Eli Neiburger March 30
Content can no longer be owned. Format is constantly changing.
The more you invest in a format, the more you risk becoming obsolete. You get
As containers, books are outmoded.
The library brand is still the "book".
Example: We must learn from the candle industry: The candle used to be the only way
to light your home but electricity made the candle obsolete. The candle industry hasn’t
gone away but its product is now optimized for the "moment", the look, the smell the
atmosphere, not for how long it burns or lasts.
Power of digital: make infinite copies for free
Publishing industry may shrink to 1% of its previous size. Publishers have learned from
what happened to the music industry when Napster entered the picture. They are now
trying to control their content.
Ebooks are for boomers - a transformative, transitional, convenient format now but NOT
21st Century Possible Scenarios:
Closed markets Open Markets
DRM Dystopia Neo Renaissance
Prices stay high low price points
Lots of professional output lots of professional output
DRM everywhere no need for DRM
Device exclusivity fights devices don’t matter
Intermediated publisher deals deals with many publishers
Libraries take what we can get libraries buy and distribute
Publishing dies back
Platform Wars Free Culture Society
Apple store prices free is dominant price point
Huge quality range wide quality range
DRM triumphs no drm/access barriers
Creator exclusive deals devices don’t matter
No deals for libraries death of the publisher deal
Libraries find a new way libraries collect and store
Apple and Amazon care about volume not price
What should libraries do now? Build up storage infrastructure.
What should libraries do later? Make agreements with creators (rightsholders) for their
Different business models are on the horizon - unlimited use during a set time then the
license is renewed or not. The content stays on person’s device where it has value.
A library’s value is in having materials that aren’t in other places but are the documents
of your community. Our value is not as a pass thru for genre fiction but in investment in
community creations, not just historical, but new creations. We can offer the creator or
owner of content or artifacts the ability to retain ownership of their items. Commercial
systems like Facebook and Flickr don’t do this.
We are in an eBook pricing bubble. 9.99 isn’t a sustainable price.
Publishing is not adaptable. eBooks will be free and the author/creator will generate
revenue by offering some premium with the free content like the App Store does now.
Problem: if eBooks become free, why should communities support libraries with
Key for libraries: we must focus on unique experiences and content, not what you can
get at local Walmart.
Libraries will recognize and award creations and give social credibility to the creators.
Budgets will be spent more on events and programs, not on collections.
Our collections will become unique local content that is offered online. We will
digitize on demand and put the content on our own servers.
Partnerships are important for digitalization so that libraries become the online place for
different organizations and so that we connect audiences with own communities.
We will scan and let people keep the object.
Libraries need to urge authors to make deals directly with libraries and retain the digital
rights to their works.
Doesn't make sense to share objects that are all over the place but share unique like
telescopes, cake pans, and musical instruments
Circulation sweet spot: Medium cost + short duration+ low frequency use
The future can change very quickly.
Diversify your value now to hedge against
21st century brings the library to its community
Public service desk - don't put librarians on the public reference desk, but customer
service people as the librarian is creating content behind the scenes.
Small libraries can start with something as simple as a wordpress.com blog where
volunteers can post scanned historical photos. Partner with your historical society for
this and get the word out that the library is the place where these things happen.
Day 2 council meeting - Access, Schmaccess!
Libraries in the age of information ubiquity
Web culture has spread
Death of print started by TV, double amount of Internet use in one generation
No getting ahead of the web
Web natives think - it's out there, somewhere, for free. But it’s not always a legal copy
and they don’t care.
Publisher model is outdated
Generational difference in searching for information- kids are able to formulate searches
The rate of information you can absorb is set when you are a child.
Memes - memetics
Memes, smallest unit of culture. Study of memes helps understand what's going on.
Digital natives think that media is meant to be remixed. Copyright is only a suggestion.
Remember fair use. Move towards users, away from owner. Users need protection.
Ownership is a broken model on the web-you can't control what happens to information
posted in a public place
In the digital world you "check out the container and keep the knowledge". Copyright is
about compensation; encourages the on-going creation of media; not to make more
Bits, in and of themselves, don't have economic value, only objects have value.
Internet doesn’t break the law of supply and demand. People are not paying for access
but convenience. But paying will give you better access to more. But, if there are too
many steps to access what they want, they will go elsewhere. We see this is in library
management systems like Overdrive.
What is the business model if you don't charge for access? Give away content then
create sidelines to sell. Future model will to be giveaway the eBook then create "stuff" to
sell. Pricing below the impulse threshold gets people to buy. Similar to TV where the
programming is free but the connection costs.
New movement by researchers to get their research on the net; death of journals?
Reddit: scholarly journal, free access
Open education resources - OER- for things that were produced with tax money should
How will artists, authors, and musicians make a living? Most don’t make a living now.
Check out new model - When people give money, they get things, not content.
- Kickstarter website – you contribute money so that a creator can make their work
available then you get some premium for the contribution
What is left for libraries?
sharing makes sense; need to find the opportunities to circulate physical items
that serve the needs of the community
provide unique value - need to look to the community;
democratization of production;
casual informal group learning;
spend more on events and less on collections;
stop promoting the reading and reading will increase;
Must offer unique experiences
local creative content
Always put value on physical interactions
Critical to have trusted online servers for content or you may lose it like Flickr
may not be forever.
Libraries mission statement. “We share stuff”
Stuff you want.
Stuff you need
Stuff you made
Our real mission is to fight for the user. Be curators and facilitators. Libraries offer
people the ability to use what is locally created in any way they want as long as they
aren’t making money off the content.
For small rural libs. Partnership with local historical societies. Start like with yearbooks
online. Start small and free. Blog and Flickr becomes the point around for people who
Skills librarians will need:
be able to tell what the worth of something is
bringing new value;
librarians need to understand copyright, licensing, what software is needed
need content management skills;
take the initiative
Open source passion
Know copyright and licensing
Understand software enough to know what to ask for from the programmers
Library school are behind the times, not teaching what is needed for the future.
Pain in libs is investing in the wrong software, don't use commercial products, own your
own, open source
Needs the right geeks in the background
Hiring a programmer saves money in the long run. Don't hire a "poser" - Check what the
person has produced.
Reference librarians and programmers are both needed.
Libraries need to think about:
having pick up and drop off places that aren't libraries within the community.
Convenient pick up place.
Cross disciplinary teams- it’s nuts having circulation and reference separate.
Cost savings in combining these two service desks. People coming into libs think
everyone who works there is a librarian
Have browsing collections, remove stacks from public and use space better.
Library as community center.
Creative Commons is an excellent model for the future; attribution is important