Content Marketing Strategy Scorecard by demandmetric

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									                                                                                                            Content Marketing Strategy Scorecard

Instructions

  Use this tool to create 'scorecard' that concisely outlines your content marketing strategy in terms of objectives, programs, metrics, and timeframes.

  1. In the 'Content Marketing Scorecard' tab, enter your high-level goals or objectives.

  2. Document the programs, initiatives, and actions you will conduct that will help you meet your objectives.

  3. Consider how you will measure the effectiveness of each program and enter the key performance indicators or metrics for each.

  4. Determine the target timeframe to achieve your objectives. Be as specific as possible and quantify as much as possible.
                                                                                           Content Marketing Strategy Scorecard

Objective 1 - Acquire New Customers

Programs, Initiatives, & Actions                    Key Performance Indicators & Metrics          Target Timeframe to Achieve Goals

Build Content Specific Landing Pages                # new leads                                   20,000 new leads by end of Q4


Establish Content Driven Lead Nurturing Campaigns   Database size                                 10,000 in Database by end of Q1


Improve "Bottom of Funnel" Content for Prospects    # pricing calcuator downloads                 2,000 downloads by end of Q4




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