Telenor Awards Digital Development Contract to Isobar

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					Telenor Awards Digital Development Contract to Isobar

By Aamir Attaa · Wednesday, Jun 6, 2012 0 Comments
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djuice thumb Telenor Awards Digital Development Contract to IsobarTelenor
Pakistan has awarded a contract to Isobar MENA, a UK based digital
marketing company having its MENA office in Dubai, for the development of
integrated online platform that will become the anchor for a series of
initiatives targeting the urban youth of Pakistan, said a statement
issued by Isobar.

Isobar works with the likes of Nokia, Adidas and Coca-Cola
internationally, is part of Aegis Media, owner of the communications
agency Carat.

Isobar, which develops websites, digital strategies and online media
plans on behalf of its clients, has more than 50 offices worldwide.

Isobar’s Contract with Telenor Pakistan will include the development of
djuice website, in addition to specific apps that will integrate various
online portals and platforms including social networking websites for
djuice customers.

Usman Javaid, Director Marketing for Telenor while commenting on the
contract said:

    "We believe this to be the first of its kind, purely digital driven
plan in Pakistan. We needed an international, reputed partner to
integrate a plan of this magnitude into our marketing strategy."

Sources aware of the development told ProPakistani that this contract
will not impact digital marketing agency that is working for Telenor and
its Djuice brand.

We have reached out to Telenor to know more about the contract and why a
foreign company was preferred over local firms. We will update this post
when we get any word from Telenor.

Telenor has been aggressively pushing its djuice brand for which it
recently partnered with a Finland based firm for the development of
online app and game store for djuice customers.

				
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