A consistent graphic and editorial identity is essential to establishing a strong
and familiar institutional presence with our key constituencies, prospective
students and their parents, granting agencies and in the local, regional and
national arena. A unified identity system has been developed for use by the
entire University community. The impression we leave in every form of print
and electronic communication complements the quality of our teaching,
research and service, and speaks to our tradition and distinctiveness.
This identity guide promotes consistency in our outreach efforts and
outlines the standards for use of our visual symbols and editorial style.
It is important that we all adhere to these guidelines as we produce materials
that represent the different areas of Pacific University. By using these
standards, you can help us visually define the University in a strong, consistent
manner that will be instantly recognizable.
Please join me in proudly incorporating these standards into every facet
of our communication efforts as we continue to tell our successful story.
Vice President of University Relations
Table of Content
Logo Reproduction ................................................................... 4
Size & Spatial Limitations ................................................... 5
Color Configuration ................................................................. 6
Color Palette | Boxer Colors .............................................. 7
Secondary Graphic Elements.......................................... 12
Alternate Logo Use ................................................................ 14
Block P ............................................................................................... 15
The University Seal ................................................................ 16
Font Use........................................................................................... 17
Trademark and Commercial Use .................................. 18
University Letterhead .......................................................... 19
Electronic Templates .............................................................. 19
Our Commitment to the Environment ................... 20
Freelance Policy ......................................................................... 22
Translation Policy ..................................................................... 22
Mailing Guidelines .................................................................. 23
Editorial Standards ................................................................. 24
Logo File Names........................................................................ 36
Contact Information .............................................................. 36
Use only the provided files of
the original mark. Under no YES
circumstances should the logo
be redrawn, reproportioned or
modified in any manner. Elements
of the logo should not be separated
or repositioned. See page 14 for“P”
Alternate Logo Use.
“P” Letter Height
Electronic files of the logo are
“P” Letter Height
available on the website at
pacificu.edu/identity. See page 36
for specific file names.“P” NO
SIZe | Our goal is to standardize
the size for our signature when it is
applied to the majority of literature
in print and on the Web. To ensure a
consistent application size of the Pacific
University signature (logo and logotype)
when reproducing it on printed and
interactive materials, a sizing guideline
has been established.
PAGE SIZE LOGO SIZE
2.5"x 3"– 6"x 9" 3/4"– 1"
6"x 9"– 8.5"x 11" 1"– 1 1/2"
8.5"x 11"– 12x18" 1 1/2"– 2"
SpatIal | The Pacific University logo
must be given sufficient visual space
so that its impact is not degraded. 2"
Items such as text, images or graphic
elements should be kept away from
the logo by a minimum distance of
the height of the “P.”
eXCeptIOnS | When working
with a very small format (smaller
than 3/4") such as pens, or a very
large format (larger than 12" x 16")
for items such as posters, signage
and event marketing please contact “P”
Marketing & Communications for
project-specific guidelines. “P”
“P” Letter Height
WeB | Contact Marketing & “P”
Communications for web guidelines. “P”
The electronic files for the Pacific
University logo are provided in Ok
multiple color configurations— “P”
“P” Letter Height spot/PMS colors,
CMYk/four-color process and
white (for reversing out of a dark
background.) Logo file names are
included on page 36 of this guide.
WeB | Contact Marketing &
Communications for web guidelines.
By using approved colors in our visual communications maintain consistency
across print and web and strengthen the Pacific University identity.
NOTE | For garments and logo gear, the primary colors, including white,
should be used.
Color Systems Defined
pantone Matching System (pMS) | color system used for print reproduction
CMyK, 4color | four colors combined to create full-color print reproduction
C=Cyan M=Magenta Y=Yellow k=Black
rGB | three colors combined for computer monitor full-color viewing
R=Red G=Green B=Blue
HeX | a six-digit alpha numeric representation of color for use on the web,
derived from RGB color values.
Primary Colors Secondary Colors
The primary colors for Pacific In some instances it may be
University are red, black and grey. appropriate to use additional colors
In general, these colors create the to add interest or to create visual
dominant color scheme. differentiation. In these instances
the secondary color palette may
be used in conjunction with the
NOTE | The colors shown may not be accurate to the Pantone color standards and may vary from
printer to printer. PANTONE is a registered trademark of Pantone, Inc.
Boxer Color | Solid to Tint
Boxer red Boxer Black Boxer Grey
Pantone 1805 Pantone Black 6 Pantone 431
C.0 M.100 Y.100 k.28 C.50 M.40 Y.40 k.100 C.20 M.10 Y.0 k.65
R.181 G.18 B.24 R.0 G.0 B.0 R.87 G.50 B.93
HEX #A51F2A HEX #000000 HEX #575A5D
Boxer Indigo Boxer leaf Green Boxer Gold
Pantone 5265 Pantone 582 Pantone 124
C.92 M.87 Y.26 k.12 C.49 M.33 Y.100 k.10 C.7 M.31 Y.100 k.0
R.49 G.49 B.91 R.135 G.137 B.53 R.241 G.175 B.29
HEX #31315B HEX #878935 HEX #F1AF1D
Boxer Blue Boxer lime Green Boxer tangerine
Pantone 549 Pantone 381 Pantone 144
C.67 M.27 Y.15 k.2 C.20 M.0 Y.91 k.0 C.0 M.62 Y.100 k.0
R.87 G.146 B.169 R.209 G.222 B.57 R.245 G.126 B.45
HEX # 5692A9 HEX #D1DE39 HEX #F57E2D
The white/reverse logo may be reversed EXAMPLES
out of a colored background. There may
also be instances where the logo may
need to be used on a photograph. The
color or black version of the logo may
be used on light photographs, and the
white/reverse version may be used on
dark photographs. Be sure that the logo
is placed in an area of the photograph
that provides sufficient contrast so
that the appearance of the logo is not
diminished in any way.
NO. Logo is not clearly visible.
“tHe SpIrIt Of BOXer”
pHOtOS & IlluStratIOnS | Boxer,
Pacific University’s mascot, appears in
photos and illustrations. Print and Web
materials that utilize this artwork are
generally of a casual nature and com-
municate school spirit. Boxer is most
appropriate for use by student groups
and alumni organizations.
SpIrIt lIneS | Graphic identity
symbol derived from elements of the
Boxer logo. This symbol is to be used
at the discretion or approval of the
University Art Director as a subtle
background texture on large fields
of color or on photographs. Spirit
Lines are not to be used as a separate
graphic element or outside the offices
of Marketing & Communications,
Admissions or Athletics. For clarifica-
tion or special request, contact the
University Art Director.
EXAMPLE OF SPIRIT LINES
Alternate Logo Use
In limited instances, it may be
appropriate to use the “Boxer”
symbol without attaching the
logotype. This should only be done
when the complete logo is printed
elsewhere on the same piece. For
example, on a t-shirt when the logo
is also on the sleeve or on the gym
floor in the PAC when there are
other visible instances of the logo
(scoreboard, banners in the arena, etc.)
In some instances within the
athletic department only, the
secondary block “P” logo may
The University Seal
The seal is the traditional legal
signature or imprimatur for the
University, representing official
sanctioning by the institution.
Use of the seal is reserved for the
president’s office and for formal
academic and University business
such as authenticating diplomas,
transcripts and other official
awards and materials. Use of the seal
is limited and should not be used as a
substitute for the University logo.
Pacific University recommends the following typefaces for all University corre-
spondence. Consistent use of these typefaces enhances the integrated family
look across all materials. These fonts are an effective compliment to each other
while taking into consideration a wide range of communications needs.
Garamond OR Adobe Garamond Frutiger
An excellent choice for longer blocks of Adaptable for many uses, Frutiger is
text, Garamond is widely available for a sans serif font that comes in a wide
both Apple and PC platforms. variety of weights and works well in
conjunction with Garamond.
Adobe Garamond regular
1234567890 !@#$%^&*()_+ abcdefghijklmnopqrstu vwxyz
Adobe Garamond Semi Bold
ABcdefGhijklmnopqrStu Frutiger bold
1234567890 !@#$%^&*()_+ abcdefghijklmnopqrstu vwxyz
Adobe Garamond Italic
AbcdefGhIjklmnopqrstu Frutiger italic
1234567890 !@#$%^&*()_+ abcdefghijklmnopqrstu vwxyz
NOTE | Suitable substitutes for
Frutiger are Arial and Futura
ATHLETICS FONT | Eurostyle
WeB | Contact Marketing & Communications for web font guidance.
Trademark and Commercial Use
Certain obligations and responsibilities accompany the use of Pacific
University’s name and trademarks. Products and materials created on the
institution’s behalf should always enhance and elevate the image of the
University, augmenting the institutional brand identity. The name, marks and
image of Pacific University cannot be used to imply or suggest endorsement
of any product or service not provided by the University, nor advocate for a
political party or candidate.
OffICIal and COMMerCIal uSe | Pacific University’s logo, seal and other
marks are registered and protected by law. Colleges, schools, departments,
offices, centers and other units of the University do not need approval to
use the registered marks for official campus use. However, these units, and
recognized student groups, should obtain prior approval to use the University’s
name, logo, seal or other symbols for any commercial or non-commercial
uses. University personnel may use the Pacific University name and trademarks
according to established visual, editorial and legal guidelines for the purposes
of recruitment, development or general promotion of the institution. The
University requires all groups, departments, individuals and companies to
obtain approval from the Vice President for University Relations or his/her
designee before producing any products that utilize the University’s registered
and common law trade names, trademarks and service marks regardless of use
or method of distribution. Individuals and organizations outside the University
who wish to use any of the official marks must first obtain written permission
by contacting the Office of University Relations.
In accordance with University policy, commercial use of Pacific’s registered
trademarks requires approval in advance and may involve the payment of
royalties to the University. Unauthorized use for commercial purposes, public
or private, is prohibited. All products bearing names or symbols protected by
the University are subject to review and approval by the institution and must
include the TM letters with the logo. At that time, a determination will be
made regarding any obligation of the producer to make payment of royalties.
neWS MedIa | Use of the Pacific University name and associated marks by
the news media for informational purposes is not subject to merchandising or
pHOtOGrapHy | Photographs of campus scenes, landmarks or athletic
events may only be used for news and editorial purposes and may not be
exploited commercially without express permission. NCAA regulations require
that photographs of current student-athletes enrolled at the University may
not be sold or used in association with commercial products. Photographs
of students may not be sold or used without their consent and written
letterHead, envelOpeS, BuSIneSS CardS and nOtepadS
A critical part of a strong institutional identity, a coordinated system
of stationery and identification materials has been developed for university-
wide use. It is expected that all University business will be conducted on
tO plaCe an Order
Service Center Supervisor
To maintain Pacific University’s brand identity throughout other communication
channels, you will find memos, flyers and powerpoint templates on the
Marketing & Communications website at pacificu.edu/identity.
Our Commitment to the Environment
Pacific University has made a commitment to be mindful and proactive in
matters of sustainability. Our communication materials should reflect this
pledge. In support of the University’s efforts, the Marketing & Communications
office reuses and recycles office paper, recommends recycled papers for print
materials and continually seeks opportunities to make our work more “green.”
As you evaluate your own office’s future communication plans, we invite you
to review the points below.
re-tHInK yOur MedIuM | Do you really need a brochure to communicate
your message? Would a postcard that directs the recipient to a website
be an effective alternative? Can the piece serve more than one purpose?
For instance, can a brochure double as a poster? Can specific content be
omitted from a bound piece and inserted for a targeted audience? Can a mail
promotion become a self-mailer to avoid using an envelope?
plan aHead | Printing multiple jobs at once, called “ganging,” makes for
more efficient use of paper. Ganging works particularly well for “series” jobs,
such as a set of four postcards to be mailed over the course of a year, or a
series of brochure inserts. Think ahead when developing your communication
plans and you could be surprised at the savings.
truSt tHe eXpert | Be flexible when discussing project specifications with
your Marketing & Communications representative. Often, small changes, such
as printing 2-color instead of full-color, adjusting paper size or modifying a
layout can make a big impact on the budget and the environment.
KnOW yOur paper | Availability and use of quality recycled paper has
grown substantially over the past 10 years. Look for commercial papers with
a minimum of 30 percent recycled (preferably post-consumer waste) content
and refrain from printing on virgin paper. Give preference to 100 percent
post-consumer paper whenever possible.
When appropriate, consider including the recycle logo (available through
Marketing & Communications ) and one of the following statements on
brochures, postcards or other materials that contain recycled paper:
• “Printed on recycled paper.”
• “Pacific University is committed to sustainability. Help us with our efforts
and pass this on. Reuse and recycle responsibly.”
• “Pacific University is committed to sustainability. Please recycle responsibly.”
As you purchase paper for your office and communication needs,
be aware that:
• Recycled content paper can be any blend of recycled paper fiber and may
also contain virgin paper fiber.1
• Pre-consumer waste content paper contains paper that was recycled
from waste at a mill, fabricator and/or printer. It has never been used
by a consumer and often is derived from the trimmings that occur in
manufacturing or from unsold magazines and periodicals.1
• Post-Consumer Waste (PCW) content paper contains paper that has been
in circulation in finished form and has been recycled by the end user. It
is considered the most environmentally efficient since it has had at least
one useful life before returning to service. Papers with the highest post-
consumer waste content are the most eco-friendly.2
• Totally Recycled Fiber (TRF) content paper contains paper that is 100
percent recycled material and may contain pre- and post-consumer
• Coated papers, in general, are harder to recycle because of the clay coating
that creates the shiny, smooth surfaces. In fact, 40 percent less fiber is
extracted from coated paper than uncoated paper. Consider using an
uncoated paper for your print communication.1
1 Monadnock Paper Mills, Inc., A Field Guide: Eco-Friendly, Efficient, and Effective Print, 4,7.
2 Poppy Evans, The Complete Guide to Eco-Friendly Design, 16.
In order to maintain Pacific University’s brand identity and high quality of
print materials and web presence, it is recommended that all University
divisions and departments contact the Marketing & Communications office
prior to starting a project and/or opting to use freelance photographers,
print and web designers, desktop publishers and illustrators. Should outside
assistance be required, Marketing & Communications will assist in matching
a division/department project with appropriate freelancers that regularly
work with Pacific and are familiar with our communication, graphic design
and publishing standards. Freelance costs, as needed, are the responsibility
of the division/department.
University Relations does not have the resources to have material translated
for departments or the ability to spell check and verify translations. Translation
services for University publications, both print and online, are the responsibility
of the department requesting the translation. The accuracy of translated text
and correct grammar, including accents and spelling, is the responsibility of
the department/unit. University Relations strongly recommends review and
approval by a professional translator.
The U.S. Postal Service is very specific in their requirements for posting mail.
Size, weight, destination and sending first-class or bulk rate are some of the
considerations that affect postage rates. Here are a few things to keep in mind
when preparing materials to mail.
fIrSt ClaSS | While most anything can be mailed, one must consider size
and materials in order to take advantage of the most economical postage
rates. (For instance, square-sized mailers and those with plastic envelopes will
incur additional postage fees.)
BulK MaIl | In order to qualify for Bulk rates, your mailing must include
200 or more recipients in the contiguous United States.
• Postcards and envelopes measuring from 3.5"x 5" to 6.125" x 11.5" and
less than 1/4" in height have the same postage rate.
• The mailing address is required to run horizontal (parallel to the longest
edge) on your piece of mail.
• Generally speaking, rectangular pieces with the correct aspect ratio (length
divided by height with results between 1"–1.3" and 1"–2.5") are less
expensive to mail.
• Pieces that are square or are designed with vertically oriented mailing
addresses will incur a surcharge.
• Allow a 5/8" print-free area along the bottom edge for proper barcode
• The return address should print above the mailing address.
Marketing & Communications
WrItInG Style | When crafting your message, it is important to keep in
mind that many of our audiences overlap. One reader may receive Pacific maga-
zine, a letter from the president’s office, a postcard from the College of Health
Professions and a brochure about an art exhibit—all in one week. Imagine the
confusion if every publication treats the English language differently. It makes
our readers wonder if we are really all talking about the same place.
It is for this reason, and the sake of our readers, that we advocate using a
clear, consistent, contemporary style of writing in all non-academic documents.
The Office of Marketing & Communications endorses the Associated Press Style
Guide (AP) as the University’s publications standard. In addition, over the years we
have adopted a few non-AP University-specific styles, also noted in this guide.
Thank you for your help in following these guidelines. A commitment
to University-wide consistency builds the credibility of our publications and
greatly enhances our audiences’ understanding of Pacific University.
abbott Center Office of Alumni Relations
acronyms use sparingly for external audiences; use the full name on first
reference followed by acronyms in parenthesis, ex. Pacific Athletic Center (PAC)
aCe Board an acronym for Activities and Cultural Events Board
admissions office, Office of Admissions
age always use numerals (5 years old; the 2,000-year-old man)
alpha Kappa delta “AkD’s” sorority
alpha Zeta “AZ’s” fraternity
academic all-american Trademarked term used in reference to College
Sports Information Directors of America (CoSIDA) program. Do not use with
any other program.
all-american noun or adjective kelsey Owens is an All-American.
She is an All-American player.
alum is a chemical compound, not a proper way to refer to graduates.
alumni (men and women plural) alumnae (female plural)
alumnus (male singular) alumna (female singular)
alumni office, Office of Alumni Relations, Alumni Relations
a.m. See also: times of day
aOSa (American Optometric Student Association)
athletics, athletic department, Department of Athletics
araMarK preferred reference is Dining Services or Catering
(Pacific’s food service contractor)
archives (located in the Library)
aSpu (Associated Students of Pacific University)
aZ (Alpha Zeta fraternity)
bachelor’s degree, bachelor of arts (B.A.), bachelor of science (B.S.)
Bates House (Arts & Sciences faculty and administrative offices)
Berglund Hall College of Education, Department of Business, Berglund
Center for Internet Studies (BCIS)
Boxer, the Boxer, Boxer mascot, Boxers. Always capitalized. Pacific’s Chinese
dragon-dog symbol and sports mascot. Bronze statue brought to Pacific in 1896.
Boxer Briefs (student newsletter)
BOld (Boxers of the Last Decade)
Brown Hall named after Pacific co-founder Tabitha Brown; pronounced
“Tab-a-tha” by some “Ta-bee-tha” by others.
building names capitalize, ex. Scott Hall. Also use “the Library” to refer to
the Forest Grove campus library.
capitalization Capitalize only complete official titles that come before a
person’s name, and official names of departments and organizations, etc.
Use AP Stylebook and dictionary for guidance.
Career development Center, Career Center, CDC
catalog Pacific University 2008-09 Catalog is the official title of the
publication. Do not capitalize catalog in “Pacific University catalog.”
Cawein Gallery (kathrin Cawein Gallery pronounced “ka-wine”)
century ninth century, 19th century; spell out numbers less than 10.
Hyphenate adjectival forms (18th-century view).
CpS (Campus Public Safety)
chair the genderless “chair” and “chairperson” is preferred to “chairman”
Chuck Bafaro Stadium at Bond field The baseball field located in the
Lincoln Park Athletic Complex. Chuck Bafaro Stadium after first reference.
Class years class of 1999, class of 2000, jane Doe ’34 (Note apostrophe
points away from number, and there is no comma between the name
and year); references between 1849 and 1899 should include the entire
year: jane Doe 1892. For dual degrees, refer to undergraduate first: john
Doe ’57, O.D. ’59. Include the degree even if the student has not yet
graduated; it then is the projected year of graduation (O.D. ’09, Psy.D. ’09).
College of arts & Sciences (CAS) (note ampersand in full name)
College of education (COE)
College of Health professions (CHP)
College of Optometry (PUCO) do not pronounce this acronym in polite,
commas use for words in series of three or more after every item except the
last (classes in Marsh Hall, the Library and jefferson Hall). Use in numbers
greater than 999 (see also: numbers.)
committee names are only capitalized if official: Staff Steering Committee,
but holiday party committee is not capitalized
cross-country (noun and adjective)
cross country (sport) when referring to the running sport, no dash is used.
dashes no space on either side—of a dash. There are various widths of
dashes. An “en” dash–the width the letter “n.” An “em” dash—width of the
database (one word)
dates use comma when including day (Saturday, jan. 15, 1988) but not with
month and year only (january 1988). Abbreviate names of months when a
date is included (except for March, April, May, june, july). Spell out “to” when
a date is used in a sentence, ex. from May 7 to May 14. In a listing, a dash is
acceptable. Abbott Center | May 7–14 | Noon–3 p.m.
decades 1930s (no apostrophe before the s)
degrees (academic) see individual listings: bachelor’s degree
delta Chi delta (“Deltas” sorority)
School of dental Health Science, dental health science (DHS)
department names capitalize only the formal version: e.g., Department of
Biology, biology department.
development office, Office of Development, informally “development,”
division of University Relations (note capital letters when used formally)
disk computer; not disc, as in compact disc
division III Pacific’s athletics national affiliation in the NCAA. Use NCAA
Division III on first reference.
doctorate, doctoral degree, Ph.D. (if degree designation is needed, Ph.D.
preferred over Dr.) Professor also preferred over Dr. to avoid confusion with
dollar $6 million drive, $40 (not $40.00 or $40 dollars); use numerals,
not words, for all dollar amounts
dormitory “residence hall” preferred
dual-meet record, dual-meet schedule
e&e Events and Entertainment e-newsletter at Pacific University
College of education (COE)
elI (English Language Institute)
ellipses three periods in a row...no space before or after
eugene Oregon’s second largest city, home of the Lane County campus of the
College of Education
extension referring to campus phone numbers, okay to use ext. 2211 if space
is limited, but not “x 2211”
facilities, facilities department, Department of Facilities
family Weekend, formerly Parents’ and Family Weekend
financial aid, Office of Financial Aid, financial aid office
forest Grove City in western Washington County about 25 miles west of
Portland; site of the original campus. Informally “The Grove.”
forest Grove aquatic Center City owned pool adjacent to campus. Home
venue for Pacific’s swim teams.
the Forest grove news-times (note italics); News-Times on
founders’ Week, Founders’ Day
Gamma Sigma (“Gammas” fraternity)
goboxers.com website for Pacific athletic department
Health professions Campus (HpC) in Hillsboro
the hillsboro argus (note italics); the Argus on second reference
Housing & residence life
the index (note italics) shorthand for The Pacific Index student newspaper,
Iris Clinic (bilingual psychological services at HPC)
Kathrin Cawein Gallery the art gallery located in Scott Hall
Kpur (Pacific’s student-run radio station)
learning Support Services (LSS)
leed (Leadership in Energy and Environmental Design) the environmental
building certification from the non-profit Green Building Council. All of
Pacific’s new buildings are LEED-certified.
the library, (note cap) to remain until it is formally named.
lincoln park athletic Complex Official name of the athletic complex located
north of the Pacific Athletic Center. Comprised of Lincoln Park Stadium, Chuck
Bafaro Stadium at Bond Field and Sherman/Larkins Stadium. In partnership
with the City of Forest Grove.
lincoln park Stadium name of soccer, lacrosse and track and field facility in
Lincoln Park Athletic Complex
lower level, formerly known as the basement of Marsh Hall
lu‘au, Hawaiian feast and entertainment is always held the second
Saturday in April. Lu’au began with the founding of Pacific’s Hawaii Club—
Na Haumana ‘O Hawai’i which was founded in 1959.
MaX, light rail system Westside line runs from Portland to Hillsboro.
Mail Services located in the basement of the University Center.
Marsh Hall Main administration and classroom building on the Forest Grove
campus, built in 1895.
Marketing & Communications internally MarCom (formerly Public Affairs)
master’s degree, but Masters of Healthcare Administration
McCready Hall, nifty auditorium located in Taylor-Meade Performing
Midnight (not 12 a.m.)
Ming, a Chinese temple idol given to Pacific by Mary Elizabeth Smith Tomme
’40, and Georgena Potts ’39 as a temporary replacement for the missing
Boxer. On display in the PULSE, University Center
na Haumana O Hawai’i (Hawai’i Club) literal translation, the students
noon (not 12 p.m.)
numbers spell out numbers less than 10, except for age
Old College Hall Pacific’s first building, and the oldest educational building in
the West, built in 1850
Ot (School of Occupational Therapy, occupational therapy)
Optometry vision Centers
Family Vision Center—Forest Grove
Pacific University Eye Clinic—Hillsboro
Portland Vision Center—Downtown Portland
Southeast Eye Center—Southeast Portland
the oregonian (note italics)
pa (Physician Assistant graduate program)
paC (Pacific Athletic Center) Use full name when referring to the PAC while
pacific magazine formerly known as Pacific Today, Pacific University alumni
magazine. Note italics and lowercase “magazine.”
pacific monthly (note italics), faculty/staff newsletter
pacific Outback (outdoor recreation program)
pacific review (note italics) (Pacific literary magazine)
pacific university on second or subsequent reference Pacific or “the University”
(note cap.) Do not use the acronym “PU” in formal communications.
pCOC (Pacific Community Outreach Coalition)
performing arts Series
periods use one space after a period at the end of a sentence
phi Kappa rho (fraternity)
phi lamda Omicron (“Philos” sorority)
phonathon fundraiser featuring student callers
phone numbers Use dashes rather than dots. Ex. 503-352-2211
School of pharmacy
School of physical therapy, physical therapy (PT)
School of physician assistant Studies (PA)
pIC (Pacific Information Center)
plf (Politics and Law Forum)
p.m. See also: times of day
portland Oregon’s largest city, located on the Willamette (Wil-lam-met) River
25 miles east of Forest Grove; home of the Portland campus: Optometry
Family Vision Center and Psychological Service Center.
the portland tribune (note italics)
ppC (Professional Programs Council)
pre-Occupational therapy Club
pre-physical therapy Club
president’s office, Office of the President (note capital letters when
professor (do not abbreviate, always capitalize before name and when used
with department affiliation): kevin johnson, Professor, Organic Chemistry;
or Professor of Organic Chemistry; Professor kevin johnson; Organic
Chemistry Professor kevin johnson. Second reference: use last name rather
than professor. Do not capitalize in absence of name: “he is a professor of
psychological Service Center located at Portland campus
pt Physical Therapy graduate program
pu unofficial acronym; do not use in formal communications:
see “Pacific University” listings
puCC (Pacific Undergraduate Community Council)
punn (Pacific University Network News), e-newsletter
ra (resident assistant)
research office, Office of Research (note capital letters when used formally)
registrar’s office, Office of the Registrar (note capital letters when
residence life (now referred to as Housing & Residence Life)
rHa (Residence Housing Association)
School of dental Health Science (DHS)
School of Occupational therapy (OT)
School of pharmacy (SP)
School of physical therapy (PT)
School of physician assistant Studies (PA)
School of professional psychology (SPP)
Scott Hall, formerly Harvey Scott Memorial Library until the new
Library was built in 2005
Sea (Students for Environmental Awareness)
seasons, always lowercase winter, spring, summer, fall, except when
referring to semesters: Fall Semester
Sentence spacing use only one space between sentences
Sherman/larkins Stadium name of softball facility in Lincoln Park
SOa (Student Optometric Association)
SOar (Student Outreach Admissions Representatives)
Spp (School of Professional Psychology)
Barbara e. Story Memorial Garden
douglas C. Strain Science Center, Strain Science Center
Student life, formerly known as Student Services
taylor auditorium, located in Marsh Hall
taylor-Meade performing arts Center, home of the McCready Hall
auditorium, music department
theatre department, Department of Theatre
theta nu alpha (sorority)
times of day (a.m., p.m., noon, midnight) Ex. 8 a.m.–noon; 7–9 p.m.
(only use zeros when minutes are included, i.e., 7:10 or 7:30
titles capitalize before a person’s name; lower case after a name
tom McCall forum
tom Miles theater
tom reynolds field
uC (University Center, officially Washburne Hall) the student union
uC Box #______
uIS (University Information Services)
university, capitalize when referring to Pacific University (Alumnus john Doe
gifted his home to the University. He attended university.)
ur (University Relations)
url create your URL as simply as possible, lowercase. Ex., pacificu.edu/identity.
Note that it isn’t always necessary to include www before the url.
Washburne Hall, University Center
Washington County, county seat, Hillsboro; home of original
Forest Grove campus, Hillsboro Health Campus (HPC)
website, web page and Web (note capital “W”) when referring to the
World Wide Web (or standing alone.)
Writing resource Center
Logo File Names
Electronic files of the logo are
available on the website at
epS | Vector files that can be reduced or enlarged.
RGB (On-screen) PacU_Logo_RGB.eps
CMYk (4-color process) PacU_Logo_CMYk.eps
White (reversed) PacU_Logo_WhiteRev.eps
2-color (PMS) PacU_Logo_2c.eps
JpG | To avoid pixelation, jPG versions can be reduced in size but not enlarged.
RGB (On-screen) PacU_Logo_RGB.jpg
CMYk (4-color process) PacU_Logo_CMYk.jpg
pnG | The white PNG version provides a transparent background and is
best used at the size provided. It also works well for placement in Word,
PowerPoint and other Microsoft Office documents.
White (reversed) PacU_Logo_WhiteRev.png
TRADEMARk (TM) LOGO
Retail vendors who sell Pacific
University logo items are required
to use the TM signature and must
get permission from Marketing &
Communications. See page 18
for additional information.
for contacts and