Bill Ringle Interviews Multicultural Sales Guru Michael Soon Lee on
My Quest for Best
Bill Ringle, America’s Business Growth Strategist, talked with Michael Soon Lee, President of
EthnoConnect, for the interview show My Quest for the Best about embracing the multicultural
market and building long-lasting relationships with customers.
Philadelphia, PA, June 07, 2012 - Business growth strategist Bill Ringle interviewed Michael Soon
Lee, President of EthnoConnect and author of Black Belt Negotiating, for My Quest for the Best. In
this interview series, Ringle speaks with successful industry experts and outstanding business
leaders about their strategies for reaching and influencing significant target audiences, innovative
business leadership, breakthrough moments in their career, and the important business and life
lessons they've gained along the way.
Lee, an expert on selling to multicultural customers, is the first Asian American in the history of
the National Speakers Association to earn the Certified Speaking Professional designation, and has
spoken around the world for over 14 years on the subject of selling to multicultural customers. He
was recently named a 2012 Top 5 Speaker by Speakers Platform in the Communication and
Diversity category. He is also the author of five books on selling to multicultural customers,
including Cross-Cultural Selling for Dummies and Black Belt Negotiating.
In his My Quest for the Best interview, Lee shared practical tips to avoid insulting prospective
customers through behaviors many American business people do automatically and
unintentionally. He also discussed the secret to listening to your customers to meet their real
needs, not what you assume they want or need; what to do instead of ignoring someone's culture
to build a genuine relationship; and some key cultural differences that can be used to your
advantage in negotiating.
"Michael describes multicultural issues in a way that has wide appeal because he is not only a
skilled communicator, but also a caring individual with a wealth of knowledge in this area. I’ve
heard him explain issues that would keep HR directors wide awake at night - like job
discrimination and sexual harassment - in such a way that the tone of the conversation becomes
calmer and the hairs on the back of people’s necks relax. I have a ton of respect for Michael and
his work, and it brings me great pleasure to share this interview,” says Bill Ringle.
Bill Ringle, America’s Business Growth Strategist, is Founder of the Rapid Rise Business Growth
SystemTM, the proven step-by-step system that shows you exactly how to connect and do
business with your ideal customers in record time. He works with high performing entrepreneurs
and CEOs who want to overcome the five big challenges to business growth so that they can run
profitable and rewarding business rather than become stuck and overwhelmed in unfulfilling and
draining roles. He has worked on four continents, is the author of four business books, and
inspires and educates thousands of business leaders each year through his speaking, coaching,
interactive programs, and products.
To listen to Bill Ringle's interview with Michael Soon Lee, visit www.BillRingle.com/MQ4B-
interview-Michael-Soon-Lee. To learn more about Michael Soon Lee, visit his website,
491 Baltimore Ave, Suite 209
Springfield, PA 19064