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Sean John Underwear Names Nelly as New Spokesmodel

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									Sean John Underwear Names Nelly as New Spokesmodel




Nelly as new
spokesmodel for
Sean John
Underwear.
(PRNewsFoto/Sean
John)

NEW YORK, NY
UNITED STATES


           Rapper, superstar to debut as model for Fall 2008
campaign

    NEW YORK, July 28 /PRNewswire/ -- Sean John Underwear taps
internationally renowned recording artist, Nelly, as their new
spokesmodel.
The first campaign features Nelly donning the Fall collection of
underwear
basics and loungewear. The campaign was shot by Randee St.
Nicholas and
showcases Nelly in both interior and exterior shots at a modern
home
overlooking Los Angeles. Although he is the first spokesmodel for
this
category, Nelly follows a long list of past and present celebrity
models
for the Sean John brand including Dwayne Wade, Nas, Snoop Dog,
Lil' Wayne,
Penelope Cruz, Cassie, and Lauren London. The Sean John Underwear,
Sleepwear and Loungewear collection includes the core silhouettes
as well
as signature styles in luxury fabrics and is available at Macy's
and better
department and specialty stores nationwide.

   (Photo: http://www.newscom.com/cgi-bin/prnh/20080728/NYM012 )

    Sean "Diddy" Combs said, "I have known Nelly for many years
and I
really admire his work. To me, Nelly is the quintessential
definition of
the Sean John man. He has the attitude, the swagger, and most of
all the
physique that our customers can both aspire and relate to. And
let's be
honest, all of the ladies out there are going to be thanking us
for this
campaign. The images are so strong; they speak for themselves. We
are truly
excited to welcome Nelly into the Sean John family."

    Nelly said, "I have been a big fan of Diddy and the Sean John
clothing
line for years. So, when they asked me to work with them, it was a
real
honor. I hope my fans will enjoy this campaign as much as I did
shooting
it."

    Styles will include briefs, boxer-briefs, boxers, undershirts,
pajamas
and robes, among others. Sean John, a privately held company, was
created
by music icon and producer Sean "Diddy" Combs and made its fashion
debut
with a men's sportswear collection for the spring 1999 season. In
2004,
Sean "Diddy" Combs for Sean John was honored by the Council of
Fashion
Designers of America as Men's Wear Designer of the Year. With
annual retail
sales in the United States of over $525 million, Sean John is sold
in
better department and specialty stores across the country, as well
as
select retailers around the world. In 2006 Sean John, in
partnership with
Estee Lauder Companies, launched its signature men's fragrance,
Unforgivable, which remains one of the highest selling men's
fragrance in
department stores in America. Its feminine counterpart launched in
the fall
of 2007 and continues to be in the top 20 best selling scents in
the
category. Sean John returned to the runway during New York City's
Fashion
Week for the Fall 2008 season.

    Sean John Underwear and loungewear is manufactured and
distributed
under license by Basic Resources. Founded in 1993, Basic
Resources, a
privately held company, headquartered in New York is an
established
supplier to the market in the men's and women's underwear,
loungewear and
sleepwear categories. Through its global manufacturing
capabilities and
ability to develop innovative fashion products, Basic Resources
has
developed key alliances with leading retailers.




SOURCE Sean John

								
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