Assignment on 4PS of HSBC Bank by write2om

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									                          Assignment On
                                      4ps of HSBC Bank
           Submitted To:
                          Shishir Parial
                          Honorable Guest Lecturer
                          Faculty of Business Administration
                          BGC Trust University Bangladesh

           Submitted By:
Name                        Roll           E-mail
Md.Omar Faruq               0914028        Omarfaruq_om@yahoo.com
Md.Salim Alam               0914036        Emrojsalim@yahoo.com
Md.Dalower Hossen           0914051        Itsmedalower@gmail.com
Md.Mizanur Rahaman          0914011        Itsmemizan@gmail.com
Md.Borhan Uddin             0914081        Borhanctg90@yahoo.com
Razib Barua                 0914008        Razibb09@gmail.com
Rumpa Das                   0914021        Rumpa_ctgs@yahoo.com
Nasrin Sultana              0914073        Nasrin_Sultana77@yahoo.com
Kazimd Istiak Nur Sajib     0914033        Sajibctg4000@yahoo.com
Rahul Nandy                 0914031        Iamrahulnandy@gmail.com


 Section         A              Semester            5th

 Batch           14th           Session             July-December
                          Product, Price             Place, Promotion



         December 15, 2011


         Shishir Parial
         Guest Lecturer
         Faculty of Business Administration
         BGC Trust University Bangladesh




         Subject: The assignment of “4ps of HSBC Bank”




         Dear Sir,


         It is a great pleasure for us for we are submitted our assignment on “4ps of HSBC
         Bank”. We have prepared this assignment as an accomplishment of the course
         requirement. To make this assignment up to the standard, we have tried our level best to
         fulfill the requirements. We hope that it will help us in our future practical life.


         We hope that our assignment fulfill your expectation.




         Sincerely yours,
         Md.Omar Faruq,Md.Salim Alam and others.




2|Page               Management Information System
                           Product, Price              Place, Promotion
About 4ps: The 4 Ps stand for Price, Product, Place and Promotion although some of these
words are frequently replaced in practice with descriptions more relevant to their particular
functions.

Price
The price at which a product or service is sold still remains one the crucial influencers in the
decision on whether to buy. Pricing goods at a significant premium to those of competitor’s
products with no other obvious differences or features is unlikely to result is increased sales
rewards.




3|Page                Management Information System
                           Product, Price             Place, Promotion
Product
Product covers both the usefulness and demand for an item in general and also any specific features
and benefits which accompany a business’s individual offerings.

Both real and perceived benefits of the product or service are counted in this category, hence a
strong brand name might result in an unfounded belief that that business provides better quality
products for the consumer’s money.

Place
The point of distribution, where customers can acquire the goods and services of the business is an
important part of successful marketing. Once the decision to buy exists the enterprise must ensure
that its offerings can be acquired both in the appropriate time and at an amenable outlet.

The location of "place" has changed significantly in recent years with the advent of the internet and
online shopping. Place can now often mean home delivery following a purchase initiated through a
computer browser.

Promotion
Promotion focuses on using the available marketing and specifically advertising budget in a useful
way possible. An analysis of where and how to promote a product or service should enable the
manager to conclude on the form, duration, media type, message and other salient aspects of the
marketing campaign.




4|Page                Management Information System
                        Product, Price            Place, Promotion
Information about 4ps of HSBC Bank:




Products and Services:



HSBC Premier Products
     Premier Checking
     Premier Investor Savings Account and Preferred Rates on CDs
     Premier Credit Card Privileges and Rewards
     Premier Wealth Management1
     Premier Mortgage and Home Equity




HSBC Premier Services
     HSBC ATMs worldwide
     Global View - monitor balances of your worldwide HSBC accounts online in one
      convenient place with Global View2.
     Global Transfers -free instant fund transfers online between your worldwide HSBC
      accounts, whichever country they are in2
     Dedicated HSBC call centers will connect you to a qualified person who speaks your
      language and can give you immediate assistance 24/7.




Deposits
Some deposits are given below.



5|Page             Management Information System
                           Product, Price             Place, Promotion


Smart Savers Plan




HSBC understands how you value a happy and secured future for your loved ones. Our Smart
Savers Plan ensures that you have a secured future, so that you can enjoy today, plan for tomorrow,
and be prepared for any unforeseen challenges. With Smart Savers Plan, you can bring in assurance
to the lives of the people you adore.




Start your guaranteed investment right away
In life, one must enjoy today and plan for tomorrow, and be prepared for the unforeseen challenges.
With this in mind, HSBC has designed an easy-to-manage, unique savings plan that enables you to
grow your initial investment in 3 years, and still draw against your savings in times of need. Choose
the Smart Savers Plan from the world's local bank and plan for a happy and secured future.




Why HSBC?
With over 8,000 offices in 87 countries and territories, we are one of the largest and most profitable,
financial institutions in the world. Our global network, international expertise and local knowledge
make us the perfect partner for your personal banking needs.

As the world's local bank we understand what you value in life, and we strive to delight you with
our unique products and services.

How does this plan work?
Just sign up for the Smart Savers Plan at any of the HSBC Branches or Customer Service Centres.
You can deposit an initial amount of BDT5,000, BDT50,000, BDT100,000 or BDT500,000 and
make subsequent monthly deposit of BDT1,000, BDT2,400, BDT4,700 or BDT23,062 respectively.
You can also choose multiple units of these options. It is easy and convenient.

Smart Savers Plan is also an attractive option for Non Resident Bangladeshis who are away from
home and need to invest in a plan that is convenient, secured and pays attractive returns.




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                          Product, Price             Place, Promotion
Features and benefits
     No sign-up fee
     Attractive savings interest rates and competitive rates on Overdraft facilities
     You can purchase as many units as you desire
     The tenure of the plan is 3 years
     Ideal units of BDT5,000; BDT50,000; BDT100,000 & BDT500,000.
     Convenient monthly instalments of BDT1,000; BDT2,400; BDT4,700 & BDT23,062
     Overdraft facilities upto 90% against your deposit with a minimum amount of BDT90,000




Terms and Conditions
     To earn the maturity value, all the instalments must be paid regularly
     Final maturity value is subject to tax and excise duty as per local regulations




7|Page              Management Information System
                            Product, Price             Place, Promotion
Current Account




It's easy to manage your daily finances with an HSBC current account. Making payments has never
been so simple. With a current account, you won't need to rush around to pay your bills. Simply
write out a cheque and mail it at your convenience. What's more, with our ATM Card, you'll have
access to your account and a wide range of banking transactions, 24-hours a day, seven days a
week.

Easy Pay
Easy Pay machines offer customers and non-customers an easy, convenient and quick way to make
deposits, payments and instructions. The Easy Pay machines provide services 24-hours a day, seven
days a week.

ATM
Imagine being able to access your account through an ATM card, without having to visit a branch!
You can access your current account via ATM 24-hours a day, seven days a week.

Phonebanking
Wherever you are in the world, you're just a phone-call away. Our Phonebanking Service lets you
conduct your banking transactions - 24-hours a day, seven days a week, 365 days a year.

Personalised chequebook
You also receive a free personalised chequebook when you open a current account with us.

Documents required
1. Completed account opening form.
2. Passport size photograph for each account holder.
3. Proof of identification such as passport, driving license or voter's ID.




8|Page                Management Information System
                           Product, Price              Place, Promotion
Savings Account




Savings Account is a secure, rewarding and accessible way to manage your routine money matters
effectively. Our Savings Account allows you to complete any number of transactions without
charge, penalties or a reduction in credit interest.

No limit on number on transactions
No matter how many transactions you make in your savings account, there is no charge involved
and no loss on interest earned.

ATM
Imagine being able to access your account through an ATM card, without having to visit a branch!
You can access your savings account via ATM 24-hours a day, seven days a week.

Phonebanking
Wherever you are in the world, you're just a phone call away. Our PhoneBanking Service lets you
conduct your banking transactions - 24-hours a day, seven days a week, 365 days a year.

Interest on daily Balance
Our interest rate structure encourages you to save. Interest is calculated daily and credited to your
account every 6 months.

Personalised chequebook
You also receive a free personalised chequebook when you open a savings account with us.

Minimum Balance
You should maintain a balance of BDT100,000 to receive daily interest.




9|Page                Management Information System
                           Product, Price            Place, Promotion
Managing your money - Savings Plus




Do you want to earn monthly income on your savings account? Now, with HSBC's Savings Plus
Account, you can earn your interest from your account on a monthly basis rather than at the end of
six months.




Benefits:
        1)     Interest will be paid at the end of each month instead of six months.

        2)     Free ATM card with daily withdrawal limit of BDT50,000.

        3)     Free phone banking facilities.

        4)     Free personalised chequebook.

        5)     Monthly statements.




Eligibility:
        Any resident Bangladeshi above 18 years of age is eligible to open a Savings Plus Account.

Terms and Conditions:
        1)     Minimum opening balance is BDT500,000.

        2)     Interest payable only for balance of BDT500,000 or above.




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                            Product, Price               Place, Promotion
Savings Extra




Manage your money
HSBC understands the value of your money and hence strives to cater to your money management
needs. Our Savings Extra deposit scheme enables you to take care of your savings with greater
flexibility and discretion with higher returns. With Savings Extra, you can now take charge of your
savings.

Be in Control
Unlike other savings schemes, Savings Extra does not require you to commit to any fixed amount as
initial deposit or monthly instalment. Savings Extra offers you the freedom to decide how much you
want to deposit and how often. You can deposit any amount, any time to your Savings Extra
account and yet receive a higher interest rate on your savings.

How does this plan work?
Just sign up for the Savings Extra at any of the HSBC branches or Customer Service Centres. You
can deposit any amount as initial deposit, the minimum amount being BDT20,000. After opening
the plan account, you can deposit any amount any time at your discretion. Your account has to be
maintained for at least 6 months to avail the enhanced interest rate offered under the plan. It is easy,
convenient and flexible.

Features and Benefits
       No sign up fee
       Very easy to manage, simple and flexible
       Higher interest rate than regular savings rate
       Minimum tenure of 6 months
       Minimum initial deposit of BDT20,000
       No fixed monthly instalment amount
       Any amount can be deposited any time




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                            Product, Price             Place, Promotion
Term Deposit




If you are looking for a simple, safe and convenient way to make your money grow, look no further.
Term Deposits from HSBC provide attractive rates, security, convenience and flexibility.




Minimum Deposit
BDT100,000




Benefits
Flexible deposit periods to suit your needs

You can place Term Deposits with HSBC, for varying periods of time, 1, 3, 6 or 12 months. Just
choose whichever suits your needs.

High interest with your deposits

You can earn higher interest on your term deposits with our attractive rates. Interest is calculated
from the date of the deposit until maturity, at the rate applicable when the deposit is first placed or
renewed, and is paid when the deposit matures. Larger amounts attract extra interest, so the more
you deposit, the more you earn!

Renewal, transfer or withdrawal facilities

On maturity of your Term Deposit, we will automatically renew it with the interest earned.
Alternatively, you can transfer it to any of your accounts with us, or withdraw the Term Deposit and
interest.




12 | P a g e            Management Information System
                            Product, Price             Place, Promotion
Education Savings Plan




This is an ideal plan for individuals who want to save now to be able to support the future
educational expenses of their children or for themselves.

Product Features
       Initial deposit of only BDT 10,000
       Monthly instalment of BDT 5,000
       Interest rate will remain fixed and interest earned will be credited to the plan on a yearly
        basis.
       The plan account is a non-transactional account
       Joint application is possible
       Nominee: In case of customers' death, Nominee or Next-of-kin will be given the money

Benefits
       No sign-up fee
       No penalty for missed instalment
       Customer is free to purchase as many units as desired
       Flexible tenures of 1, 2 or 3 years

Eligibility
       Any Bangladeshi between 18-60 years of age is eligible to open Education Savings Plan

Terms and Conditions
       Bank reserves the right to close the plan if the customer misses 3 consecutive instalments.
       If the plan is closed within one year, customers will get the deposited amount only and no
        interest will be paid for the plan.
       If the plan is closed after one year, customers will get the deposited amount along with the
        interest at the prevailing savings rate during the time of closure.




13 | P a g e            Management Information System
                           Product, Price             Place, Promotion
Services


Internet Banking




What's HSBC Internet Banking?
It's our Internet Banking service that makes managing your finances a pleasure, letting you fulfil
most of your banking needs online.

Now you can take control of your account whether at home or abroad.



Forget the hassles of parking or queuing up. You can access your accounts anytime, from anywhere
in the world!

       Access your account 24/7 (subject to planned maintenance periods).
       View your balances and transactions
       Make transfers between eligible HSBC accounts.
       Online Bill Payments - Make life easier. Pay your bills online
       Create, view, amend and cancel standing orders
       Apply online for different products.
       Update your email address, contact telephone numbers and other personal information
       Foreign Exchange - Perform foreign exchange enquiries
       Update your email address, contact telephone numbers, marital status and number of
        children.
       E-Statements - Download your E-Statements to track your transactions.
       Total Banking Portfolio, Net Worth & Account Summary - Check/update your personal
        information/account.
       Time Deposits - Placement of new time deposit, check or update your personal information
        and accounts.




14 | P a g e           Management Information System
                            Product, Price             Place, Promotion
Phonebanking




We are delighted to announce that we have launched a new and upgraded version of our
Phonebanking service (known as Call Centre Integrated Service or CCIS) on 19 April 2008.

This new Phonebanking service is integrated with our Call Centre and will provide you with access
to your accounts 24 hours a day and 365 days a year.

Private and Secure
Phonebanking is designed for total privacy. To ensure the confidentiality of your transactions, your
account can be activated only by keying in both your Phonebanking Number (PBN) and your
Personal Identification Number (PIN). You can also change your PIN as often as you want for
increased security.

Fast and Easy
Simple-to-follow instructions will guide you to carry out your Phonebanking transactions. For your
convenience we have developed a Quick Search function for faster execution of your transactions.

Comprehensive
Our Phonebanking service allows you to perform a wide range of transactions.

Through Phonebanking you can:

       check the balances on your primary and linked accounts
       transfer money between your accounts
       know details of your last five transactions
       order a statement
       order a cheque book
       pay bills to pre-designated third parties in local currency
       enquire about time deposit interest rates.




15 | P a g e            Management Information System
                           Product, Price              Place, Promotion
Credit Card




HSBC's co-branded credit card with Prime Bank gives you the freedom to pay for goods and
services without the hassle of carrying cash. The card is accepted at shops, restaurants, hotels,
airlines and travel agents, departmental stores, hospitals and diagnostic centres, practically
anywhere in Bangladesh displaying the MasterCard logo.




Features
       You can enjoy between 20 to 50 days of interest free credit from the date of each transaction
       After receiving your monthly statement, you can either choose to pay full or a minimum of
        8% of the current balance shown in the statement or BDT500 whichever is higher
       Interest is 2.5% per month and will be calculated on a daily basis
       Credit limit range from BDT50, 000 to BDT200, 000
       Annual fee is BDT2, 000
       You can get additional first supplementary card for free, with a shared credit limit




Who can apply
You should be between 21 and 65 years of age

You should have a minimum monthly income of BDT 25,000

You need to be an account holder of HSBC

To apply for a Credit Card just visit any HSBC branch in Dhaka or Chittagong or call our Call
Centre for more information. We will be happy to help you with your application.

Applications should be sent through HSBC branches.




16 | P a g e           Management Information System
                           Product, Price            Place, Promotion
Traveller's Cheques




Traveller's Cheques are available in all major currencies and eliminate the need to carry cash while
travelling overseas. Unlike cash, Traveller's Cheques are safe and will be immediately replaced if
lost or stolen. Traveller's Cheques issued by HSBC are accepted worldwide, giving you spending
power wherever you are.




Benefits
       Secure and convenient, as they can be encashed at banks and at most hotels and shops in any
        country or city
       Handy to carry
       Accepted globally
       Easy-to-use
       Ideal to budget
       Available in most major currencies in denominations of 50 and 100.




Fees
1% commission of the total amount endorsed. Passport endorsement fee of BDT250.




Requirements
1. An HSBC account in Bangladesh
2. Passport and valid visa
3. Confirmed return air tickets.




17 | P a g e           Management Information System
                           Product, Price             Place, Promotion
Price:


HSBC Deposit Account Rates
       Online Deposit Account Rates
       Branch and Telephone Deposit Account Rates




HSBC Online Deposit Account Rates
                                                                                    APY With
                                   Minimum
                                                                      Annual        Interest
                                   Balance To Minimum Balance
Product                                                               Percentage    Checking
                                   Open       To Obtain APY
                                                                      Yields (APYs) Plus or
                                   Account
                                                                                    Premier

These balance requirements and APYs will apply only to accounts opened through this Internet site.

All Rates Effective: 11/25/2011

CHECKING

HSBC Premier Checking *            $1          $5                     0.01%           N/A

Plus Checking *                    $1          $5                     0.01%           N/A



SAVINGS

Online Savings *                   $1          $.01 or more           0.80%           N/A

Premium Money Market Plus *        $1          $0-$14,999.99          0.10%           N/A

Premium Money Market Plus *        $1          $15,000-$49,999.99     0.25%           N/A

Premium Money Market Plus *        $1          $50,000 -$ 74,999.99 0.30%             N/A

Premium Money Market Plus *        $1          $75,000 or more        0.35%           N/A

Regular Savings *                  $1          $100                   0.01%           N/A



CDs

3 Months **                        $1,000      $1,000                 0.05%           N/A


18 | P a g e           Management Information System
                                Product, Price         Place, Promotion
4 Months **                           $1,000      $1,000                  0.05%         N/A

6 Months **                           $1,000      $1,000                  0.10%         N/A

7 Months **                           $1,000      $1,000                  0.10%         N/A

8 Months **                           $1,000      $1,000                  0.10%         N/A

9 Months **                           $1,000      $1,000                  0.10%         N/A

11 Months **                          $1,000      $1,000                  0.10%         N/A

1 Year plus 1 day **                  $1,000      $1,000                  0.20%         N/A

13 Months **                          $1,000      $1,000                  0.20%         N/A

15 Month **                           $1,000      $1,000                  0.20%         N/A

2 Years **                            $1,000      $1,000                  0.35%         N/A


The balance requirements and APYs above will apply only to accounts opened through this Internet
site.

* Interest rate and APY are variable and may change after account opening. Fees may reduce
earnings on account.

** A penalty may be imposed for early withdrawal.




HSBC Branch and Telephone Deposit Account Rates

                                     Minimum
                                                                   Annual       APY With
                                     Balance to Minimum Balance
Product                                                          Percentage Premier or
                                       Open      to Obtain APY
                                                                Yields (APYs) Plus Checking
                                      Account

                These balance requirements and APYs will apply only to accounts
                    opened through an HSBC branch or over the telephone.

All Rates Effective: 11/25/11

CHECKING:

HSBC Premier Checking *                 $1             $5             0.01%        NA




19 | P a g e             Management Information System
                            Product, Price            Place, Promotion
Plus Checking *                     $1                $5            0.01%   NA



SAVINGS:

HSBC Premier Investor *             $1          $0 - $24,999.99     0.20%   NA

HSBC Premier Investor *             $1        $25,000-$99,999.99    0.50%   NA

HSBC Premier Investor *             $1       $100,000-$249,999.99   0.50%   NA

HSBC Premier Investor *             $1         $250,000 or more     0.50%   NA

Premium Money Market Plus *         $1          $0-$14,999.99       0.10%   NA

Premium Money Market Plus *         $1        $15,000-$49,999.99    0.25%   NA

Premium Money Market Plus *         $1        $50,000-$74,999.99    0.30%   NA

Premium Money Market Plus *         $1         $75,000 or more      0.35%   NA

Regular Savings *                   $1              $100            0.01%   NA



CDs:

3 to 6 Months less 1 day **       $1000             $1000           0.05%   NA

4 Months **                       $1000             $1000           0.05%   NA

6 to 9 Months less 1 day **       $1000             $1000           0.10%   NA

7 Months **                       $1000             $1000           0.10%   NA

8 Months **                       $1000             $1000           0.10%   NA

9 to 12 Months exactly 1 year ** $1000              $1000           0.10%   NA

11 Months **                      $1000             $1000           0.10%   NA

1 Year plus 1 day **              $1000             $1000           0.20%   NA

13 Months **                      $1000             $1000           0.20%   NA

15 Month **                       $1000             $1000           0.20%   NA

2-4 years less 1 day **           $1000             $1000           0.35%   NA

4-10 years less 1 day **          $1000             $1000           0.80%   NA


20 | P a g e              Management Information System
                           Product, Price            Place, Promotion
Place:
Bangladesh Branch & ATM Locations:

Dhaka Branch

    Road No. 27 (old), Dhanmondi, Dhaka

Street/Postal Address:
Dhanmondi
House No. 352 (Old), Road No. 27 (Old)
Dhanmondi
Dhaka - 1205

Contact Details:
Phone: (880) 2 9143420 - 2
Fax: (880) 2 9144033


   Motijheel C/a, Dhaka
Street/Postal Address:
Motijheel
City Centre
103 Motijheel C/A
Dhaka 1000

Contact Details:
Phone: (880) 2 7113711 - 2, 7113714 - 7, 9553053-6
Fax: (880) 2 7113720


   Sonargaon Road, Dhaka
Street/Postal Address:
Main Office
Anchor Tower
1/1-B Sonargaon Road
Dhaka 1205

Contact Details:
Phone: (880) 2 966 0536 - 43
Fax: (880) 2 966 0554, 9669457




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                         Product, Price          Place, Promotion

   Gulshan Avenue, Dhaka
Street/Postal Address:
Gulshan
House No. SWG - 2 (Corner of Road No. 5)
Gulshan Avenue
Dhaka 1212

Contact Details:
Phone: (880) 2 8817604 - 6, 8815969, 9887690, 8817274
Fax: (880) 2 9884515


   Road 13/b (on Road 11), Block E, Banani Model Town, Dhaka
Street/Postal Address:
Banani
House 155, Road 13/B (On Road 11)
Block E, Banani Model Town
Dhaka 1213

Contact Details:
Phone:         (880 2) 8858268   , 8856794, 8805971, 8859092, 885661
Fax: (880 2) 8859038


   Sector 04, N R Complex, Plot No. 4/a, Dhaka
Street/Postal Address:
Uttara
Road No. 05, Sector 04
N R Complex, Plot No. 4/A,
Dhaka 1230




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                              Product, Price           Place, Promotion
Chittagong Branch




   Cda Avenue, Chittagong

Street/Postal Address:
GEC Office
Hosna Kalam Complex, Plot No. 3439
CDA Avenue, East Nasirabad
Chittagong - 4000

Contact Details:
Phone: (880 31) 2551501 - 4
Fax: (880 31) 2551506


   Chittagong Branch
Street/Postal Address:
Osman Court
70 Agrabad Commercial Area
Chittagong 4100

Contact Details:
Phone:         (880) 31 724406    , 723750, 711154, 710008
Fax: (880) 31 710007


Call Centre - Chittagong (1 HSBC
Branch)

   Call Centre - Chittagong

Street/Postal Address:
Call Centre - Chittagong

Contact Details:
Phone:        (880) 31 725740     , 717479, 01199 - 708985-86

Banani (1 HSBC Branch)




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                           Product, Price         Place, Promotion

    Road 13/b (on Road 11), Banani Model Town, Block
E, Dhaka 1213, Banani

Street/Postal Address:
House 155, Road 13/B (On Road 11)
Banani Model Town, Block E
Dhaka 1213
Banani

Contact Details:
Phone:         (880 2) 8858268    , 8856794, 8805971,
8859092
Fax: (880 2) 8859038

Call Centre - Dhaka (1 HSBC Branch)




    Call Centre - Dhaka

Street/Postal Address:
Call Centre - Dhaka

Contact Details:
Phone: (880) 2 9553053-56, 01199 884722




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                         Product, Price   Place, Promotion
Sylhet Branch




   Chouhatta, Sylhet
Street/Postal Address:
Sylhet
Zindabazar Main Road
Plot No. 1, Chouhatta
Sylhet 3100

Contact Details:
Phone: 880-821-2830053-57
Fax: 880-821-2830049




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                         Product, Price            Place, Promotion
Commercial Transaction, Hong Kong Branch & ATM Locations



   Kowloon Bay Branch (Open on Mon - Fri)

Street/Postal Address:
Unit 3B, G/F, Metro Centre 1, 32 Lam Hing Street
Kowloon Bay, Kowloon
Branch Type: Commercial Transaction

Contact Details:
Phone: [852] 2748 8222
Fax: [852] 2148 6931


   Kwun Tong Branch (Open on Mon - Fri)
Street/Postal Address:
Unit A & B, G/F, Everest Industrial Centre, 396 Kwun
Tong Road
Kwun Tong, Kowloon
Branch Type: Commercial Transaction

Contact Details:
Phone: [852] 2748 8222
Fax: [852] 2797 8454




   Sheung Wan Branch (Open on Mon - Fri)
Street/Postal Address:
Shops 103-106, 1/F Low Block, Grand Millennium Plaza, 181 Queen's Road Central
Sheung Wan, Hong Kong Island
Branch Type: Commercial Transaction

Contact Details:
Phone: [852] 2748 8222
Fax: [852] 2167 7319


   Haiphong Road Branch (Open on Mon - Fri)
Street/Postal Address:
2/F, Zhongda Building, 38-40 Haiphong Road


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                         Product, Price        Place, Promotion
Tsim Sha Tsui, Kowloon
Branch Type: Commercial Transaction

Contact Details:
Phone: [852]2748 8222
Fax: [852]2730 1044


   Wan Chai Branch (Open on Mon - Fri)
Street/Postal Address:
Shop 110-120, Emperor Group Centre, 288 Hennessy Road
Wan Chai, Hong Kong Island
Branch Type: Commercial Transaction

Contact Details:
Phone: [852] 2748 8222
Fax: [852] 2574 7381




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                         Product, Price          Place, Promotion
 Japan Branch & ATM LocationsOsaka
(1 HSBC Branch)


   Minami-honmachi 1-chome Chuo-ku Osaka 541-0054,
Osaka

Street/Postal Address:
Sakaisuji Honmachi Building 11/F 8-14 Minami-
Honmachi 1-chome Chuo-ku Osaka 541-0054
Osaka

Contact Details:
Phone: [81] (06) 6271 6500
Fax: [81] (06) 6271 7054

Tokyo (1 HSBC Branch)




   Nihonbashi 3-chome Chuo-ku Tokyo 103-0027, Tokyo
Street/Postal Address:
11-1 Nihonbashi 3-chome Chuo-ku Tokyo 103-0027
Tokyo

Contact Details:
Phone: [81] (03) 5203 3000
Fax: [81] (03) 5203 3299




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                           Product, Price         Place, Promotion
New Zealand Branch & ATM Locations:

Auckland (2 HSBC Branches)


    Takapuna Branch

Street/Postal Address:
495 Lake Road
Takapuna
Auckland

Contact Details:
Phone: 09 914 9267
Fax: 0800 80 30 80 /        +64 9 918 3625


   Somerville Branch
Street/Postal Address:
Somerville Shopping Court, 125 Meadowland Drive
Howick
Auckland

Contact Details:
Phone: 09 538 0160
Fax: 0800 80 30 80 /        +64 9 918 3625




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                         Product, Price         Place, Promotion


United Kingdom Branch & ATM Locations:
 Bath (14 Branches)           Guernsey (5 Branches)         Slough (11 Branches)
 Birmingham (34 Branches)     Guildford (19 Branches)       Southall, Uxbridge (6
 Blackburn (8 Branches)       Halifax (1 Branch)           Branches)
 Blackpool, Fylde (9          Harrogate (6 Branches)        Southampton (19 Branches)
Branches)                      Harrow (11 Branches)          Southend on Sea (8
 Bolton (3 Branches)          Hemel Hempstead (12          Branches)
 Bournemouth (18 Branches)   Branches)                       St Albans (5 Branches)
 Bradford (10 Branches)       Hereford (7 Branches)         St Sampson (1 Branch)
 Brighton (29 Branches)       Huddersfield (7 Branches)     Stevenage (7 Branches)
 Bristol (27 Branches)        Hull (13 Branches)            Stockport (11 Branches)
 Bromley (7 Branches)         Ilford (6 Branches)           Stoke-on-Trent (10
 Cambridge (10 Branches)      Ipswich (14 Branches)        Branches)
 Canterbury (15 Branches)     Jersey (4 Branches)           Sunderland (6 Branches)
 Cardiff (31 Branches)        Kingston upon Thames (21      Sutton (5 Branches)
 Carlisle (18 Branches)      Branches)                       Swansea (34 Branches)
 Chelmsford (12 Branches)     Lancaster (13 Branches)       Swindon (11 Branches)
 Chester (18 Branches)        Leeds (20 Branches)           Taunton (7 Branches)
 Cleveland, Teesside (10      Leicester (19 Branches)       Telford (5 Branches)
Branches)                      Lincoln (8 Branches)          Tonbridge (15 Branches)
 Colchester (7 Branches)      Liverpool (19 Branches)       Torquay (12 Branches)
 Coventry (22 Branches)       Llandrindod Wells (6          Truro (10 Branches)
 Crewe (6 Branches)          Branches)                       Twickenham (10 Branches)
 Croydon (9 Branches)         Llandudno (48 Branches)       Wakefield (8 Branches)
 Darlington (12 Branches)     London E (13 Branches)        Walsall (9 Branches)
 Dartford (5 Branches)        London EC (10 Branches)       Warrington (10 Branches)
 Derby (16 Branches)          London N (13 Branches)        Watford (4 Branches)
 Doncaster (19 Branches)      London NW (18 Branches)       Wigan (3 Branches)
 Dorchester (9 Branches)      London SE (14 Branches)       Wolverhampton (8
 Douglas (1 Branch)           London SW (25 Branches)      Branches)
 Dudley (9 Branches)          London W (25 Branches)        Worcester (8 Branches)
 Durham (4 Branches)          London WC (5 Branches)        York (23 Branches)
                               Luton (3 Branches)
 Enfield (9 Branches)         Manchester (20 Branches)        Salisbury (6 Branches)
 Exeter (21 Branches)         Milton Keynes (8 Branches)      Scotland (5 Branches)
                               Newcastle upon Tyne (18         Sheffield (30 Branches)
                              Branches)                         Shrewsbury (18 Branches)
                               Newport (17 Branches)




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                         Product, Price          Place, Promotion



United States Branch & ATM Locations:
       Binghamton Area, New York State (5 Branches)
       Bronx/Westchester South, New York City (11 Branches)
       Brooklyn, New York City (28 Branches)
       California(North) (10 Branches)
       California(South) (13 Branches)
       Capital Region, New York State (4 Branches)
       Central New York, New York State (6 Branches)
       Chelsea, New York City (3 Branches)
       Connecticut (11 Branches)
       East Village, New York City (3 Branches)
       Financial District, New York City (5 Branches)
       Finger Lakes Region, New York State (6 Branches)
       Florida (20 Branches)
       Hamilton Heights, New York City (10 Branches)
       Harlem, New York City (1 Branch)
       Long Island, New York State (15 Branches)
       Lower East Side/Chinatown/Tribeca, New York City (5 Branches)
       Maryland (2 Branches)
       Mettawa (1 Branch)
       Mid-Hudson Area, New York State (8 Branches)
       Midtown East, New York City (12 Branches)
       Midtown West, New York City (12 Branches)
       New Jersey (19 Branches)
       North Country, New York State (4 Branches)
       Pennsylvania (2 Branches)
       Portland (1 Branch)
       Queens, New York City (24 Branches)
       Seattle (1 Branch)
       Staten Island, New York City (3 Branches)
       Upper East Side, New York City (1 Branch)
       Virginia (5 Branches)
       Washington (1 Branch)
       West Village/SoHo, New York City (2 Branches)
       Westchester Area, New York State (6 Branches)
       Western New York, New York State (11 Branches)
       Wilmington (1 Branch)




31 | P a g e          Management Information System
                          Product, Price         Place, Promotion
North, India Branch & ATM Locations:


   Sector 9-d, Chandigarh 160 017, Main Branch, Chandigarh, North

Street/Postal Address:
SCO 1, Sector 9-D, Chandigarh 160 017
Main Branch
Chandigarh
North


   Gurgaon, North
Street/Postal Address:
JMD Regent Square, DLF Phase II, Gurgaon-Mehrauli Road,Gurgaon 122 002
Gurgaon
Haryana
North


  Basant Lok, New Delhi 110 057., Basant Lok, New
Delhi, North
Street/Postal Address:
12, Basant Lok, New Delhi 110 057.
Basant Lok
New Delhi
North


   Greater Kailash I, North
Street/Postal Address:
R-47, Greater Kailash-I, New Delhi 110 048
Greater Kailash I
New Delhi
North


   Birla Towers, Barakhamba Road, New Delhi 110 011, Main Branch, New Delhi, North
Street/Postal Address:
25, Birla Towers, Barakhamba Road, New Delhi 110 011
Main Branch
New Delhi
North


32 | P a g e          Management Information System
                            Product, Price        Place, Promotion

  Central Market, Sector Ii, West Avenue Road, Punjabi Bagh (west), New Delhi 110026, Punjabi
Bagh, New Delhi, North
Street/Postal Address:
34, Central Market, Sector II, West Avenue Road, Punjabi Bagh (West), New Delhi 110026
Punjabi Bagh
New Delhi
North


   South Extension, North
Street/Postal Address:
F-43, South Extension Part I, New Delhi 110 049
South Extension
New Delhi
North


   Main Branch, North
Street/Postal Address:
Kataruka Niwas, South Gandhi Maidan, Patna 800001
Main Branch
Patna
North


   Ludhiana, North
Street/Postal Address:
Ground Floor, Ludhiana Stock Exchange Building, Feroze Gandhi Market, Ludhiana - 141 001
Ludhiana
Punjab
North


   Pwd Colony, Jodhpur - 342001, Jodhpur, Rajasthan, North
Street/Postal Address:
Plot No. C - 43A (2), PWD Colony, Jodhpur - 342001
Jodhpur
Rajasthan
North


   Shahnajaf Road, Opp. Saharaganj Mall, Lucknow 226001, Lucknow, Uttar Pradesh, North
Street/Postal Address:
1, Shahnajaf Road, Opp. Saharaganj Mall, Lucknow 226001

33 | P a g e         Management Information System
                          Product, Price            Place, Promotion
Lucknow
Uttar Pradesh
North


   Sector 18, Gautam Budh Nagar, Noida 201 301, Noida, Uttar Pradesh, North
Street/Postal Address:
K 14-18, Sector 18, Gautam Budh Nagar, Noida 201 301
Noida
Uttar Pradesh
North


   Vasanti, Sardar Patel Marg, C -scheme, Jaipur – 302 001, Jaipur, Rajasthan, North
Street/Postal Address:
61-A, Vasanti, Sardar Patel Marg, C -Scheme, Jaipur – 302 001
Jaipur
Rajasthan
North




34 | P a g e          Management Information System
                         Product, Price           Place, Promotion
West, India Branch & ATM Locations:
    Ahmedabad, West

Street/Postal Address:
Mardia Plaza, C G Road, Ahmedabad 380 006
Ahmedabad
Gujarat
West


   Kalpana Society, Inox Multiplex Road, Race Course
Circle, Vadodara 390 007, Vadodara, Gujarat, West
Street/Postal Address:
Sheel, 1/2 Kalpana Society, Inox Multiplex Road, Race Course Circle, Vadodara 390 007
Vadodara
Gujarat
West


   Race Course Road, Indore 452 001., Indore, Madhya Pradesh, West
Street/Postal Address:
Darshan Mall, Upper Ground Floor, 15/2, Race Course Road, Indore 452 001.
Indore
Madhya Pradesh
West


   Mahatma Gandhi Road, Mumbai 400 001, Mumbai, Maharashtra, West
Street/Postal Address:
52/60 Mahatma Gandhi Road, Mumbai 400 001
Mumbai
Maharashtra
West




   Dr G Deshmukh Marg, Mumbai 400 026, Mumbai, Maharashtra, West

Street/Postal Address:
Asha Mahal, 46B Dr G Deshmukh Marg, Mumbai 400 026
Mumbai
Maharashtra
West


35 | P a g e          Management Information System
                         Product, Price           Place, Promotion

   Manish Gardens,j P Road, Andheri (west), Mumbai 400 058, Mumbai, Maharashtra, West
Street/Postal Address:
E 2-3-4, Manish Gardens,J P Road, Andheri (West), Mumbai 400 058
Mumbai
Maharashtra
West


  N.s. Road No. 10, Jvpd Scheme, Juhu, Vile Parle (west), Mumbai - 400 049, Mumbai,
Maharashtra, West
Street/Postal Address:
Eden Square, Plot No. 3/1, N.S. Road No. 10, JVPD Scheme, Juhu, Vile Parle (West), Mumbai -
400 049
Mumbai
Maharashtra
West


   Mumbai, West
Street/Postal Address:
HSBC Centre, Dr. Ambedkar Road, Bandra (West), Mumbai 400 050
Mumbai
Maharashtra
West


   Mumbai, West
Street/Postal Address:
Mercantile Apartments, Dr Choitram Gidwani Road, Chembur, Mumbai 400 074
Mumbai
Maharashtra
West


   Mumbai, West
Street/Postal Address:
Prudential House, Ground Floor, Hiranandani Business Park, Powai, Mumbai 400 0076
Mumbai
Maharashtra
West




36 | P a g e         Management Information System
                         Product, Price           Place, Promotion

   Mumbai, West
Street/Postal Address:
Siddharth Arcade, L.T. Road - Factory Lane Junction, Borivli (W), Mumbai 400 092
Mumbai
Maharashtra
West


   S V Patel Road, Kingsway, Nagpur 440 001, Nagpur, Maharashtra, West
Street/Postal Address:
Shriram Shyam Towers, Shop No 6 & 7, S V Patel Road, Kingsway, Nagpur 440 001
Nagpur
Maharashtra
West


   Pradeep Chambers, Law College Road, Shivaji Nagar, Pune 411 004, Pune, Maharashtra, West
Street/Postal Address:
813/A, Pradeep Chambers, Law College Road, Shivaji Nagar, Pune 411 004
Pune
Maharashtra
West


   Pune, West
Street/Postal Address:
Amar Avinash Corporate City, Sector No.11, Bund Garden Road, Pune 411 001
Pune
Maharashtra
West


   Thane, West
Street/Postal Address:
HSBC, Ish Krupa, Ram Maruti Road, Naupada, Thane (West) 4000602
Thane
Maharashtra
West


  B, Western Express Highway, Sahar Road Junction, Vile Parle (east), Mumbai – 400 057,
Mumbai, Maharashtra, West
Street/Postal Address:
HSBC, Plot No. 139-140 B, Western Express Highway, Sahar Road Junction, Vile Parle (East),

37 | P a g e         Management Information System
                          Product, Price            Place, Promotion
Promotions:
Credit Card Promotions:
What's better than one great card promotion? A whole array of fantastic offers! Take advantage of
HSBC credit card promotions to enjoy movie ticket discounts, shopping specials, petrol savings and
much more.

Give Joy. Get Joy.


      Win the ultimate Singapore Airlines' A380 Suites experience from Singapore to New York,
Frankfurt or Paris!

HSBC Visa Platinum Credit Card


       Get both Rebates and Rewards with the HSBC Visa Platinum Credit Card. Quite simply it's
the only card you need.

Privilege Programme


      Enjoy up to 50% savings at over 1,800 outlets in Singapore and 19,000 outlets in over 160
countries and territories worldwide.


Enjoy Birthday Treats with HSBC Credit Cards!


      Find out what we have lined up for your birthday, simply because you are an HSBC credit
cardholder!

HSBC’s Everyday Movie Privileges


       Enjoy up to 25% on Golden Village movie tickets with the HSBC's Everyday Movie
Privileges Prepaid Card




38 | P a g e          Management Information System
                           Product, Price             Place, Promotion
Loans Promotions:
Whatever your needs may be, HSBC's wide range of loan products can satisfy your needs. From
home loans to help you attain your dream abode to personal loans for extra cash, take advantage of
our latest promotional offers and rates to enjoy great savings now!

HSBC Home Loan Refinancing Promotion


     Refinance your home loan with HSBC and enjoy cash incentive of up to S$10,000!
Terms and conditions apply.

HSBC Home Loans SIBOR- pegged Loyalty Package


      Enjoy an interest rate discount year on year with HSBC Home Loans.

HSBC's Secured Overdraft


      Enjoy extra cash at attractive interest rate from as low as 5% p.a. with our secured overdraft.

HSBC's Personal Line of Credit Fund Transfer


      Attractive interest rate as low as 1.88% p.a. for six months when you transfer funds.Waiver of
processing fee.

Introduce an HSBC home loan to your friend and be rewarded


     Show your friends how they can save with an HSBC Home Loan and you will get up to
S$400 shopping vouchers*!




39 | P a g e           Management Information System
                           Product, Price             Place, Promotion
Deposits, Investments and Insurance Promotions:
Whether you are looking to invest your money, saving for retirement or simply for added protection
against unfortunate circumstance, with great promotions and offers, HSBC gives you more reasons
to start planning for your future now. Explore the wide range of investment products and insurance
plans we have for you today.

Overseas Education Planning


      While packing your child's bag, don't forget to fit in his banking needs.

Step Up Saver


       Enjoy additional 0.65% p.a. bonus interest on your savings when you top up now.

Get Rate


      Get foreign exchange rates with HSBC's Get Rate.

TravelSurance Plus


        Even the best-planned holiday needs protection. Enjoy greater peace of mind when you
travel. Apply online today.


FundMax


      Get the most of your investments, with just one account.




                                               End




40 | P a g e           Management Information System

								
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