Close-up of a black Lab in harness. A woman's hand rests on the dog's head. A smaller inset
photo is of a woman walking with the dog, its harness handle in her hand.
The Seeing Eye Guide
A Magazine for Friends of The Seeing Eye
Volume 75, Number 1
Seeing Eye Graduate Yvonne Peters
Our First-Ever Online Auction
A Seeing Eye Perspective
There are two flags flying over our school's front door, one bearing the stars and stripes of the
United States, and the other the red maple leaf representing Canada.
Although physically located in the United States, we are a school that provides service to both
countries. That cross-border commitment goes back to co-founder Morris Frank, whose
extensive travels as the first Seeing Eye ambassador took him beyond the United States to
traverse most of Canada's provinces.
The first Canadian to complete training at The Seeing Eye was Roy P. Thompson of Calgary,
who introduced the first dog guide to his country in 1938.
Since then, Canadian students have continued to arrive. Even French-speaking Canadians were
common at the school until 1981 when a dog guide school opened in Quebec. In fact, we always
made sure that we had a French-speaking instructor, and if that instructor left or retired, another
would learn to speak the language.
Although it's unlikely that anyone will hear French spoken at The Seeing Eye today, we have not
diminished our commitment to blind Canadians. In 2008, 19 Canadians received Seeing Eye
dogs. Currently there are 140 Canadians working with Seeing Eye dogs, and you’ll learn more
about several of them in this issue of the GUIDE.
I spent some time recently with several of our Toronto-area grads, including Jean Little, an
internationally known author of children's books. In May, we surprised Little and two other
Toronto residents with one of The Seeing Eye's highest honours, the Buddy Award. All three
were the founding members of our Canadian “Seeing Eye Organization” Board of Directors, and
you'll read more about each of them in this issue.
You’ll also get to know Winnipeg, Manitoba, resident Yvonne Peters. Both Little and Peters
exemplify Seeing Eye graduates whose actions, both directly and indirectly, have opened doors
for numerous others who are blind.
More than once, I've heard from our students that they read Little's books as children. Beyond
the joy they received from the stories themselves, they drew inspiration from knowing that
someone as successful as Jean Little had also been blind as a child. And Peters, who has
distinguished herself as a seeker of justice, has changed countless lives by advocating for service
dog protection and public access for people using service animals.
The presentation of the Buddy Awards took place during the first in a series of 80th Anniversary
Friends Events, and I’m so glad that the premiere venue was in Canada. It drove home the
significance of the commitment made so long ago; to provide Seeing Eye dogs to qualified
people throughout both countries.
But it was another, less formal affair that defined for me the ties that bind all Seeing Eye
graduates. On the night before the Toronto Friends Event, my wife, Ginger, and I joined over a
dozen other graduates at a Toronto restaurant to celebrate the 80th Anniversary. We shared
burgers and pizza, laughs, and our favourite stories from our times in class. When the evening
was over, we urged our sleepy dogs from under the tables and followed them, separately, into the
night. Not only were we drawn together because we were all graduates of The Seeing Eye, but
more significantly it was The Seeing Eye – through our Seeing Eye dogs – that, in a very real
way, enabled us all to get to that restaurant and home again. Seeing so many of us enjoying that
simple pleasure of independent travel is a memory I will always treasure.
James A. Kutsch, Jr.
President & CEO, The Seeing Eye
Letters to The Seeing Eye
Dear Seeing Eye:
I am sure you guys hear this all the time, but I am going to tell you again. The impact of a
Seeing Eye dog is so close and personal that I’m sure simple repetition does not diminish the
message – the freedom to move independently with speed and confidence is a fundamental part
of life. For me, it ranks right up there with food, water, shelter, companionship, etc. So, thanks
to all at The Seeing Eye.
Seeing Eye graduate
Dear Seeing Eye:
I am writing in support of my first grade students at Hainerberg Elementary School in
Wiesbaden, Germany. Three of my students have just finished reading the story by Eva Moore,
“Buddy; The First Seeing Eye Dog.” They enjoyed the story a great deal and were very excited
when they read the last page which gave your name and address. It stated in the book that they
could request a special comic book which tells about the Seeing Eye program.
This story has a special interest for us since we live very close to the Swiss Alps where the first
Seeing Eye dogs were trained; and especially for me since I am originally from the Morristown,
N.J., area. I remember seeing the dogs being walked around my mother’s neighborhood with
The girls were doubly excited to see a news article about your program in our local paper, “The
Stars and Stripes.” They wrote letters to you as a writing lesson. I hope you are still able to send
the comic books to them.
First Grade Teacher
Hainerberg Elementary School
(Editor’s note: We were happy to send the comic books to Germany. The 16-page comic, called
“The Story of Bonnie – A Seeing Eye® Dog,” was first published in 1963. Tens of thousands of
children through the decades first heard about The Seeing Eye when they read this comic at
Dear Seeing Eye:
I wanted to let you know that my dog Nixon passed away yesterday. Nixon was 13 years old. I
held him as he passed. It seemed like the very least I could do for him.
I have to tell you that Nixon was my first dog. Working with him was the most amazing
experience I ever had. His service, loyalty, and love were beyond question. There were many
times I thought he could read my mind. Like most [Seeing Eye dog users], I don’t have any idea
how many times he saved my life. He had a life anyone would envy. He demonstrated the very
best of The Seeing Eye. I have the very highest regard and love for The Seeing Eye, all of the
staff, and especially Nixon’s puppy raiser, his trainer, and our wonderful instructor.
Seeing Eye graduate
Dear Seeing Eye:
Several years ago, a black Labrador puppy named Darby was trained in your school but was not
able to work for the blind due to a slight bone structure malformation. Linda and Joe Oles
adopted him and took him in with open arms.
As Linda’s coworkers and friends, we’ve witnessed the love that had transpired within this
happy threesome, as well as the deep loss that Linda and Joe now feel with Darby’s passing.
We’ve come to realize that Darby had a different job to do. Although he did not lead the blind,
as he was originally intended to do, he gave sight to Linda and Joe, and many others close to
them, by opening their eyes and hearts to the wonders and the simple pleasures that life can
bring, too often missed by us two-legged creatures left to our own devices.
We thank you for the gift of Darby, and in his honor offer [a donation] as a token of our
Friends from Midland School #1
Rochelle Park, N.J.
Dear Seeing Eye:
Here are a few items that I found while cleaning out my mom’s apartment. You will find
harnesses and leashes and the videos and tapes, but I have also included a few presents for the
There is a bit of everything. Please accept them with the knowledge that they were sent in love,
respect, and gratitude. As much as you have told me how much you admire and respect my
mom, I don’t think anyone – myself included – can truly say what an amazing person she was.
My while life, she always had a guide dog. To me, as a little girl, that was the best thing in the
world. No matter where we lived or where we went, “my dog” always came with me! I used to
tease my mom that I was going to pretend to be blind so that I could come down to the school
and get my own guide dog.
I want to thank all of you there for everything. My mom always had such praise for you and the
best stories whenever she came back with a dog. To all the trainers – past, present, and future –
don’t stop what you are doing.
And again, thank you for bringing Wizard to us. Although he was only here for a short time, he
(along with her other dogs) will never be forgotten. Please keep on being the amazing, special
group of people you are.
With love and respect,
Daughter of Seeing Eye graduate Laurie Cowan
Dear Friends at The Seeing Eye:
These past eight months have been wonderful having Harriet in our family. It’s been wonderful
to see the change in our son Daniel’s life. The Seeing Eye has given Daniel the independence
that has made his life happy now.
There are not enough words we can say to thank you for what you have done for Daniel. He has
been traveling three days a week on the train to college, going off with his friends, out more at
night, and in January he will be moving to Boston to attend Emerson College. We are so proud
of him and Harriet for all they are accomplishing.
Again, thank you from the bottom of our hearts.
Ralph, Lisa, Thomas, Daniel (Seeing Eye graduate) & Harriet Martin
Dear Seeing Eye:
To everyone involved in all the support, encouragement, and help during the difficult time of my
life in the loss of [Seeing Eye dog] Rhett, I want to thank you from the bottom of my heart for
being as wonderful as you are.
With your help and the help of Rhett, I gained a new chance at independence. My memories of
Rhett are positive memories of the adventures we shared together, the love we had for one
another, and the hard work and dedication he gave me without fail.
Even in his sickness, he always had a positive air about him, always ready to try to please me
with his eager wagging tail. This is the way I will remember Rhett. He had a very unique
personality and was a perfect match for me.
You, at The Seeing Eye, are amazing, and it was truly heartwarming to me the amount of
compassion and support you have given to me in this difficult time.
Larry Smith (Seeing Eye graduate) & Family
Celebrating The Seeing Eye's Volunteers
The very wise humorist Erma Bombeck once said that volunteers are America’s version of
royalty. But unlike other groups of royalty, the “Family of Volunteers” is one that cannot be
born into. This group of royalty will earn no salary from the government. Rather, she said, the
Royal Family of Volunteers can be recognized by the “sparkling tiara of smiles” they have given
and tears they have shared.
Once a year, those metaphorical tiaras dazzle the eye as all of The Seeing Eye’s on-campus
volunteers are honored during an evening reception. While we always hope to make them feel
like royalty, it is impossible to demonstrate fully just how much The Seeing Eye values the
generous contribution made by our 140-plus volunteers.
On March 26, many of those volunteers were treated to an evening reception and to special
recognition for years of service. The highlight of the evening was the announcement of the 2009
Volunteer of the Year, an honor which went to Bruce Johnson, the organization’s volunteer
historian and archivist. Johnson played a big part in setting the tone for the event, compiling the
historic photo displays that decorated the venue. As he put in extra hours in preparation for the
evening, little did he know that he was adding to the festive mood of an event at which he would
be guest of honor.
Volunteer Service Awards
Mary Ann Kenney
Robert T. Parker
Marion Galbraith, who volunteers her editing and marketing skills, mingles during her first-ever
Peggy Schaberg, volunteer archivist, and George Schaberg, breeding station volunteer, both
earned recognition for their first year of service.
Chairman of the Board Michael Ranger and President & CEO Jim Kutsch congratulate Hope
Hazen for 25 years of service. She volunteers as a tour guide and has assisted in many of the
organization’s fundraising and special events.
Alix Garzero, right, an administrative assistant in the Department of Donor and Public Relations,
greets Debbie Snyder, a volunteer tour guide, and her friend Eric Wasser.
Tim Cutting, volunteer puppy shuttle driver, earned a 10-year award.
Monica Doshi, Communications Department volunteer, and Marty Nusbaum, who donates time
to make presentations about The Seeing Eye, take advantage of the opportunity to meet
volunteers from other areas of the organization.
Past Volunteers of the Year, Meg Berlin, left, and Janet Keeler, right, catch up with volunteer
tour guide Penny Newell. Berlin organizes the Pennies for Puppies®/Dollars for Dogs®
fundraising program, and Keeler provides clerical support in the Puppy Placement Division.
Volunteer of the Year 2009
It was fitting that in this 80th anniversary year, The Seeing Eye’s resident historian would earn
the title of Volunteer of the Year. Bruce Johnson of Summit, N.J., received the award during the
annual Volunteer Reception on March 26.
Johnson, who is a retired director of information services, has worked in the school’s archives
room for the past five years and has established a reputation for knowing more about The Seeing
Eye’s past than just about anyone else. “It’s as if he’s been here for all 80 years, not just five,”
said Senior Communications Officer Teresa Davenport.
The Seeing Eye has an extensive archival collection dating back to its founding in Nashville.
Johnson has been instrumental in establishing a protocol to determine what materials are worthy
of archiving, and he developed a procedure for documenting each item in a searchable database.
He often assists book authors and others in their research on The Seeing Eye. Recently, Johnson
researched and obtained permission for the installation of historical markers at the dog guide
school’s previous locations in Nashville and Whippany, N.J., “a process that required some
serious jumping-through-hoops to accomplish,” said Davenport.
“It is just wonderful to receive this award,” said Johnson after being presented with an engraved
watch from Seeing Eye President & CEO Jim Kutsch and Chairman of the Board of Trustees
Mike Ranger. “I’ll do my best to live up to this honor.”
Johnson assisted with the research for the 2008 annual report, the theme of which was our 80th
anniversary, and provided historical information that added context to many of the anniversary-
related events planned for 2009. He even compiled and mounted photos for historical displays
that decorated the school’s dining room during the Volunteer Reception.
In addition, Johnson volunteers in The Seeing Eye kennels, washing and filling dog food bowls
one day each week.
The Seeing Eye relies on the hard work and dedication of about 140 on-campus volunteers who
perform such jobs as clerical work, dog walking, and grocery shopping for in-class students.
“We are blessed to have such dedication,” said Senior Associate/Volunteers Judy Core.
Chairman of the Board of Trustees Michael Ranger, left, and Seeing Eye President & CEO Jim
Kutsch present the 2009 Volunteer of the Year Award to Bruce Johnson for serving the past five
years as the organization’s historian.
Bruce Johnson and his grandchildren visit George, a Seeing Eye® puppy, during the
organization’s annual Volunteer Reception.
The Seeing Eye's 80th Anniversary Online Auction
(photos of auction items including an instructor working with a dog, dog equipment, chocolate
boxes, Betty White, GPS units)
Would you like to…
Play with Seeing Eye puppies?
Throw a one-of-a-kind birthday party for your child?
Share dinner with actress Betty White and dish about her favorite animal causes and her roles in
classic TV programs like “Golden Girls” and “Mary Tyler Moore”?
These are just a few of the items you can bid on in The Seeing Eye’s 80th Anniversary Online
Go to www.seeingeye.cmarket.com to preview some of the items and join in the auction fun.
The bidding begins on August 24 and ends on September 13. All proceeds from the auction go
toward The Seeing Eye’s programs.
A variety of items will be available, including:
Dinner with Betty White and Seeing Eye President/CEO Jim Kutsch in Los Angeles
Tickets to performances of the greatly anticipated musical “Little House on the Prairie”
in each of over 20 cities across the U.S. and Canada.
The opportunity to observe a Seeing Eye instructor and experience a blindfold walk with
Custom-designed Seeing Eye memorabilia
Gifts for or about dogs (recommended by some of our favorite Seeing Eye dogs)
Gourmet food baskets, including a chocoholic’s dream gift basket
Sports memorabilia from your favorite professional sports teams
Accessible GPS software and other products for people who are blind.
Go online at www.seeingeye.cmarket.com to register for the auction and sign up for email
updates on new items. Or submit your own donated items to benefit The Seeing Eye at
www.seeingeye.cmarket.com. Get ready to start bidding!
A Call to Action
A taxi seems an unlikely place for a stranger to sum up your life’s work, but for Seeing Eye
graduate and human rights advocate, Yvonne Peters, the recent words of an anonymous cabbie
did just that.
She had settled in the backseat, dog curled at her feet, for the ride from the airport to a relative’s
house in Saskatoon. “You will have no access trouble in this city,” the driver said. “Years ago, a
woman with a dog fought to insure dogs like yours were accepted everywhere.” Peters smiled.
She was that woman. That victory, years ago, was just one of many Peters secured in a lifetime
spent protecting the rights of others.
Peters, blind since childhood from acute infantile glaucoma, learned to advocate for herself at an
early age, a valuable skill for the future social worker and attorney. The oldest of five children,
Peters quickly learned to speak up for herself. “My parents didn’t have time to coddle me.”
One of her earliest challenges was being sent almost 2,000 miles away from her Saskatoon,
Saskatchewan, home to Canada’s only school for the blind in Ontario. “It was difficult,” she
recalled. “I came home twice a year, but I am grateful my parents saw I got an education. The
teachers pushed us hard, and there was no question I would go to university and pursue a career.”
After earning her bachelor’s in psychology from the University of Saskatchewan, Peters set out
to make a difference. It was the early 1970s, and a sense of civic mindedness was sweeping
Canada. “I had this enormous confidence,” she said. “I wanted to change the world.” But some
of the world wasn’t willing to change attitudes about hiring a person with a visual impairment.
“For the first time in my life, I bumped up against discrimination. Employers were leery about
Fortunately, a community crisis center saw past these stereotypes and hired Peters as a crisis
counselor. Before long, she enrolled in the social work program at the University of Regina. “I
realized after taking some social policy classes you can’t just help people through counseling.
You have to fix the system, or what’s the point? I knew I couldn’t do it alone, so I looked for an
organization where I could make a difference.”
The Saskatoon Human Rights Commission was such an organization. Peters spent the next five
years as a human rights officer—investigating allegations of discrimination, working with
employers and service providers on affirmative action, and setting up more diverse workforces.
“I was thunderstruck. I knew the policies and laws, but now I wanted to know more about how
these laws were made.” Law school would be Peters’ next challenge, but first she would train
with a Seeing Eye dog.
Peters credits fellow Seeing Eye graduate and childhood friend, Anne Musgrave, with her
decision to go to Morristown, N.J. “I went to visit Anne in Toronto, and we went all over the
place. I was a good cane traveler and thought traveling with a dog would be awkward. After
seeing how gracefully Anne got around, I was smitten.”
Peters received Toki, a female husky/shepherd mix, in 1978. Like many first-time handlers,
Peters was reluctant to entrust her safety to the frisky fireball. “I never had a dog, and knew very
little about them. The Seeing Eye was so supportive. When I walked on the plane to go home,
Toki was wagging her tail, and I knew I would give it a try. I never looked back.”
Adjusting to a new dog is stressful enough; add access issues, and you might have a recipe for
failure. Peters was the first person in Saskatoon to have a dog guide, and business owners were
less than welcoming. “I had two choices: Leave Toki home, or take her everywhere and fight for
my rights. I was exhausted, but I had so much support from family and friends that I chose to
fight. I spent a lot of time in court educating people about dog guide laws. I knew if I didn’t
challenge people’s thinking, no one would get in.”
After law school at the University of Saskatoon, Peters spent five years as legal counsel for a
community organization in Winnipeg promoting disability rights. “I loved my job, but I found
working with just persons with disabilities too restricting. I wanted to represent the interests of
other underrepresented populations, so I set up my own law practice in 1993.”
Peters’ firm is a blend of policy advice and legal counsel. She works with other legal
professionals hired by the Canadian government on issues like education for persons with
learning disabilities, rights for the elderly and single parents, and gender diversity. ”I value
having both social work and law degrees, because so much of legal counsel is listening and
validating the injustices people have suffered.”
Among her many experiences, one of her most memorable related to the establishment of a
bachelor’s program in midwifery at a college for aboriginal people. The training of midwives
from remote areas meant women no longer had to travel long distances to deliver their children.
Peters feels privileged to have been project manager for the Canadian government in its
regulatory role during the design of the program. “I really love my job. In some small way, I feel
I am participating in making the world a little more welcoming.”
Peters still finds time to pursue favorite pastimes: Playing the flute, ice-skating on the river, and
spending time with her husband at their isolated cabin, fishing and hiking. She is also learning
Peters, who was matched in December with her fifth Seeing Eye dog, Hope, has this simple
advice for success. “Look hard for opportunities, and don’t be afraid to take risks. Find people
who will support you. That is so important. I love what President Obama says … ‘We all have a
From Our Archives
When Is a Seeing Eye Dog NOT a Seeing Eye® Dog?
Politically incorrect as it might be, it’s a colorful tale of canine heroism: the faithful dog who
sniffs out the trail of the war-thirsty natives. But when his buckskin-clad master, Tomahawk, is
temporarily blinded by a blow to the head, the courageous canine safely leads the frontiersman
back to the fort, dodging flying arrows and traversing fallen logs high above a deadly gorge.
“Tomahawk; Featuring the Frontier Seeing Eye Dog!” was released by DC Comics in August
1957, proving that misuse of the Seeing Eye trademark dates back at least that far. The Seeing
Eye has worked diligently to protect its trademark ever since.
Ancient drawings indicate that the use of dogs to lead blind people began as early as the 1st
Century A.D., but the concept of formalizing the training of dogs and instruction of blind people
in their use was brand new in the late 1920s, when The Seeing Eye was established. Although
the school’s founders were quick to obtain trademark protection for the name, it was not long
before any animal that led a blind person came to be called a Seeing Eye dog … or horse, or
monkey, or any of a wide variety of creatures great and small.
By law, those words cannot be used as an adjective except to describe dogs trained at The Seeing
Eye’s facilities in Morristown, N.J. The proper generic term for a service dog that leads a blind
person is “guide dog” or “dog guide.”
It is an important distinction. Because The Seeing Eye is a name that is recognized worldwide,
the organization’s reputation rests on the proper use of that name. The single most significant
way to maintain legal ownership of a trademark is to protect it from use as a generic or common
term. Seeing Eye staff monitors print and broadcast media (including comics) as well as the
internet, and notifies each source of any trademark violation.
Educating the public about our trademark is an ongoing effort. You can help us protect the value
of our name by emailing firstname.lastname@example.org to let us know of any misuse.
(Photo of comic book cover)
He's One Happy Camper
A Different Kind of Hero
Camper, a Seeing Eye puppy whose fear of thunder disqualified him from a dog guide career,
never became the hero of a person who is blind, but he is certainly a hero to a group of
kindergarteners in New Jersey and to the puppy raiser who was able to adopt him.
Late in 2008, the secretary to the principal at the Holland Township Elementary School
approached The Seeing Eye with an idea. Camper, in his new career as an educational outreach
representative for The Seeing Eye, had visited the school a year earlier as part of a fundraising
presentation. The school secretary, Christine Heimsch, wondered if Camper could visit the
school once a month in a pilot program for early literacy.
“We wanted the kindergarten kids to read stories to Camper,” said Heimsch, who had heard
about similar programs that helped children reduce their inhibitions by reading to a dog.
Beginning in January, the happy golden retriever made monthly visits to the Holland Township
school until every child in the kindergarten, plus a few older children from special needs classes,
had read to him.
Anita Eigen, a Seeing Eye volunteer who frequently visits schools as part of the organization’s
outreach program, accompanied Camper on these visits, but in early May, when it was time for
the last two children to read, Heimsch invited Camper’s owner, Nancy Nusbaum, to join them.
“When I arrived, I was so moved to see that all the children, some of their parents, the teachers,
and even the superintendent of schools and his wife were all there to throw us a party,” said
Nusbaum, who works as an administrative assistant at The Seeing Eye. “The kids were all
wearing ‘I read to the Dog Listener’ T-shirts, and were so thrilled to see Camper. When Camper
was rejected from training as a Seeing Eye dog, there was that little bit of heartbreak for me as
his puppy raiser. But for him to have this opportunity to be such a great representative of The
Seeing Eye was just so fulfilling.”
Nusbaum also was invited to observe as Camper listened to the two children read to him. Each
time one little boy finished reading a page, she recalled, he turned the book around to show
Camper the pictures before he turned the page. “It was such an amazing moment.”
Seeing Eye volunteer Anita Eigen accompanies Camper during his duties as the “Dog Listener.”
80th Anniversary Celebration Hits the Road
The Seeing Eye Kicks off 2009 Friends Events in Toronto
The Seeing Eye recently celebrated its long-standing history serving Canadian people by
selecting Toronto as the opening venue of its 80th Anniversary Friends Events.
About 150 people gathered at Toronto’s Granite Club on May 26 to observe dog training
demonstrations and listen as two local Seeing Eye graduates, Kaye Leslie and Richard Quan,
shared their stories about how their dogs have helped them live more independent lives.
The Seeing Eye Organization, which is the Canadian division of The Seeing Eye, was
established specifically so that Canadian supporters would enjoy the same tax advantages as U.S.
donors. The Seeing Eye Organization has a separate Board of Directors, and those directors –
Meldon Snider, Wayne McLeod, and Murray MacKenzie – served as hosts for the evening
The school’s connection to Canada dates back to 1936, when the first Canadian trained with a
Seeing Eye dog. Today there are about 140 Canadians matched with Seeing Eye dogs.
Additional Friends Events are scheduled this year in Philadelphia, Pa.; Nashville, Tenn.;
Mendham, N.J.; and the Jersey Shore.
Buddy Awards Presentation
Three people who have been instrumental in advancing The Seeing Eye mission throughout
Canada received one of the school’s highest honours, the Buddy Award, during the May 26
Friends Event in Toronto.
The original directors of The Seeing Eye Organization, established in 1996, Meldon Snider,
Wayne McLeod, and graduate Jean Little, received framed drawings of the original Seeing Eye
dog, Buddy, in recognition of their dedication to the school. The Buddy Award is presented to
individuals who demonstrate extraordinary commitment to the mission, who show genuine
concern for the welfare of animals, particularly dogs, and who foster greater public
understanding of the importance of Seeing Eye dogs to enhance the independence and dignity of
people who are blind.
Little is an author known throughout North America for her children’s books. She has
entertained millions of young people and inspired other people who are blind to pursue their
dreams to write. Little is working with her fourth Seeing Eye dog, Honey. Snider is the retired
Chief Financial Officer of CCL Industries. Previously, he was a partner at KPMG. McLeod is
the retired President & CEO of CCL Industries and also served on the Board of Trustees of The
Seeing Eye from 1992 to 2004.
(photos of Wayne McLeod, Jean Little, and Meldon Snider, each hold their awards.)
A Prominent Profile in Downtown Morristown
The Seeing Eye celebrated an exciting milestone March 5 with the opening of a new
store/visitors center adjacent to the new Jane H. Booker Student Center in downtown
The store sells a variety of items with The Seeing Eye logo plus functions as an educational
outpost to the community. “Since Morristown serves as our training classroom for dogs and
students, the community is naturally curious about what we do. Having this additional presence
in town is a valuable opportunity to answer questions and provide information about our
services,” said Communications Associate Mary Daley, who oversees store operations.
“Our location in the heart of Morristown’s commercial district is ideal, and with the construction
of new multi-unit residential and retail spaces nearby, we hope to market The Seeing Eye name
to a whole new group of shoppers,” said Daley.
Though the facility where the student center is located has been in use since January, a ribbon
cutting ceremony on May 21 served as the official grand opening. Local dignitaries, invited
guests and the general public had the opportunity to tour the building and to meet staff from The
Seeing Eye and the four other nonprofit organizations that share the space.
Seeing Eye dogs in training enjoyed the attention of Open House guests.
The store/visitors center offers Seeing Eye merchandise and information to the local community
and area visitors.
Milton Mausner, Esq., right, representing the Jane H. Booker Foundation, attended the ribbon
cutting ceremony and took his first tour of the completed facility. The Foundation's contribution
resulted in the naming of The Seeing Eye Jane H. Booker Student Center.
Guests meet Seeing Eye dog Colby and his owner, Jim Kutsch.
The May 21 event offered a rare opportunity for the public to get a behind-the-scenes look at the
new downtown training center.
Taking a Non-Traditional Approach to Fundraising
Just as The Seeing Eye, Inc., has gained a reputation as the pioneer and innovator of dog guide
services, the organization expects that a recent addition to the school’s leadership will prove to
be just as pioneering.
The Seeing Eye, like philanthropic organizations nationwide, has not been immune to the
negative influences of the current economy. The dog guide school took this as an opportunity,
though, to take a less traditional approach to fundraising, looking to a marketing model that is
much more familiar to the corporate world than to the world of non-profits.
The first step toward that end was the appointment of Jean Thomas of Madison, N.J., as Director
of Donor and Public Relations at The Seeing Eye. “Ms. Thomas comes to us through a non-
traditional path after a highly successful career as a marketing executive,” said Seeing Eye
President and CEO Jim Kutsch. “The Seeing Eye is a name that is well-recognized, but we look
forward to utilizing the experience and skills she gained while building brand equity for her
Traditional fundraising methods may no longer apply when trying to reach an audience that is
exposed to an overwhelming amount of information that comes from more sources than ever.
Add to that the challenges of fundraising in the current economic environment, and standard
practices may be even less effective, explained Kutsch.
Thomas previously served as executive vice president and chief marketing officer for Wyndham
Hotel Group. In that role, she led the company’s brand and international marketing,
communications, market research/strategy, and business-to-business sales functions. While
there, Thomas launched global marketing campaigns for 10 hotel brands, resulting in revenue
growth that outperformed the industry for five years, reversing a three-year negative trend.
Her experience previous to Wyndham was as vice president of marketing for Kraft Foods where
she directed the integration of Kraft and Nabisco foodservice marketing following the merger of
those two companies, among many other accomplishments.
Thomas holds an M.B.A. in marketing from the University of California at Los Angeles. Her
volunteer work includes serving as president of the board of the Jersey Battered Women’s
Service and president of the Junior League of Morristown, N.J.
“I am delighted to join an organization with the reputation of The Seeing Eye,” said Thomas,
“and I’m looking forward to sharing my marketing experience so that the school can continue to
achieve such a worthwhile mission.”
Photo of Jean Thomas seated at a desk with her arms around three small puppies.
Two former leaders of The Seeing Eye have been immortalized in portraiture, joining a gallery
of figures who shaped the history of the organization. Following the March meeting of the
Board of Trustees, retired President Kenneth Rosenthal and retired Board Chairman John
Greeniaus unveiled their likenesses during a reception held in their honor.
Rosenthal served as Seeing Eye president from 1995 to 2006, and Greeniaus was Board chair
from 2002 to 2005. The Seeing Eye has traditionally commissioned portraits of chairs and
executive leadership, and the portrait collection now resides in the Board Room and its adjacent
Former Board Chairman John Greeniaus unveils his portrait following an introduction by
President & CEO Jim Kutsch.
The portrait of retired President Ken Rosenthal will join the growing gallery of images depicting
the past leaders of The Seeing Eye.
Brooms and Blooms
With trowels, pruning shears, and brooms in hand, a group of Xerox Corp. employees joined
Seeing Eye staff on a Saturday in May to partner on a spring spruce-up at the Morris Frank Park
in downtown Morristown.
The cleanup of the area around the sculpture of Seeing Eye co-founder Morris Frank and his dog
Buddy was timed to coincide with the fourth anniversary of the park’s dedication. The crew
pruned shrubs, planted annuals, replaced the mulch, and did an overall tidying up of the property,
which is part of a traffic island owned by the New Jersey Department of Transportation.
The volunteers, who are employed by Xerox of Tri-State, a regional sales operation covering
New Jersey, New York, and Connecticut, were delighted to observe the many families that
stopped by to take photos of their children next to the sculpture of Morris Frank and Buddy.
The event was organized by Xerox of Tri-State Marketing Manager Jill Piecko, who presented a
generous check to Seeing Eye President & CEO Jim Kutsch once all the hard work was done.
Xerox employees, from left, Jill Piecko, Elizabeth Powell, and Vincent Masiello volunteered
their Saturday morning to plant flowers and tidy up at the Morris Frank Park in downtown
No weed was safe from Bill Ghilain, a volunteer from Xerox of Tri-State, who helped mark the
fourth anniversary of the Morris Frank Park dedication with a spring cleanup.
Delta Airlines Seeks Seeing Eye Staff Expertise on Access Issues
In an ongoing effort to improve service to customers with disabilities, Delta Airlines recently
appointed Seeing Eye Outreach Specialist Jay Stiteley to its Customer Advisory Board on
The board, composed of professionals and leaders in the disability community, works closely
with Delta’s senior management and complaint resolution officers to insure all airline personnel
are properly trained to serve passengers with disabilities.
Stiteley’s appointment is in recognition of his extensive work educating vision professionals and
people who are blind about how blind people can travel independently by air.
“I am honored to represent The Seeing Eye in this capacity,” Stiteley said. “We will have a voice
within Delta to maintain and improve its level of services to dog guide users and other blind and
visually impaired travelers.” Stiteley is the second Seeing Eye employee to receive this
appointment. Retired Manager of Outreach Dave Loux also served on this board.
The Seeing Eye Board Welcomes New Trustee, Margaret Howard
Margaret E.L. Howard, who serves as Vice President of Administration and University Relations
at Drew University, Madison, N.J., is the most recent addition to The Seeing Eye’s Board of
Howard’s responsibilities at the university include oversight of 10 units and departments
including the President’s Office, Human Resources, Security, and Campus Housing as well as all
construction and renovation projects.
Before joining Drew University in 1990, Howard served for six years as N.J. Gov. Thomas
Kean’s Deputy Chief of Staff and Cabinet Secretary where she was the point person for
statewide labor negotiations, employment issues, and salary policy development. She was the
Governor’s Office liaison for statewide emergency management and disaster relief operations
with the New Jersey State Police.
Howard is completing her doctorate at Drew University, and holds a master’s in social work
from Rutgers University and a bachelor’s in theology from Kenyon College. She serves on the
boards of a number of social service agencies and is commissioner of the Merit System Board for
the State of New Jersey, receiving a number of awards including the Equal Justice Medal from
Legal Service of New Jersey, and an Outstanding Service Award from the Community Action
Program Executive Directors Association of New Jersey.
Margaret E.L. Howard
Watch the Latest Seeing Eye Video!
We recently added a page to our website where visitors can view all the latest videos from The
Seeing Eye. Visit www.seeingeye.org/MediaRoom to see three short pieces produced during the
spring and the public service announcement released to television stations last fall.
The newest videos include a piece titled "New Beginnings" that provides an overview of The
Seeing Eye program. TV news correspondent Lynn Sherr offered her voice as narrator. Two
other videos feature graduates Kathy Murray and Justin Kauflin who describe how their Seeing
Eye dogs changed their lives.
The fourth video is a 60-second commercial focusing on access of dog guide teams to restaurants
and other public places.
Our videos also can be seen on our YouTube page by going to www.youtube.com/seeing4me.
Photo of adult yellow Lab in harness in front of which are a German shepherd and golden
Putting The Seeing Eye in your will is a wonderful way to perpetuate our promise to be here
whenever a blind or visually impaired person needs a Seeing Eye® dog to travel safely and
Those who make a legacy gift are invited to join the Heritage Society so that we may honor and
recognize them. To discuss how your will can make possible these "miracles in motion," please
contact Donor Relations at 973-539-4425 or email@example.com.
Learn more at seeingeye.org/SupportUs.
Small photos of auction items. Text reads:
August 24-September 13
Don't miss your chance to bid on our fabulous auction items: Dinner with actress Betty White
and Jim Kutsch, Seeing Eye gifts, deluxe vacations, hi-tech gadgets, gourmet treats, gifts for
dogs, and once-in-lifetime opportunities!
The Seeing Eye
President & CEO
James A. Kutsch, Jr.
Teresa Davenport, Senior Communications Officer
Assistant Editor, Bonnie Lannom, Communications Associate
Visit our website: www.seeingeye.org
c/o TH1017, P.O. Box 4283, Station A
Toronto, Ontario M5W 5W6
Registered Canadian Charity Number 89100 8690 RR 0001
Publication number 488580
The Seeing Eye produces the Guide magazine in Braille, audio, electronic, and print versions.
Copies are available by request. This issue and past issues also are available on our website.
Permission to reprint may be obtained by contacting The Seeing Eye.
Seeing Eye® is a registered trademark for dog guides of The Seeing Eye, Inc., and is its
registered service mark for training dogs as guides and instructing visually impaired individuals
in their use and care. The Seeing Eye, Inc., does not discriminate on the basis of race, color,
national or ethnic origin, in administration of its educational policies, admission policies,
scholarship and loan programs and other school-administered programs.
The Seeing Eye follows the standards and guidelines recommended by the Council of U.S. Dog
Guide Schools for the humane care and training of dogs to be guides, and the instruction and
graduate services offered to people who are blind or visually impaired.
The Seeing Eye is an accredited member of the International Guide Dog Federation.
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Copyright 2009 The Seeing Eye