Choosing a Popular and Profitable Theme For Your Blog
Choosing a popular and profitable theme for your blog will determine
whether or not you are able to stay in business for an extended period of
time. While narrowing down the theme from a list of themes can be a
fairly scientific process, choosing the themes on that list to begin with
is considerably more experential.
If you're planning to market your own products, you may want to start by
finding a need, rather than looking at data. For instance, do you know of
a pressing need that many people have? Could you provide some sort of
substantive solution to that need? If so, would a blog be the appropriate
means though which to provide that solution? Something might come to mind
immediately, but if it doesn't, you can proceed with data-analysis as a
means of choosing a popular and profitable theme for your blog.
You can start by using a program like WordTracker to begin choosing a
popular and profitable theme. WordTracker will allow you to view a list
of the 100 or 1000 most searched topics on the Internet.
You can then break this list down into smaller pieces. For instance, if
number 10 on the list is “cars” and you have some sort of an interest in
cars, you can then take the keyphrase “cars” and search for it on
Wordtracker using overture pay-per-click results and demand/supply
analysis called “KEI.”
This will tell you two things: it will tell you approximately how hard it
is to penetrate your niche; and it will tell you roughly how much money
people are making in your niche. For instance, if pay-per-click amounts
are high and have a lot of bid competition, that means that people are
making a lot of money in your niche, which is why they are purchasing
advertising for large sums of money per click. It also means that you can
potentially make a lot of money for serving ads for these advertisers via
Adsense and YPN.
And there you have it: through data-analysis and need-analysis, you can
begin the process of choosing a popular and profitable theme for your
blog. If the topic you select is popular, has a good KEI rating, and has
a high PPC rating, you know you have a winner.