ABOUT THE STORE

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ABOUT THE STORE Powered By Docstoc
					Lingerie Boutique Business Proposal


         FRM 431 Fashion Capstone
             Fall Quarter 2011
         The Art Institute of Austin




               Kristen Storms




                                       1
                   TABLE OF CONTENTS




ABOUT THE STORE!                                3

STORE LAYOUT ELEMENTS!                          4

FLOORCOVERINGS / CEILING / LIGHTING ELEMENTS!   6

SIGNAGE AND STOREFRONT ELEMENTS!                10

WALL AND FLOOR FIXTURE ELEMENTS!                12

Budget!                                         17




                                                     2
                                 ABOUT THE STORE


Background:
Outlets that offer intimate apparel merchandise for women who are not the standard bra
size are much more rare than markets that sell common bra sizes. I personally find it
frustrating to find a colorful and festive bra that comes in my size. According to
Fredrickʼs of Hollywood, the standard bra sizes manufactured is 34 & 36 B, 32& 34 C,
30 & 34D my size is not available, (www.breastoptions.com). I have a small frame,
however, I am blessed with large breast; I wear 32D. This size is not available in most
retail stores, leaving me to resort to a 34D. The improper fit of my bra causes my straps
to constantly fall, or my breast fall out of the cup because I have to tighten the straps so
tightly. This creates an odd shape form under my shirts. Many larger-breasted women
tend to wear bras that are too small, and conversely, smaller-breasted women bras that
are too large. Poor fit can lead to a number of problems, including back pain, restricted
breathing, abrasions, breast pain and poor posture. This is also true for small breasted
women. In the Dark is a bra specialty store that realizes women come in different
shapes and sizes, so we will offer bra customization to help eliminate improper bra
usage. Establishing such a store in Austin,Texas, will not only benefit me, but other
women in the community.

Store Name:




 In the Dark
Mission Statement:
In the Dark is a large and small busted bra specialty store that offers custom bras that
properly fit each individual body form. Our designs combine comfort, support and
elegant styling to give you an undergarment that makes you feel better and look your
best while directing the bust tissue properly.

Core values:
Risqué: Creating a bit of mischievousness underneath your clothing with out the rest of
the world knowing.
Tailor made: One-of-a-kind designed that enhances your figure by eliminating saggy
breast. Proving confidence by enhancing ones assets.
Romantic: Helping a women “keep their man interested”, helping a woman look and feel
sexy.


                                                                                           3
                          STORE LAYOUT ELEMENTS



1. Counter

Newood Cashwraps & Counters
www.newood.com




• Adjustable shelves
• Wire access for IT cable
• Options:
"      • Locking Doors and Drawers
"      • 34" High ADA Shelf Counter
"      • Check-writing Counter
"      • Recessed Slatwall Display Front
"      • Recessed Wood or Glass Display Front
"      • Premium countertop surface
        (Corian, Metal Laminate)
"      • Decorative Applique Moulding on front and side
       • 24" D x 42" H by 36", 48", 60" Wide




2. Round Counter

• Glass shelf inside glass case
• Options:
   • Halogen Lighting
   • Mirror on inside of doors
   • Privacy Swing Gate
   • Locking Doors & Drawers
   • Decorative Applique Moulding on front and side
   • 24" D x 73" W x 42" H


                                                          4
3. Wall Construction

Capital City Paint & Restore
http://www.capitalcitypaint.com/




4. Desk

SAUDER ASPEN DESK
www.officemax.com




• Reversible drawers and can be converted into an L Desk with the Aspen return.




                                                                                  5
            FLOORCOVERINGS / CEILING / LIGHTING ELEMENTS



1. Flooring

Ace Hardware Superstore
www.acehardwaresuperstore.com




• Red concrete stain




2. Track Lighting

Direct lighting
www.direct-lighting.com




•   3 of Line Voltage Track Lighting Fixtures #946
•   1 of 4 Foot Track #271
•   1 of Floating Feed Canopy #281
•   This kit use 3 of 50W GU10 Twist & Turn Light Bulbs




                                                           6
3. 2X4 Lighting

Contractor Lighting & Supply
http://www.contractorlighting.com




    •   Swing lugs accessed from below
    •   Clear 0.10thk A12 acrylic lens is standard; many options available.
    •   Flush steel hinges from either side; field reversible.
    •   Access plate to simplify installation




4. Purple Victorian Drop Light Chandelier

Lamp Info
www.lampinfo.com




• adorned with hanging purple glass and pink plastic beads.
• standard white cord with rotary switch.




                                                                              7
5. Sconce Lighting

Lamps Plus
http://www.lampsplus.com




•   Scalloped Bobeche Chrome and Crystal Sconce
•   Takes one 60 watt candelabra bulb (not included).
•   4" wide.
•   11 1/2" high
•   9 1/2" extension




6. Rectangle Rugs

Ikea
www.Ikea.com




•   Length: 2 ' 7 "
•   Width: 2 ' 7 "
•   Pile coverage: 4.42 oz/sq ft
•   Pile thickness: 1 ¼ "




                                                        8
7. Curtains

Target
www.target.com

• Home Banded Faux Silk Window Panel - 54x84"
• $29.99




8. Curtain Rod

Target
www.target.com




• Gunmetal Ball Drapery Rod
• 19.99




                                                9
                     SIGNAGE AND STOREFRONT ELEMENTS



1. Storefront Sign

Atlas Sign Works
http://www.atlassignworks.com/customer-info/request-a-quote




(Sample Picture)

•   Individual lettering
•   Purple lighting behind lettering
•   Logo incorporated
•   4ft across by by 5 ft. down


2. Plexi Sign Holders

Samʼs Club
www.samsclub.com




• Acrylic sign holder
• 8 1/2"W x 11"H, Clear




                                                              10
3. Vinyl Decals

Right On The Wall
www.rightonthewalls.com




• Custom Cut Vinyl Decals
• 22" wide x 19.5" high




                            11
                    WALL AND FLOOR FIXTURE ELEMENTS



1. Mirror

Amazon
www.amazon.com




• Large Oval Vanity Mirror
• no rust, no peel
• Satin Nickel



2. Grid Wall

All In One Suppliers
www.allinonesuppliers.com




• Flexible Grid Wall
• Black Grid 4' x 4'  

                                                      12
3. Bracket

All In One Suppliers
www.allinonesuppliers.com




• Gridwall tubing 12" bracket
• Black Rectangular Faceout




4. Small Basket

All In One Suppliers
www.allinonesuppliers.com




 
• Black Basket
• 12-in.W x 12-in.D x 4-in.H




                                13
5. Rack

Store Supply
www.storesupply.com




•   Translucent opal, ivory finish
•   4 adjustable straight arms for height altering merchandising
•   Decorative C-shaped embellishments
•   Customizable with choice of stylish finials



6. Display Table

Robert H Ham
www.robertham.com

Maple table set with matte silver frame




•   Maple melamine surface
•   Framed in matte silver finish
•   one 47" x 23" x 20" H table
•   one 60" x 30&qu


                                                                   14
7. Mannequin

Mannequin Hub
www.mannequinhub.com




•   Auburn wig
•   Metal base
•   70-1/2" H
•   36" Bust
•   23-1/2" Waist
•   34" Hips
•   Size 6/8



8. Hangers

All In One Suppliers
www.allinonesuppliers.com




• Dress Hanger-Black (cost per 100)  




                                        15
9. Half Mannequin

Mannequin Hub
www.mannequinhub.com




•   Bust :34"
•   Waist : 24.6"
•   Hips: 37"
•   Height : 29.6"
•   Inseam: 4"




                       16
                                       Budget

                  Budget
     STORE LAYOUT ELEMENTS
1. Counter (2)                                  $2,686.00
Round Counter                                   $2,937.00
2. Wall construction                            $2,000.00
3. Desk                                          $179.99
Subtotal                                        $4,865.99




    FLOORCOVERINGS / CEILING /
          LIGHTING ELEMENTS
1. Flooring (2) 1 gal                           $60.00
2. Track Lighting (10)                          $399.50
3. 2X4 Lighting (5)                             $290.00
4. Purple Victorian Drop Light Chandelier       $60.00
5. Sconce Lighting (6)                          $479.94
6. Rectangle Rugs (3)                           $44.97
7. Curtains (5)                                 $149.95
8. Curtain Rod (5)                              $99.95



Subtotal                                        $1,584.31


SIGNAGE AND STOREFRONT
ELEMENTS
1. Storefront Sign                              $2,000.00
2. Plexi Sign Holders (10)                       $40.00
3. Vinyl Decals                                  $35.95

Subtotal                                        $2,075.95

      WALL AND FLOOR FIXTURE
             ELEMENTS

1. Mirror (3)                                   $396.00
2. Grid Wall per unit (7)                       $43.75


                                                            17
                Budget
3. Bracket (12ʼL)                $50.00
4. Small Basket (15)             $108.75
5. Rack (4)                      $240.00
6. Display Table (2)             $338.00
7. Mannequin (4)                 $560.00
8. Hangers (cost per 100) (2)    $120.00
9. Half Mannequin (4)            $140.00

Subtotal                        $1,996.50


Miscellaneous                   $1,000.00
Subtotal                        $1,000.00



Grand Total                     $11,522.75




                                             18

				
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