"Customer Reach and Retention through Social Media Analytics"
Customer Reach and Retention through Social Media Analytics Every business, irrespective of its size follows two most fundamental objectives- lead acquisition and brand building. Over the years organizations have been working out with various marketing strategies to achieve these. However, today's technological world with wide spread use of the Internet and importance given to the social media by the next generation customers has changed the way the objectives are achieved. Social media today is the new business mantra and social networking sites have become conversation efficient with both in linear and non-linear communications links. Started as an informal media for people spread across geographical locations to meet, make new friends, share emotions, insights, and experiences, social networking sites today has graduated as a platform for people to influence others in their purchasing decisions and change brand loyalties. Using these developments for social media analytics , business houses and corporate sectors understand the social intelligence of their customer base. Strategists have defined social media analytics as the practice of understanding customers and predicting them on the basis of the data available from the web. With the help of the social media analytics tools, organizations can measure conversations, sentiments, gather insight, influence people and connect to potential customers. It also helps the enterprises in taking business decisions, optimize products, features and services as per requirement, adopt corrective measures and protect the brand image. The tools used in analytics for facebook or any other social networking sites facilitates organizations to measure their interactive marketing and effectiveness online. This offers the enterprise opportunities to integrate analyze and enables actionable intelligence to reach out to more customers, increase retention leading to higher revenue growth. The rapid growth of social media among the generation next, has paved way for organizations to take help of analytics solutions. The leading developers have worked out enterprise hosted solutions to track the social media behaviors in a real-time mode, customized to the organization's unique business challenges. Such results generated in real-time will help clients track social media behaviors, provide insights for a faster and smarter operating decisions across larger social circle. With a strategy to promote a broader market for e-commerce, organizations make use of social analytics tools, which leverages the social intelligence of the organizations. Other advantages of using such applications include accurate measuring of the effectiveness of acquisition campaigns, ability to monitor on the virtual currency magnetization and other engagement tracking metrics. Thus giving the client organizations an automated business process that would continuously improve on the social intelligence. Read more on : social intelligence