Your Federal Quarterly Tax Payments are due April 15th Get Help Now >>

Marketing Plan Presentation Template by demandmetric

VIEWS: 449 PAGES: 33

Your Problem You need to present your marketing plan to your key stakeholders. Our Solution A PowerPoint presentation template that can be used to summarize and to communicate the details for your marketing plan. There are five stages in the plan and each is color-coded to facilitate organization. The key stages include: strategy, programs, tactics, budget, and reporting. There are many other Demand Metric tools & templates linked inside of this planning template to assist with the process. Key Benefits additional tools & templates linked inside simple to edit and add/modify slides well defined, color-coded stages save 5 hours on organizing your plan professionally formatted and designed Estimated Time Required: 6 Hours Skills Required: Communications Microsoft PowerPoint Presentation

More Info
									 Marketing Plan                                                            01 Strategy
                                                                          01 Executive Summary
 Presentation:                                                            02 Situation Analysis
                                                                           02 Programs
                                                                          03 Planning
 2012-2013                                                                 03 Tactics
                                                                          04 Administration
                                                                           04 Budget
                                                                          05 Measurement
                                                                           05 Reporting
                                                                          06 Budget
 Follow this simple, step-by-step Guide to

 develop a Presentation                             that summarizes and


 Communicates your Marketing Plan.



© 2012 Demand Metric Research Corporation. All Rights Reserved.
What is the purpose of this template?
   To help you develop a Marketing Plan Presentation that:
                                                                                                                 Corporate
                                                                                                                 Marketing
     »   Outlines your Strategy                                                                                   Strategy


     »   Summarizes your Programs

                                                                                                     Product A               Product B
     »   Identifies your Tactics                                                                     Marketing               Marketing
                                                                                                       Plan                    Plan

     »   Communicates your Plan

                                                                                                      Marketing Communications Plan




                                   © 2012 Demand Metric Research Corporation. All Rights Reserved.
           01 Strategy   04 Budget
Strategy   02 Programs   05 Reporting
           03 Tactics




01         What is our
           market strategy?
                                Segmentation      Product
Strategy                        Targeting         Customer
                                Positioning       Channel




01                           Segmentation
                             Define your key market segments and estimated market size for
                             each. For additional guidance on completing a segmentation
                             exercise, consult our: Market Segmentation Template and
                             Market Segment Analysis Template.


  Download this resource >
                                Segmentation       Product
Strategy                        Targeting          Customer
                                Positioning        Channel




01                           Targeting
                             Describe your target market and decision-makers. For
                             example, you might be targeting HR Directors at mid-sized
                             enterprises in North America, United Kingdom, and
                             Australia. To brush up on this topic, read our How-To
                             Guide: Target Market Segmentation and Positioning.
  Download this resource >
                                Segmentation        Product
Strategy                        Targeting           Customer
                                Positioning         Channel




01                           Positioning
                             Describe your pricing strategy (i.e. mark-up on cost,
                             competitive, premium, below competition, or suggested
                             price) and provide your positioning statement. Use our
                             Product Positioning Template for guidance.


  Download this resource >
                                Segmentation       Product
Strategy                        Targeting          Customer
                                Positioning        Channel




01                           Product
                             Outline your key product offerings including products your are
                             planning to launch. If you have a product roadmap, you may
                             wish to include it here. Use our Product Innovation Roadmap to
                             get started!


  Download this resource >
              Segmentation        Product
Strategy      Targeting           Customer
              Positioning         Channel




01         Customer
           Discuss your customer service, support and retention
           strategies. For example, online community support portals,
           live chat, knowledge centers, etc.
                                Segmentation        Product
Strategy                        Targeting           Customer
                                Positioning         Channel




01                           Channel
                             Map out your distribution and channel marketing strategy.
                             Provide a high-level description of your key partners and their
                             role in the value chain. Visit the Partnerships & Channels
                             section of our website for more tools & resources.


  Download this resource >
           01 Strategy   04 Budget
Programs   02 Programs   05 Reporting
           03 Tactics




02         What actions do
           we need to take?
                               Events             Social Media             Web & Online
Programs                       Lead Gen           Public Relations         Mobile
                               Branding           Communications           Advertising




02                          Events
                            List the key events, conferences, and tradeshows that you
                            plan to attend. Use Marketing Communications Calendar to
                            organize all of your key marketing programs, and visit the
                            Tradeshows & Events section of our website for associated
                            conference and event management tools.
 Download this resource >
                               Events             Social Media            Web & Online
Programs                       Lead Gen           Public Relations        Mobile
                               Branding           Communications          Advertising




02                          Lead Generation
                            Describe your lead acquisition model, prospect scoring, lead
                            nurturing, and assignment strategies. Download our Lead
                            and Customer Acquisition Model Template to map out your
                            lead generation processes & systems.


 Download this resource >
                               Events              Social Media             Web & Online
Programs                       Lead Gen            Public Relations         Mobile
                               Branding            Communications           Advertising




02                          Branding
                            Enter your analysis of the corporate brand and any plans for
                            updating or revising your branding strategy.
                            Also, include plans to conduct brand perception surveys or
                            update marketing collateral. Use our Brand Perception Survey
                            and Brand Assessment Tool to get started!
 Download this resource >
                               Events              Social Media              Web & Online
Programs                       Lead Gen            Public Relations          Mobile
                               Branding            Communications            Advertising




02                          Social Media
                            Document your social media strategy. Consider leveraging
                            existing social networks such as FaceBook, LinkedIn, Twitter,
                            etc. Check out our Social Media section which includes 16
                            practical tools & templates for crafting a solid social media
                            program.
 Download this resource >
                               Events              Social Media            Web & Online
Programs                       Lead Gen            Public Relations        Mobile
								
To top