Product Marketing Objectives Scorecard by demandmetric

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									                                                                                                        Product Marketing Objectives Scorecard

Instructions

  Use this tool to create 'scorecard' that concisely outlines your product marketing objectives in terms of objectives, programs, metrics, and timeframes.

  1. In the 'Product Marketing Scorecard' tab, enter your high-level goals or objectives.

  2. Document the programs, initiatives, and actions you will conduct that will help you meet your objectives.

  3. Consider how you will measure the effectiveness of each program and enter the key performance indicators or metrics for each.

  4. Determine the target timeframe to achieve your objectives. Be very specific and quantify as much as possible.
                                                                                                  Product Marketing Objectives Scorecard

Objective 1 - Increase Market Share

Programs, Initiatives, & Actions                       Key Performance Indicators & Metrics              Target Timeframe to Achieve Goals

Special introductory pricing                           # of units sold vs. competitors                   100% increase in # of units sold by end of Q4


Competitive trade-in program                           # of competitive units traded in                  10,000 units traded in by end of Q4


Objective 2 - Increase Brand Awareness

Programs, Initiatives, & Actions                       Key Performance Indicators & Metrics              Target Timeframe to Achieve Goals

Brand awareness benchmarking sur
								
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