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How to Write a Press Release (PowerPoint)

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					PRESS RELEASE PRINT


  PressReleasePrint.com
HOW TO WRITE A PRESS RELEASE?
 Before discussing how to write a press release it
  is necessary to know what exactly a press release
  means. A press release is an announcement
  prepared for distribution to the news media. It
  declares something with news value to gain
  media coverage.
 A press release can be divided into several
  essential elements. These comprise the caption or
  headline, summary paragraph, body text, the
  “About” section and then Contact section.
CAPTION OR HEADLINE AND SUMMARY

   The headline is the first single line of text in the press
    release. It works as a caption and describes in short what
    the press release is all about. The writer should use it with
    a journalist bent of mind to attract attention. The standard
    headline limit is around 100 characters. Write a headline
    that provides the vital news information in an interesting
    way. Format for such a headline should be in title case.
   The summary is a primary requirement of any online press
    release services. For summary, the writer should find a
    unique feature about client product or service. To add
    relevance, he or she can find the latest news that can be
    related to the product and present the overall info as fresh
    news. It should make the reader curious enough to go to
    the body text in order to find the required information. The
    summary paragraph is usually made of three to five lines
    comprising maximum 250 characters.
BODY TEXT SECTION
   The body text consists of small sub-sections, such
    as dateline, introductory paragraph and product
    info details. The release date of the press release
    and the originating city along with state
    acronyms are written in the dateline of the press
    release.
 The body text should be more or less
 than 500 words. The content should
 be separated in at least two
 paragraphs comprised of ideally five
 to eight lines each.
ABOUT AND CONTACT SECTIONS
   The about sections is in general a short section. It
    provides background info about the company or
    organization that is issuing the press release. It
    should be used to make the reader become more
    familiar with the brand importance of the
    product.
   Besides the above guidelines, there are such
    grammatical matters like writing in third person
    using they, them and so forth. You can also refer
    to latest press releases to get a hang of the
    writing style. Last but not the least remember
    that you are writing with the purpose of pre-sell
    but in the form of a newsworthy feature.
    For More Information visit:

  http://www.pressreleaseprint.com

                 Or
 Mail at mail@pressreleaseprint.com

				
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posted:6/7/2012
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Description: A press release can be divided into several essential elements. These comprise the caption or headline, summary paragraph, body text, the “About” section and then Contact section.