Conversion Rate Optimization – What Makes It Effective
You think you are doing a good job with search engine optimization (SEO), but you still don’t see enough
results in form of online sales, subscriptions, downloads, or sign-ups? Incoming traffic is nice, but it does
not help if you end up with a high bounce rate. Like most conscious e-merchants, you may be burning to
know how your website visitors receive your products and services, and you probably wonder whether
there are techniques that make people spend more time on your site and actually take action.
The good news is, yes, there are ways of measuring and best practices for optimizing your online sales
performance so that it actually produces results. This is accomplished through conversion rate
optimization, or CRO, where experts run split tests to see how users respond to one version over
Basically, conversion optimization is adjusting your website to the habits of your target users,
considering a number of factors. Here are just three pillars:
First, you should look at the fundamentals, such as having a Why. For conversion optimization, be sure
that you can provide benefits, advantages and betterment for your target audience. Bring a unique
message or product to the market that people can only get from you and nobody else.
Next, look at your What. Your product or service should be attractive, appealing, and competitive.
Conversion optimization tests have constantly shown that if you get your What across in the best
possible and clear manner, with good product images and descriptions, preferably providing your
visitors with a comparison tool, you can count on your conversion rate to go up dramatically.
Last, but not least: the How: Make your website easy to navigate and give clear instructions of what you
want visitors to do. The internet is an anonymous place - for conversion optimization you must create
trust, and guide clients securely through the checkout process. Do not stop here, but also describe the
after-sale facts, such as return policy, customer service, etc.
These are common-sense conversion optimization considerations on the macro-level that you can
implement to help you optimize your website and see results in conversion. Conversion optimization is
an ongoing process, and for constant results and improvement, it is recommendable to have someone in
charge of the CRO job full time.
If you would like to receive tips on a micro-level to make your website conversion-friendly, related to
site architecture, functional aspects, layout, design, visual appearance, content, etc, please go to our
website Convert.com and download the 86 tips of conversion optimization for free.
About the Author
Conversion Optimization plans helps you in increasing your conversion without any problem and very
easily. The Conversion Optimization Course helps you in developing as a qualified Conversion
professional. The A/B testing helps in converting more buyers into customers.