

• The importance of branding at your organization
• A basic profile of your customers
• Your tactics for customer service

The "Questionnaire" tab below contains the worksheet for answering a series of questions about your e

The "Results" tab scores each of the opportunity areas as they are relevant to your organization. Listed
each area.
                    Social Media Opportunity Assessment


oals in three social media target areas: sales, marketing, and customer service.

 evaluate the potential benefits your organization can expect from a social media




estions about your environment.

organization. Listed below are detailed comments that explain the opportunity available in
                                                              Social Med

Please answer the following questions by clicking on the drop down box and ch

                                Question

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     Show Me the Results!
                                                                                  Social Media Op

Please answer the following questions by clicking on the drop down box and choosing

                                          Question
   Which of the following categories represents the business model for which you will be
   answering this questionnaire for?
   Note: If your organization has multiple business models please fill this questionnaire out
   separately for each one.
   Our organization currently uses e-channels, such as our Web site and chat, to service
   customers.


   The online and offline market that our organization serves is highly competitive.


   A significant portion of our primary target market uses social media to discuss or find
   information about the products or services we offer.


   Our organization is generally vulnerable to negative press or consumer discontent.



   Increasing our brand recognition is a top business priority.


   Research and development of our products and services is heavily reliant on gaining
   customer insights.


   Our sales are directly influenced by recommendations or referrals by current customers.


   Having the most complete information of a customer readily available is central to closing a
   sales deal.
Our sales and service staff often have a difficult time reaching customers and prospects.



Timely response to customer complaints is necessary to retain our current customers.



We have customers that self-identify with our brands.


Engaging customers to build more meaningful relationships is a key element to retaining our
customers.


The majority of our answers to service requests are repeatable.



Our customers are hesitant to launch service requests in person and via telephone.



                                                     Show Me the Results!
ial Media Opportunity Assessment

ox and choosing from the options available.

              Please Select a Response

                   Business to Consumer



                     Strongly disagree



                     Strongly disagree



                           Agree



                       Strongly agree



                           Agree



                           Agree



                     Strongly disagree



                         Disagree
           Agree



           Agree



      Strongly disagree



           Agree



           Agree



      Strongly disagree



ts!
                                                                                                   Social Media Opportunity Assessment

                                                     Your organization has the opportunity to achieve this goal.


                          Your organization may have an opportunity in this area. Further investigation with business units is recommended.


                                  Your organization will likely not benefit from investing resources into this area with social media.


             Domain                                                        Opporunity Area                                                               Score

             Marketing                                                 Building Positive Brand Image
               
								
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