Yellowfins Mobile BI Application Named in Smart 50 and voted 21

							Yellowfins Mobile BI Application Named in Smart 50 and voted 21

Global Business Intelligence (BI) software vendor, Yellowfin, has had its
Mobile BI application for iPhone and iPad named amongst Australia’s 50
most innovative products by an independent panel of maven judges and
ranked 21st by a people’s choice vote.

Melbourne, VIC, Australia, June 07, 2012 -- Last week, Yellowfin’s Mobile
BI application for the iPhone and iPad was announced as one of
Australia’s 100 most innovative products in Anthill Magazine’s annual
‘SMART 100’ Index.

The SMART 100, one of largest awards of its kind in Australia, is a list
of Australia’s 100 most pioneering business technologies and potentially
disruptive commercial innovations.

Fifty ‘maven’ judges then evaluated SMART 100 submissions. Each maven
judge reviewed 20 profile pages and ranked each according to a predefined
set of criteria. Each submission was evaluated 20 or more times. A maven
is a trusted expert in a particular field.

Maven winners were announced 29 May, where Yellowfin’s Mobile BI
application finished in the top 50.

Anthill readers then voted to decide the Peoples’ Choice Index for 2012,
where Yellowfin finished 21st. The People’s Choice Index, announced
yesterday, provided an opportunity for Anthill readers to vote on SMART
100 applications.

“Yellowfin’s Mobile BI application is unique and user-oriented, so it’s
not surprising that it stood out to both judges and potential users,”
said Yellowfin CEO, Glen Rabie. “The fact that we were able to pull focus
away from other highly innovative entries tells us that we’re succeeding
in transforming traditional ideas about BI by delivering a fun, engaging
and intuitive product.”

Yellowfin for the iPad was released in November 2011. Yellowfin for the
iPhone was released in April 2012.

The SMART 100 Index was developed by Anthill Magazine in 2008 to identify
and rank Australia’s 100 most innovative products.

What is Business Intelligence software?
Business Intelligence (BI) refers to a broad range of computer software
applications and tools used to report, analyze and present data in a
range of formats, to help businesses identify trends and opportunities,
and support fundamental decision-making.

About Yellowfin
Yellowfin is a global Business Intelligence (BI) software vendor
passionate about making BI easy. Yellowfin is headquartered and developed
in Melbourne, Australia, offering a highly intuitive 100 percent Web-
based reporting and analytics solution. Founded in 2003 in response to
the complexity and costs associated with implementing and using
traditional BI tools, Yellowfin is a leader in mobile, collaborative and
embeddable BI as well as Location Intelligence and data visualization.

For further media information, interviews, images or product
demonstration, please contact:

Lachlan James, Communications Manager on +61 03 9090 0454, 0431 835 658
or lachlan.james@yellowfin.bi

For regular updates and news, follow Yellowfin on Twitter (@YellowfinBI),
LinkedIn (Yellowfin Business Intelligence) or email pr@yellowfin.bi to
subscribe to Yellowfin’s free e-newsletter. www.yellowfinbi.com

About Anthill Magazine
Anthill was initially launched as a print magazine, in September 2003, by
its current Editor-In-Chief James Tuckerman, who at the age of 26 quit
his day job, departing a promising career in corporate PR, to pursue his
own entrepreneurial journey.

Since then, it has evolved into one of Australia’s leading online
communities for Australian business owners, ranked among the Top 50
Business & Finance websites in Australia by Nielsen Online Ratings. It is
dedicated to innovation, entrepreneurship and the commercial development
of Australian ideas.

For further information on the SMART 100, please contact:

James Tuckerman, Anthill founder and Editor-In-Chief, on 0422 009 230

Contact:
Lachlan James
Yellowfin
Level 46, 360 Elizabeth Street,
Melbourne 3000, Victoria, Australia
+6103-9090-0454
lachlan.james@yellowfin.bi
http://www.yellowfinbi.com