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                                                  MEMORANDUM

DATE:           July 5, 2011

TO:             Ken Fritz, Village Manager

FROM:           Julie Summers Fitzgerald, Director of Community Development

SUBJECT:        CHICK-FIL-A / 935 E. Golf Road / Variation to Allow an Electronic Message Board
                Sign and a Variation to Allow an Additional Menu Board Sign

CASE NO.        Z1106-03

FOR:            Village President and Board of Trustees

The representative for the petitioner, Mr. Jason Hill from Chick-fil-A, is seeking a Variation to Allow
an Electronic Message Board Sign and a Variation to Allow an Additional Menu Board Sign for
Chick-fil-A located at 935 E. Golf Road.

The Zoning Board of Appeals conducted a meeting on Wednesday, June 29, 2011, and by a vote of 6-
0 (1 absent) recommended approval for a Variation to Allow an Electronic Message Board Sign and a
Variation to Allow an Additional Menu Board Sign for Chick-fil-A located at 935 E. Golf Road.

If the Village Board concurs with the Zoning Board of Appeals recommendation, they should
approve the Variation to Allow an Electronic Message Board Sign and a Variation to Allow an
Additional Menu Board Sign for Chick-fil-A located at 935 E. Golf Road as presented and adopt the
enabling ordinance.




Julie Summers Fitzgerald, AICP
Director of Community Development
                                  PROJECT REVIEW GROUP REPORT

TO:      ZONING BOARD OF APPEALS                 PREPARED BY:             Marisa Warneke, AICP
                                                                          Development Review Planner

HEARING DATE:            June 21, 2011
DATE PREPARED:           June 29, 2011           CASE NUMBER:             Z1106-03

TITLE:        CHICK-fil-A / 935 E. Golf Road / Sign Variations

BACKGROUND INFORMATION

Petitioner:                              Jason Hill

Address of Petitioner:                   Woolpert, Inc.
                                         1815 S. Meyers Road, Suite 120
                                         Oakbrook Terrace, IL 60181

Status of Petitioner:                    Agent for Owner

Owner of Parcel:                         Chick-fil-A, Inc.
                                         5200 Buffington Road
                                         Atlanta, GA 30349

Existing Zoning:                         B-2 General Business District

Existing Land Use:                       Commercial/Commercial Service

Requested Actions:

Variation to Allow an Electronic Message Board Sign [Title 15, Chapter 155.50(E) of the Sign Ordinance]

Variation to Allow an Additional Menu Board Sign [Title 15, Chapter 155.95(B)(1)(b) of the Sign Ordinance]

ANALYSIS

Summary:
The petitioner is requesting two sign variations for Chick-fil-A, located at 935 E. Golf Road. The first
variation request is to allow an electronic message board sign to display “Open” or “Closed” on the drive
through lane canopies. Current Village Code generally prohibits such signs as this is considered an Electronic
Message Board Sign. Electronic Message Board Signs are defined in the code as signs that “flash, revolve,
rotate, swing, undulate or otherwise attract attention through the movement or flashing of parts, including
automatic electronically controlled copy changes, or through the impression of movement or flashing except
for those signs fully located within an enclosed building and which are not observable from the exterior.”
Although the proposed signage does move or flash, a variation is necessary as the switch from “Open” to
“Closed” is considered an electronically controlled copy change.
The second variation request is to allow an additional menu board for a Type “C” Restaurant. Village Code
only allows for one menu board measuring 30 square feet. As proposed, the petitioner is proposing a menu
board ground sign measuring approximately 20 square feet, and a second menu board on the ordering canopy
which measures approximately 3.5 square feet.
Staff has reviewed the request for the electronic message board sign and is supportive of the petitioner’s
request. The subject property was approved with two drive through ordering lanes (Case No. Z1104-05),
which merge into one drive through pickup lane. Staff believes that both the “Open” and “Closed” signs
provide clear identification to customers entering the drive through lanes. Second, the proposed “Open” and
“Closed” signs will not flash or move creating a distraction. Each sign only measures 7” by 18” (less than 1
square foot total) and is intended to provide clear direction to customers internal to the site, not act as an
attraction to drivers along Golf Road.

Staff is also supportive of the variation request to allow an additional menu board. In the past, Zoning Board
as recommended approval and Village Board has approved an additional menu board provided the gross
surface area of both signs does not exceed the maximum signage allowed of 30 square feet. Similar cases
include Culvers (Case Z0606-05) and McDonald’s (Case Z0105-03). As the combination of both menu boards
will not exceed 30 square feet, Staff is supportive of the variation request.

Design Analysis:

LED Canopy Signs
Type and Number of Signs:                        Two
Location:                                        On the drive through lane ordering canopies oriented north.
Items of Information:                            1 (at any time)
Size of sign:                                    Less than 1square foot.
Illumination:                                    LED
Color(s):                                        “Open” – Green
                                                 “Closed” – Red

Menu Board Signs
Type and Number of Signs:                        Two
Location:                                        Along the two drive through lanes
Size of sign:                                    Menu Board 1 – 20 square feet
                                                 Menu Board 2 – 3 square feet

The Sign Ordinance lists five justifications for variations. Those justifications and their application to the
requested variation are as follows:

The literal interpretation and strict application of the provisions and requirements of this chapter would
cause “undue and unnecessary hardships” to the sign owner in such a way as to prevent the owner from
displaying the sign as intended by the chapter.
Denial of either variation request, would create confusion for customers and make the drive through less
efficient.

The alleged hardship must be clearly exhibited and must be a result of an external influence or this
chapter and not be self-imposed or created by any person having an interest in the property.
The additional signage will aid customers’ navigation of the approved site plan.

The requested variation will not be materially detrimental to nearby property owners.
Staff does not believe the proposed signs will negatively affect the surrounding properties.
The unique and unusual conditions applying to the specific building, parcel, or property upon which the
sign is to be erected do not apply generally to other properties in the Village.
The project was approved with 2 drive through ordering lanes. The subject property is unique in that there are
currently no locations in the Village that have 2 drive through ordering lanes.
The granting of the variation will not be contrary to the general objectives of this chapter regarding the
size, number, and placement of signs so that they are not obtrusive; and to reduce clutter along the
rights-of-way.
The requested variation is compatible with the general intent of the Sign Code. The intent of the Sign Code is
to promote reasonable, orderly, and effective signage, to encourage surrounding uses, and to identify
businesses in an attractive manner.

RECOMMENDATION
Staff has reviewed the petitioner’s request and recommends approval of a Variation to Allow an Electronic
Message Board Sign, and a Variation to Allow an Additional Menu Board Sign for Chick-fil-A, located at 935
E. Golf Road, Case No. Z1106-03, subject to the following conditions:

1. The electronic message board sign shall not move, flicker or flash.
2. The gross surface area of both menu boards shall not exceed 30 square feet.
3. The following plans/exhibits for the sign shall be adopted as part of the governing ordinance:
   a. Site Plan, Internally Illuminated Menu Canopy Plans, and Internally Illuminated Drive-Thru Menu,
      prepared by Clayton Signs, dated March 31, 2010, and received by the Community Development
      Department on June 10, 2011.

pc:     Petitioner
        Owner
CHICK-FIL-A / 935 E. Golf Road / Variation to allow an Electronic Message Board Sign and a Variation to
allow an additional Menu Board Sign
Case No. Z1106-03

Village of Schaumburg
Zoning Board of Appeals
June 29, 2011
The meeting was called to order at 7:49 p.m. by Chairman Roger Williams.

Members Present:          Mr. Williams, Chairman, Mr. Dolbeare, Mr. Dallmeyer, Mr. Clar, Mrs. Hall, Mr.
                          Szurgot

Members Absent:           Mr. Raimondi

A quorum was present.

Sworn in for testimony:          Marisa Warneke, Development Review Planner

                                 Jason Hill
                                 563 Holmestead Court
                                 Aurora, IL

Mr. Hill stated he is requesting a variation to allow an electronic message board sign and a variation to allow
an additional menu board sign for Chick-fil-A located at 935 E. Golf Road. Currently, Chick-fil-A is under
construction and there was an oversight for signage during the original approval process. The 2 ordering
stations will have 2 menu boards, the larger main menu board (initially approved) and a smaller one for the 2nd
drive through lane. The variation request will be less than 30 square foot allowed per code. The 2 drive
through lanes will be useless if 2 menu boards are not allowed. The LED signs above the canopies reading
“open” or “closed” will be used strictly to let customers know which lane to use and will not be visible from
Golf Road.

Ms. Warneke stated the petitioner is requesting two sign variations for Chick-fil-A, located at 935 E. Golf
Road. The first variation request is to allow an electronic message board sign to display “Open” or “Closed”
on the drive through lane canopies. Current Village Code generally prohibits such signs as this is considered
an Electronic Message Board Sign. Electronic Message Board Signs are defined in the code as signs that
“flash, revolve, rotate, swing, undulate or otherwise attract attention through the movement or flashing of
parts, including automatic electronically controlled copy changes, or through the impression of movement or
flashing except for those signs fully locat4ed within an enclosed building and which are not observable from
the exterior.” The proposed signage does not move or flash, a variation is necessary as the switch from “Open”
to “Closed” is considered an electronically controlled copy change.

The second variation request is to allow an additional menu board for a Type “C” Restaurant. Village Code
only allows for one menu board measuring 30 square feet. As proposed, the petitioner is proposing a menu
board ground sign measuring approximately 20 square feet, and a second menu board on the ordering canopy
which measures approximately 3.5 square feet.

Staff has reviewed the request for the electronic message board sign and is supportive of the request. The
subject property was approved with two drive through ordering lanes which merge into one drive through
pickup lane. Staff believes that both the “Open” and “Closed” signs provide clear identification to customers
entering the drive through lanes. The proposed “Open” and “Closed” signs will not flash or move creating a
distraction. Each sign measures 7 inches by 18 inches, less than 1 square foot total, and is intended to provide
clear direction to customers internal to the site.

Staff is also supportive of the variation request to allow an additional menu board being the gross surface area
of both signs will not exceed 30 square feet. .

Mr. Williams opened the floor to the public for comments/questions. No comments or questions.

Mr. Clar stated banks used this system in town and had no questions.

Ms. Hall commented the “open” and “closed” signs are similar to the ones Harris Bank uses for their drive
through lanes and had no questions.

Mr. Szurgot and Mr. Dolbeare had no questions.

Mr. Dallmeyer asked if the first drive through lane is the primary lane. Mr. Hill stated the first drive through
lane is the primary lane and will always be open. This lane will have the larger message board posted in the
ground, whereas the second lane is smaller and only has enough room to post the menu board on a pole. Mr.
Dallmeyer had no further questions.

Mr. Williams had no questions.

Mr. Clar commented the McDonald’s on Farmgate has a 2 lane drive through. Ms. Warneke stated it has only
one ordering lane. Whereas the McDonald’s at Higgins and Plumgrove Roads has 2 ordering stations. Mr. Clar
had no further comments.

There was no further discussion. A motion was made by James Dolbeare, seconded by Carol Hall, to
recommend approval of a Variation to allow an Electronic Message Board Sign and a Variation to allow an
additional Menu Board Sign, Case No. Z1106-03, subject to compliance with the following conditions:

4. The electronic message board sign shall not move, flicker or flash.
5. The gross surface area of both menu boards shall not exceed 30 square feet.
6. The following plans/exhibits for the sign shall be adopted as part of the governing ordinance:
   a. Site Plan, Internally Illuminated Menu Canopy Plans, and Internally Illuminated Drive-Thru Menu,
      prepared by Clayton Signs, dated March 31, 2010, and received by the Community Development
      Department on June 10, 2011.

MOTION CARRIED: vote: 6-0 (1 absent)




A poll was taken:       Mr. James Dolbeare - yes
                        Mr. David Dallmeyer - yes
                        Mr. Jamie Clar - yes
                        Mr. Harry Raimondi - absent
                        Mrs. Carol Hall - yes
                        Mr. Glenn Szurgot - yes
                        Mr. Roger Williams – yes
The petitioner was advised that this recommendation will be forwarded to the Village Board for
consideration at their meeting on Tuesday, July 12, 2011.

The meeting was adjourned at 7:58 p.m.
                                                                                                      ___
                                                              I have reviewed the minutes, and they
                                                              accurately represent the actions taken by the
                                                              Zoning Board of Appeals.

Becky Modjeski, Zoning Secretary
Zoning Board of Appeals

Pc:    Village President and Board of Trustees
       Village Clerk
       Village Attorney
       Village Manager
       Department Heads

								
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