Product Applications Worksheet by demandmetric

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Your Problem You need to craft effective promotional messages about the product. Our Solution A Microsoft Excel analysis tool to help you define the primary application for the product and any secondary applications. Understanding and prioritizing a products applications is a natural follow-on step or refinement to positioning, and it helps create focus on how to promote a product. Key Benefits identifies primary & secondary applications save 2 hours on formatting defines value proposition and benefits color coded impact rating easy to use Excel format

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									                                   Product Applications Worksheet

Instructions
Understanding and prioritizing a products applications is a natural follow-on step or refinement to Positio

Use this tool to define the primary application for the product and any secondary applications.

1. Click on the 'Worksheet" tab at the bottom of this spreadsheet and review the example that we have p

2. Next, delete the example and create an exhaustive list of your product's applications in the "Applicatio

3. Once you have created a list of your product's applications, select the "Type" of applicaton (primary o

4. Identify a "User" and provide a rating of the business impact (High, Med, Low) on the user's business

5. Finally, provide a description of the value proposition or benefit

6. Distribute the results of this assessment to your product team. Be sure there is a shared understandin

7. The results of this worksheet can help the marketing communications team craft more effective prom
 efinement to Positioning, and it helps create focus on how to promote a product.




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