Product Marketing Objectives Scorecard
Instructions
Use this tool to create 'scorecard' that concisely outlines your product marketing objectives in terms of objectives, programs, metrics, and timeframes.
1. In the 'Product Marketing Scorecard' tab, enter your high-level goals or objectives.
2. Document the programs, initiatives, and actions you will conduct that will help you meet your objectives.
3. Consider how you will measure the effectiveness of each program and enter the key performance indicators or metrics for each.
4. Determine the target timeframe to achieve your objectives. Be very specific and quantify as much as possible.
Product Marketing Objectives Scorecard
Objective 1 - Increase Market Share
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Special introductory pricing # of units sold vs. competitors 100% increase in # of units sold by end of Q4
Competitive trade-in program # of competitive units traded in 10,000 units traded in by end of Q4
Objective 2 - Increase Brand Awareness
Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals
Brand awareness benchmarking sur