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Social Media Marketing Calendar 2013

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Your Problem You need to organize and communicate all of your social media marketing activities. This tool is perfect for marketers who work with large teams and who need to allocate ownership to various initiatives. Our Solution A Microsoft Excel calendar to track activities, timing, type of communication and channel through which you should emit it. After the scheduling, it’s all about execution! The communications you could prepare may include topics such as: • Facebook • Twitter • YouTube • LinkedIn • Blog • Other Ensure that each communication properly reflects the key messages you identified. Key Benefits easy color-coded format clearly depicts activities & events faciliates communication with team save 4 hours on formatting provides a roll-up summary Microsoft Excel Spreadsheet Estimated Time Required: 2 Hours Skills Required: Excel (Basic)

More Info
									                                                                                                                Social Media Marketing Calendar 2013

Instructions

Use this tool to create a social media marketing calendar that will allow you to plan & report on your social marketing activities throughout the year.

1. Enter your monthly social marketing activities by type (Blog, Facebook Page, YouTube, Twitter, LinkedIn, Other, etc.) in each of the tabs below.

2. In each monthly tab, fill the corresponding date with the appropriate color by highlighting the cells for the date and selecting the paint bucket icon.

3. For each date on the calendar that you have an activity, enter a brief note to describe the activity at a high level.

4. Review & print a summary of all activities in the "Summary" tab (this will populate automatically)
                                                                          Summary Report

Activity    Date       Description                                               Owner
Facebook   1/3/2013    Add Events to Facebook Page                              Jim

Twitter    1/11/2013   Tweet - Product Launch                                   Lauren

LinkedIn   1/6/2013    Announcement - Jobs                                      Sally

Blog       1/9/2013    Blog Post - Industry News                                Trevor

YouTube    1/15/2013   Post Product Videos                                      Trevor

Other      1/23/2013   Email Marketing - Intro to Social Media Channels         Lauren

Blog       1/25/2013   Blog Post - Trends                                       Lauren
                                                                                               Sample Month
  Sunday         Monday           Tuesday                Wednesday          Thursday        Friday           Saturday
           1                2                       3                  4               5               6                    7

                                    Facebook                                                LinkedIn




           8                9                       10                 11              12              13                   14

                     Blog                                    Twitter                                              YouTube




           15               16                      17                 18              19              20                   21

                                     Monthly




           22               23                      24                 25              26              27                   28

                    Other




           29               30                      31



                                 Financial Report




Activity        Date             Description                                                                Owner
Facebook        3/Jan/13         Add Events to Facebook Page                                                Jim

Twitter         11/Jan/13        Tweet - Product Launch                                                     Lauren

LinkedIn        6/Jan/13         Announcement - Jobs                                                        Sally

Blog            9/Jan/13         Blog Post - Industry News                                                  Trevor

YouTube         15/Jan/13        Post Product Videos                                                        Trevor

Other           23/Jan/13        Email Marketing - Intro to Social Media Channels                           Lauren

Blog            25/Jan/13        Blog Post - Trends                                                         Lauren
                                                                                                           January
  Sunday         Monday           Tuesday              Wednesday            Thursday        Friday         Saturday
                                                 1                    2                 3             4                5




            6                7                   8                    9                10            11               12




           13               14                  15                   16                17            18               19




           20               21                  22                   23                24            25               26




           27               28                  29                   30                31




Activity        Date             Description                                                              Owner
Facebook        3/Jan/13         Add Events to Facebook Page                                              Jim

Twitter         11/Jan/13        Tweet - Product Launch                                                   Lauren

LinkedIn        6/Jan/13         Announcement - Jobs                                                      Sally

Blog            9/Jan/13         Blog Post - Industry News                                                Trevor

YouTube         15/Jan/13        Post Product Videos                                                      Trevor

Other           23/Jan/13        Email Marketing - Intro to Social Media Channels                         Lauren

Blog            25/Jan/13        Blog Post - Trends                                                       Lauren
                                                                                               February
 Sunday          Monday         Tuesday          Wednesday       Thursday        Friday         Saturday
                                                                                           1                2




            3              4                 5               6               7             8                9




           10             11              12             13                 14            15               16




           17             18              19             20                 21            22               23




           24             25              26             27                 28




Activity        Date           Description                                                     Owner
                                                                                               March
 Sunday         Monday         Tuesday          Wednesday       Thursday        Friday        Saturday
                                                                                          1               2




            3             4                 5               6               7             8               9




           10            11              12             13                 14            15              16




           17            18              19             20                 21            22              23




           24            25              26             27                 28            29              30




           31




Activity        Date          Description                                                     Owner
                                                                                                  April
 Sunday          Monday         Tuesday          Wednesday       Thursday        Friday        Saturday
                 
								
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