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Dear participant, a
b
Welcome to this survey on the "Social Impact Assessment of Sports Foods Regulation". c
Thank you for your interest in this survey, which is part of a research study into the regulation of "Foods Intended to Meet d
the Expenditure of Intense Muscular Effort ", being undertaken at the University of Ulster. e
You are under no obligation to take part, but your contribution will be invaluable. f
f
Before consenting to take part in this survey, please read carefully the "Participant Information sheet" below: g
Click here to read the Participant Information Sheet h
i
YOUR PARTICIPATION CONSENT j
k
Please mark "x" in the box against each declaration below to provide your consent to participate in this survey: l
m
I have read and fully understood the "Participant Information Sheet" to my satisfaction. n
I understand that I may ask further questions at any time. o
p
I confirm that I fully understand how the investigators intend to use all information I disclose.
I agree to take part in the survey, but I understand that I have the right to withdraw from the survey
at any time and to decline to answer any particular questions, without disclosing the reason.
INSTRUCTIONS
Please, familiarise yourself with the following instructions:
1 "SPORTS FOODS" in this survey INCLUDE:
a) Carbohydrate and protein rich products, like: bars, carbohydrate-energy gels, drinks
and powders; protein shakes, drinks and concentrates in powdered or liquid forms, etc.;
b) Sports drinks (carbohydrate-electrolyte drinks).
2 "SPORTS FOODS" in this survey EXCLUDE:
a) Supplements of vitamins, minerals, creatine, caffeine, carnitine, HMB and other legal substances;
b) Drugs or doping substances banned by WADA (World Anti-Doping Agency);
c) Herbal supplements.
3 "PRODUCT(S)" in this survey refer to "sports foods".
4 COMPLETING THE QUESTIONNAIRE:
Please complete this questionnaire without any help from others, and without consulting any source of information.
Our preferred option is that you answer to this questionnaire electronically, using this document, and e-mail it back to:
Suzane Leser, suzane.m.leser@gsk.com.
Or, you can choose to answer this questionnaire in a printed hard copy and post it back to:
Suzane Leser, GlaxoSmithKline, 11 Stoke Poges Lane, Slough, SL1 3NW.
Should you require a pre-paid envelop, please send me an e-mail now with your request and address, so I can immediately
post this to you: Suzane Leser: suzane.m.leser@gsk.com
I have read and fully understood the instructions above
You are now ready to begin.
If you have any queries please contact me directly: suzane.m.leser@gsk.com, 07920 568 452
Please mark "x" inside the relevant boxes or type in your answers in the fields provided:
1 Gender: Male Female
2 Age (years): 18 - 24 25 - 34 35 - 44 45 or more
3 Where in the UK are you based?
Wales N Ireland North of England
Scotland Midlands South of England
4 What is your main sport or exercise?
5 Your level: Professional, competing Amateur, competing
Fitness, challenging myself Fitness, body tone, strength, weight control and/or health
6 For how long have you been participating in your sport or exercise?
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< 5 years 5 to 10 years > 10 years
7 How informed are you about sports nutrition?
Not informed at all 1 2 3 4 5 6 7 Very informed
Using the given scale of 1 to 7 above, in which 1 = "Not informed at all"; 7 = "Very informed" , please mark the box
below with the number which best represents your answer:
Number best represents how informed I am about sports nutrition
8 Do you use or have you used sports foods?
Mark all options that apply:
a) Yes, sports foods like energy bars, protein bars, shakes, powders, gels, etc.
b) Yes, sports drinks (carbohydrate-electrolyte drinks).
c) No, I never use any of the above.
If you answered "No" to question 8 above, it would be helpful if you could state below any
reasons you may have for not using sports foods:
IF YOU ANSWERED "No, I never use any of the above" in question 8, please click here to continue to question 15
IF YOU ANSWERED "Yes" in question 8, please continue to QUESTION 9, below:
9 Why do you use or have you used sports food? Consider all sports foods you have used.
Mark all options that apply:
a) It is easy to use, portable and a convenient way to meet my sports nutrition strategy
b) It helps to meet my increased nutritional needs from training
c) I clearly feel the difference to my results
d) It gives me the confidence I'm optimising my results
e) It is proven by science to optimise results
f) I've been told to try it by someone I train with, friend or family member
g) I've been told to try it by a product representative or by in-store advice
h) I've heard about the benefits of it in the media (magazines, internet, TV, newspapers, etc.)
i) I've learned about the benefits of it in textbooks or educational lectures
j) My coach, nutritionist, personal trainer or doctor recommended it to me
k) It is the only option of food available for purchase at my gym, club or health centre
l) The best athletes use it
m) It is healthier than other industrialised products
n) It can be more effective than ordinary foods / meals
o) I've been given it for free or bought it for a promotional price
p) Other(s), please specify:
From the options marked above, which do you consider to be the most important reason you use(d) sports foods?
Letter is the most important reason.
10 What factors about the sports food do you consider when choosing for a product?
Please number the factors below as "1", "2" or "3", according to the following instructions:
1 Determines my choice
2 Important, but does not determine my choice
3 Not important to my choice
Factors:
a) Identification with the brand
b) On-pack claims on what I expect it to do for me
c) What's in it (product composition, amount of nutrients or type of ingredients)
d) Informative website, guide, booklet, catalogue, leaflet, advertising, etc.
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e) Endorsement from elite athletes / top users
f) Endorsement from nutritionists, coaches or other health professionals
g) Availability - easy to obtain it when I need it
h) Low price
i) Good taste
j) Easy to use, portable and convenient pack
k) Certified absence of banned substances
l) Other(s), please specify:
From the options marked as "1" above, which do you consider to be the most important factor to your choice?
Letter is the most important.
11 How much do you agree or disagree with the statements below?
Use the given scale of 1 to 7, in which 1 = "I strongly disagree" ; 7 = "I strongly agree" .
Mark the box against each statement with the number which best represents your opinion.
I strongly disagree 1 2 3 4 5 6 7 I strongly agree
Mark " 0 " if your answer is "I don't know".
a) Sports foods are clearly different from ordinary foods in their composition to offer me
special benefits that I wouldn't get otherwise
b) I trust the advertising and promotion of sports foods to be fair and accurate in communicating
their purpose and effectiveness
c) I would pay a bit more for a sports food which claims effects and properties that can optimise
my results
d) I often look to try new sports foods that claim to help optimise my results
e) If I take part in sports events abroad, I'd like to have the assurance that a sports food I purchase
in, for example, Germany, is as effective and safe as a sports food I purchase in the UK
12 Can you recall a time when you think you may have been misled by claims made for a sports food?
Consider advertising, websites. labels, etc.
Yes No I can't remember
If "Yes", could you please briefly describe the incidence:
13 In this question you will find 3 scenarios in which you will be asked to choose a food product to meet an specific need,
based on packaging information, only. Please, do not consider food allergies and intolerances in your choice, if you have any.
Scenario 1: if you had to choose a bar to eat before or during training, with the aim of maintaining your energy levels
throughout your exercise session, which bar below would you choose?
BAR 1: BAR 2:
Nutrition Information per 55 g serving Nutrition Information per 58 g serving
Energy, kcal 213 Energy, kcal 295
Protein, g 10 Protein, g 5.5
Carbohydrate, g 23 Carbohydrate, g 31
Fat, g 9 Fat, g 16
INGREDIENTS: Chocolate flavour coating (sugar, INGREDIENTS: Sugar, peanuts, glucose syrup,
vegetable fat, fat-reduced cocoa powder, protein vegetable fat, skimmed milk powder, cocoa butter,
enriched whey powder, skimmed milk powder, emulsifiers cocoa mass, lactose, milk fat, whey powder, emulsifiers
(soya lecithin, polyglycerol polyricinoleate), flavouring: (soya lecithin, ammonium salts of phosphatidic acid),
vanillin), caramel paste (glucose-fructose syrup, sugar, salt, egg white powder, natural vanilla extract,
vegetable fat, sweetened condensed skimmed milk, hydrolysed milk protein, hydrogenated vegetable fat.
butter oil, emulsifier: mono- and diglycerides of fatty
acids, gelling agent: carrageenan, salt, flavouring),
humectants (maltitol syrup, glycerol), glucose syrup, soya
protein crisps (soya protein, tapioca starch, salt), invert
sugar syrup, oat fibre, peanut butter (3,8%), lactose, milk
protein, soya protein, peanuts (3,6%), peanut flour
(3,5%), inulin, maltodextrin, vitamins (C, E, niacin, B6,
riboflavin, thiamin, B12), flavouring (with peanuts and
sesame), calcium carbonate, salt, magnesium carbonate,
emulsifier: soya lecithin.
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Bar 1 Either I don't know
Bar 2 Neither
Reason(s):
Scenario 2: if you had to choose a drink to take after training, with the aim of recovering faster from your training
session, which drink below would you choose?
DRINK 1 DRINK 2:
Nutrition Information per 500 g serving Nutrition Information per 500 ml serving
Energy, kcal 353 Energy, kcal 385
Protein, g 16.7 Protein, g 19.5
Carbohydrate, g 59 Carbohydrate, g 63
Fat, g 8.2 Fat, g 6
INGREDIENTS: Semi-skimmed milk (91%), sugar, cocoa INGREDIENTS: Skimmed milk (68%), whole milk
(1.5%), stabilisers (cellulose, carboxymethylcellulose, (22%), sugar, fat reduced cocoa powder, buttermilk
carrageenan), flavourings, vitamin and mineral mixture. powder, modified maize starch, stabilisers
(carrageenan, guar gum).
Drink 1 Either I don't know
Drink 2 Neither
Reason(s):
Scenario 3: if you had to choose a drink to take before and during training, with the aim of keeping you fuelled and
hydrated throughout your exercise session, which drink below would you choose?
DRINK 1: DRINK 2:
Nutrition Information per 500 ml serving Nutrition Information per 500 ml serving
Energy, kcal 120 Energy, kcal 140
Protein, g 0 Protein, g 0
Carbohydrate, g 28.5 Carbohydrate, g 33.5
Fat, g 0 Fat, g 0
Sodium, g 0.25 Sodium, g 0.25
INGREDIENTS: Water, glucose, maltodextrin, citric acid, INGREDIENTS: Water, sugar, fruit juices from
acidity regulators (E331, E332), flavourings, stabilisers concentrates 5% (orange, tangerine, lemon), citric acid,
(acacia gum, E445), vitamins (Niacin, Vitamin E, stabilisers (E452, modified starch, E445), flavourings,
Pantothenic Acid, B6, Biotin), sweeteners (aspartame, acidity regulator (E331), preservatives (E202, E211),
acesulfame K), colour (E122). sweeteners (acesulfame K, aspartame, sodium
saccharin), colour (E104).
Drink 1 Either I don't know
Drink 2 Neither
Reason(s):
14 How much do you agree or disagree with the statements below about product labels?
Use the given scale of 1 to 7, in which 1 = "I strongly disagree" ; 7 = "I strongly agree" .
Mark the box against each statement with the number which best represents your opinion.
I strongly disagree 1 2 3 4 5 6 7 I strongly agree
Mark " 0 " if your answer is "I don't know" or "not applicable to me".
a) I rely on sports food labels to inform my right choice of product
b) I use on-pack GDAs (Guideline Daily Amounts), or 'traffic lights' schemes, as tools to help me
meet my energy needs and achieve a balanced diet
c) In my experience, I find the claims on sports food labels easy to understand and written in
plain english
d) In my experience, when deciding between sports foods, I have found the product labels easy
to compare
e) In my experience, I find sports food labels provide clear information on their use
f) In my experience, I find sports food labels provide all information I expect to find
15 Please answer the questions below using the given scale of 1 to 7, in which 1 = "Very low"; 7 = "Very high".
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Very low 1 2 3 4 5 6 7 Very high
Mark the box against each question with the number which best represents your answer:
Mark " 0 " if your answer is "I don't know"
a) Generally, what is your level of trust in the claims made about the effectiveness of sports foods?
b) Generally, what is your level of trust in the scientific research conducted to support the claims
made on sports foods?
c) Generally, what is your level of trust in the safety of sports foods?
16 To the best of your knowledge, is the sports foods category recognised by the Government under specific legislation?
Yes No I don't know
17 To the best of your knowledge, are the claims made about the effectiveness of sports foods regulated by the Government?
Yes No I don't know
18 Is your trust in a claim made about the effectiveness of a sports food decreased or increased if regulated by the
Government?
Decreased Increased Not affected
19 Is your trust in the safety of a sports food decreased or increased if regulated by the Government?
Decreased Increased Not affected
20 If claims and safety are regulated by the Government, would you use more or less of sports foods?
More Less Not affected
21 Which regulatory approach(es) do you think provide(s) assurance that sports foods are fair and safe, that claims are
accurate and that new products are made available?
Mark all options that apply:
a) To regulate the claims
b) To regulate on-pack information (labels)
c) To regulate the proportion of nutrients
d) To regulate the exclusion of banned substances
e) There should be no Government regulation
f) There should be Industry self-regulation
g) There should be professional bodies / expert committees endorsement
h) No opinion
i) Other(s), please specify:
22 Thanks for your valuable participation in this survey. Regarding your opinion of this questionnaire, please use the given
scale of 1 to 7 below, in which 1 = "None of the time"; 7 = "All of the time", to answer questions "a" and "b":
None of the time 1 2 3 4 5 6 7 All of the time
Mark the box against each statement with the number which best represents your opinion.
Mark " 0 " if your answer is "I don't know".
a) Did you find the questions and instructions clear?
b) Did you find the answer options comprehensive enough to accurately reflect your opinion?
23 If you have additional comments or views that you think would be relevant to complement any of your answers,
please share below:
Dear participant,
I hope you have enjoyed taking part in this survey.
I am looking forward to receiving this completed questionnaire back from you.
To submit this questionnaire, please follow ONE of the two instructions below:
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1) Send by e-mail to:
Suzane Leser
suzane.m.leser@gsk.com
Before sending, ensure you follow the steps below in order to protect your answers from editing by third parties:
Menu "Tools" > "Protection" > "Protect Sheet" > follow the instructions to set up password > Save the document
(Do not share your password with the investigators)
2) Print and post it to:
Suzane Leser
GlaxoSmithKline, 11 Stoke Poges Lane, Slough, SL1 3NW
Thank you for your participation,
Suzane Leser, MSc, Rnutr
suzane.m.leser@gsk.com
11 Stoke Poges Lane, Slough, SL1 3NW
07920 568 452
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PARTICIPANT INFORMATION SHEET To return to questionnaire, click here
Survey title: Social Impact Assessment of Sports Foods Regulation
1 Purpose of the survey
Food Regulation in the UK and Europe is evolving, and this can impact on many aspects of sports foods,
drinks and supplements. The aim of this survey is to learn more about your opinions and perceptions
of sports nutrition products, how important regulation is to you, and what you expect from future
changes in regulation, as a potential user of sports nutrition products.
We hope that the information obtained from this survey will contribute to inform the UK and European
regulatory decisions on the future of these products.
2 Your participation
You have been asked to take part in this survey because you play sports or take part in exercise
on a regular basis. You don't necessarily need to be a consumer of sports foods.
You must be over 18 years old and live in the UK.
You must not be an employee of GlaxoSmithKline Nutritional Healthcare.
If you don't meet all the criteria above, please accept our apologies and decline to participate in this
survey.
This survey is being sent to more than 500 respondents, including sportspeople and health
professionals. We expect to receive back at least 60% of the questionnaires sent.
By accepting to take part in this survey, you will be only required to respond to a standardised
questionnaire, which contains 23 questions, and will take approximately 25 min of your time to
complete.
Your participation is fully computer-based, managed via internet. However, you can choose to
answer the questionnaire on a printed hard copy and submit it by post. If you choose for the latter
option, please e-mail me with your request and address, so I can provide you with a pre-paid envelope:
Suzane Leser: suzane.m.leser@gsk.com
3 Benefits of taking part
There is no direct benefit to participating in this survey.
We hope that you will find it interesting to take part and that you gain further awareness of food
regulation.
3 Your personal information
Your taking part in this survey will be kept confidential.
All personal data and responses you disclose will be held in the strictest confidence, and only the
main investigators will have access to it. Your responses will be given a code number, will be
anonymously pooled with all other respondents' questionnaires, and cannot be traced back to you.
Your responses will be used solely for this survey and publications arising from this survey and
will not be available to any third parties.
Your data will be stored in a password-protected personal computer and locked filing cabinet, and
will be kept for a period of 5 years after the completion of this survey, when it will be destroyed.
Electronic communications (e-mails and exchanged data) between you and the investigators
will be treated under the rules of the Privacy and Electronic Communications (EC Directive)
Regulations 2003.
4 Investigators
The main investigators in this survey are:
Suzane Leser, MSc., RNutr., GlaxoSmithKline suzane.m.leser@gsk.com
Jane Broughton, MSc., GlaxoSmithKline jane.m.broughton@gsk.com
GSK Nutritional Healthcare R&D, 11 Stoke Poges Lane, Slough, SL1 3NW
Contributers to this survey are:
Prof. Sean Strain, University of Ulster JJ.Strain@ulster.ac.uk
Dr. Aideen McKevitt, University of Ulster a.mckevitt@ulster.ac.uk
Dr. Kristina Pentieva, University of Ulster k.pentieva@ulster.ac.uk
School of Biomedical Sciences, University of Ulster, Coleraine Campus
Cromore Road, Coleraine, BT52 1SA
5 Ethical approval
This project was peer reviewed by the School of Biomedical Sciences Ethics Committee (EFC),
University of Ulster, Cromore Road, Coleraine, BT52 1SA.
This survey received Ethical Approval by the University Research Ethics Committee, University of
Ulster, Research Office, Jordanstown, BT37 0QB.
6 Results of the study
This survey is expected to be completed by end of August 2009. The aim is to publish the results in
a scientific journal and/or conference. If you are interested in receiving information about when the
results from this survey are published, please contact me directly mentioning your interest and
providing your e-mail and/or address for future contact: Suzane Leser, suzane.m.leser@gsk.com
7 Conflict of interest
This survey is part of the MSc Programme ‘European Food Regulatory Affairs’, from the University
of Ulster, and will be conducted in an independent scientific manner. We assure that there is no
conflict of interest. The commercial interests of GlaxoSmithKline will have no impact on, or
